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Articles 5911 - 5940 of 41440

Full-Text Articles in Journalism Studies

Jour 4327: Media Planning (Syllabus), Sandra H. Utt Jan 2015

Jour 4327: Media Planning (Syllabus), Sandra H. Utt

Journalism and Strategic Media Syllabi Archive

Course Description: Procedures for analyzing the advertising situation, writing advertising and media goals, and setting advertising appropriations. Use of a microcomputer program to develop and evaluate optimum advertising media schedules.


Jour 4410: Public Relations Research (Syllabus), Kim Marks Jan 2015

Jour 4410: Public Relations Research (Syllabus), Kim Marks

Journalism and Strategic Media Syllabi Archive

Course Description: Identifying, characterizing and evaluating stakeholder groups and alternative channels of communication; formal research procedures including sampling, instrument design, information gathering, data processing, analysis and reporting.


Jour 4440: Public Relations Campaigns (Syllabus), Darrin M. Devault Jan 2015

Jour 4440: Public Relations Campaigns (Syllabus), Darrin M. Devault

Journalism and Strategic Media Syllabi Archive

Course Description: Application of theory, research data, and problem-solving techniques in the development of comprehensive public relations strategies.


Jour 4500: Web Publish I: Html/Css (Syllabus), Jin Yang Jan 2015

Jour 4500: Web Publish I: Html/Css (Syllabus), Jin Yang

Journalism and Strategic Media Syllabi Archive

Course Description: Creation and development of journalism/mass media web sites; incorporation of target audience analysis and web usability; application of information products' conceptualization and layout.


Jour 4500: Web Publish I: Html/Css (Syllabus), Jin Yang Jan 2015

Jour 4500: Web Publish I: Html/Css (Syllabus), Jin Yang

Journalism and Strategic Media Syllabi Archive

Course Description: Creation and development of journalism/mass media web sites; incorporation of target audience analysis and web usability; application of information products' conceptualization and layout.


Jour 4421: Crisis Communication In Public Relations (Syllabus), Melissa Janoske Jan 2015

Jour 4421: Crisis Communication In Public Relations (Syllabus), Melissa Janoske

Journalism and Strategic Media Syllabi Archive

Course Description: Explores theories and research related to public relations communication before, during and after a crisis; examines the fundamentals of organizational communication, crisis management and strategic planning.


Jour 4500: Web Publish I: Html/Css (Syllabus), Jin Yang Jan 2015

Jour 4500: Web Publish I: Html/Css (Syllabus), Jin Yang

Journalism and Strategic Media Syllabi Archive

Course Description: Creation and development of journalism/mass media web sites; incorporation of target audience analysis and web usability; application of information products' conceptualization and layout.


Jour 4629: Tv News Writing/Reporting (Syllabus), Roxane Coche Jan 2015

Jour 4629: Tv News Writing/Reporting (Syllabus), Roxane Coche

Journalism and Strategic Media Syllabi Archive

Course Description: Gathering, writing and presentation of news for television. Students will shoot, write, edit, and voice packages for use in both the reporting and producing classes.


Jour 4639: Tv News Producing (Syllabus), Joe Hayden Jan 2015

Jour 4639: Tv News Producing (Syllabus), Joe Hayden

Journalism and Strategic Media Syllabi Archive

Course Description: Producing, writing, editing and using electronic equipment to assemble a television newscast; emphasis on performing the various tasks in a working newsroom.


Jour 4700: Mass Communication Law (Syllabus), David Arant Jan 2015

Jour 4700: Mass Communication Law (Syllabus), David Arant

Journalism and Strategic Media Syllabi Archive

Course Description: Origin and development of legal principles affecting freedom of expression and provisions of laws of libel, slander, copyright, and other statutes limiting communication in fields of publishing and broadcasting.


Jour 4702: Mass Media/Diversity/Society (Syllabus), Tori Cliff Jan 2015

Jour 4702: Mass Media/Diversity/Society (Syllabus), Tori Cliff

Journalism and Strategic Media Syllabi Archive

Course Description: Advanced study of recent, critical issues faced by mass media with exploration of complexities that cause them and their impact on society.


Jour 4708: Mass Media Ethics (Syllabus), Thomas J. Hrach Jan 2015

Jour 4708: Mass Media Ethics (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

No abstract provided.


Jour 4802: Meeman 901 Strategies (Syllabus), R. Spielberger Jan 2015

Jour 4802: Meeman 901 Strategies (Syllabus), R. Spielberger

Journalism and Strategic Media Syllabi Archive

Course Description: Meeman 901 Strategies, a student run public relations firm, will gain hands-on experience by developing creative projects for campus and community clients at UM Crews Center for Entrepreneurship.


Jour 4910: Advanced Social Media (Syllabus), Kerry Crawford Jan 2015

Jour 4910: Advanced Social Media (Syllabus), Kerry Crawford

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to basics of using social media in strategic ways as a reporter and/or a public relations or advertising professional; many changes in the media landscape and skills needed in today's media careers will be discussed.


Jour 4930: Media Internship (Syllabus), Matthew J. Haught Jan 2015

Jour 4930: Media Internship (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Work in practical assignments at local media and other communication organizations under supervision of qualified practitioners.


Jour 4998: Multimedia News Lab (Syllabus), Robert Byrd Jan 2015

Jour 4998: Multimedia News Lab (Syllabus), Robert Byrd

Journalism and Strategic Media Syllabi Archive

Course Description: Applied skills in writing, videography, editing and studio work to present a multi-media product.


Jour 6120: Advanced Reporting (Syllabus), Thomas J. Hrach Jan 2015

Jour 6120: Advanced Reporting (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: Writing and reporting news and in-depth feature stories on topics such as government, courts, education, science, trends and community-wide issues. The emphasis is on using public records and national sources as well as key local sources.


Jour 6421: Crisis Communication In Public Relation (Syllabus), Melissa Janoske Jan 2015

Jour 6421: Crisis Communication In Public Relation (Syllabus), Melissa Janoske

Journalism and Strategic Media Syllabi Archive

Course Description: Explores theories and research related to public relations communication before, during and after a crisis; examines the fundamentals of organizational communication, crisis management and strategic planning.


Jour 6500: Web Publish I: Html/Css (Syllabus), Jin Yang Jan 2015

Jour 6500: Web Publish I: Html/Css (Syllabus), Jin Yang

Journalism and Strategic Media Syllabi Archive

Course Description: Creation and development of journalism/mass media web sites; incorporation of target audience analysis and web usability; application of information products' conceptualization and layout.


Jour 6500: Web Publish I: Html/Css (Syllabus), Jin Yang Jan 2015

Jour 6500: Web Publish I: Html/Css (Syllabus), Jin Yang

Journalism and Strategic Media Syllabi Archive

Course Description: Creation and development of journalism/mass media web sites; incorporation of target audience analysis and web usability; application of information products' conceptualization and layout.


Jour 6500: Web Publish I: Html/Css (Syllabus), Jin Yang Jan 2015

Jour 6500: Web Publish I: Html/Css (Syllabus), Jin Yang

Journalism and Strategic Media Syllabi Archive

Course Description: Creation and development of journalism/mass media web sites; incorporation of target audience analysis and web usability; application of information products' conceptualization and layout.


Jour 6700: Mass Communication Law (Syllabus), David Arant Jan 2015

Jour 6700: Mass Communication Law (Syllabus), David Arant

Journalism and Strategic Media Syllabi Archive

Course Description: Origin and development of legal principles affecting freedom of expression and provisions of laws of libel, slander, copyright, and other statutes limiting communication in fields of publishing and broadcasting.


Jour 6708: Mass Media Ethics (Syllabus), Thomas J. Hrach Jan 2015

Jour 6708: Mass Media Ethics (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

No abstract provided.


Jour 7000: Media Writing/Editing (Syllabus), Thomas J. Hrach Jan 2015

Jour 7000: Media Writing/Editing (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: Information-gathering, writing, and editing skills necessary for any field within journalism and mass communication through lectures, discussions, and exercises that meld theory to technique; both laboratory writing and field assignments.


Jour 7000: Media Writing/Editing (Syllabus), Thomas J. Hrach Jan 2015

Jour 7000: Media Writing/Editing (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: Information-gathering, writing, and editing skills necessary for any field within journalism and mass communication through lectures, discussions, and exercises that meld theory to technique; both laboratory writing and field assignments.


Jour 7002: Professional Seminar (Syllabus), Matthew J. Haught Jan 2015

Jour 7002: Professional Seminar (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Self-paced, online orientation for incoming master's students, addressing skills and issues relevant to graduate studies in mass communication. Grades of S/U, IP will be given.


Jour 7002: Professional Seminar (Syllabus), Matthew J. Haught Jan 2015

Jour 7002: Professional Seminar (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Self-paced, online orientation for incoming master's students, addressing skills and issues relevant to graduate studies in mass communication. Grades of S/U, IP will be given.


Jour 7015: Advanced Media Writing (Syllabus), Roxane Coche Jan 2015

Jour 7015: Advanced Media Writing (Syllabus), Roxane Coche

Journalism and Strategic Media Syllabi Archive

Course Description: Designed to help students become more precise as well as versatile writers by diagnosing their writing, polishing their grammar and editing skills, and teaching them to write with clarity, cohesiveness, and conciseness.


Jour 7050: Mass Communication Theory (Syllabus), Melissa Janoske Jan 2015

Jour 7050: Mass Communication Theory (Syllabus), Melissa Janoske

Journalism and Strategic Media Syllabi Archive

Course Description: Key concepts and development of theories offered to explain operation and effects of mass communication media; multidisciplinary overview of theories dealing with advertising, broadcasting, print, and public relations messages, media, and effects.


Jour 7050: Mass Communication Theory (Syllabus), Melissa Janoske Jan 2015

Jour 7050: Mass Communication Theory (Syllabus), Melissa Janoske

Journalism and Strategic Media Syllabi Archive

Course Description: Key concepts and development of theories offered to explain operation and effects of mass communication media; multidisciplinary overview of theories dealing with advertising, broadcasting, print, and public relations messages, media, and effects.