Journalism Studies Commons^™

Jrsm 8200: Mass Communications Technology (Syllabus), Ruoxu Wang

Journalism and Strategic Media Syllabi Archive

Course Description: This graduate seminar is devoted to the psychological aspects of human computer interaction (HCI) and computer-mediated communication (CMC). Theories and empirical research from communication, psychology, consumer behavior, and human-computer studies will be discussed in this class.

Jrsm 8200: Mass Communications Technology (Syllabus), Ruoxu Wang

Journalism and Strategic Media Syllabi Archive

Course Description: This graduate seminar is devoted to the psychological aspects of human computer interaction (HCI) and computer-mediated communication (CMC). Theories and empirical research from communication, psychology, consumer behavior, and human-computer studies will be discussed in this class.

Pbrl 6301: Event Planning For Pr (Syllabus), Kim Marks Malone

Journalism and Strategic Media Syllabi Archive

Course Description: Development, execution and evaluation of events that support strategic communication practices; emphasis on advertising and public relations tactics for non-profit, for profit and community-based initiatives and organizations.

Jrsm 7412: Analytics & Evaluation (Syllabus), Kim Marks Malone

Journalism and Strategic Media Syllabi Archive

Course Description: Research for strategic communicators, including focus groups and surveys. Basic qualitative and quantitative research skills will be discussed, including how to conduct and analyze focus groups, write survey questions, and perform basic statistical analyses. Gathering, understanding, and utilizing social media analytics for a variety of platforms will also become Hootsuite-certified.

Pbrl 6430: Media Relations (Syllabus), Tori Cliff

Journalism and Strategic Media Syllabi Archive

Course Description: Development of media relations skills, including advanced writing of collateral materials, presentations, pitching and media training. Build effective and proactive work strategies with media through various tools including news conferences, media interviews, and media campaigns, and how PR professionals must mix traditional with new media outlets to most effectively promote their clients and employers. Strategic tools and techniques for developing successful media relations will be explored.

Pbrl 6440: Public Relations Campaign (Syllabus), Teri Del Rosso

Journalism and Strategic Media Syllabi Archive

Course Description: Application of theory, research data, and problem-solving techniques in the development of a comprehensive public relations plan book.

Jrsm 1750: Precision Language (Syllabus), Candace Justice

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to grammar and writing style for use in journalism and mass communication; foundations of research and information gathering, media literacy, and plagiarism.

Jrsm 2121: Media Writing (Syllabus), Ashley B. Craig

Journalism and Strategic Media Syllabi Archive

Course Description: Basic instruction in journalistic forms and AP style; information gathering and composition of news stories; media literacy. One lecture hour, four laboratory hours per week.

Jrsm 7350: Advanced Multimedia Reporting (Syllabus), Robert Byrd

Journalism and Strategic Media Syllabi Archive

Course Description: This course will explore recent research findings in news reporting, writing and editing principles; and also provide students with practical experience in preparing finished news reports suitable for publication or dissemination in professional-level mass media.

Jrsm 3900: Visual Media (Syllabus), Michael Robinson

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to and application of principles of visual communication, including typography, color and organization for print and digital media using Adobe Creative Cloud.

Jrsm 4700: Media Law (Syllabus), Thomas J. Hrach, David Arant

Journalism and Strategic Media Syllabi Archive

Course Description: Origin and development of legal principles affecting freedom of expression and provisions of laws of libel, slander, copyright and other statutes that affect communication in fields of publishing and broadcasting.

Jrsm 4930: Media Internship (Syllabus), Michael Robinson

Journalism and Strategic Media Syllabi Archive

Course Description: Work in practical assignments at local media and other communication organizations under supervision of qualified practitioners.

Jrsm 1700: Intro To Media (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.

Jrsm 4940: Student Media Practicum (Syllabus), Terris King

Journalism and Strategic Media Syllabi Archive

Course Description: Work in practical assignments at local media and other communication organizations under supervision of qualified practitioners.

Jrsm 7002: Pro Seminar (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: Self-paced, online orientation for incoming master's students, addressing skills and issues relevant to graduate studies in mass communication. Grades of S/U, I will be given.

Jrsm 7418: Integrated Strategic Mgmt (Syllabus), Kim Marks Malone

Journalism and Strategic Media Syllabi Archive

Course Description: A discussion of the place of public relations and advertising in organizational management decision-making, the need for long-term strategic thinking and the importance of supporting and contributing to organizational leadership. Will also include discussion of brand equity management and organizational leadership.

Jrsm 7990: Media Portfolio (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: Development of digital portfolio of professional and/or academic work and presentation. S/U. (2 hours)

Advr 3300: Intro To Advertising Honors (Syllabus), Brandon Davis

Journalism and Strategic Media Syllabi Archive

Course Description: Broad survey of advertising in an economy of abundance and its relationship to marketing. Traditional, non-traditional and social media advertising will be studied. Problems and techniques of planning and coordinating an integrated series of advertising efforts for a successful plan will be discussed.

Advr 3300: Intro To Advertising (Syllabus), Brandon Davis

Journalism and Strategic Media Syllabi Archive

Course Description: Broad survey of advertising in an economy of abundance and its relationship to marketing. Traditional, non-traditional and social media advertising will be studied. Problems and techniques of planning and coordinating an integrated series of advertising efforts for a successful plan will be discussed.

Advr 3324: Creative Strategy (Syllabus), Ruoxu Wang

Journalism and Strategic Media Syllabi Archive

Course Description: Principles of advertising psychology in relation to proven techniques for understanding the creative process, including writing effective copy and designing effective advertising. One lecture hour, four laboratory hours per week.

Advr 3330: Dig.Analytics & Evaluation Hon (Syllabus), Andrea Wiley

Journalism and Strategic Media Syllabi Archive

Course Description: This course was developed to help you (a) understand the need and importance behind social media and other digital platform analytics and (b) to teach you how to leverage the data made natively available by Facebook, Twitter, Instagram and LinkedIn, as well as Google Analytics, to evaluate social and digital PR/marketing campaigns. A bulk of this course will be spent working first-hand with data. After working with the data, you will learn how to identify key data points, create charts and graphs to visualize your analysis, glean insights and make actionable recommendations based on those insights. You will …

Colonialism And Sexuality, In Tayeb Salih’S Season Of Migration To The North And Peter Kimani’S Dance Of The Jakaranda., Tomi Adeaga, Peter Kimani

Graduate School of Media and Communications

AbstractThe Sudanese author, Tayeb Salih’s Season of Migration to the North and the Kenyan author, Peter Kimani’s Dance of the Jakaranda both interrogate the connection between colonialism and sexuality in an African setting. While the protagonist in Salih’s novel, Mustafa Sa’eed is the epitome of the sexualized, colonized Sudanese subject, Kimani’s novel examines several sexual relationships, including those of Sally McDonald, the British wife of a colonial administrator in Kenya, Ian McDonald. In Kimani’s novel, Sally McDonald represents a counter image to the white woman in need of protection from the sexual appetites of colonized males. Though Salih’s narration exemplifies …

Media Viability In Uganda, Aga Khan University

Graduate School of Media and Communications

Uganda has diverse legacy media with various newspapers and magazines, a growing broadcast media sector, which as of early 2020 was made up of 40 TV and 199 accredited radio stations. The country also has a fast-growing online media driven by rapid technological developments that have seen greater use of smartphones in the country. The News Media Organisations (NMOs) in Uganda have benefitted from liberalization and privatisation policies that the country adopted in the early 1990s, which freed the airwaves and made private investment in the country’s media less complicated.

Media Viability In Kenya, Aga Khan University

Graduate School of Media and Communications

The media in Kenya mirrors the social, political and legal transformation that has taken place in the last half a century. Since independence, the media have been affected by the government’s oscillation between more authoritarian and more liberal regimes. Over the past two decades, however, the arc has been towards enhancements of freedom of expression, access to information, and economic growth that has supported the nation’s technological development and the viability of national and local news media. The media landscape is diverse and, with one news producing company for every 320,500 people, very competitive. Ownership of the nation’s news media …

The Wild That Remains: A Once In A Generation Forest Plan Reignites The Wilderness Debate In Montana’S Gallatin Range, Anthony Stephen Pavkovich

Graduate Student Portfolios, Professional Papers, and Capstone Projects

The movement to preserve Montana’s Gallatin Mountains, which stretch north from Yellowstone National Park, has been ongoing since the passage of the Wilderness Act in 1964. Largely undeveloped, the range’s sinuous, rocky crest, fertile meadows and thick lodgepole forests are vital to one of the earth’s last intact temperate ecosystems. The landscape provides refuge to rare populations of grizzly bears, elk, bighorn sheep, wolves and wolverines. Yet, the Gallatins remain the last major mountain range bordering the nation’s first and most iconic national park without congressionally designated wilderness. The closest the Gallatins came to being protected as wilderness was in …

Journalism Graduates’ Perceptions And Experiences Of Internships And Employment, Breanne L. Ahearn

Walden Dissertations and Doctoral Studies

Graduates who do not have an internship show greater difficulty in obtaining gainful employment compared to those who do have an internship. However, simply believing that internships may translate into employment does not explain how students perceive the role of the internship in obtaining employment in the field. The purpose of the study was to investigate the graduates’ perceptions and experiences of how internships might affect journalism majors’ gaining employment in the field within 6 months of graduation. Kolb’s four stages of experiential learning theory was used as the conceptual framework to investigate how journalism-related major graduates described their journalism …

Behind The Lens: How Women Photojournalists’ Experiences Are Impacted By Gendered Double Standards And Emotion Management On The Sidelines Of The National Football League, Caylie M. Silveira

Graduate Theses, Dissertations, and Problem Reports (ETD)

Women photojournalists working on the sidelines for the National Football League (NFL) are scarce, despite many advancements made by women in sports media. In the workplace, women face double standards and are expected to manage their emotions differently than their male colleagues. This study aimed to analyze the expectations of women by looking at the different stereotypes and biases that they face as well as the gendered wage gaps. Feminist standpoint theory assisted in the qualitative research approach of this study because it states that women are the only ones that can speak about their experiences since they are the …

An Exploration Of How University Development Officers Can Cultivate Year 0 Alums, Lily Mcknight

Graduate Theses, Dissertations, and Problem Reports (ETD)

As higher education in West Virginia continues to lose state funding, students’ tuition is increasing to fill the gap. These tuition increases have led to an increased reliance on private funding and a need to creatively approach engaging new potential donors. Year 0 Alumni are an ignored group of stakeholders when it comes to university fundraising, likely due to their limited potential to make large gifts. However, cultivating these relationships demonstrates the long view necessary for future planning, while providing a novel approach for smaller gifts that can accumulate to meaningful support to address the current emerging need.

To this …

Neutral Isn’T Neutral: An Analysis Of Misinformation And Sentiment In The Wake Of The Capitol Riots, Daniel Robert Walsh

Graduate Theses, Dissertations, and Problem Reports (ETD)

January 6th, 2021 was a significant moment in the history of the United States of America. Protestors stormed the Capitol building over the results of the 2020 presidential election in which Joseph R. Biden defeated incumbent president Donald J. Trump. The Capitol riots were partially incited by the presence of misinformation on social media and was an example of the power misinformation has. This study presented two questions. Question one pertains to the sentiment analysis of verified Twitter users and their sentiment towards Trump. Question two pertains to analyzing tweets from verified accounts for misinformation between the dates of January …

Wild And Wonderful: How Both A Local And National Newspaper Framed West Virginia Leading Up To The 2016 Election, Emily Grace Martin

Graduate Theses, Dissertations, and Problem Reports (ETD)

During the 2016 Presidential election, journalists from all over the country flocked to West Virginia to try to understand the draw to then-candidate Donald Trump. There is a well-documented history of outsiders flooding the state and its surrounding Appalachian states to attempt to make sense of the current political situation, all while operating off of stereotypes and preconceived notions about the people of the Mountain State. This study aims to determine how stereotyping and the concept of framing or othering — when in-groups create out-groups — were used by a local West Virginia paper, as well as a national newspaper …