Journalism Studies Commons^™

Jour 3900: Visual Media (Syllabus), Jin Yang

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.

Jour 4120/6120: Advanced Reporting (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: Analyzing and writing news reports about government, courts, energy, economy, taxes, education, environment, medicine and science; emphasis on relationship between current issues and public’s need to be informed; topics vital to large urban society.

Jour 4120/6120: Advanced Reporting (Syllabus), Candy Justice

Journalism and Strategic Media Syllabi Archive

Course Description: Analyzing and writing news reports about government, courts, energy, economy, taxes, education, environment, medicine and science; emphasis on relationship between current issues and public’s need to be informed; topics vital to large urban society.

Jour 4130/4330/4430/4630/7600: Internship (Syllabus), Erin Willis

Journalism and Strategic Media Syllabi Archive

Course Description: Work in practical assignments at local media under supervision of qualified practitioners.

Jour 4326: Advertising Research (Syllabus), Sandra H. Utt

Journalism and Strategic Media Syllabi Archive

Course Description: Fundamentals in advertising research; nature of the market, appropriate advertising strategies, message effectiveness and media audiences; primary and secondary research, sampling, questionnaire design, survey, and data processing and analysis.

Jour 4327: Media Planning (Syllabus), Sandra H. Utt

Journalism and Strategic Media Syllabi Archive

Course Description: Procedures for analyzing the advertising situation, writing advertising and media goals, and setting advertising appropriations. Use of a microcomputer program to develop and evaluate optimum advertising media schedules.

Jour 4410: Public Relations Research (Syllabus), Erin Willis

Journalism and Strategic Media Syllabi Archive

Course Description: Identifying, characterizing and evaluating stakeholder groups and alternative channels of communication; formal research procedures including sampling, instrument design, information gathering, data processing, analysis and reporting.

Jour 4440: Public Relations Campaigns (Syllabus), Darrin M. Devault

Journalism and Strategic Media Syllabi Archive

Course Description: Application of theory, research data, and problem-solving techniques in the development of comprehensive public relations strategies.

Jour 4500/6500: Web Publishing I: Html/Css (Syllabus), Will Dotson

Journalism and Strategic Media Syllabi Archive

Course Description: Creation and development of journalism/mass media web sites; incorporation of target audience analysis and web usability; application of information products' conceptualization and layout.

Jour 4500/6500: Web Publishing I: Html/Css (Syllabus), Jin Yang

Journalism and Strategic Media Syllabi Archive

Course Description: Creation and development of journalism/mass media web sites; incorporation of target audience analysis and web usability; application of information products' conceptualization and layout.

Jour 4560/6560: Interactive News/Flash (Syllabus), Jin Yang

Journalism and Strategic Media Syllabi Archive

Course Description: Creation and development of interactive news story for web using Flash and its ActionScript; integrating writing, reporting, designing and presenting audio, video, slideshows elements in production of multimedia story.

Jour 4629tv: Writing/Reporting (Syllabus), Stephanie Scurlock

Journalism and Strategic Media Syllabi Archive

Course Description: Gathering, writing and presentation of news for television. Students will shoot, write, edit, and voice packages for use in both the reporting and producing classes.

Jour 4639: Tv News Producing (Syllabus), Joe Hayden

Journalism and Strategic Media Syllabi Archive

Course Description: Producing, writing, editing and using electronic equipment to assemble a television newscast; emphasis on performing the various tasks in a working newsroom.

Jour 4700: Mass Communication Law (Syllabus), Alexis Luttrell Tutor

Journalism and Strategic Media Syllabi Archive

Course Description: Origin and development of legal principles affecting freedom of expression and provisions of laws of libel, slander, copyright, and other statutes limiting communication in fields of publishing and broadcasting.

Jour 4708/6708: Mass Media Ethics (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

No abstract provided.

Jour 4900/6900: Multimedia Mass Communication (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Using computers to learn process/software/production design concepts involved in multimedia primarily designed for computer communication; digital editing of still images, off-line video editing, animation and production techniques for assembling all into a single CD or video to convey advertising, public relations, or news editorial concepts.

Jour 4998: Multimedia News Lab (Syllabus), Ashley D. Furrow

Journalism and Strategic Media Syllabi Archive

Course Description: Applied skills in writing, videography, editing and studio work to present a multi-media product.

Jour 7000: Media Writing/Editing (Syllabus), Joe Hayden

Journalism and Strategic Media Syllabi Archive

Course Description: Information-gathering, writing, and editing skills necessary for any field within journalism and mass communication through lectures, discussions, and exercises that meld theory to technique; both laboratory writing and field assignments.

Jour 7000: Media Writing/Editing (Syllabus), Joe Hayden

Journalism and Strategic Media Syllabi Archive

Course Description: Information-gathering, writing, and editing skills necessary for any field within journalism and mass communication through lectures, discussions, and exercises that meld theory to technique; both laboratory writing and field assignments.

Jour 7015: Advanced Media Writing (Syllabus), David Waters

Journalism and Strategic Media Syllabi Archive

Course Description: Designed to help students become more precise as well as versatile writers by diagnosing their writing, polishing their grammar and editing skills, and teaching them to write with clarity, cohesiveness, and conciseness.

Jour 7015: Advanced Media Writing (Syllabus), David Waters

Journalism and Strategic Media Syllabi Archive

Course Description: Designed to help students become more precise as well as versatile writers by diagnosing their writing, polishing their grammar and editing skills, and teaching them to write with clarity, cohesiveness, and conciseness.

Jour 7025/8025: Law Mass Communications (Syllabus), David Arant

Journalism and Strategic Media Syllabi Archive

Course Description: The study of laws and regulations affecting mass media with attention to social and political forces that shape the law; exploration of First Amendment theories as well as the constitutional framework of the legal system; in-depth legal research in the student's selected area of interest.

Jour 7050: Mass Communication Theory (Syllabus), Carrie Brown-Smith

Journalism and Strategic Media Syllabi Archive

Course Description: Key concepts and development of theories offered to explain operation and effects of mass communication media; multidisciplinary overview of theories dealing with advertising, broadcasting, print, and public relations messages, media, and effects.

Jour 7075: Mass Communication Research Methods (Syllabus), Rick Fischer

Journalism and Strategic Media Syllabi Archive

Course Description: Familiarization with content analysis, survey research, data analysis, and field studies as practiced by reporters, editors, and public relations decision makers; modern research techniques and class project using computer analysis.

Jour 7100: Entrepreneurial Journalism (Syllabus), Carrie Brown-Smith

Journalism and Strategic Media Syllabi Archive

Course Description: This course will examine business models and new media tools that can encourage entrepreneurial thinking and planning in various fields of mass communication, as well as the theory and practices of traditional media management. Subjects will include environment assessment, organization and strategy, budgeting, decision-making, and other functions in advertising, news, and public relations.

Jour 7450/8450: Public Relations Mgmt (Syllabus), Rick Fischer

Journalism and Strategic Media Syllabi Archive

Course Description: Development and management of public relations practice, department, or consultancy through study of planning and decision-making techniques; aspects of public relations practice that differ significantly from other enterprises; development of proposals and presentations; and management of financial and human resources.

Jour 7450/8450: Public Relations Mgmt (Syllabus), Rick Fischer

Journalism and Strategic Media Syllabi Archive

Course Description: Development and management of public relations practice, department, or consultancy through study of planning and decision-making techniques; aspects of public relations practice that differ significantly from other enterprises; development of proposals and presentations; and management of financial and human resources.

Internationalization As De-Westernization Of The Curriculum: The Case Of Journalism At An Australian University, Rhonda Breit, Levi Obijiofor, Richard Fitzgerald

Graduate School of Media and Communications

Internationalization of the curriculum points to the interdependent and interconnected (globalized) world in which higher education operates. However, while international awareness is crucial to the study of journalism, in practice this often means an Anglo-American curriculum based around Western principles of journalism education and training that are deeply rooted in Western values and traditions. This tendency to privilege Western thought, practice, and values obscures from view other journalism practices and renders Western models of journalism desirable, replicable, and transplantable to any part of the world. This article discusses the engagement of a small group of staff in the process of …

Untangling Neoliberalism’S Gordian Knot: Cancer Prevention And Control Services For Rural Appalachian Populations, George F. Bills

Theses and Dissertations--Sociology

In eastern Kentucky, as in much of central Appalachia, current local storylines narrate the frictions and contradictions involved in the structural transition from a post-WWII Fordist industrial economy and a Keynesian welfare state to a Post-Fordist service economy and Neoliberal hollow state, starving for energy to sustain consumer indulgence (Jessop, 1993; Harvey, 2003; 2005). Neoliberalism is the ideological force redefining the “societal infrastructure of language” that legitimates this transition, in part by redefining the key terms of democracy and citizenship, as well as valorizing the market, the individual, and technocratic innovation (Chouliaraki & Fairclough, 1999; Harvey, 2005). This project develops …

Making Stewardship Meaningful For Nonprofits: Stakeholder Motivations, Attitudes, Loyalty And Behaviors, Geah N. Pressgrove

Theses and Dissertations

This dissertation explores the ways in which stewardship motivates nonprofit stakeholder attitudes, behaviors and loyalty. Using an online survey of stakeholders from eight local United Ways in one southern state (N=660), this research has three major focuses. First, it seeks to validate a scale to measure perceptions of the relationship cultivation strategies of stewardship. Second, it investigates group differences between nonprofit stakeholder types (donor only versus both donor and volunteer). Third, the study explores opportunities to extend existing relationship management models beyond assessments of perceived relationship quality to include desirable behavioral outcomes.

Findings offer a new conceptualization of stewardship comprised …