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Journalism Studies Commons™

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2011

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Articles 511 - 540 of 593

Full-Text Articles in Journalism Studies

Jour 7450: Public Relations Management (Syllabus), Vickye Hester Jan 2011

Jour 7450: Public Relations Management (Syllabus), Vickye Hester

Journalism and Strategic Media Syllabi Archive

Course Description: Development and management of public relations practice, department, or consultancy through study of planning and decision-making techniques; aspects of public relations practice that differ significantly from other enterprises; development of proposals and presentations; and management of financial and human resources.


Jour 1700: Survey Of Mass Communication (Syllabus), Candy Justice Jan 2011

Jour 1700: Survey Of Mass Communication (Syllabus), Candy Justice

Journalism and Strategic Media Syllabi Archive

Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.


Jour 1700: Survey Of Mass Communication (Syllabus), Jim Redmond Jan 2011

Jour 1700: Survey Of Mass Communication (Syllabus), Jim Redmond

Journalism and Strategic Media Syllabi Archive

Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.


Jour 2121: Media Writing (Syllabus), Joe Hayden Jan 2011

Jour 2121: Media Writing (Syllabus), Joe Hayden

Journalism and Strategic Media Syllabi Archive

Course Description: Basic instruction in journalistic forms and style; use of computer in composition of news reports or articles and in solution of news writing problems; laboratory writing exercises on computer; one lecture, four laboratory hours per week.


Jour 2121: Media Writing (Syllabus), Otis L. Sanford Jan 2011

Jour 2121: Media Writing (Syllabus), Otis L. Sanford

Journalism and Strategic Media Syllabi Archive

Course Description: Basic instruction in journalistic forms and style; use of computer in composition of news reports or articles and in solution of news writing problems; laboratory writing exercises on computer; one lecture, four laboratory hours per week.


Jour 2121: Media Writing (Syllabus), Ron Maxey Jan 2011

Jour 2121: Media Writing (Syllabus), Ron Maxey

Journalism and Strategic Media Syllabi Archive

Course Description: Basic instruction in journalistic forms and style; use of computer in composition of news reports or articles and in solution of news writing problems; laboratory writing exercises on computer; one lecture, four laboratory hours per week.


Jour 2121: Media Writing (Syllabus), Brown Burnett Jan 2011

Jour 2121: Media Writing (Syllabus), Brown Burnett

Journalism and Strategic Media Syllabi Archive

Course Description: Basic instruction in journalistic forms and style; use of computer in composition of news reports or articles and in solution of news writing problems; laboratory writing exercises on computer; one lecture, four laboratory hours per week.


Jour 2123: Editing (Syllabus), Thomas J. Hrach Jan 2011

Jour 2123: Editing (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: Practice in copy editing, headline writing, photo editing, and presentation of news for print and online publications; issues faced by editors in all media are addressed.


Jour 3120: Reporting (Syllabus), Thomas J. Hrach Jan 2011

Jour 3120: Reporting (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: Gathering news using basic journalistic tools and techniques. Writing assignments will take place in lab and field.


Jour 3120: Reporting (Syllabus), Thomas J. Hrach Jan 2011

Jour 3120: Reporting (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: Gathering news using basic journalistic tools and techniques. Writing assignments will take place in lab and field.


Jour 3130: Feature Writing (Syllabus), Brown Burnett Jan 2011

Jour 3130: Feature Writing (Syllabus), Brown Burnett

Journalism and Strategic Media Syllabi Archive

Course Description: Advanced practice in writing, publishing feature stories for magazines and newspapers and the Web; finding and developing publishable ideas; freelance techniques; advanced reporting skills; writing techniques with emphasis on leads, endings, description, effective use of anecdotes and quotations; critiques of student work.


Jour 3130: Feature Writing (Syllabus), Brown Burnett Jan 2011

Jour 3130: Feature Writing (Syllabus), Brown Burnett

Journalism and Strategic Media Syllabi Archive

Course Description: Advanced practice in writing, publishing feature stories for magazines and newspapers and the Web; finding and developing publishable ideas; freelance techniques; advanced reporting skills; writing techniques with emphasis on leads, endings, description, effective use of anecdotes and quotations; critiques of student work.


Jour 3130: Feature Writing (Syllabus), Thomas J. Hrach Jan 2011

Jour 3130: Feature Writing (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: Advanced practice in writing, publishing feature stories for magazines and newspapers and the Web; finding and developing publishable ideas; freelance techniques; advanced reporting skills; writing techniques with emphasis on leads, endings, description, effective use of anecdotes and quotations; critiques of student work.


Jour 3300: Survey Of Advertising (Syllabus), R. Spielberger Jan 2011

Jour 3300: Survey Of Advertising (Syllabus), R. Spielberger

Journalism and Strategic Media Syllabi Archive

Course Description: Exploration of creative function of advertising; emphasis on role of media.


Jour 3324: Advertising Copy Writing And Layout (Syllabus), R. Spielberger Jan 2011

Jour 3324: Advertising Copy Writing And Layout (Syllabus), R. Spielberger

Journalism and Strategic Media Syllabi Archive

Course Description: Principles of advertising psychology in relation to proven techniques for writing effective copy, approximately half of the course devoted to practice in writing copy and preparing rough layouts. One lecture/four laboratory hours.


Jour 3400: Introduction To Public Relations (Syllabus), Robert L. Willis Jan 2011

Jour 3400: Introduction To Public Relations (Syllabus), Robert L. Willis

Journalism and Strategic Media Syllabi Archive

Course Description: Development, scope and modern role of public relations; emphasis on problem solving, lectures and application of major public relations tools and practices.


Jour 3421: Public Relations Writing (Syllabus), Beena White Jan 2011

Jour 3421: Public Relations Writing (Syllabus), Beena White

Journalism and Strategic Media Syllabi Archive

Course Description: Emphasis on communication tactics; plan, write and produce public relations tools; audience and media selection; print and electronic media. Two lecture hours, two laboratory hours per week.


Jour 3526: Photojournalism/Digital Image (Syllabus), Art Terry Jan 2011

Jour 3526: Photojournalism/Digital Image (Syllabus), Art Terry

Journalism and Strategic Media Syllabi Archive

Course Description: Photograph as narrative; see, interpret and capture images that communicate information and have meaning and storytelling power; manipulation of digital media with software for use in broadcast, web and print; ethical problems related to digital manipulation. One lecture hour, four laboratory hours per week.


Jour 3900: Visual Journalism (Syllabus), Art Terry Jan 2011

Jour 3900: Visual Journalism (Syllabus), Art Terry

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.


Jour 3900: Visual Journalism (Syllabus), Jason R. Terrell Jan 2011

Jour 3900: Visual Journalism (Syllabus), Jason R. Terrell

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.


Jour 4120/6120: Reporting Public Issues (Syllabus), Candy Justice Jan 2011

Jour 4120/6120: Reporting Public Issues (Syllabus), Candy Justice

Journalism and Strategic Media Syllabi Archive

Course Description: Analyzing and writing news reports about government, courts, energy, economy, taxes, education, environment, medicine and science; emphasis on relationship between current issues and public’s need to be informed; topics vital to large urban society.


Jour 4124/6124: Computer-Assisted Reporting (Syllabus), Joe Hayden Jan 2011

Jour 4124/6124: Computer-Assisted Reporting (Syllabus), Joe Hayden

Journalism and Strategic Media Syllabi Archive

Course Description: Advanced use of computer technology and investigative techniques to access, analyze and develop database information in combination with traditional news reporting.


Jour 3900: Visual Journalism (Syllabus), Art Terry Jan 2011

Jour 3900: Visual Journalism (Syllabus), Art Terry

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.


Jour 4140/6140: Publication Design & Production (Syllabus), Jason R. Terrell Jan 2011

Jour 4140/6140: Publication Design & Production (Syllabus), Jason R. Terrell

Journalism and Strategic Media Syllabi Archive

Course Description: Basic principles of design and production for newspapers and magazines; typography, story and page design, graphics; copy, images and infographics and presentation in clear, well-organized way; headlines, titles, subheads, captions, and other copy.


Jour 4328: Strategic Advertising Campaign (Syllabus), Sandra H. Utt Jan 2011

Jour 4328: Strategic Advertising Campaign (Syllabus), Sandra H. Utt

Journalism and Strategic Media Syllabi Archive

Course Description: Development of creative strategy and its execution to include layouts, audio tapes, slide shows, storyboards and sales promotion application.


Jour 4330: Advertising Internship (Syllabus), Beena White Jan 2011

Jour 4330: Advertising Internship (Syllabus), Beena White

Journalism and Strategic Media Syllabi Archive

Course Description: Work in practical assignments at local media under supervision of qualified practitioners.


Jour 4430: Public Relations Internship (Syllabus), Beena White Jan 2011

Jour 4430: Public Relations Internship (Syllabus), Beena White

Journalism and Strategic Media Syllabi Archive

Course Description: Work in practical assignments at local media under supervision of qualified practitioners.


Jour 4440/6440: Public Relations Campaigns (Syllabus), Beena White Jan 2011

Jour 4440/6440: Public Relations Campaigns (Syllabus), Beena White

Journalism and Strategic Media Syllabi Archive

Course Description: Application of theory, research data, and problem-solving techniques in the development of comprehensive public relations strategies.


Jour 4500/6500: Web Publishing I: Html/Css (Syllabus), Grant Smith Jan 2011

Jour 4500/6500: Web Publishing I: Html/Css (Syllabus), Grant Smith

Journalism and Strategic Media Syllabi Archive

Course Description: Creation and development of journalism/mass media web sites; incorporation of target audience analysis and web usability; application of information products' conceptualization and layout


Jour 4500/6500: Web Publishing I: Html/Css (Syllabus), Jin Yang Jan 2011

Jour 4500/6500: Web Publishing I: Html/Css (Syllabus), Jin Yang

Journalism and Strategic Media Syllabi Archive

Course Description: Creation and development of journalism/mass media web sites; incorporation of target audience analysis and web usability; application of information products' conceptualization and layout