Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Arts and Humanities (185)
- History (182)
- United States History (182)
- Mass Communication (17)
- Communication Technology and New Media (15)
-
- Public Relations and Advertising (12)
- Social Influence and Political Communication (6)
- Social Media (5)
- Broadcast and Video Studies (4)
- Gender, Race, Sexuality, and Ethnicity in Communication (3)
- Publishing (3)
- Interpersonal and Small Group Communication (2)
- Political Science (2)
- Public Affairs, Public Policy and Public Administration (2)
- Sociology (2)
- African American Studies (1)
- American Politics (1)
- Business (1)
- Civic and Community Engagement (1)
- Communications Law (1)
- Comparative Politics (1)
- Comparative and Foreign Law (1)
- Counseling (1)
- Economics (1)
- Education (1)
- Entrepreneurial and Small Business Operations (1)
- Environmental Health (1)
- Keyword
-
- Journalism (11)
- Mississippi (6)
- Oxford (5)
- Media (4)
- Newspaper (4)
-
- Newspapers (4)
- Social Media (4)
- Framing (3)
- Integration (3)
- Interviews (3)
- Magazines (3)
- Athletes (2)
- Climate change (2)
- Communications (2)
- Education (2)
- Equity (2)
- Magazine (2)
- News (2)
- Ole Miss (2)
- Representation (2)
- Sports (2)
- Storytelling (2)
- Students (2)
- Twitter (2)
- University of Mississippi (2)
- #Iftheygunnedmedown (1)
- 1920s (1)
- Advertiser (1)
- Advertising (1)
- Affordable (1)
- Publication Year
- Publication
- Publication Type
Articles 61 - 90 of 275
Full-Text Articles in Journalism Studies
Exporting A Brand: A Comparative Analysis Of The French Model Brand Elle Decoration With The American Edition Elle Decor, Kate Hayes
Honors Theses
This thesis explores the history and editorial design of the French and American publications within the ELLE Déco brand network. The ELLE Déco network of interior design magazines is the only truly global brand of the shelter category with 25 editions published in 28 countries. By studying corresponding issues of the original French edition, ELLE Decoration, and American, ELLE DECOR, I have determined the different personalities of each publication, as well as what elements are used in the cover and editorial design of each. In doing so, I uncovered what consistencies of both content and design have led to success …
Annual Report, 2014-15, University Of Mississippi. School Of Journalism And New Media, Will Norton Jr.
Annual Report, 2014-15, University Of Mississippi. School Of Journalism And New Media, Will Norton Jr.
Annual Reports
No abstract provided.
Media Insensitivity To People Of Color: A Comparison And Contrast Of How African Americans Are Portrayed In Mainstream Media To White Americans, Tyler Carter
Electronic Theses and Dissertations
July 13, 2013, I in my great-grandmother’s house with my eyes glued to CNN waiting to see George Zimmerman charged in the shooting death of Trayvon Martin. After the verdict of not guilty was read, I remember tuning into social media and seeing people who looked like me tweet about how disappointed they were in the “system.” Leading up to the Zimmerman trial, I paid attention to how mainstream media intentionally tried to defame Trayvon Martin’s character. Headlines read “Trayvon Martin was a weed smoker” and “Martin was suspended from school.” Fast-forward to August 5, 2014, a teen by the …
Soul Food: An Interpretation Of The History, Significance And Southern Roots Of The American Cuisine, Sarah Bracy Penn
Soul Food: An Interpretation Of The History, Significance And Southern Roots Of The American Cuisine, Sarah Bracy Penn
Honors Theses
This thesis is a collection of stories in which I explored several facets of soul food, the cuisine of the American South. It uses soul food as a prism to view the cuisine's connections to race, politics, economics, class, history and social consequences. Rather than write an academic paper, I presented my findings in a series of articles based on live interviews with food historians, culinary writers, entrepreneurs and chefs. I also examined various books, articles and blogs written by these culinary writers. This is not a comprehensive history of the cuisine, nor does it attempt to take sides with …
Millennial Specific Techniques For Nonprofit Marketing Communications: A Messaging Study For World Relief, Taylor M. Davenport
Millennial Specific Techniques For Nonprofit Marketing Communications: A Messaging Study For World Relief, Taylor M. Davenport
Honors Theses
Nonprofit organizations are quickly catching up to for profit companies in their marketing communications endeavors. World Relief, a faith-based nonprofit organization that strives to empower the vulnerable, is one of those organizations. While they have made huge strides in recent years, they are missing the mark when it comes to reaching millennials. This thesis sought to research effective millennial specific messaging techniques and implement an integrated marketing communications (IMC) campaign using the findings. This thesis compiles research on millennials from the Pew Research Center and other sources as a background for primary research. A survey and focus group were conducted …
A Woman's Right: Promoting The Pursuit Of Gender Equality In The Workplace, Lauren Elizabeth Walker
A Woman's Right: Promoting The Pursuit Of Gender Equality In The Workplace, Lauren Elizabeth Walker
Honors Theses
This thesis examines four questions. What is gender inequality, what is its level in the workplace especially in the public relations field, why does it exist, and what can we do to change that? Finally, an integrated marketing communications campaign will be planned to address the issue among students at the University of Mississippi The first chapter of this thesis examines the current level of gender inequality in the workplace and why these barriers exist in the workplace. In 2013, it was found that ratio of women's and men's median annual earnings was 78.3 percent for full-time/year round workers (Hartmann,1). …
An Examination Of Crisis Communications At Major Mississippi Universities, Virginia W. Mayo
An Examination Of Crisis Communications At Major Mississippi Universities, Virginia W. Mayo
Honors Theses
This thesis will examine current theory in how to prepare for, handle and communicate in a crisis supported by extensive research. The first chapter includes case studies from other college campuses, the importance of a crisis management plan, and dealing with the media in crisis situations. Next, the crisis communications theories will be applied to three major Mississippi universities through examination from interviews and the study of past crises at these universities. Interviews were conducted via email and in person, depending on the location of the school. The three Mississippi universities examined are The University of Southern Mississippi, Mississippi State …
A Tapestry Of War: Three Veterans' Stories, Clancy Lane Smith
A Tapestry Of War: Three Veterans' Stories, Clancy Lane Smith
Honors Theses
The purpose of this thesis is to record and preserve the memories of American war veterans living in the Oxford area. The researcher interviewed local veterans and recorded their recollections in a narrative way, similar to how a feature story is written for publication in a newspaper or magazine. The results of this project demonstrate the stark contrast in a veterans' experiences based on differences in background, faith, family and decision-making. The stories are written so that they might be passed on to future generations.
Italians In The Delta: The Evolution Of An Unusual Immigration, Camille Elise Mullins
Italians In The Delta: The Evolution Of An Unusual Immigration, Camille Elise Mullins
Honors Theses
This thesis explores the extraordinary immigration of Italians to the Delta from when they first came in 1895 to modern day. This project updates the Delta Italians' status within the modern era and explores their rise from lowly tenant farmers to some of the largest farm owners in the Delta. In particular, it looks at the Italians through the prism of discrimination, farming and fascinating personalities who have attempted to preserve its history. By using live interviews and journalistic story telling techniques, I hope to give people a flavor of what the early settlers were like and how their culture …
Narrating Jackson State: An Examination Of Power Relations And Mississippi Newspaper Coverage Of The 1970 Shootings At Jackson State College, Leslie Hassel
Electronic Theses and Dissertations
The following thesis examines media coverage of a 1970 campus shooting at Jackson State University in Jackson, Mississippi, during which two black students were killed and several others were injured. Over forty years after the shootings, the incident remains largely absent from the dominant historical narrative. This study posits that the contradictory accounts published by various Jackson-area news outlets blurred the lines between facts and subjective perspectives and as a consequence limited the resources used by historians to construct a narrative of the shootings. Consequently, Mississippi media outlets contributed to the incident's absence from the dominant historical narrative and American …
The Middle Class Tax Relief And Job Creation Act Of 2012 And Its Impact On Television Broadcasting And Future Broadband Wireless Communications, David H. Cole
Electronic Theses and Dissertations
The upcoming Incentive Auction for the 600 MHz band will cause the relocation of hundreds of UHF television stations while potentially freeing up as much as 120 MHz of valuable electromagnetic spectrum for utilization by wireless communications providers. This "new" wireless spectrum will allow wireless providers to increase their wireless broadband capabilities and feed the ever-growing demand by consumers for more wireless broadband capacity. This thesis addresses the mechanics of the proposed auction platforms, the impact the auction will have on existing television broadcasters, and explores some of the possible future opportunities the repurposing of the 600 MHz band presents …
Do Sports And Public Relations Make A Winning Combination For Schools? - How Public Relations Is Utilized In The Ole Miss Athletics Department And That Of Four Other Universities, Lauren Mcmillin
Honors Theses
This thesis covers several areas of investigation. A majority of the information came from staff members in the Ole Miss Athletics Department and the Ole Miss Athletics Foundation, including information from my own experiences working with both organizations. In researching other schools, I reached out to colleagues associated with the four other universities that I examined, interviewing them on different subject matters. Additional information was found in textbooks and online articles. From my research, I was able to discover the various methods that schools use to promote athletics programs. By employing the areas of public and media relations, marketing, social …
An Analysis Of The Media's Coverage Of The Columbine High School And Sandy Hook Elementary School Shootings, Mara Joffe
An Analysis Of The Media's Coverage Of The Columbine High School And Sandy Hook Elementary School Shootings, Mara Joffe
Honors Theses
The primary purpose of the current research was to determine what ethical challenges have evolved for journalists covering breaking news stories, focusing on the differences in print coverage between the 1999 Columbine school shooting and the 2012 Sandy Hook school shooting. A total of 435 news stories originating from the Denver Post, the Hartford Courant and the Chicago Tribune were used in the analysis, categorized by type, main point, length and tone of each article. Overall, several of the findings were consistent with the literature. Two results hold major implications for the journalism field. First, the increase in interpretive, opinion …
Harnessing The Power Of Social Media: How Four Fortune 500 Companies Utilize Social Media, Mary Elizabeth Cronk
Harnessing The Power Of Social Media: How Four Fortune 500 Companies Utilize Social Media, Mary Elizabeth Cronk
Honors Theses
Harnessing the Power of Social Media: How Four Fortune 500 Companies Utilize Social Media to Drive Increased Sales and Optimize Marketing. The purpose of this study is to demonstrate how Fortune 500 companies use social media as an effective marketing strategy. The researcher interviewed social media managers and marketing professionals at the following four Fortune 500 companies in Atlanta, Ga.: The Coca-Cola Company, AT&T, United Parcel Service and Georgia Power Company. This case study found that executives at the four selected Fortune 500 companies maintain relevant social media websites and perceive company involvement as a powerful marketing tool. However, executives …
The Death Of Mississippi House Bill 488: Latinos In America, Mary Faye Stanton
The Death Of Mississippi House Bill 488: Latinos In America, Mary Faye Stanton
Electronic Theses and Dissertations
In March 2012, the Mississippi House of Representatives passed House Bill 488, an immigration bill similar to those passed in Arizona and Alabama that allowed, among other provisions, law enforcement officers to check the legal status of an individual after a legal stop. This thesis sets out to show how three key factors: the opposition of industry and agricultural representatives, the outcry against the racial aspects of the bill, and an alliance between Democrats, the Black Caucus, and Latino rights activists -- prevented the bill from becoming a law in a state with a Republican governor and Republican majority in …
Big Ben: The Gentle Rebel, Brandon Christopher Rook
Big Ben: The Gentle Rebel, Brandon Christopher Rook
Electronic Theses and Dissertations
With the University of Mississippi having a deep and somewhat negative history with racial tension, the sole purpose of this study was to figure out if Ben Williams, the first African American varsity football player experienced any issues with racism while he attended school. Over the years Williams has stated that no issues have come about because of his race. After interviewing Ben Williams and over 10 others for the thesis project documentary entitled "The Ole Miss Black Athlete,” it can be predicted that Williams didn't receive any racial tension on the campus of Ole Miss from the media or …
Where Two Or Three Gather In My Name: A History Of The Burns-Belfry Restoration And Racial Reconciliation Between Churches In Oxford, Mississippi, Bracey Harris
Honors Theses
This paper is an exploration of the intersection of race and religion in Oxford, Mississippi. In particular, it gives a history of the restoration of the Burns-Belfry Church in Oxford, Mississippi. The project was a cross-cultural effort to save the town's first church built by freedmen in 1868. Many individuals worked together to save the town's historic landmark. In addition, the work also examines attempts by churches in Oxford to improve race relations in the community. The work looks at how events held between these churches may be the key to forgiveness and racial harmony. The title is taken from …
Hazel Brannon Smith: An Examination Of Her Editorials On Three Pivotal Civil Rights Events, Lauren Nicole Smith
Hazel Brannon Smith: An Examination Of Her Editorials On Three Pivotal Civil Rights Events, Lauren Nicole Smith
Electronic Theses and Dissertations
Hazel Brannon Smith was born in Alabama but moved to Mississippi in 1936 when she acquired the Durant Times in Durant, Mississippi. Seven years later she added the Lexington Advertiser to her growing collection of newspapers and it is at the Advertiser that Smith made her greatest journalist impact. This study did a small content analysis to exam Smith's opinion on three pivotal civil rights events: the Freedom Riders of 1961, James Meredith's integration of the University of Mississippi in 1962, and Medgar Evers' assassination in 1963. Results indicate that Smith was unwavering in her opinions on all three events. …
Zaftig: A Magazine Prototype And Accompanying Business Plan, Alexandra Wagner Pence
Zaftig: A Magazine Prototype And Accompanying Business Plan, Alexandra Wagner Pence
Electronic Theses and Dissertations
Currently, there is no voice or home for plus-sized women within the mainstream media. The media industry reflects and promotes an increasingly thin ideal, one that multiple studies have concluded is causing negatiVe self-perception and low self-esteem among young women nationwide. This is especially true for the full-figured woman, whom society tells that she is not skinny enough, and therefore not good enough. This thesis project sets out to prove the host of social benefits that could and would be offered as a result of the instatement of a mainstream women's interest magazine geared specifically towards young plus-sized women. To …
Protecting The Magazine Brand: Brand Manuals, Their Uses And Implementation, Callie Jean Blackwell
Protecting The Magazine Brand: Brand Manuals, Their Uses And Implementation, Callie Jean Blackwell
Electronic Theses and Dissertations
This thesis discusses the need for a brand manual for a magazine after the creation of a first issue. A brand manual ensures each subsequent issue of the magazine has consistent design from issue to issue as well as keeps the tenets of the overall magazine brand intact. This thesis was project based and conclusions were met by means of a literature review of branding, interviews and experiential research. The foundational similarities between brands and magazines through the lens of magazine design was discussed and found to be one in the same: magazines are brands. Brands are only as good …
Written In Black And White: A Content Analysis Of Newspaper Coverage Of The Desegregation Of Three Flagship Public Southern Universities, Michael Alexander Patronik
Written In Black And White: A Content Analysis Of Newspaper Coverage Of The Desegregation Of Three Flagship Public Southern Universities, Michael Alexander Patronik
Electronic Theses and Dissertations
The purpose of this study is to correlate agenda-setting effects of the press to newspaper coverage of public university desegregations in the southern United States in the early 1960s. Front-page news and editorial page content from the Atlanta Constitution, the Athens Banner-Herald and the Red & Black newspapers were analyzed for the 1961 desegregation of the University of Georgia. The Clarion-Ledger , the Oxford Eagle and The Mississippian newspapers were analyzed for the 1962 desegregation of the University of Mississippi. The Birmingham News, the Tuscaloosa News and the Crimson White newspapers were analyzed for the 1963 desegregation of the University …
The Fashion Content Of Vogue's September Issues Under Editor-In-Chiefs Grace Mirabella And Anna Wintour, Danielle Ligato
The Fashion Content Of Vogue's September Issues Under Editor-In-Chiefs Grace Mirabella And Anna Wintour, Danielle Ligato
Electronic Theses and Dissertations
The study examines the two editor-in-chiefs of Vogue magazine in recent history, Grace Mirabella and Anna Wintour, and the fashion content of the September issues of the magazine under their editorships. Fifteen September issues from each editor-in-chief were analyzed to understand how the September issue had evolved as well as the development of fashion content in the magazine. The personal influences of Grace Mirabella and Anna Wintour respectively were found in the fashion content of the September issues. Vogue issues analyzed from Mirabella's editorship shoa concentration of fashion content on the functionality of clothing with a focus on American designers. …
Best Practices For Disaster Coverage: An Analysis Of How The Herald Newspaper And Wlox-Tv Covered Hurricane Katrina, Nicole R. Sheriff
Best Practices For Disaster Coverage: An Analysis Of How The Herald Newspaper And Wlox-Tv Covered Hurricane Katrina, Nicole R. Sheriff
Electronic Theses and Dissertations
A substantial amount of research has been done on Hurricane Katrina and its effects on New Orleans, Louisiana. However, few studies have focused on how the Mississippi Gulf Coast was affected by the hurricane. The purpose of this study is to bring attention to the reporting efforts of WLOX-TV and The Herald newspaper to cover Hurricane Katrina. This case study analyzes the practices WLOX and The Herald used to cover the hurricane and to explore which practices could be implemented in other newsrooms in the future. A total of four interviews were conducted with members from the newsrooms who had …
Crashsmith Dope: The Role Of Media In The Development Of Professional Baseball In New York From 1919-1929, Ryan Mcgregor Whittington
Crashsmith Dope: The Role Of Media In The Development Of Professional Baseball In New York From 1919-1929, Ryan Mcgregor Whittington
Electronic Theses and Dissertations
John McGraw's New York Giants were the premier team of the Deadball Era, which stretched from 1900–1919. Led by McGraw and his ace pitcher, Christy Mathewson, the Giants epitomized the Deadball Era with their strong pitching and hard-nosed style of play. In 1919 however, The New York Times and The Sporting News chronicled a surge in the number of home runs that would continue through the 1920s until the entire sport embraced a new era of baseball. This thesis details the role played by these two newspapers in the rise of the Live Ball Era, the New York Yankees, and …
Bp's Use Of Twitter As A Crisis Communication Tool During The Gulf Oil Spill Crisis Response Phase, Lindsay Ann Jordan
Bp's Use Of Twitter As A Crisis Communication Tool During The Gulf Oil Spill Crisis Response Phase, Lindsay Ann Jordan
Electronic Theses and Dissertations
On April 20, 2010, British Petroleum's Deepwater Horizon drilling rig located in the Gulf of Mexico exploded, creating the largest oil spill in U.S. history. BP launched a major public relations response that targeted its online audience through strategic use of its corporate website, Twitter feed, Facebook page, YouTube channel, and Flickr photostream. This content analysis examines BP's use of Twitter during the crisis response phase of the oil spill. BP tweeted on 1,161 occasions from the time of the explosion to the capping of the well. All tweets during this 13-week period were coded by two separate coders to …
Historical Overview Of Children's Magazines, Elaine R. Abadie
Historical Overview Of Children's Magazines, Elaine R. Abadie
Electronic Theses and Dissertations
In an effort to illuminate a neglected field of study, this thesis will examine children's magazines in the United States and the forces shaping them. Children's magazines reflect the country's history and attitudes about youth and yet limited research about these important periodicals exists. This look at the development and publication of children's magazines from the eighteenth to the twenty-first centuries explores selected periodicals from the printing press to the World Wide Web. Significant aspects of research to be assessed are: (1) the status and role of children's magazines (2) changes in publishing and marketing from early times to present, …
An Analysis Of Daily Newspapers In Mississippi That Charge For Online Content, David Hopper
An Analysis Of Daily Newspapers In Mississippi That Charge For Online Content, David Hopper
Electronic Theses and Dissertations
This thesis examines seven daily newspapers in Mississippi that charge for content on their websites. The papers analyzed include the Vicksburg Post, Greenwood Commonwealth, Columbus Dispatch, Starkville Daily News, Daily Times Leader, Herald and Oxford Eagle. The thesis discusses the pay models used by each paper's website, the reasons for switching to a pay site from a free site and the results received thus far. Numbers include the number of online subscribers and the number of hits to each website. The national debate over paid versus free content is discussed. Literature on the subject is reviewed.
Alternative Weekly And City Magazine Under One Roof: Contemporary Media, Inc.'S “Memphis Flyer” And “Memphis” Magazine, Cory Taylor Cox
Alternative Weekly And City Magazine Under One Roof: Contemporary Media, Inc.'S “Memphis Flyer” And “Memphis” Magazine, Cory Taylor Cox
Electronic Theses and Dissertations
This thesis studies the media of alternative weekly publications through a case study of the Memphis Flyer and its relationship with sister publication Memphis magazine, both under the umbrella of Contemporary Media, Inc. History of the publications, targeted demographics and business models will be taken into account to answer proposed research questions. The publications prominence in local media as well as their relationship to the traditional city paper, The Commercial Appeal, is recognized, along with the company's plans for adaptation to new trends in online journalism.
The Ole Miss Magazine: The Meredith Crisis In Retrospect, Ole Miss Magazine
The Ole Miss Magazine: The Meredith Crisis In Retrospect, Ole Miss Magazine
Integration newspapers and newsletters
Special issue of The Ole Miss Magazine published twenty years after the university's integration. Contains reflective essays by individuals who were present during the integration, including Sidna Brower Mitchell, Ross Barnett, James Silver,
Joseph Reviews Blacks' Positions, 5 November 1970, Steve Bailey
Joseph Reviews Blacks' Positions, 5 November 1970, Steve Bailey
Clippings
No abstract provided.