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Full-Text Articles in Journalism Studies
Pbrl 3421: Intro Public Relations Writing (Syllabus), Kendall J. Downing
Pbrl 3421: Intro Public Relations Writing (Syllabus), Kendall J. Downing
Journalism and Strategic Media Syllabi Archive
Course Description: Development, scope, and modern role of public relations; emphasis on problem solving, lectures, and application of major public relations tools and practices.
Pbrl 3431: Applied Public Relations Wrtg (Syllabus), Kim Marks Malone
Pbrl 3431: Applied Public Relations Wrtg (Syllabus), Kim Marks Malone
Journalism and Strategic Media Syllabi Archive
Course Description: Emphasis on the strategic aspects of public relations writing and further development of writing skills for a wide variety of public relations vehicles including preparation of more complex materials such as speeches, feature stories, white papers, videos and materials for special events and crises.
Pbrl 4421: Crisis Comm In Public Relation (Syllabus), Taylor Nicole Ackerman
Pbrl 4421: Crisis Comm In Public Relation (Syllabus), Taylor Nicole Ackerman
Journalism and Strategic Media Syllabi Archive
Course Description: Explores theories and research related to public relations communication before, during, and after a crisis; examines the fundamentals of organizational communication, crisis management and strategic planning.
Pbrl 3441: Strategic Writing Social Media (Syllabus), Sheri D. Neely
Pbrl 3441: Strategic Writing Social Media (Syllabus), Sheri D. Neely
Journalism and Strategic Media Syllabi Archive
Course Description: Development of strategic writing skills to write effectively across various social media platforms with an emphasis on the need to tailor the message to both the audience and the platform through which it is communicated. Topics explored will include style, repurposing of content, specific requirements for various platforms, organizational voice, SEO and strategic message development.
Pbrl 4430: Media Relations (Syllabus), Tori M. Cliff
Pbrl 4430: Media Relations (Syllabus), Tori M. Cliff
Journalism and Strategic Media Syllabi Archive
Course Description: Development of media relations skills, including advanced writing of collateral materials, presentations, pitching and media training. Build effective and proactive work strategies with media through various tools including news conferences, media interviews, and media campaigns, and how PR professionals must mix traditional with new media outlets to most effectively promote their clients and employers. Strategic tools and techniques for developing successful media relations will be explored.
Advr 6326: Advertising Research (Syllabus), Ruoxu Wang
Advr 6326: Advertising Research (Syllabus), Ruoxu Wang
Journalism and Strategic Media Syllabi Archive
Course Description: Fundamentals in advertising research; nature of the market, appropriate advertising strategies, message effectiveness and media audiences; primary and secondary research, sampling, questionnaire design, survey, and data processing and analysis.
Advr 6327: Media Planning (Syllabus), Joel Nichols
Advr 6327: Media Planning (Syllabus), Joel Nichols
Journalism and Strategic Media Syllabi Archive
Course Description: Procedures for analyzing the advertising situation, writing advertising and media goals and setting advertising appropriations. Use of a microcomputer program to develop and evaluate optimum advertising media schedules.
Crmm 6500: Web Publish L: Html/Css (Syllabus), Garrett Pilgrim
Crmm 6500: Web Publish L: Html/Css (Syllabus), Garrett Pilgrim
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction of web design software and web design concept; basic knowledge of web markup language html and cascading style sheets (CSS); overview of WordPress as content management system (CMS); development of website projects incorporating multimedia elements.
Jour 6180: Public Issues Writing/Reprting (Syllabus), Caroline Bauman
Jour 6180: Public Issues Writing/Reprting (Syllabus), Caroline Bauman
Journalism and Strategic Media Syllabi Archive
Course Description: You will learn investigative and analytical techniques that are essential in covering issues impacting our communities. This includes instruction in records, interviewing and how to use these tools in your reporting.
Jour 6530: Innovative Storytelling Techni (Syllabus), Terris King
Jour 6530: Innovative Storytelling Techni (Syllabus), Terris King
Journalism and Strategic Media Syllabi Archive
Course Description: The course offers instruction, training, practice, and analysis in journalistic podcasting, including research, organization, branding, and content presentation skills. The course will also focus on effective interviewing with emphasis on developing and delivering interesting and compelling content audio storytelling.
Jour 6629: Broadcast Reporting Ii (Syllabus), Chalise Macklin
Jour 6629: Broadcast Reporting Ii (Syllabus), Chalise Macklin
Journalism and Strategic Media Syllabi Archive
Course Description: Gathering, writing and presentation of news for television. Students will shoot, write, edit, and voice packages for use in both the reporting and producing classes.
Jrsm 7002: Pro Seminar (Syllabus), Thomas J. Hrach
Jrsm 7002: Pro Seminar (Syllabus), Thomas J. Hrach
Journalism and Strategic Media Syllabi Archive
Course Description: Self-paced, online orientation for incoming master's students, addressing skills and issues relevant to graduate studies in mass communication. Grades of S/U, I will be given.
Jour 6998: Multimedia News Lab (Syllabus), Candy Justice
Jour 6998: Multimedia News Lab (Syllabus), Candy Justice
Journalism and Strategic Media Syllabi Archive
Course Description: Write, produce content for a personal beat-driven blog that will house multimedia stories on important, complex topics in the city of Memphis; course will mirror collaborative opportunities underway in industry and provide students with the strongest multimedia material possible for portfolios.
Jour 6535: Social Media Journalism (Syllabus), Robby Byrd
Jour 6535: Social Media Journalism (Syllabus), Robby Byrd
Journalism and Strategic Media Syllabi Archive
Course Description: Students will learn to cover news and information, track analytics, and search out the newest news trends on popular social media platforms.
Jrsm 7025: Law Mass Communication (Syllabus), David Arant
Jrsm 7025: Law Mass Communication (Syllabus), David Arant
Journalism and Strategic Media Syllabi Archive
Course Description: The study of laws and regulations affecting mass media with attention to the social and political forces that shape the law; exploration of First Amendment theories as well as the constitutional framework of the legal system; in-depth legal research in the student's selected area of interest.
Jrsm 7050: Mass Comm Theory (Syllabus), Thomas J. Hrach
Jrsm 7050: Mass Comm Theory (Syllabus), Thomas J. Hrach
Journalism and Strategic Media Syllabi Archive
Course Description: Key concepts and development of theories offered to explain operation and effects of mass communication media; multidiscipline overview of theories dealing with advertising, broadcasting, print, and public relations messages, media, and effects. This class will provide you with an overview of the important theories in our field, and will encourage you to think about how these apply to the real world and how they will inform your future work as a media professional. The broadly explanatory concepts of theory help us understand some of the underlying ways in which humans respond to and share different types of information, …
Jrsm 7080: Quantitative Research Methods (Syllabus), Matthew J. Haught
Jrsm 7080: Quantitative Research Methods (Syllabus), Matthew J. Haught
Journalism and Strategic Media Syllabi Archive
Course Description: Familiarization with content analysis, survey research, data analysis, and field studies as practiced by reporters, editors, and public relations decision makers; modern research techniques and class project using computer analysis.
Jrsm 7416: Global Strategic Communication (Syllabus), Kim Marks Malone
Jrsm 7416: Global Strategic Communication (Syllabus), Kim Marks Malone
Journalism and Strategic Media Syllabi Archive
Course Description: This class looks at a wide variety of concepts from other courses, including writing, social media usage, research, management, and audience analysis, to understand them in a global context. There is also a critical discussion of strategic communication work, encouraging students to think about a broader variety of responses and reactions. This includes both how to develop an integrated, holistic global communication program, and how to manage such a program.
Jrsm 7085: Qualitative Research Methods (Syllabus), Robby Byrd
Jrsm 7085: Qualitative Research Methods (Syllabus), Robby Byrd
Journalism and Strategic Media Syllabi Archive
Course Description: Familiarization with in-depth interviews, focus groups, participant observation, and content analysis; practical experience in collecting and analyzing qualitative data.
Jrsm 7085: Qualitative Research Methods (Syllabus), Robby Byrd
Jrsm 7085: Qualitative Research Methods (Syllabus), Robby Byrd
Journalism and Strategic Media Syllabi Archive
Course Description: Familiarization with in-depth interviews, focus groups, participant observation, and content analysis; practical experience in collecting and analyzing qualitative data.
Jrsm 7416: Global Strategic Communication (Syllabus), Kim Marks Malone
Jrsm 7416: Global Strategic Communication (Syllabus), Kim Marks Malone
Journalism and Strategic Media Syllabi Archive
Course Description: This class looks at a wide variety of concepts from other courses, including writing, social media usage, research, management, and audience analysis, to understand them in a global context. There is also a critical discussion of strategic communication work, encouraging students to think about a broader variety of responses and reactions. This includes both how to develop an integrated, holistic global communication program, and how to manage such a program.
Jrsm 7530: Visual Media Theory & Practice (Syllabus), Matthew J. Haught
Jrsm 7530: Visual Media Theory & Practice (Syllabus), Matthew J. Haught
Journalism and Strategic Media Syllabi Archive
Course Description: Familiarization with in-depth interviews, focus groups, participant observation, and content analysis; practical experience in collecting and analyzing qualitative data.
Jrsm 7530: Visual Media Theory & Practice (Syllabus), Matthew J. Haught
Jrsm 7530: Visual Media Theory & Practice (Syllabus), Matthew J. Haught
Journalism and Strategic Media Syllabi Archive
Course Description: Familiarization with in-depth interviews, focus groups, participant observation, and content analysis; practical experience in collecting and analyzing qualitative data.
Jrsm 7990: Media Portfolio (Syllabus), Thomas J. Hrach
Jrsm 7990: Media Portfolio (Syllabus), Thomas J. Hrach
Journalism and Strategic Media Syllabi Archive
Course Description: Development of digital portfolio of professional and/or academic work and presentation. S/U. (2 hours)
Jrsm 7990: Media Portfolio (Syllabus), Thomas J. Hrach
Jrsm 7990: Media Portfolio (Syllabus), Thomas J. Hrach
Journalism and Strategic Media Syllabi Archive
Course Description: Development of digital portfolio of professional and/or academic work and presentation. S/U. (2 hours)
Jrsm 8530: Visual Media Theory & Practice (Syllabus), Matthew J. Haught
Jrsm 8530: Visual Media Theory & Practice (Syllabus), Matthew J. Haught
Journalism and Strategic Media Syllabi Archive
Course Description: Familiarization with in-depth interviews, focus groups, participant observation, and content analysis; practical experience in collecting and analyzing qualitative data.
Jrsm 7015: Advanced Media Writing (Syllabus), Matthew J. Haught
Jrsm 7015: Advanced Media Writing (Syllabus), Matthew J. Haught
Journalism and Strategic Media Syllabi Archive
Course Description: Designed to help students become more precise as well as versatile writers by diagnosing their writing, polishing their grammar and editing skills, and teaching them to write with clarity, cohesiveness, and conciseness.
Jrsm 2121: Media Writing (Syllabus), Thomas J. Hrach
Jrsm 2121: Media Writing (Syllabus), Thomas J. Hrach
Journalism and Strategic Media Syllabi Archive
Course Description: Basic instruction in journalistic forms and AP style; information gathering and composition of news stories; media literacy.
Jrsm 4702: Media, Diversity, & Society (Syllabus), Otis Sandford
Jrsm 4702: Media, Diversity, & Society (Syllabus), Otis Sandford
Journalism and Strategic Media Syllabi Archive
Course Description: Advanced study of recent, critical issues faced by mass media with exploration of complexities that cause them and their impact on society.
Jrsm 4910: Social Media & Society (Syllabus), Melissa L. Janoske Mclean
Jrsm 4910: Social Media & Society (Syllabus), Melissa L. Janoske Mclean
Journalism and Strategic Media Syllabi Archive
Course Description: Discussion of social media's impact on individuals, organizations, and society. Examines the fundamentals of social media-based community, diversity, and influence. Includes broad understanding of a variety of platforms and trends and their place and importance in the social media ecosystem. Social media has altered how journalists and strategic communication professionals do their jobs and how we communicate as a society. We will be analyzing multiple apps, platforms, and trends to determine social media’s impact on society, including digital inequality and social justice, online communities, photo and video manipulation, influencers, virality, and wearable technology. It’s important to note that …