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Full-Text Articles in Journalism Studies
Jour 3900: Visual Media (Syllabus), Jin Yang
Jour 3900: Visual Media (Syllabus), Jin Yang
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.
Jour 4120/6120: Advanced Reporting (Syllabus), Thomas J. Hrach
Jour 4120/6120: Advanced Reporting (Syllabus), Thomas J. Hrach
Journalism and Strategic Media Syllabi Archive
Course Description: Analyzing and writing news reports about government, courts, energy, economy, taxes, education, environment, medicine and science; emphasis on relationship between current issues and public’s need to be informed; topics vital to large urban society.
Jour 4130/4330/4430/4630/7600: Internship (Syllabus), Erin Willis
Jour 4130/4330/4430/4630/7600: Internship (Syllabus), Erin Willis
Journalism and Strategic Media Syllabi Archive
Course Description: Work in practical assignments at local media under supervision of qualified practitioners.
Jour 4326: Advertising Research (Syllabus), Sandra H. Utt
Jour 4326: Advertising Research (Syllabus), Sandra H. Utt
Journalism and Strategic Media Syllabi Archive
Course Description: Fundamentals in advertising research; nature of the market, appropriate advertising strategies, message effectiveness and media audiences; primary and secondary research, sampling, questionnaire design, survey, and data processing and analysis.
Jour 4327: Media Planning (Syllabus), Sandra H. Utt
Jour 4327: Media Planning (Syllabus), Sandra H. Utt
Journalism and Strategic Media Syllabi Archive
Course Description: Procedures for analyzing the advertising situation, writing advertising and media goals, and setting advertising appropriations. Use of a microcomputer program to develop and evaluate optimum advertising media schedules.
Jour 4420: Public Relations Case Study (Syllabus), Erin Willis
Jour 4420: Public Relations Case Study (Syllabus), Erin Willis
Journalism and Strategic Media Syllabi Archive
Course Description: Case studies and typical public relations problems; planning and preparation of communications materials for various media; application of public relations techniques.
Jour 4440: Public Relations Campaigns (Syllabus), Darrin M. Devault
Jour 4440: Public Relations Campaigns (Syllabus), Darrin M. Devault
Journalism and Strategic Media Syllabi Archive
Course Description: Application of theory, research data, and problem-solving techniques in the development of comprehensive public relations strategies.
Jour 4500/6500: Web Publishing I: Html/Css (Syllabus), Grant Smith
Jour 4500/6500: Web Publishing I: Html/Css (Syllabus), Grant Smith
Journalism and Strategic Media Syllabi Archive
Course Description: Creation and development of journalism/mass media web sites; incorporation of target audience analysis and web usability; application of information products' conceptualization and layout.
Jour 4500/6500: Web Publishing I: Html/Css (Syllabus), Will Dotson
Jour 4500/6500: Web Publishing I: Html/Css (Syllabus), Will Dotson
Journalism and Strategic Media Syllabi Archive
Course Description: Creation and development of journalism/mass media web sites; incorporation of target audience analysis and web usability; application of information products' conceptualization and layout.
Jour 4500/6500: Web Publishing I: Html/Css (Syllabus), Jin Yang
Jour 4500/6500: Web Publishing I: Html/Css (Syllabus), Jin Yang
Journalism and Strategic Media Syllabi Archive
Course Description: Creation and development of journalism/mass media web sites; incorporation of target audience analysis and web usability; application of information products' conceptualization and layout.
Jour 4560/6560: Interactive News/Flash (Syllabus), Jin Yang
Jour 4560/6560: Interactive News/Flash (Syllabus), Jin Yang
Journalism and Strategic Media Syllabi Archive
Course Description: Creation and development of interactive news story for web using Flash and its ActionScript; integrating writing, reporting, designing and presenting audio, video, slideshows elements in production of multimedia story
Jour 4629: Tv News Writing/Reporting (Syllabus), Lurene Kelley
Jour 4629: Tv News Writing/Reporting (Syllabus), Lurene Kelley
Journalism and Strategic Media Syllabi Archive
Course Description: Gathering, writing and presentation of news for television. Students will shoot, write, edit, and voice packages for use in both the reporting and producing classes.
Jour 4639: Tv News Producing (Syllabus), Joe Hayden
Jour 4639: Tv News Producing (Syllabus), Joe Hayden
Journalism and Strategic Media Syllabi Archive
Course Description: Producing, writing, editing and using electronic equipment to assemble a television newscast; emphasis on performing the various tasks in a working newsroom.
Jour 4700: Mass Communication Law (Syllabus), Alexis Luttrell Tutor
Jour 4700: Mass Communication Law (Syllabus), Alexis Luttrell Tutor
Journalism and Strategic Media Syllabi Archive
Course Description: Origin and development of legal principles affecting freedom of expression and provisions of laws of libel, slander, copyright, and other statutes limiting communication in fields of publishing and broadcasting.
Jour 4716/6716: History Of Mass Communication (Syllabus), Thomas J. Hrach
Jour 4716/6716: History Of Mass Communication (Syllabus), Thomas J. Hrach
Journalism and Strategic Media Syllabi Archive
Course Description: Major events, stories, personalities, and issues shaping development of mass communication with special emphasis on the history of American journalism, from advent of printing to the age of the Internet.
Jour 4900/6900: Multimedia Mass Comm (Syllabus), Andrew A. Smith
Jour 4900/6900: Multimedia Mass Comm (Syllabus), Andrew A. Smith
Journalism and Strategic Media Syllabi Archive
Course Description: Using computers to learn process/software/production design concepts involved in multimedia primarily designed for computer communication; digital editing of still images, off-line video editing, animation and production techniques for assembling all into a single CD or video to convey advertising, public relations, or news editorial concepts.
Jour 4998: Multimedia News Lab (Syllabus), Lurene Kelley
Jour 4998: Multimedia News Lab (Syllabus), Lurene Kelley
Journalism and Strategic Media Syllabi Archive
Course Description: Applied skills in writing, videography, editing and studio work to present a multi-media product.
Jour 7000: Media Writing/Editing (Syllabus), Thomas J. Hrach
Jour 7000: Media Writing/Editing (Syllabus), Thomas J. Hrach
Journalism and Strategic Media Syllabi Archive
Course Description: Information-gathering, writing, and editing skills necessary for any field within journalism and mass communication through lectures, discussions, and exercises that meld theory to technique; both laboratory writing and field assignments.
Jour 7015: Advanced Media Writing (Syllabus), David Waters
Jour 7015: Advanced Media Writing (Syllabus), David Waters
Journalism and Strategic Media Syllabi Archive
Course Description: Designed to help students become more precise as well as versatile writers by diagnosing their writing, polishing their grammar and editing skills, and teaching them to write with clarity, cohesiveness, and conciseness.
Jour 7025/8025: Law Mass Communications (Syllabus), David Arant
Jour 7025/8025: Law Mass Communications (Syllabus), David Arant
Journalism and Strategic Media Syllabi Archive
Course Description: The study of laws and regulations affecting mass media with attention to social and political forces that shape the law; exploration of First Amendment theories as well as the constitutional framework of the legal system; in-depth legal research in the student's selected area of interest.
Jour 7050/8050: Mass Communication Theory (Syllabus), Erin Willis
Jour 7050/8050: Mass Communication Theory (Syllabus), Erin Willis
Journalism and Strategic Media Syllabi Archive
Course Description: Key concepts and development of theories offered to explain operation and effects of mass communication media; multidisciplinary overview of theories dealing with advertising, broadcasting, print, and public relations messages, media, and effects.
Jour 7075: Mass Communication Research Methods (Syllabus), Rick Fischer
Jour 7075: Mass Communication Research Methods (Syllabus), Rick Fischer
Journalism and Strategic Media Syllabi Archive
Course Description: Familiarization with content analysis, survey research, data analysis, and field studies as practiced by reporters, editors, and public relations decision makers; modern research techniques and class project using computer analysis.
Jour 7015: Advanced Media Writing (Syllabus), David Waters
Jour 7015: Advanced Media Writing (Syllabus), David Waters
Journalism and Strategic Media Syllabi Archive
Course Description: Designed to help students become more precise as well as versatile writers by diagnosing their writing, polishing their grammar and editing skills, and teaching them to write with clarity, cohesiveness, and conciseness.
Jour 7100: Entrepreneurial Journalism (Syllabus), Carrie Brown-Smith
Jour 7100: Entrepreneurial Journalism (Syllabus), Carrie Brown-Smith
Journalism and Strategic Media Syllabi Archive
Course Description: This course will examine business models and new media tools that can encourage entrepreneurial thinking and planning in various fields of mass communication, as well as the theory and practices of traditional media management. Subjects will include environment assessment, organization and strategy, budgeting, decision-making, and other functions in advertising, news, and public relations.
Jour 7330: Social Media Theory & Practice (Syllabus), Carrie Brown-Smith
Jour 7330: Social Media Theory & Practice (Syllabus), Carrie Brown-Smith
Journalism and Strategic Media Syllabi Archive
Course Description: This course will combine theory and practice to help you develop your understanding of the many changes rocking the media landscape and build the skills you will need to join the fray. Social media is altering how journalists, advertisers and public relations professionals do their jobs and how we communicate in a Web 2.0 world. You will read research and theory by some of the most formative thinkers in our field examining the impact of social and new media, and then you will apply these core concepts to your real-world use of digital tools. We will be actively …
Jour 7450/8450: Public Relations Management (Syllabus), Vickye Hester
Jour 7450/8450: Public Relations Management (Syllabus), Vickye Hester
Journalism and Strategic Media Syllabi Archive
Course Description: Development and management of public relations practice, department, or consultancy through study of planning and decision-making techniques; aspects of public relations practice that differ significantly from other enterprises; development of proposals and presentations; and management of financial and human resources.
Jour 7450/8450: Public Relations Management (Syllabus), Rick Fischer
Jour 7450/8450: Public Relations Management (Syllabus), Rick Fischer
Journalism and Strategic Media Syllabi Archive
Course Description: Development and management of public relations practice, department, or consultancy through study of planning and decision-making techniques; aspects of public relations practice that differ significantly from other enterprises; development of proposals and presentations; and management of financial and human resources.
Jour 4326: Advertising Research (Syllabus), Sandra H. Utt
Jour 4326: Advertising Research (Syllabus), Sandra H. Utt
Journalism and Strategic Media Syllabi Archive
Course Description: Fundamentals in advertising research; nature of the market, appropriate advertising strategies, message effectiveness and media audiences; primary and secondary research, sampling, questionnaire design, survey, and data processing and analysis.
Jour 4700: Mass Communication Law (Syllabus), Ron Harvey
Jour 4700: Mass Communication Law (Syllabus), Ron Harvey
Journalism and Strategic Media Syllabi Archive
Course Description: This course will introduce you to the structure and function of the American legal system. You will gain valuable insight into the development of the law, the system of American courts and the political and social forces that shape the law. You will become familiar with legal literature -- opinions from real judges on real cases and state and federal statutes. You will be exposed to discussion and reflection on some fundamental concepts of the Constitution of the United States and the legal battles that serve to define and develop those concepts. As such, a student from any …
Jour 3900: Visual Journalism (Syllabus), Lana Sumpter
Jour 3900: Visual Journalism (Syllabus), Lana Sumpter
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.