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Full-Text Articles in Journalism Studies
Jour 3300: Survey Of Advertising (Syllabus), R. Spielberger
Jour 3300: Survey Of Advertising (Syllabus), R. Spielberger
Journalism and Strategic Media Syllabi Archive
Course Description: Exploration of creative function of advertising; emphasis on role of media.
Jour 3300: Survey Of Advertising (Syllabus), R. Spielberger
Jour 3300: Survey Of Advertising (Syllabus), R. Spielberger
Journalism and Strategic Media Syllabi Archive
Course Description: Exploration of creative function of advertising; emphasis on role of media.
Jour 3324: Creative Strategy (Syllabus), Matthew J. Haught
Jour 3324: Creative Strategy (Syllabus), Matthew J. Haught
Journalism and Strategic Media Syllabi Archive
Course Description: Principles of advertising psychology in relation to proven techniques for writing effective copy, approximately half of the course devoted to practice in writing copy and preparing rough layouts. One lecture/four laboratory hours.
Jour 3400: Introduction To Public Relations (Syllabus), Robert L. Willis
Jour 3400: Introduction To Public Relations (Syllabus), Robert L. Willis
Journalism and Strategic Media Syllabi Archive
Course Description: Development, scope and modern role of public relations; emphasis on problem solving, lectures and application of major public relations tools and practices.
Jour 3400: Introduction To Public Relations (Syllabus), Tori Cliff
Jour 3400: Introduction To Public Relations (Syllabus), Tori Cliff
Journalism and Strategic Media Syllabi Archive
Course Description: Development, scope and modern role of public relations; emphasis on problem solving, lectures and application of major public relations tools and practices.
Jour 3400: Introduction To Public Relations (Syllabus), Darrin M. Devault
Jour 3400: Introduction To Public Relations (Syllabus), Darrin M. Devault
Journalism and Strategic Media Syllabi Archive
Course Description: Development, scope and modern role of public relations; emphasis on problem solving, lectures and application of major public relations tools and practices.
Jour 3421: Public Relations Writing (Syllabus), Kim Marks
Jour 3421: Public Relations Writing (Syllabus), Kim Marks
Journalism and Strategic Media Syllabi Archive
Course Description: Emphasis on communication tactics; plan, write and produce public relations tools; audience and media selection; print and electronic media. Two lecture hours, two laboratory hours per week.
Jour 3421: Public Relations Writing (Syllabus), Tori Cliff
Jour 3421: Public Relations Writing (Syllabus), Tori Cliff
Journalism and Strategic Media Syllabi Archive
Course Description: Emphasis on communication tactics; plan, write and produce public relations tools; audience and media selection; print and electronic media. Two lecture hours, two laboratory hours per week.
Jour 3421: Public Relations Writing (Syllabus), Kimberly Keller
Jour 3421: Public Relations Writing (Syllabus), Kimberly Keller
Journalism and Strategic Media Syllabi Archive
Course Description: Emphasis on communication tactics; plan, write and produce public relations tools; audience and media selection; print and electronic media. Two lecture hours, two laboratory hours per week.
Jour 3526: Digital Imaging (Syllabus), Jay Adkins
Jour 3526: Digital Imaging (Syllabus), Jay Adkins
Journalism and Strategic Media Syllabi Archive
Course Description: Photograph as narrative; see, interpret and capture images that communicate information and have meaning and storytelling power; manipulation of digital media with software for use in broadcast, web and print; ethical problems related to digital manipulation. One lecture hour, four laboratory hours per week.
Jour 3900: Visual Communication (Syllabus), Matthew J. Haught
Jour 3900: Visual Communication (Syllabus), Matthew J. Haught
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.
Jour 3900: Visual Communication (Syllabus), Jason R. Terrell
Jour 3900: Visual Communication (Syllabus), Jason R. Terrell
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.
Jour 3526: Digital Imaging (Syllabus), Jay Adkins
Jour 3526: Digital Imaging (Syllabus), Jay Adkins
Journalism and Strategic Media Syllabi Archive
Course Description: Photograph as narrative; see, interpret and capture images that communicate information and have meaning and storytelling power; manipulation of digital media with software for use in broadcast, web and print; ethical problems related to digital manipulation. One lecture hour, four laboratory hours per week.
Jour 3900: Visual Communication (Syllabus), Robert Byrd
Jour 3900: Visual Communication (Syllabus), Robert Byrd
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.
Jour 3900: Visual Communication (Syllabus), R. Spielberger
Jour 3900: Visual Communication (Syllabus), R. Spielberger
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.
Jour 4120: Advanced Reporting (Syllabus), Thomas J. Hrach
Jour 4120: Advanced Reporting (Syllabus), Thomas J. Hrach
Journalism and Strategic Media Syllabi Archive
Course Description: Analyzing and writing news reports about government, courts, energy, economy, taxes, education, environment, medicine and science; emphasis on relationship between current issues and public’s need to be informed; topics vital to large urban society.
Jour 4120: Advanced Reporting (Syllabus), Thomas J. Hrach
Jour 4120: Advanced Reporting (Syllabus), Thomas J. Hrach
Journalism and Strategic Media Syllabi Archive
Course Description: Analyzing and writing news reports about government, courts, energy, economy, taxes, education, environment, medicine and science; emphasis on relationship between current issues and public’s need to be informed; topics vital to large urban society.
Jour 4326: Advertising Research (Syllabus), Sandra H. Utt
Jour 4326: Advertising Research (Syllabus), Sandra H. Utt
Journalism and Strategic Media Syllabi Archive
Course Description: Fundamentals in advertising research; nature of the market, appropriate advertising strategies, message effectiveness and media audiences; primary and secondary research, sampling, questionnaire design, survey, and data processing and analysis.
Jour 4327: Media Planning (Syllabus), Sandra H. Utt
Jour 4327: Media Planning (Syllabus), Sandra H. Utt
Journalism and Strategic Media Syllabi Archive
Course Description: Procedures for analyzing the advertising situation, writing advertising and media goals, and setting advertising appropriations. Use of a microcomputer program to develop and evaluate optimum advertising media schedules.
Jour 4410: Public Relations Research (Syllabus), Kim Marks
Jour 4410: Public Relations Research (Syllabus), Kim Marks
Journalism and Strategic Media Syllabi Archive
Course Description: Identifying, characterizing and evaluating stakeholder groups and alternative channels of communication; formal research procedures including sampling, instrument design, information gathering, data processing, analysis and reporting.
Jour 4440: Public Relations Campaigns (Syllabus), Darrin M. Devault
Jour 4440: Public Relations Campaigns (Syllabus), Darrin M. Devault
Journalism and Strategic Media Syllabi Archive
Course Description: Application of theory, research data, and problem-solving techniques in the development of comprehensive public relations strategies.
Jour 4500: Web Publish I: Html/Css (Syllabus), Jin Yang
Jour 4500: Web Publish I: Html/Css (Syllabus), Jin Yang
Journalism and Strategic Media Syllabi Archive
Course Description: Creation and development of journalism/mass media web sites; incorporation of target audience analysis and web usability; application of information products' conceptualization and layout.
Jour 4500: Web Publish I: Html/Css (Syllabus), Jin Yang
Jour 4500: Web Publish I: Html/Css (Syllabus), Jin Yang
Journalism and Strategic Media Syllabi Archive
Course Description: Creation and development of journalism/mass media web sites; incorporation of target audience analysis and web usability; application of information products' conceptualization and layout.
Jour 4421: Crisis Communication In Public Relations (Syllabus), Melissa Janoske
Jour 4421: Crisis Communication In Public Relations (Syllabus), Melissa Janoske
Journalism and Strategic Media Syllabi Archive
Course Description: Explores theories and research related to public relations communication before, during and after a crisis; examines the fundamentals of organizational communication, crisis management and strategic planning.
Jour 4500: Web Publish I: Html/Css (Syllabus), Jin Yang
Jour 4500: Web Publish I: Html/Css (Syllabus), Jin Yang
Journalism and Strategic Media Syllabi Archive
Course Description: Creation and development of journalism/mass media web sites; incorporation of target audience analysis and web usability; application of information products' conceptualization and layout.
Jour 4629: Tv News Writing/Reporting (Syllabus), Roxane Coche
Jour 4629: Tv News Writing/Reporting (Syllabus), Roxane Coche
Journalism and Strategic Media Syllabi Archive
Course Description: Gathering, writing and presentation of news for television. Students will shoot, write, edit, and voice packages for use in both the reporting and producing classes.
Jour 4639: Tv News Producing (Syllabus), Joe Hayden
Jour 4639: Tv News Producing (Syllabus), Joe Hayden
Journalism and Strategic Media Syllabi Archive
Course Description: Producing, writing, editing and using electronic equipment to assemble a television newscast; emphasis on performing the various tasks in a working newsroom.
Jour 4700: Mass Communication Law (Syllabus), David Arant
Jour 4700: Mass Communication Law (Syllabus), David Arant
Journalism and Strategic Media Syllabi Archive
Course Description: Origin and development of legal principles affecting freedom of expression and provisions of laws of libel, slander, copyright, and other statutes limiting communication in fields of publishing and broadcasting.
Jour 4702: Mass Media/Diversity/Society (Syllabus), Tori Cliff
Jour 4702: Mass Media/Diversity/Society (Syllabus), Tori Cliff
Journalism and Strategic Media Syllabi Archive
Course Description: Advanced study of recent, critical issues faced by mass media with exploration of complexities that cause them and their impact on society.
Jour 4708: Mass Media Ethics (Syllabus), Thomas J. Hrach
Jour 4708: Mass Media Ethics (Syllabus), Thomas J. Hrach
Journalism and Strategic Media Syllabi Archive
No abstract provided.