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Full-Text Articles in Journalism Studies
Jour 3400: Introduction To Public Relations (Syllabus), Melissa Janoske
Jour 3400: Introduction To Public Relations (Syllabus), Melissa Janoske
Journalism and Strategic Media Syllabi Archive
Course Description: Development, scope and modern role of public relations; emphasis on problem solving, lectures and application of major public relations tools and practices.
Jour 3400: Introduction To Public Relations (Syllabus), R. Spielberger
Jour 3400: Introduction To Public Relations (Syllabus), R. Spielberger
Journalism and Strategic Media Syllabi Archive
Course Description: Development, scope and modern role of public relations; emphasis on problem solving, lectures and application of major public relations tools and practices.
Jour 3130: Feature Writing (Syllabus), R. Spielberger
Jour 3130: Feature Writing (Syllabus), R. Spielberger
Journalism and Strategic Media Syllabi Archive
Course Description: Advanced practice in writing, publishing feature stories for magazines and newspapers and the Web; finding and developing publishable ideas; freelance techniques; advanced reporting skills; writing techniques with emphasis on leads, endings, description, effective use of anecdotes and quotations; critiques of student work.
Jour 3409: Public Relations Case Studies (Syllabus), Darrin M. Devault
Jour 3409: Public Relations Case Studies (Syllabus), Darrin M. Devault
Journalism and Strategic Media Syllabi Archive
Course Description: Case studies and typical public relations problems; planning and preparation of communications materials for various media; application of public relations techniques.
Jour 3421: Public Relations Writing (Syllabus), Melissa Janoske
Jour 3421: Public Relations Writing (Syllabus), Melissa Janoske
Journalism and Strategic Media Syllabi Archive
Course Description: Emphasis on communication tactics; plan, write and produce public relations tools; audience and media selection; print and electronic media. Two lecture hours, two laboratory hours per week.
Jour 3526: Photojournalism/Digital Image (Syllabus), Jay Adkins
Jour 3526: Photojournalism/Digital Image (Syllabus), Jay Adkins
Journalism and Strategic Media Syllabi Archive
Course Description: Photograph as narrative; see, interpret and capture images that communicate information and have meaning and storytelling power; manipulation of digital media with software for use in broadcast, web and print; ethical problems related to digital manipulation. One lecture hour, four laboratory hours per week.
Jour 3526: Photojournalism/Digital Image (Syllabus), Jay Adkins
Jour 3526: Photojournalism/Digital Image (Syllabus), Jay Adkins
Journalism and Strategic Media Syllabi Archive
Course Description: Photograph as narrative; see, interpret and capture images that communicate information and have meaning and storytelling power; manipulation of digital media with software for use in broadcast, web and print; ethical problems related to digital manipulation. One lecture hour, four laboratory hours per week.
Jour 3900: Visual Journalism (Syllabus), David L. Morris
Jour 3900: Visual Journalism (Syllabus), David L. Morris
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.
Jour 3900: Visual Journalism (Syllabus), David L. Morris
Jour 3900: Visual Journalism (Syllabus), David L. Morris
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.
Jour 3900: Visual Journalism (Syllabus), Jason R. Terrell
Jour 3900: Visual Journalism (Syllabus), Jason R. Terrell
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.
Jour 3900: Visual Journalism (Syllabus), Tori Cliff
Jour 3900: Visual Journalism (Syllabus), Tori Cliff
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.
Jour 4120/6120: Advanced Reporting (Syllabus), Thomas J. Hrach
Jour 4120/6120: Advanced Reporting (Syllabus), Thomas J. Hrach
Journalism and Strategic Media Syllabi Archive
Course Description: Analyzing and writing news reports about government, courts, energy, economy, taxes, education, environment, medicine and science; emphasis on relationship between current issues and public’s need to be informed; topics vital to large urban society.
Jour 4120/6120: Advanced Reporting (Syllabus), Joe Hayden
Jour 4120/6120: Advanced Reporting (Syllabus), Joe Hayden
Journalism and Strategic Media Syllabi Archive
Course Description: Analyzing and writing news reports about government, courts, energy, economy, taxes, education, environment, medicine and science; emphasis on relationship between current issues and public’s need to be informed; topics vital to large urban society.
Jour 4328/6328: Strategic Advertising Campaigns (Syllabus), Sandra H. Utt
Jour 4328/6328: Strategic Advertising Campaigns (Syllabus), Sandra H. Utt
Journalism and Strategic Media Syllabi Archive
Course Description: Development of creative strategy and its execution to include layouts, audio tapes, slide shows, storyboards and sales promotion application.
Jour 4410: Public Relations Research (Syllabus), Darrin M. Devault
Jour 4410: Public Relations Research (Syllabus), Darrin M. Devault
Journalism and Strategic Media Syllabi Archive
Course Description: Identifying, characterizing and evaluating stakeholder groups and alternative channels of communication; formal research procedures including sampling, instrument design, information gathering, data processing, analysis and reporting.
Jour 4410: Public Relations Research (Syllabus), Tori Cliff
Jour 4410: Public Relations Research (Syllabus), Tori Cliff
Journalism and Strategic Media Syllabi Archive
Course Description: Identifying, characterizing and evaluating stakeholder groups and alternative channels of communication; formal research procedures including sampling, instrument design, information gathering, data processing, analysis and reporting.
Jour 4440/6440: Public Relations Campaigns (Syllabus), Erin Willis
Jour 4440/6440: Public Relations Campaigns (Syllabus), Erin Willis
Journalism and Strategic Media Syllabi Archive
Course Description: Application of theory, research data, and problem-solving techniques in the development of comprehensive public relations strategies.
Jour 4440: Public Relations Campaigns (Syllabus), Tori Cliff
Jour 4440: Public Relations Campaigns (Syllabus), Tori Cliff
Journalism and Strategic Media Syllabi Archive
Course Description: Application of theory, research data, and problem-solving techniques in the development of comprehensive public relations strategies.
Jour 4500/6500: Web Publishing I: Html/Css (Syllabus), David L. Morris
Jour 4500/6500: Web Publishing I: Html/Css (Syllabus), David L. Morris
Journalism and Strategic Media Syllabi Archive
Course Description: Creation and development of journalism/mass media web sites; incorporation of target audience analysis and web usability; application of information products' conceptualization and layout.
Jour 4500/6500: Web Publishing I: Html/Css (Syllabus), David L. Morris
Jour 4500/6500: Web Publishing I: Html/Css (Syllabus), David L. Morris
Journalism and Strategic Media Syllabi Archive
Course Description: Creation and development of journalism/mass media web sites; incorporation of target audience analysis and web usability; application of information products' conceptualization and layout.
Jour 4700: Mass Communication Law (Syllabus), David Arant
Jour 4700: Mass Communication Law (Syllabus), David Arant
Journalism and Strategic Media Syllabi Archive
Course Description: Origin and development of legal principles affecting freedom of expression and provisions of laws of libel, slander, copyright, and other statutes limiting communication in fields of publishing and broadcasting.
Jour 4702/6702: Mass Media/Diversity/Society (Syllabus), Otis L. Sanford
Jour 4702/6702: Mass Media/Diversity/Society (Syllabus), Otis L. Sanford
Journalism and Strategic Media Syllabi Archive
Course Description: Advanced study of recent, critical issues faced by mass media with exploration of complexities that cause them and their impact on society.
Jour 4802: Entrepreneurial Journalism (Syllabus), Jan Schaffer
Jour 4802: Entrepreneurial Journalism (Syllabus), Jan Schaffer
Journalism and Strategic Media Syllabi Archive
Course Description: Meeman 901 Strategies, a student run public relations firm, will gain hands-on experience by developing creative projects for campus and community clients at UM Crews Center for Entrepreneurship.
Jour 4900/6900: Multimedia Visual Communication (Syllabus), Matthew J. Haught
Jour 4900/6900: Multimedia Visual Communication (Syllabus), Matthew J. Haught
Journalism and Strategic Media Syllabi Archive
Course Description: Using computers to learn process/software/production design concepts involved in multimedia primarily designed for computer communication; digital editing of still images, off-line video editing, animation and production techniques for assembling all into a single CD or video to convey advertising, public relations, or news editorial concepts.
Jour 4910: Social Media Practices (Syllabus), Kerry Crawford
Jour 4910: Social Media Practices (Syllabus), Kerry Crawford
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction to basics of using social media in strategic ways as a reporter and/or a public relations or advertising professional; many changes in the media landscape and skills needed in today's media careers will be discussed.
Jour 4930/7600: Media Internship (Syllabus), Erin Willis
Jour 4930/7600: Media Internship (Syllabus), Erin Willis
Journalism and Strategic Media Syllabi Archive
Course Description: Work in practical assignments at local media and other communication organizations under supervision of qualified practitioners.
Jour 7025/8025: Law Of Mass Communication (Syllabus), Matthew J. Haught
Jour 7025/8025: Law Of Mass Communication (Syllabus), Matthew J. Haught
Journalism and Strategic Media Syllabi Archive
Course Description: The study of laws and regulations affecting mass media with attention to social and political forces that shape the law; exploration of First Amendment theories as well as the constitutional framework of the legal system; in-depth legal research in the student's selected area of interest.
Jour 7050/8050: Mass Communication Theories (Syllabus), Sandra H. Utt
Jour 7050/8050: Mass Communication Theories (Syllabus), Sandra H. Utt
Journalism and Strategic Media Syllabi Archive
Course Description: Key concepts and development of theories offered to explain operation and effects of mass communication media; multidisciplinary overview of theories dealing with advertising, broadcasting, print, and public relations messages, media, and effects.
Jour 7075/8075: Mass Communication Research Methods (Syllabus), Matthew J. Haught
Jour 7075/8075: Mass Communication Research Methods (Syllabus), Matthew J. Haught
Journalism and Strategic Media Syllabi Archive
Course Description: Familiarization with content analysis, survey research, data analysis, and field studies as practiced by reporters, editors, and public relations decision makers; modern research techniques and class project using computer analysis.
Jour 7100/8100: Entrepreneurial Journalism (Syllabus), Jan Schaffer
Jour 7100/8100: Entrepreneurial Journalism (Syllabus), Jan Schaffer
Journalism and Strategic Media Syllabi Archive
Course Description: This course will examine business models and new media tools that can encourage entrepreneurial thinking and planning in various fields of mass communication, as well as the theory and practices of traditional media management. Subjects will include environment assessment, organization and strategy, budgeting, decision-making, and other functions in advertising, news, and public relations.