Journalism Studies Commons^™

A Social Marketing Plan For The Children's Safety Center, Morganne Kaylyn Rhodes

Graduate Theses and Dissertations

The Children’s Safety Center (CSC) is a nonprofit organization in Springdale, Arkansas, that advocates for child abuse victims in Northwest Arkansas. This thesis project includes a social marketing plan that aims to increase the overall awareness of the CSC and its new prevention programs used to decrease the number of child abuse victims in Northwest Arkansas. The social marketing plan also aims to create behavioral changes that increase participation in prevention programs and social media engagement, in addition to volunteers and donors. The plan was developed based on research on effective nonprofit social marketing plans, research on efficient communication efforts …

Job Satisfaction In The Digital Age: A Qualitative Study Of Social Responsibility And Burnout In Local Television News Reporters, Christi Welter

Graduate Theses and Dissertations

This is an exploratory study of job satisfaction, burnout, and social responsibility among local television news reporters with three years of experience or less. Through in-depth qualitative interviews, this study applied existing theory while exploring the factors that influence job satisfaction and burnout in local television news reporters. This study explored whether local television journalists feel they are able to meet the normative professional standards outlined in the social responsibility theory as their work demands increase with rise of digital media and one-man band expectations. The job satisfaction levels of the participants in this study varied. Those with higher job …

(Social) Media Priming: The Role Of Social Media In Priming Biases And Aggression In Online News Readership, Thomas Stallbaumer Ii

Graduate Theses and Dissertations

This thesis is aimed at better understanding the role of media priming in biases and aggression while using social media platforms to consume news. Priming theory holds that exposure to media can have short-term impacts on people’s subsequent behaviors or judgments. (Roskos-Ewoldsen et al., 2009)

Research in priming theory has shown that there are primes for aggressive behavior, the information and criteria we use in making judgments of the president, and various stereotypes. (Chang and Hitchon, 2004; Dixon and Maddox, 2005; Josephson, 1987; Valentino, 1999; )

This study will discuss the ways in which biases and aggression can be more …

Climbar - An Arkansas Rock Climbing Documentary, Daniel Alan Henkel

Graduate Theses and Dissertations

The goal of this thesis project, ‘ClimbAR’ - a rock climbing documentary - is to tell the story of a fringe sport/outdoor activity in the state of Arkansas. The history of the sport has been passed down primarily by word of mouth and contained within a small, tight knit group of Arkansas rock climbers since its humble beginnings in the 1980s. Though many of the original climbers in the state have since moved on, a new generation of adventurers have taken the reins. This film focuses on the newest generation of Arkansas rock climbers.

Like many climbers in the state, …

A Path To Academic Success: Learning Disabilities, Finding A Way, John S. Cooper

Graduate Theses and Dissertations

This thesis will highlight the difficulties students with learning disabilities have in the post-secondary environment. Special interest is given to how colleges and universities help these students become successful and graduate from college. Two universities are examined, the University of the Ozarks and the University of Arkansas. Each school has its own programs that provide accommodations to students with learning disabilities. The thesis will follow a student from each university, as they attend classes and Social activities.

A Social Marketing Plan For 7hills Homeless Center, Kendra Labri Williams

Graduate Theses and Dissertations

7hills Homeless Center is located in Fayetteville, Arkansas and is committed to ending homelessness in Northwest Arkansas by developing and implementing innovative services to equip the near-homeless and homeless in leading healthy and productive lives through strategic community partnerships with citizens, business, and government agencies. This thesis offers 7hills Homeless Center a comprehensive social marketing plan. The goal is to increase awareness of homelessness in Northwest Arkansas and to increase donor and volunteer involvement with 7hills. In order to accomplish these goals, a social marketing plan was developed by researching target volunteer and donor audiences, homelessness, and successful campaigns from …

On The Air, On The Hill: The Story Of Radio At The University Of Arkansas, Blake Ryan Sutton

Graduate Theses and Dissertations

On the Air, On the Hill: The Story of Radio at the University of Arkansas is a film about the past, present, and future of radio on campus at the U of A. From the original campus station KFMQ in 1924, to the present day student station KXUA and the region’s NPR affiliate KUAF, the film explores not only the rich history of radio at the U of A, but also what the future holds for campus radio in the face of an ever-changing media landscape. The film draws from interviews with Fayetteville historians, as well as the major players …

Making A Gender Transition In Northwest Arkansas: Issues Of Access And Civil Rights In The Health Care System, April Michele Wallace

Graduate Theses and Dissertations

The transgender population in Northwest Arkansas has difficulty in finding quality, accessible healthcare for gender transition-related procedures and for basic medical needs as well. These difficulties stem in part from a complex combination of discrimination, lack of information and training for proper treatment and care. This study takes a look at what is and isn’t available to transgender people in Northwest Arkansas and why they travel to other states and countries to seek healthcare.

Ironman: The Gordon Haller Story, Jacqueline Marie Antoinette Grajeda

Graduate Theses and Dissertations

The documentary film Ironman: The Gordon Haller Story takes a look at an ordinary man who accomplished the extraordinary feat of winning the first Ironman triathlon in 1978. Gordon Haller was born and raised in Oregon before a career in the United States Navy took him to Hawaii where he would eventually participate in the first Ironman competition. He is now a programmer analyst for Walmart, living with his wife in Bella Vista, Arkansas. This 26-minute film includes interviews with Haller as well as his wife, a friend and the director of development at the American Diabetes Association where he …

Gender Representation And Occupational Portrayals In Primetime Television, Brittany Smith

Graduate Theses and Dissertations

This study examined gender representation and occupational portrayals on primetime television, in order to determine if gender-role stereotypes are still present throughout programming, and what progress, if any, has been made in comparison to previous studies. A content analysis was done on primetime programming airing during the fall of 2013 on ABC, CBS, NBC, Fox, and the CW, and analyzed gender, major and minor character, genre, occupation, and marital status. The findings of this study reveal that women are still underrepresented on-screen, as well as in prestigious occupations, especially when compared to their real world representation. This study also examined …

The Perception Of Bias By University Students With Access To An Education In Ethics: A Study Of The University Of Arkansas Walter J. Lemke Department Of Journalism And The Center For Ethics In Journalism, Kristen Coppola

Graduate Theses and Dissertations

The perception of media bias by students with an education in journalism and access to an education in journalism ethics was explored by juxtaposing two political articles covering the results of the 2016 Super Tuesday presidential primaries for both major parties and requesting students at different points in their education careers to rank them on six semantic differential items. Data was also gathered about the students’ knowledge and use of the Center for Ethics in Journalism. The results did not yield any support for previous research asserting that individuals are more inclined to perceive bias in articles with which they …

A Social Marketing Plan For The Lester C. Howick Animal Shelter, Joseph Michael Spiegelhoff

Graduate Theses and Dissertations

The Lester C. Howick Animal Shelter (Howick) is a non-profit organization serving Washington County, Arkansas and the Northwest Arkansas community. This thesis offers Howick a comprehensive Social marketing plan. The goal of the animal shelter is to increase the total number of cats and dogs adopted, increase the total amount of donations, and increase the number of volunteers helping at the facility and various events. In order to accomplish these goals for 2016, a Social marketing plan was developed through research on other non-profit organizations, other animal shelters, communication with the shelter employees, crafting a public service announcement (PSA), and …

Leveling The Playing Field? A Content Analysis Of Espn.Com And Espnw.Com’S Online Coverage, Rachael Caldwell

Graduate Theses and Dissertations

The purpose of this exploratory study was to compare sports coverage provided by the male-centric website ESPN.com and its affiliated female-centric website ESPNW.com. The amount and type of coverage provided for female athletes was the primary focus of this study. Results suggest that ESPNW.com provides an outlet for increased coverage of women’s sports, but the type of coverage provided to female athletes is not equivalent to that of their male counterparts. These results supported findings in previous studies on mass media coverage of women’s sports, specifically coverage on the emerging field of Internet coverage.

Understanding How The Southeastern Conference Football Teams Use Twitter Through A Content Analysis, Kristin Elise Pearson

Graduate Theses and Dissertations

The influence of Social media on intercollegiate athletic departments has been prominent in the past few years. With tight budgets, the departments are forced to find different means of marketing and promoting their brand – through embracing Social media platforms. Research on Social media and intercollegiate athletics is limited; therefore, it is necessary to research how the departments are utilizing Social media. With the agenda setting theory as a foundation, this study explores how the 14 SEC football teams are utilizing Twitter. A total of 3,176 tweets were collected from two constructed weeks. Overall, the findings show that the information …

How The University Of Arkansas’ Change In Conference Affiliation Set Off Realignment In Intercollegiate Athletics, Matthew Jones

Graduate Theses and Dissertations

The era of realignment within the conferences that make up the largest football-playing division of the National Collegiate Athletic Association can be traced to one event.

In the 1984 Supreme Court case NCAA v. Board of Regents, the court ruled the NCAA had violated antitrust laws by not allowing individual colleges to negotiate their own TV contracts for football games. The decision nulled and voided existing TV contracts with the NCAA, allowing a free market for colleges. Many programs partnered with the College Football Association to negotiate TV contracts in the 1980s and early ‘90s.

Five years after the Supreme …

Purkeys' 25 Year Journey, Ashleigh Brooke Galligan

Graduate Theses and Dissertations

The documentary film Purkeys’ 25 Year Journey takes an in-depth look at the Purkey’s family and the business they started in 1990. This 17 minute film focuses on Bruce Purkey and his daughter Robyn. They began Purkeys by supplying batteries, alternators and other parts of a heavy-duty vehicle’s electrical system to one customer, JB Hunt. As the company grew they began to be known across the nation for finding creative solutions to the electrical issues trucking fleets faced. Bruce led the team and received multiple patents for his innovations. In, 2010 Bruce’s son Justin Purkey joined the team and quickly …

A Social Marketing Plan For The Arkansas Miracle League, Abby Stuart

Graduate Theses and Dissertations

Miracle League is a baseball league specially designed to allow disabled children, teens, and adults have the same opportunity to play baseball as able-bodied individuals on a field specifically designed to accommodate all disabilities. This thesis offers the Miracle League of Arkansas a specified Social marketing plan. In order to assist Miracle League in the acquisition of new players, volunteers, and donors, research was compiled and conducted to implement a successful Social marketing plan for the spring 2016 Miracle League season. This Social marketing plan gives Miracle League recommendations on how to appeal to parents of potential Miracle League players, …

Readability Of Newspapers In Arkansas Compared To Regional Papers Around The Nation, Shawnya Lee Wethington

Journalism Undergraduate Honors Theses

Newspaper readability plays an important role in how well people perceive and understand the paper. A text’s reading level is one of the main contributors to the document’s readability, so testing articles’ reading level is a way to gauge how a newspaper is serving an area. Newspaper reading levels are also a reflection of the community. Historically, Arkansas has had low reading and literacy levels. Using an average of five readability calculators, this study tests the readability of Arkansas newspapers in comparison to reading levels of newspapers around the nation. Arkansas newspapers averaged nearly a full reading level lower than …

The Role Of Women In Film: Supporting The Men -- An Analysis Of How Culture Influences The Changing Discourse On Gender Representations In Film, Jocelyn Nichole Murphy

Journalism Undergraduate Honors Theses

Women are underrepresented in film. Racial minorities are underrepresented in film. White men are vastly overrepresented in film. How do these facts affect audiences that are so demographically different from what is portrayed onscreen? This study serves to examine how character representations in film relate to the demographics of the audience viewing them, and how these portrayals have changed over a 20-year span. Considering the depictions of women in the context of social gender movements of the last two decades will provide a deeper understanding of the attitudes toward female characters, as well as factors that shape the themes and …

Treasonous Patriot: A Comparative Content Analysis Of The Media's Portrayals Of Daniel Ellsberg And Edward Snowden, Kaylin Mcloud

Graduate Theses and Dissertations

On June 9, 2013, the world was introduced to Edward Joseph Snowden, a 29-year-old NSA contractor and the man responsible for the biggest leak of classified government documents in American history. Almost immediately, comparisons were drawn between Snowden and another famous whistleblower--Daniel Ellsberg, the man behind the 1971 release of the Pentagon Papers. The overwhelming rhetoric surrounding the comparison was that Ellsberg was a true American patriot and that Snowden was nothing like him, that he was a traitor. Despite Ellsberg's own claims that he and Snowden are exactly alike, the media still finds Snowden lacking when comparing him with …

Homelessness In Arkansas, Nichelle Sullivan

Graduate Theses and Dissertations

This research aims to reveal a realistic narrative about homelessness in Arkansas through the qualitative perspective provided by people directly affected by homelessness. We interviewed experts with both theoretical and applied experience in examining the causes and different pathways into homelessness, as well as some of the avenues that can assist someone to successfully navigate out of homelessness. This research documentary focuses particularly on the experiences of homeless families headed by single women and the challenges they face in resolving homelessness. Qualitative interviews were performed and a website was created that is targeted towards helping others to find the necessary …

Polly Pocket & Ninja Turtles: A Content Analysis Of Gender Stereotypes In Children’S Advertisements, Bailey Deloney

Inquiry: The University of Arkansas Undergraduate Research Journal

This content analysis examined the use of gender stereotypes, in the forms of product association and various behaviors traditionally expected of a particular gender, in children’s advertisements aired on Nickelodeon network. In spite of the current trend of Fem-vertising and successful campaigns such as Always’s #LikeAGirl, results of this study revealed that although children’s commercials appear to be breaking away from some long-standing gender stereotypes, many stereotypes remain. These stereotypes can be damaging to a child’s self-esteem, self-view and self-realization. We find that commercials on Nickelodeon favor boy characters in overall time on-screen while girls-only commercials made up the lowest …

Social Media In The Church, Derick Ray Mckinney

Graduate Theses and Dissertations

This thesis project examines the effectiveness of social media in the church. Sites like Facebook, Twitter, Instagram, and YouTube have the potential to shape the way the world communicates. Many churches have even begun utilizing social media in their ministry efforts. They publicize, pray, encourage, and promote events, all using social media. This paper argues that Bible believing churches can effectively use social media to communicate to their members by announcing upcoming events, sharing audience specific information, and knowing the best time to post on these sites. This project shows a social media strategy implemented into New Heights Church in …

It's All In A Meme: A Content Analysis Of Memes Posted To 2012 Presidential Election Facebook Pages, Bobbie Foster

Graduate Theses and Dissertations

This thesis was an exploratory study to understand how Democrats and Republicans design memes, use traditional media framing, and how memes fit into modern humor theories. The study explores the relationship between the traditional media frames of the ideal candidate, populist campaigner, and the sure loser (Grabe & Bucy, 2009) and the commentary added by Internet users to these images in the memes.

The study also applies the benign-violation theory (McGraw & Warren, 2010) to the analysis of memes to understand the design choices made by meme creators. The benign-violation theory states that a physical or psychological violation is benign …

Paws In Prison: A Second Chance, Tiffany King

Graduate Theses and Dissertations

The documentary film Paws in Prison: A Second Chance takes an in-depth look at a program that has been incorporated in seven Arkansas prisons since 2011. Select inmates housed in these prisons are chosen to learn how to become dog trainers during their sentences. They spend 24 hours a day with dogs that were rescued from shelters where they may have been euthanized. This project incorporates interviews with inmates in the Paws in Prison program, wardens at the Maximum Security Unit and the Tucker Unit, and volunteers who spend time teaching inmates how to train and socialize their dogs. The …

Hope, Faith And Trust: Conversations With Tibetans In Exile, William Lukas Gramlich

Graduate Theses and Dissertations

The goal of Hope, Faith and Trust: Conversations with Tibetans in Exile was to create a documentary to serve as a platform for Tibetan refugees living in India to tell, in their own words, the story of the Tibetan peoples' political struggles since the Chinese government occupied Tibet in the 1950s. To achieve this goal, this project utilized oral-history interviews with Tibetan exiles, gathered as part of the University of Arkansas TEXT Program. The TEXT Program, short for Tibetans in Exile Today, is a study abroad oral-history project in which undergraduate students conduct interviews with Tibetans living in India. The …

The Jim Lindsey Story, Clinton Robert Fullen

Graduate Theses and Dissertations

The history of Arkansas Razorback football is composed of legends, and without a doubt, Jim Lindsey is one of its most successful players—on and off the field. Lindsey won a national championship, became an NFL captain and built a thriving real–estate empire across the South.

Narrated by Dallas Cowboys owner Jerry Jones, “The Jim Lindsey Story” begins in the Arkansas Delta. Back then, Lindsey was simply a small boy who dreamt of playing ball. Weekdays were spent in the cotton fields, and weekends were used for cow–pasture baseball. In time, that boy grew up to be a very big man. …

Turpentine Creek: Arkansas' Refuge, Jacob Paul Bain

Graduate Theses and Dissertations

The goal of this Master's thesis film project was twofold. First, I wanted to explore the problem, huge but relatively unknown, of the ownership of exotic pets in the United States of America. Second, in conjunction with that problem, I wanted to see how Turpentine Creek Wildlife Refuge (TCWR) approached it and what, as an organization, they do to help resolve this problem locally and nationally. In turn, the film also provides an in-depth look at a very unique refuge in the state of Arkansas. Using my own equipment, I shot and edited a short-form documentary about TCWR. The film …

University Public Relations: A Survey Of University Communicators' Efforts To Influence U.S. News & World Report Peer Survey Respondents, Heidi Stambuck

Graduate Theses and Dissertations

This study examined what differences exist between the work of public relations professionals (also called communicators) who are members of CASE, the Council for the Advancement and Support of Education, at colleges and universities ranked in the top 20 by U.S. News & World Report and CASE-member communicators at colleges and universities that are ranked between 21 and 200 in their behavior in four areas: (1) communication goals they consider top priorities, (2) types of communication tasks they perform, (3) types of media in which they purchase advertising, and (4) their rating of audience importance. A survey completed by CASE-member …

Objectivity And Balance In Conflict Reporting: Imperatives For The Media Amid The Tensions In The South China Sea Dispute, Huong Thu Thi Vu

Graduate Theses and Dissertations

This cross-cultural study explores practice of journalists during June and July of 2011, the most recent peak period of the multi-national conflict in South China Sea. It examines factors that influence journalists and news media outlets when reporting a conflict in which their country is a party, using the theory of news framing process and war journalism.