Journalism Studies Commons^™

The Country Weekly In Wisconsin: Its' Possibilities And Its' Deficiencies, Harold C. Brunner

Bachelors’ Theses

Nineteen country weekly newspapers, representative of the various sections cf Wisconsin, have been selected by the writer as a basis for this thesis. In the mind of the reader there may be some doubt as to the representativeness of the papers selected by the writer, but in each instance they have been chosen for certain definite reasons.

The Passing Of Editorial Leadership, Lucy K. Doles

Bachelors’ Theses

American newspapers have gone through many eras of marked change. In no country has the press enjoyed the freedom it has here. In no other country has it wielded the influence it has here. In no other country .have as sweeping changes of policy taken place as have here.

Interesting Phases In The Development Of Early American Journalism, Audrey Louise Schumaker

Bachelors’ Theses

Journalism is the business of writing. It includes many classes of writing, but more particularly the writing of news and events, the history of each day. The Journalist is primarily a historian, and it is upon his ability to recognize news and record it faithfully that his career depends. For this reason the history of journalism is a history of peoples, and of nations, and of human interests. Journalism in the American colonies, and later in the States of the Union was definitely a part of the government and society of the day, and it is in this light that …

Ethic Of Modern Day Advertising, J Edward Giebish

Bachelors’ Theses

The purpose of this thesis is to show that there is ethics in modern day newspaper and magazine advertising. There are thousands of critics in the country today who daily upraid modern advertising as being untrue and unethical. This thesis will refute these opinions and advance arguments which show that a great amount of ethics still exists both in the work of the advertising writer and in the mental attitude of the publishers of magazines and newspapers.

The Growth And Development Of Banking Advertising, Gretchen Wagner

Bachelors’ Theses

Banks have only recently cashed in on advertising. Large banks in all sections of the United States have been notably increasing both the frequency and size of their current advertisements for the comparatively brief period of the past ten years. Until the Great War was thrust upon our nation, advertising was looked upon by bankers, as well as other businessmen, as an expense, while at present, it is quite generally regarded in its proper light ... as an investment.

The Freedom Of The Press As It Exists In The World Today, Deborah M. Rothlisberg

Bachelors’ Theses

The original draft of the Constitution of the United States did not mention freedom of the press. The guarantee is among one of the ten forced into the document by Thomas Jefferson. Yet even Jefferson could not go to the length of affirming that freedom of the press is "an unalienable right, an absolute good, comparable to life, liberty, and the pursuit of happiness.'' What he said was merely that Congress should make no law abridging it. This does not mean that it should never be abridged, only it is a denial that Congress is the authority by whom it …

Chain-Stores And Their Relation To Present Day Advertising, Marion Helene Witmer

Bachelors’ Theses

Modern distribution is becoming a science. Standardization in buying and selling goods is approaching the precision already reached in producing goods. Just as machines are used in packing food and making dresses, so are machines used to sell this food and these dresses. Efficient production is making more goods with less effort in less time. Efficient distribution is selling more goods with less effort in less time. Chain-stores form the machinery of modern distribution. Each chain is a sales factory, where every effort is directed toward making more sales per person per day. Each store or link in the chain …

Newspaper Fights And Campaigns For The Public Good, Matthew Jerome Berlowitz

Bachelors’ Theses

Many newspaper editors consider the newspaper merely as a business concern with news as the product. The newspaper is more than that. It is a sort of public utility and as such must function in the public interest other than getting out the various editions. It must aid in bettering the society that comes within its influence. There are two ways of doing this, internal and external. The internal method consists in the actual publication of both news and advertising. By following a strict ethical policy in its columns the newspaper can be of an infinite benefit to its readers.

The Economic Value Of Advertising To The Manufacturer And The Consumer, Edward D. O'Keef

Bachelors’ Theses

Advertising is something that has not as yet been accurately defined. When a dictionary of recognized authority falls so short of defining the modern significance of advertising, it is not surprising that a careful analysis and summary of the economic functions fulfilled by advertising is needed at this time. The business man and the trained economist have frequently been misled in their efforts to classify and interpret this tremendous force which, despite the opposition of some powerful business factors, has grown into almost universal use within two centuries.

The Attitude Of The Metropolitan Daily Toward Neighborhood Advertising, John William Conroy

Bachelors’ Theses

The material for this thesis has been gathered from personal letters, accompanied by a questionnaire, which were sent to the advertising managers of thirty-five newspapers throughout the country and Canada.

After a thorough investigation it was found that there are no books that dwell directly on the subject and the questionnaire and letter that follow directly after the bibliography were sent to gain the information.

Many of the advertising managers went to a lengthy discussion on the subject but the majority of answers were returned, written on the back of the questionnaire. These were very meager in the information that …

American Women In The Field Of Journalism, Dorothy Duffy

Bachelors’ Theses

The status of women in the field of Journalism today would scarcely indicate the long struggle and many rebuffs the early women writers were forced to undergo before they were accepted in the high position which wom­en now occupy in the sphere of newspaper writing.

Legislation Tends To Unshackle The Press, James Philip Mccloskey

Bachelors’ Theses

No abstract provided.

The Relation Of Journalism To Literature In America, Kenneth F. Crane

Bachelors’ Theses

Literature in America has led an eventful career for almost three hundred years . There were first, the almost barren years of the early settlers, when the task of sustaining life left little leisure time for either reading or writing, and the lack of printing facilities discouraged the rearing of a literature. Among the literary pioneers who surmounted these difficulties were the Pur­itan historians, sermonists and poets.

More fruitful years followed. The essayists, the New York school. the New England school, the poets and prose writers of the South, and finally the breezy Westerners all had their hand in producing …

Ford Madox Ford: A Conscious Artist, J. Wallace Carroll

Bachelors’ Theses

He had often said that he would never write a worthwhile novel until he was forty, and that prediction proved quite true. Perhaps he had correctly estimated his own ability, or perhaps he had failed to put forth his best efforts merely to keep faith with his judgment. Such a course of action would be entirely consistent with the character of the conscious artist who is Ford Madox Ford.

Sensational Versus Conservative Makeup In Newpapers, Ruth Elizabeth O'Brien

Bachelors’ Theses

Sensational and conservative newspaper makeup presents a problem of vital interest to the age we are living. We are faced with the difficulty of placing before the public, stalking headlines; or on the contrary merely a cut and dried statement of facts. Of these two the former would result in the "headline readers"; while the latter would result in the well read public - those who would read the papers at all.

Appropriate Copy -- A Necessity Of Good Advertising, Marion Purtell

Bachelors’ Theses

One word may make or mar an advertisement- such is the power of the written word, such the effect of the word on the human mind that often between the use of the correct appropriate, word and the ill-chosen carelessly- written word there rests the difference between the making of a sale and the losing of a customer.

Catholic Newspapers, To Succeed Must Improve, Eunice Allene Murphy

Bachelors’ Theses

Has the Catholic press succeeded? Has it obtained the results hoped for when it was established? Undoubtedly, in some countries, it has accomplished what it attempted. But has the Clerical press been successful in the United States where journalism, in general, has reached the highest development

The Era Of Metternich, Mary Jeanne Mannix

Bachelors’ Theses

When the French people, in 1789, burst out in fury against the existing order of things, in what is known as the French Revolution; when they carelessly flung crowned and noble heads hither and yon, and in their rebellious passion thoroughly wrecked the old social, religious, and political systems, substituting "Liberty, Equality, Fraternity" for them, all Europe looked on, horrified and amazed. Her, hitherto, complacently "divine" monarchs plucked neverously [sic] at their crowns, and deadly terror hung onto their thrones.

Advertising: A Necessity To Railroad Progress, Arabella Warren

Bachelors’ Theses

The railroads of the United States, foremost in the internal development of the country, have had to overcome a greater sentiment of animosity on the part of the public than have any other large corporations. They have combated this commercial opposition through the channels of advertising and publicity which have led them out into the realms of Prosperity.

Women In George Eliot's Novels, Rose G. Biller

Bachelors’ Theses

It is given to us, to aid our inadequate intellects, that we may understand not only by simple comprehension of a statement of fact, but by the process of comparison and contrast. Thus, to plumb the depths of George Eliot's peculiar greatness, we compare and contrast her to Charles Dickens. She is everything that he is not. Whereas he had the utmost power of rendering the external traits of people, she had the utmost power of rendering their internal traits, their psychological characters, their conceptions of life, and their emotions. Charles Dickens takes the human creature and portrays his behavior; …

What Constitutes News, Leo J. Hartnett

Bachelors’ Theses

The news is accelerated literature. Accelerated literature must be produced by organized authorship.

The Ethics Of A Newspaper, Joseph A. Hussa

Bachelors’ Theses

In writing this thesis, it shall not be our purpose to set up a list of rules for the editor or reporter, there are plenty such prepared by able journalists, but to discover and examine those ethical principles which underlie the publishing of news as it is ordinarily done, through the newspapers. Every journalist worthy of the name is guided by a set of rules which he had drawn up for himself or his employer has set up for him. Generally it is a set of working rules with especial attention to the business side of journalism, but the ethics …

The Trade Press As An Advertising Medium, Edwin J. Nally

Bachelors’ Theses

"Good advertising consists in making a favorable impression on a possible customer."

That the above statement or definition is true the majority of modern business men will agree, but as to the means or media of reaching the possible customer they will disagree. There are those who claim that this or that particular media is the best and most effective means of reaching a certain clientele or market, and there are almost as many more who will claim that one of the other mediums is more effective.

The Structure Of The Gothic Romance And Its Influence On Poe, Catherine Doyle

Bachelors’ Theses

The tale of terror has thrilled men of all ages. Man desires, not only to be amused, but also to be roused to pity and terror. The ancient people wondered at the might of the thunder-bolt, the swiftness of the lightening, the rising of the sun. They invented tales personifying the elements, inspiring awe and terror.

The Origin Of The English Drama And Its Connection With The Sacred Ceremonials Of The Catholic Church, Mary Pauline Ganser

Bachelors’ Theses

Human nature is a curious mixture of spiritual and material as. well as of tears and smiles. The humorous and the sublime jostle each other in every character, not only today, but from the very dawn of history. Perhaps that is why we find the theatre, the field of popular amusements, an outgrowth of the sublimity of divine worship. It has long been recognized that Greek drama originated in religious sacrificial rites, that it continued, indeed, throughout its history to be considered a part of religious worship. On the other hand it has not so long been acknowledged that English …

Contributions Of The University Wits To Elizabethan Comedy, William E. Schwendeman

Bachelors’ Theses

The University Wis (Lyly, Greene, Peele, Lodge, and Nash) setting their pens to paper in the latter decades of the sixteenth century, just prior to the initial efforts of the Avon bard, gradually affected that tremendous change in dramatic technique which was to make possible that grand legacy of dramatic literature which we have inherited. They were to open the way for the Elizabethan masterpieces; masterpieces that were to exhibit a development so startling in its advance when compared with such crude efforts as Roister Doister and Gammer Gurton's Needle.

Cicero And Lactantius: Pagan And Christian, Lorena Magdalen Scherkenbach

Bachelors’ Theses

It was Pica del Mirandula, one of the Renaissance scholars who first called Lucius Caelius Firmianus Lactantius the "Cicero of the Christians".(1) True it is, however, that the resemblance between the famous old Pagan orator and philosopher and the Christian apologist was remarked long before the age of Mirandula. Saint Jerome at the close of the fourth century said (2) that one would find in the writings of Lactantius an abridgement, so to speak, of the philosophical dialogues of Cicero. But the similarity once noted has never been completely shown; strangely enough too, for a comparison and contrast of two …

The Picaresque Novel In Spain, Genevieve M. Meyers

Bachelors’ Theses

The progenitor of all the true picaroe as antiheroes of the picaresque novels was born in Spain. Originally the term "picaro" was applied to a kitchen-boy, but in the sixteenth century it was ascribed to those rogues or vagabond wanderers who, by birth, choice or misfortune, were at the foot of the social ladder and who, without any particular trade or profession, managed to obtain a living by means of their wits at the expense of other people. "The picaro is neither a hero nor a villain, but an antihero He is distinguished from the typical villain in that a …

The Value Of The Newspaper As An Advertising Medium, Edwin J. Morrison

Bachelors’ Theses

America Is a bargain hunting nation. A merchant advertises a sale: the people rush madly to his store, force their way to the counters, trample other people under foot and ruin the clothes they are wearing. With a sigh of content, their bargains under their arms, these people trudge homeward.

The Influence Of Politics On The Press Is Waning, Julia Margaret Kearney

Bachelors’ Theses

One of the outstanding characteristics of present day journalism is the absence of political influence on the press, which was so prevalent several decades past. It would be an exceedingly difficult matter to definitely point out a paper, which is really important and influential, as a party organ. They are of course, many large dailies which favor certain parties in general, but no important newspaper is guided al together in its whole editorial policy by politics. Politics has completely lost its former control of the press. One by one the party organs are vanishing and becoming obsolete or they are …