Journalism Studies Commons^™

Nipomo Toys For Tots Drive Public Relations Campaign: To Gain Media Coverage For Holiday Toy Donations And The Third Annual Toys For Tots Benefit Golf Tournament, Jessa Squellati

Journalism

This research and documentation is an analysis and instructive guide for conducting a public relations campaign to promote the Nipomo Toys for Tots Drive. This campaign places emphasis on the importance of publicity to successfully gain toy donations and awareness for the Toys for Tots cause. With the recent downturn of the economy, the media will be instrumental in furthering the Toys for Tots mission and purpose to collect an estimated 3,000 toy donations for Nipomo children (newborns to 16 years of age). Although the 2008 Nipomo Toys for Tots Drive was successful without the presence of media coverage, the …

Mediating The Media: A Journalist-Centric Model In Managing The Media By Corporate Communication Practitioners, Augustine Pang

Research Collection Lee Kong Chian School Of Business

Purpose: The prevailing challenge faced by practitioners is to conduct effective media relations, especially with the proliferation of diverse media platforms both online and offline. For such a predominant and critical function, a systematic approach needs to be offered. This paper aims to address these issues. Design/methodology/approach: A new model is developed, drawing on insights from corporate communications and journalism literature. Findings: This model identifies two sets of influences that practitioners should seek to understand. The internal influences include journalist mindsets, journalist routines, and newsroom routines. The external influences include extra-media forces and media ideology. Research limitations/implications: At this juncture, …

Ua12/2/1 Looking Ahead, Wku Student Affairs

WKU Administration Documents

Special basketball section of the College Heights Herald. Articles:

• Men’s Basketball Regular Season Schedule
• Women’s Basketball Regular Season Schedule
• Lintner, Jonathan. Ken McDonald With the Toppers for the Long Haul
• Greenwell, Zach. Lady Toppers Using Disappointing Finish as Motivation
• Harten, David. Steffphon Pettigrew
• Lintner, Jonathan. Chemistry One of Toppers’ Greatest Assets
• Lintner, Jonathan. A.J. Slaughter
• Greenwell, Zach. Dominique Duck
• Lintner, Jonathan. Tops Say They’re Ready to Live Up to the Hype
• Greenwell, Zach. Arnika Brown
• Harten, David. Nonconference Slate Will Define Toppers’ Season
• Harten, David. Anthony Sally
• Greenwell, Zach. Kenzie Rich
• Basketball by the Numbers

Ua12/2/1 College Heights Herald, Vol. 85, No. 19, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles:

• Lintner, Jonathan. Wood Selig: WKU Gold Mine for Future Coaches – Football
• Stewart, Colleen. Regional Campus Enrollment Growing – WKU Glasgow, WKU Elizabethtown/Radcliff/Fort Knox, WKU Owensboro
• Hicks, Billy. City’s TIF District Strugglers – Tax Increment Financing, Downtown Redevelopment
• Wilson, Laurel. Crew Recycles Tailgating Trash – Facilities Management
• Harris, Shakia. Student Government Association Strengthen Attendance Policy
• Erskine, Anne. Editorial Cartoon re: Football Coach Search
• Open Letter to Search Committee: Western Should Choose Wisely – Football
• Rice, Adam. Sports Program Needs Overhaul – Athletics
• Dooper, Jennifer. Friendship Valuable, Worth Remembering …

Ua12/2/1 College Heights Herald, Vol. 85, No. 18, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles:

• Lintner, Jonathan. David Elson Fired, Will Finish Season – Football
• Ulber, Emily. Western Mails New Debit Cards – HigherOne, Scholarships, Student Financial Aid
• Barczak, Mary. Step It Up – Step Show, Delta Sigma Theta, Alpha Phi Alpha
• Ulber, Emily. Council on Postsecondary Education Approves Budgets
• McLaughlin, Ariana. A Thousand Words – World’s Greatest Studio Tour & Art Sale
• Wilson, Laurel. Gary Ransdell: Project Funding Unlikely – Capital Plan, Construction, Thompson Science Complex, Energy Infrastructure, Center for Research & Development, Gordon Ford College of Business, WKU Owensboro
• Erskine, Anne. …

Ua12/2/1 College Heights Herald, Vol. 85, No. 3, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles:

• Ulber, Emily. End to Campus Murder Lawsuit – Melissa Autry
• Oliver, Angela. Come Together: The Beatles Rock Band - Concerts
• Stewart, Colleen. Study Abroad Options Grow – Kentucky Institute for International Studies, KIIS, Semester at Sea
• Barczak, Mary. International Study Numbers Decline – Admissions
• Harris, Shakia. Kevin Smiley Follows Bro-code – Eric Smiley, Student Government Association
• Ulber, Emily. WKU Ready to Work with New Faces – Politicians, Legislators, Lobbying
• Erskine, Anne. Editorial Cartoon re: Nepotism in Student Government Association – Kevin Smiley, Eric Smiley
• Wrong Message: For Student …

End The Nfl Blackout!, Richard C. Crepeau

On Sport and Society

Over the past week there has been some comment on the NFL television blackout policy that prohibits the televising of home games in the home market unless there has been a sellout 72 hours in advance of kickoff. Some, including Richard Sandomir of the New York Times, have suggested that in this time of economic crisis, when it appears that the number of sellouts of NFL games will be dropping, that Commissioner Goodell should end or suspend the blackout policy. This is a reasonable sentiment, although one might question if offering more blood and circuses offers a viable solution to …

The Water Torture Of Baseball's Steroid Leaks, Richard C. Crepeau

On Sport and Society

When I was a young boy I remember using the term "Chinese water torture" for any activity that seemed long, torturous, and pointless. I have been reminded of this repeatedly over the last few years as slowly, usually one by one, the names of those baseball players who tested positive for some sort of performance enhancing drugs have become public. Anonymous and confidential drug testing that was conducted for Major League baseball and the MLB Players Association in 2003 to determine the extent of a drug problem in baseball has turned out to be not so confidential.

An Amazing Open, And An Obscenity In Arlington, Richard C. Crepeau

On Sport and Society

If you watched The Open from Turnberry this weekend there were two surprises: Tiger Woods didn’t make the cut and Tom Watson nearly won the tournament. It became obvious that Tiger wasn’t playing his A-game when in the middle of his second round he played himself out of the tournament. Woods was one under par after seven holes and then went bogey, bogey, double bogey, par, bogey, double bogey. He was hitting shots that any weekend duffer could relate to as he topped the ball, mishit the ball several times, and explored all of the varieties of the rough. It …

Fabulous Finals At Wimbledon, Richard C. Crepeau

On Sport and Society

It’s been a week now since the finals were played at Wimbledon. On the women’s side the Williams sisters once again demonstrated to their opponents just how difficult it will be to win a tournament during which both of them are playing their normal game. On the men’s side Roger Federer entered the history books by winning his 15th Grand Slam event. As always Wimbledon offered a level of play that was memorable, and laid down new bench marks for high quality play and then reset the argumentative territory for the title “best Wimbledon match of all-time,” or at the …

More Corruption In College Sports, Richard C. Crepeau

On Sport and Society

The story began with this line: The NCAA placed Alabama's football program and 15 other of the school's athletic teams on three years' probation for major violations due to misuse of free textbooks.

A Wild Weekend In Sports, Richard C. Crepeau

On Sport and Society

It was one of those weekends of sports gluttony, especially if you were fixated on a television set, intent on catching every bit of drama you could find. And indeed there was much to find. Hockey, basketball, tennis, golf, NASCAR, baseball, horse racing, and who knows how much else if you have access to the worldwide network of sports channels available from every corner of the universe. As for me, this weekend was extraordinarily full of sport as I was a bit under the weather and looking for escape from the realities of physical irritation.

The Death Of Nick Adenhart, Richard C. Crepeau

On Sport and Society

For all us fans the opening of the baseball season is one of the first signs of spring. The teams have ended training in Arizona and Florida and are now ready for the long grind of the regular season. April is full of optimism and hope. It is the time of renewal, a time to begin again as an equal in the standings. Reality will set in eventually for all but the very best, hopes will fade, champions will be crowned, and then the following spring it will begin again.

Ua12/2/1 College Heights Herald, Vol. 84, No. 44, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Aricles:

• Hale, Marianne. Western Prepares for 4 Percent Budget Cuts
• Hale, Marianne. Small Business Meet Success as Auto Industry Feels Downturn – Imagine Cakes & Candies
• Stewart, Colleen. Corvette Plant Takes Hard Hit – Economics
• Diamond, Kala. A Thousand Words – Skyler Winters, Cheryl Obright
• Howerton, Christina. President’s Task Force on Quality & Access Releases Recommendations
• Former Dean Dies at Age 58 – Karen Adams
• Erskine, Anne. Editorial Cartoon re: Faculty Raises
• Faculty & Staff Should Consider Other Parties Involved with One-time Bonuses
• Smiley, Kevin. You Care. I Care. …

Dick's Fantasy Sports: Ncaa, Yankee Stadium, And The Cubs, Richard C. Crepeau

On Sport and Society

Over the past few weeks I have heard and read a lot of very interesting things coming out of SportsWorld.

Time For The Us To Get Serious In The Wbc, Richard C. Crepeau

On Sport and Society

In case you haven't heard, and apparently many in the United States have not, Japan is the World Champion of Baseball for the second time running. No, they did not win the World Series, they won the World Baseball Classic, and for the second time in as many tries the United States did not make it to the finals. If this were basketball the outcry in the United States would be deafening. In fact, there is no outcry.

Fsu And Bobby Bowden Are Mildly Slapped, Richard C. Crepeau

On Sport and Society

Over the past several months Florida State University has been preparing to face the music in its latest athletic scandal. Now that the NCAA has made its ruling, FSU officials don't seem to appreciate the tune that the NCAA is playing. However, there is little doubt that many FSU athletes, with the proper academic counseling, could name that tune, although it might take more than three notes

The Commercialization Of College Sports, Richard C. Crepeau

On Sport and Society

At the 2009 NCAA Convention in January the president of the organization, Dr. Myles Brand, gave his State of the Association Address. The subject was the dangers of commercialism in intercollegiate athletics. Reading Dr. Brand's address on the brink of the annual epidemic of March Madness is, to the say the least, a mind-blowing exercise. It is either the product of unfettered chutzpah or incredible naïveté. The tone and content of the address offer considerable evidence of each.

A-Rod And Steroids, Richard C. Crepeau

On Sport and Society

Just when it seems that the drug issue in sports is about to slip out of the headlines, and just when it seems that the revelations about steroid use in baseball are coming to an end, something happens. This time an Olympic Gold Medal collector is photographed filling those massive swimming-developed lungs from a bong. Then the man who was going to remove Barry Bonds from the top of the home run charts and make any asterisks irrelevant is hung out to dry by another leak of confidential information from a sealed grand jury report.

Super Bowl Xliii, Richard C. Crepeau

On Sport and Society

It is time once again to enter the days of the Roman Numerals when excess becomes the norm, hyperbole is accepted as standard English, and the rich demonstrate in no uncertain terms that they are, and you are not. It is also the time when the middle class, those 85% of Americans who identify themselves as such, do their best to wallow in excess.

Objectification Of Children, Richard C. Crepeau

On Sport and Society

To say that sport is a central institution in American life would be a gross understatement. The obsessive hold that sport has on Americans is obvious to anyone who spends more than five minutes examining the culture. As we approach the mid-winter festival of the Super Bowl such an obsession seems self-evident.

Race And The Bucs, Richard C. Crepeau

On Sport and Society

As the nation prepares for the inauguration of Barack Obama as the 44th president of the United States (I have not seen that referenced as Henry Aaron's number), I am struck by how much has been written about the changes in American society that have prepared the United States for this moment. There have been articles about how the music industry has transformed the way in which Americans think about African Americans. The New York Times today has a piece on how American film has contributed to the transformation of American society. There have been numerous comments on the significance …

The Bc$; Football's (Non) Diversity, Richard C. Crepeau

On Sport and Society

There is something so right about college football this year. On January 2, nearly a week before the so-called BC$ National Championship game, there is a legitimate national champion already in place. On the 2nd of January in some bowl game somewhere Utah stomped all over Alabama. You will remember the Crimson Tide from earlier this season when they were ranked by several experts, computers, and their fans as Number One in the nation. We know that Utah is the national champion, not because they rolled all over the Tide, 31-17, but because they are the only undefeated team in …

The Effects Of Anti-Depressant Advertising On Perception Of Depression In College Students At Marshall University, Deirdre Robertson

Theses, Dissertations and Capstones

This exploratory study was designed to determine the effects, if any, of direct-to-consumer advertising of anti-depressants on Marshall University students’ perceptions of depression and anti-depressant medication. For the purposes of the study, two versions of an advertisement were created: one including three false statements regarding depression and antidepressants, and one without false statements. A fifteen-question survey was also created as a baseline to measure whether the advertisement condition had any direct effects on the participants’ perceptions of depression and anti-depression and to provide comparison for the participants’ reactions. All three groups took the survey. There were ninety participants in the …

Niche Publications: Their Popularity And Profitability At Newspapers In Utah And West Virginia, Hilary Groutage Weible

Theses, Dissertations and Capstones

Newspapers have turned to niche, or specialty, publications as a way to boost revenue and readership since the popularity of the Internet and the rapidly changing ways of news delivery left many awash in a sea of red ink beginning in the mid 1990s. There is little empirical evidence that these publications benefit the host newspaper. This study is an attempt to add to that bank of knowledge. Editors, publishers and advertising managers in Utah and West Virginia were invited by e-mail to answer a Web-based survey about the popularity of niche publications among their readers and staffs. The study …

Ua68/13/5 Potter College Of Arts & Letters Journalism & Broadcasting Student Organizations, Wku Archives

WKU Archives Collection Inventories

Records created by School of Journalism student organizations. These include the Advertising Club, PRSSA and ImageWest.

The Rise Of Private Equity Media Ownership In The United States: A Public Interest Perspective, Matthew Crain

Publications and Research

This article examines the logic, scope, and implications of the influx of private equity takeovers in the United States media sector in the last decade. The strategies and aims of private equity firms are explained in the context of the financial landscape that has allowed them to flourish; their aggressive expansion into media ownership is outlined in detail. Particular attention is paid to the public interest concerns raised by private equity media ownership relating to the frenzied nature of the buyout market, profit maximization strategies, and the heavy debt burdens imposed on acquired firms. The article concludes with discussion of …

Promoting Consumerism In West Germany During The Cold War: An Agency Perspective, Frauke Hachtmann

College of Journalism and Mass Communications: Faculty Publications

This historical study attempts to explore how advertising, from the perspective of the J. Walter Thompson (JWT) Agency, contributed to the development of consumerism in West Germany during the Cold War (roughly the early 1950s until the late 1980s). The article describes how West Germany rebuilt its economy and eventually developed into the largest exporting country in the world. It also illustrates how advertising as an institution contributed to a functioning consumer society and chronicles the agency’s development in the U.S. and expansion to Germany. Finally, it explores the agency’s insights into consumer behavior in West Germany during the Cold …

World Series Recap, Richard C. Crepeau

On Sport and Society

Now that the rain that lasted for forty hours and forty minutes has ended, a World Series winner has been determined, and Commissioner Selig has disembarked from his Ark, I want to say a few things about the series itself, as well as take a look at some of the “solutions” to the problems raised by the circumstances of Game Five.

Swingin' In The Rain, Richard C. Crepeau

On Sport and Society

Everybody talks about the weather but no one ever does anything about it.