Interpersonal and Small Group Communication Commons^™

The Best Social Media Practices For An Individual Franchisee In The Restaurant Industry, Stephanie Francesca Ronca

Journalism

No abstract provided.

Making Strides Against Breast Cancer Campaign 2012 And Beyond: Awareness And Participation For Behavioral Change, Ebony Chetto

Journalism

The following study investigates how to develop and maintain a health outreach program in order to make a behavior change in participating in the breast cancer movement. The number of women becoming affected by breast cancer is increasingly growing, and the students who developed the Making Strides Against Breast Cancer Campaign saw the need to raise awareness of this disease on campus and in the community. The campaign’s focus was to create and publicize an outreach event called Rock the Tatas, a fundraising concert to support the fight against breast cancer. With scholarly research, the design of the campaign attempts …

Flavor Of Slo 2012: An Application Of Communication Principles In Event Planning, Allison Sasscer

Communication Studies

Flavor of SLO is a fundraising event put on by Cal Poly students to raises thousands of dollars to benefit the local non-profit United Way. In the almost year long process of planning and implementing the event, the basics of small group, persuasion, and organizational communication played a part of the shaping and execution of the event. This paper recounts how various aspects of the communication discipline played a part in making the event successful and how it contributed to achieving the goals of improving education, income and health for San Luis Obispo County.

Sales Process And Training Overview, Thomas Holcomb

Communication Studies

Overview of the sales process as established by the National Collegiate Sales Competition (NCSC). This paper details Cal Poly's Sales Development Program and covers the ins and outs of what makes an effective salesperson. Would be beneficial for anyone who is considering sales as a career, looking to improve their sales abilities, or just searching for a senior project idea.

Flavor Of Slo 2012: Applying Concepts From The Communication Discipline To The Marketing And Execution Of A Local Event, Courtney Keiko Ai Hua Wen

Communication Studies

No abstract provided.

A Study On Facebook Advertisement Strategies: Facebook Wall Posts Promote Higher Response Than Private Messages, Bria Park

Communication Studies

In this study, I focused on whether Facebook wall posts or private messages create a higher response rate from the receivers. First, I explain the background of internet communication and how certain strategies have created higher response in the past. Then, I present my method for discovering whether wall posts or private messages are more efficient in gaining response. Lastly, I reveal my results and discuss both what I could’ve done better to create more precise results and how this experiment is beneficial for modern day advertisement companies.

Intergenerational Communication In An Organizational Setting, Claire Kister

Communication Studies

No abstract provided.

Theories Of Culture, Identity, And Ethnomusicology: A Synthesis Of Popular Music, Cultural, And Communication Studies, Alyssa Santos

Communication Studies

No abstract provided.

California State 4-H Interview Contest And Manual, Kelly M. Bishop

Agricultural Education and Communication

The identified problem for this project is a lack of information and practice for youth to feel confident in effectively presenting themselves in interview settings. The purpose of this project is to provide youth information on how to prepare for an interview and how to put these necessary life skills into practice. It also provides a contest where the skills can be practiced and refined. The manual created in this project is the vessel for the needed information and provides the necessary guidelines and materials for continuing this contest at various levels.

This project included a base evaluation contest in …

Improving Flavor Of Slo: Volunteer Engagement, Motivation, And Goal Setting In Event Planning, Kendall Ann Young

Communication Studies

No abstract provided.

The Dimensions Of Source Credibility And Salesperson Persuasion, Eric Jaso

Communication Studies

No abstract provided.

Flavor Of Slo, Kendra Noel Jorde

Communication Studies

This paper summarizes what goes into planning the event called Flavor of SLO. Flavor of SLO is an event held in San Luis Obispo that offers tastings of beer, wine, and food vendors. This paper specifically talks about the major duties that the food liaison handles and what went into this years work looked at through a communication studies perspective.

Norcal Vs. Socal: Culture As Communication, Jillian J. Smith

Communication Studies

No abstract provided.

A Day With The Mustangs, Gracie Elise Flint, Christina Beverly Fromson

Communication Studies

No abstract provided.

Faking Altruism: The True Nature Of Giving, Kristina L. Barker

Communication Studies

I want to see if students are capable of donating to charities. I have picked the American Red Cross to donate to and in support of helping the disaster in Japan. This is a huge effort publicly and students have seen the destruction on a daily basis. I want to see how much students are willing to donate and if different selling strategies make a difference on donations. I will be promoting sunglasses as a gift incentive for donations, with each pair raising $3.60 towards relief efforts. I will be selling the incentives in-group settings and to individual students on …

Social Media: The Use Of Facebook And Twitter To Impact Political Unrest In The Middle East Through The Power Of Collaboration, Sarah Danielle Goodman

Journalism

The power of social media sites like Facebook and Twitter are often overlooked and unaccounted for.  The revolutionary and unprecedented political changes in the Middle East have changed the way the world uses and now views these platforms.   This study addresses the transformation of both the Middle East and social media, alongside each other.  In addition, it discusses how young activists utilized these tools in order to unite and therefore produce radical alteration of Middle Eastern governments, what these governments did in an attempt to preserve control and how the United States got involved.

Find Oz And Lula Fundraising Event, Natalie Do, Rebecca Leong

Communication Studies

No abstract provided.

Strategic Communications Planning For Non-Profit Organizations: A Data-Based Application Of A Seven Step Model, Christina Hoogendam

Communication Studies

Strategic communications planning is a vital part of numerous successful and efficient organizations, yet it is often times an avoided topic of discussion in other organizations. It is common for businesses to see communication planning as a task that will only be touched upon once immediate, more important jobs are completed and attended to, yet thinking strategically provides a strong framework for businesses to thrive upon. Whether an organization has been in business for twenty years or is just beginning to erect the first office-building wall, strategic communications planning should be seen as an essential building block for success.

From …

Cubesat Developers' Workshop 2010, Tracy Owens, Ryan Race

Communication Studies

This project is the narrative component of the 7th Annual CubeSat Developers' Workshop 2010 planning process. It reviews the steps and team dynamics over the seven months spent coordinating the conference for the Aerospace Department. It was the first time that students from the Communcation Studies Department were brought in to help with the event, and the gap between the College of Liberal Arts and the College of Engineering was bridged.

Interpretive Programs For Natural Resource Interpretation At Glacier Point, Yosemite National Park, California, Shannon Brianne Glendenning

Natural Resources Management and Environmental Sciences

This guide to Natural Resource Interpretation in the Glacier Point Region of Yosemite National Park, California was developed over three summers of research and implementation. The range of programs developed to inform the public about the regional and local natural resources are: formal, semi-formal, ranger led hikes and walks, activity based programs, and informal visitor contacts. The programs were designed to inform park visitors about the natural, social, and historical resources in the region. The overall objective is to connect the visitors with the marvels and wonders of the natural resources at Glacier Point in Yosemite National Park, California. This …