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Full-Text Articles in Health Communication

Encouraging Community Ownership During The Isolating Days Of A Pandemic, Cora Scott Jul 2021

Encouraging Community Ownership During The Isolating Days Of A Pandemic, Cora Scott

eJournal of Public Affairs

Because of the pandemic, the future feels difficult and uncertain, and few of us have much control over it, beyond doing our best to keep ourselves informed and those around us safe. The result is a lot of unhappy people. Gallup survey data show that pessimism about the future of the pandemic in the U.S. is rising. This is infecting our general outlook. This article explains on how one local government and health department successfully communicated during the pandemic and even increased community engagement. This was done through encouraging a sense of community ownership.


Telling A New Story Of Obsessive-Compulsive Disorder: Narrative Versus Argument Communication Effects On Ocd Stigma And Recognition, Ashlyn Blaire Soileau Jul 2021

Telling A New Story Of Obsessive-Compulsive Disorder: Narrative Versus Argument Communication Effects On Ocd Stigma And Recognition, Ashlyn Blaire Soileau

LSU Master's Theses

This study utilizes narrative persuasion theory to investigate the effect of narrative and argument appeals when communicating about Obsessive-Compulsive Disorder (OCD) to the public. This study tested stigma and recognition of OCD with a 2x2 factorial between-subject design using advertisement types and gender as the independent variables. Findings showed that communication type and gender do not affect OCD recognition. However, a univariate ANCOVA analysis, when controlling for empathy and OCD experience. The results revealed that gender and ad type did affect OCD stigma. Also, women showed lower stigma scores for social restrictiveness when seeing the narrative appeal when contrasted with …


A Feverish Spring: A Comparative Analysis Of Covid-19 News Framing In Sweden, The Uk, And Egypt, Hend Abdelgaber Ahmed El-Behary Jun 2021

A Feverish Spring: A Comparative Analysis Of Covid-19 News Framing In Sweden, The Uk, And Egypt, Hend Abdelgaber Ahmed El-Behary

Theses and Dissertations

Based on framing and the social responsibility theoretical frameworks, this comparative study analyzes the dominance of frames in the media coverage of the COVID-19 global pandemic across three countries that have adopted different preventative measures: Sweden (herd immunity) the United Kingdom (full lockdown) and Egypt (partial lockdown ‘curfew’). While several studies have investigated the media’s role during COVID-19, few have analyzed the frames used by the media. The analyses that were made here, for the most part, is on individual countries. The current study bridges a gap by using a comparative approach to interpret the frames discovered in news articles …


Are Kinesiologists Ready To Communicate? Merits Of A Practicum Course On Plain Language Communication, Jafra D. Thomas, Cameron N. Christopher, Winston Kennedy, Bradley J. Cardinal, Caroline N. Smith Jun 2021

Are Kinesiologists Ready To Communicate? Merits Of A Practicum Course On Plain Language Communication, Jafra D. Thomas, Cameron N. Christopher, Winston Kennedy, Bradley J. Cardinal, Caroline N. Smith

Kinesiology and Public Health

The submitted presentation material summarizes a project presented at the 2021 American College of Sports Medicine Virtual Annual Meeting and World Congress on Exercise is Medicine®. The project which the presentation is based on is titled, “Towards Knowledge Translation in Kinesiology: Investigating Barriers and Identifying Opportunities - Part 1.” The uploaded documents consist of the following material: (a) the presentation abstract, and (b) a copy of the e-poster presented at the virtual event. Please follow the social media profiles of Dr. Jafrā Thomas, for timely project updates (e.g., ResearchGate dot net and GoogleScholar dot com). You may find related work …


Designing A Replication Study In Kinesiology: Lessons From The Field, Ruben A. Montoya Vega, Regina F. Hockert, Emma L. Cutner, Jafra D. Thomas Jun 2021

Designing A Replication Study In Kinesiology: Lessons From The Field, Ruben A. Montoya Vega, Regina F. Hockert, Emma L. Cutner, Jafra D. Thomas

Kinesiology and Public Health

The submitted presentation material summarizes a project presented at the 2021 Cal Poly Virtual BEACoN Symposium. The title of the project which the presentation is based is, “Towards Equitable Communication: Explorations to Guide Knowledge Translation in Kinesiology.” The uploaded file document presents the presentation abstract, student testimony, as well as suggested citations for individual aspects of the presentation material. Please follow the social media profiles of the faculty mentor to the project, Dr. Thomas, for timely project updates. You may find related work from this lab group published to Cal Poly Digital Commons under the Kinesiology and Public Health section …


Training Novices To Evaluate The Quality Of Physical Activity Promotion Material: Results Of A Pilot Study, Ethan N. Tse, Savannah A. Longoria, Cameron N. Christopher, Jafra D. Thomas Jun 2021

Training Novices To Evaluate The Quality Of Physical Activity Promotion Material: Results Of A Pilot Study, Ethan N. Tse, Savannah A. Longoria, Cameron N. Christopher, Jafra D. Thomas

Kinesiology and Public Health

The credibility and usability of lay physical activity promotion material are a persistent problem (Thomas & Cardinal, 2020, TJACM). These quality issues deter the material in promoting health literacy, a major predictor of prevention-oriented health behaviors (e.g., regular exercise, U.S. National Action Plan to Improve Health Literacy). Few studies, however, have evaluated the quality of lay material over time (Thomas et al., 2018, Quest). PURPOSE: In order to conduct a repeated-measures study of the quality of physical activity promotion web articles for lay adults, one experienced researcher (JDT) trained undergraduates on how to use the Suitability …


Why Do Some Americans Resist Covid-19 Prevention Behavior? An Analysis Of Issue Importance, Message Fatigue, And Reactance Regarding Covid-19 Messaging, Hannah Ball, Tayah Renea Wozniak May 2021

Why Do Some Americans Resist Covid-19 Prevention Behavior? An Analysis Of Issue Importance, Message Fatigue, And Reactance Regarding Covid-19 Messaging, Hannah Ball, Tayah Renea Wozniak

Communication Faculty Articles and Research

Despite the rapid transmission of and death toll claimed by COVID-19, there is evidence of resistance toward behaviors shown to effectively prevent and slow the spread of the disease, such as mask wearing and social distancing. This study applies psychological reactance theory to examine COVID-19 message factors (i.e., message fatigue, issue importance) that may be linked to nonadherence to CDC recommendations via the experience of reactance. Participants (N = 268) were current U.S. residents over the age of 18 who completed an online survey about their perceptions of COVID-19 messaging in general as well as toward a specific COVID-19 …


Effects Of News And Threat Perceptions On Americans’ Covid-19 Precautionary Behaviors, Riva Tukachinsky Forster, Megan A. Vendemia Apr 2021

Effects Of News And Threat Perceptions On Americans’ Covid-19 Precautionary Behaviors, Riva Tukachinsky Forster, Megan A. Vendemia

Communication Faculty Articles and Research

Our study examines the relationship between news exposure at the onset of the COVID-19 pandemic, personal threat beliefs, beliefs about others’ threat perceptions, and participation in precautionary actions. A survey of 377 U.S . adults revealed a significant main effect of news exposure on various precautionary behaviors (e.g., facial mask wear, physical distancing). Personal threat beliefs and beliefs about others’ threat perceptions serve as unique mechanisms mediating the effect of news on specific CDC-recommended and less socially desirable actions. These findings can guide news sources covering health crises in a socially responsible manner.


Immunization Communication In ‘Mister Rogers’ Neighborhood’: Inoculation Theory, Health Messaging, And Children’S Entertainment Television, Josh Compton, Alicia Mason Apr 2021

Immunization Communication In ‘Mister Rogers’ Neighborhood’: Inoculation Theory, Health Messaging, And Children’S Entertainment Television, Josh Compton, Alicia Mason

Faculty Submissions

Entertainment education research has shown that television programs can communicate important health information to television viewers. Much of this research focuses on mass media effects (e.g., behavioral intention of viewers, post-viewing; attitudinal change, post-viewing). Less is known about the rhetorical strategies employed in such messaging. We review para-social and para-proxemics literature to describe the viewing context and then offer a detailed rhetorical analysis of immunization messaging on the children’s television program, “Mister Rogers’ Neighborhood,” arguing that, aptly, Fred Rogers’ rhetorical framing mirrored that of the inoculation theory of resistance to influence, presenting “weak” challenges to his young viewers to help …


Leadership Crisis Communication During The Pandemic Of 2020, Daryl Watkins, Steven Walker Mar 2021

Leadership Crisis Communication During The Pandemic Of 2020, Daryl Watkins, Steven Walker

Publications

COVID-19 provided a unique opportunity to examine leadership communication strategies during an extended crisis. The authors used political discourse analysis to review the crisis communication of President Donald Trump and seven U.S. governors using the U.S. Center for Disease Control crisis communication framework. The findings demonstrated that U.S. governors typically used effective communication strategies during their press briefings. President Trump often did not use effective crisis communication. The governors’ crisis communication styles were consistent with the CDC’s guidelines. The governors’ communication styles demonstrate that they are “in the arena,” while President Trump has attempted to remove himself from the arena.


Understanding The Impacts Of Emerging Infectious Disease (Eid) Media Exposure: The Case Of U.S. Ebola Virus Disease (Evd), Alicia Mason, Kevin Wright, Laura Lambert Feb 2021

Understanding The Impacts Of Emerging Infectious Disease (Eid) Media Exposure: The Case Of U.S. Ebola Virus Disease (Evd), Alicia Mason, Kevin Wright, Laura Lambert

Faculty Submissions

Introduction: Using the Extended Parallel Processing Model (EPPM) as a theoretical framework this study examines the impact of Ebola virus disease (EVD) media exposure on U.S. audience perceptions of the threat severity, personal susceptibility, and behavioral intentions to respond to the 2014 Ebola virus disease (EVD) threat.

Methods: Respondents included (n = 255) residents from the Midwest and Southern regions of U.S. Participants completed an online survey between 28 October and 3 December 2014 during the height of Ebola-related media coverage.

Results: Findings reveal that increased exposure to EVD media content was associated with increased threat severity and personal susceptibility. …


Elaboration And The Logical And Affective Responses To Flood Risk Messages: Elaboration Likelihood Model And Information Processing Perspectives, Ayanna Eastman Jan 2021

Elaboration And The Logical And Affective Responses To Flood Risk Messages: Elaboration Likelihood Model And Information Processing Perspectives, Ayanna Eastman

Faculty Works

The loss of property and life following tragic events, such as flooding in the United States, demonstrate the frequent ineffectiveness of official risk communication strategies. Few studies have focused on the cognitive processes that impact individuals’ decisions upon receiving risk messages prior to flooding events. This study focuses specifically on the content of public service announcements (PSAs), elaboration and the logical and affective responses elicited by flooding and assesses individualized responses to varying message formats. It does so through the frameworks of the Information Processing Theory (IPT) and Elaboration Likelihood Model (ELM) by examining the impact of flood risk messages …


Trust In Media, Institutions, And Health Information In Metropolitan Nebraska: 2021 Nebraska Metro Poll Results, Rebecca J. Vogt, Heather Akin, Cheryl A. Burkhart-Kriesel, Bradley Lubben, L. J. Mcelravy, Timothy Meyer, Steven A. Schulz Jan 2021

Trust In Media, Institutions, And Health Information In Metropolitan Nebraska: 2021 Nebraska Metro Poll Results, Rebecca J. Vogt, Heather Akin, Cheryl A. Burkhart-Kriesel, Bradley Lubben, L. J. Mcelravy, Timothy Meyer, Steven A. Schulz

Rural Futures Institute: Publications

Overall, most metropolitan Nebraskans have confidence in their local institutions (public safety agencies in their community, public schools in their community, and voting and election systems in their county). However, many have very little confidence in many national institutions (the U.S. Senate, the U.S. House of Representatives and the Presidency) as well as the Governor.

Metropolitan Nebraskans most trust information received from friends/family/ acquaintances, local news sources (TV and newspapers), public sources (PBS and public radio) and state newspapers. They least trust information from social networking sites, Internet blogs, and Fox News.

Most metropolitan Nebraskans trust local health professionals for …


Framing Inclusion: The Media Treatment Of Irregular Immigrants' Right To Health Care In Spain, Alisa Petroff, Anahí Viladrich, Sònia Parella Jan 2021

Framing Inclusion: The Media Treatment Of Irregular Immigrants' Right To Health Care In Spain, Alisa Petroff, Anahí Viladrich, Sònia Parella

Publications and Research

With the passing of Royal Decree-Law 16/2012, Spain’s national health system switched from a model defined by universal and free health care principles, to a private insurance system that excluded large population groups. Based on a qualitative research design, this paper examines the media treatment of undocumented immigrants’ prerogatives to public health care in Spain (2012–2018). The analysis of 234 articles, drawn from three major Spanish newspapers, reveals three frames that underscore the media’s "rhetorics of inclusion," which argue for the extension of free medical services to irregular immigrants a topic traditionally underestimated by the literature. The moralist frame, supported …


Is Care In The Air?: A Crisis Ethics Case Study Of American Airlines’ Communication During The Covid-19 Pandemic, Lily V. Hicks Jan 2021

Is Care In The Air?: A Crisis Ethics Case Study Of American Airlines’ Communication During The Covid-19 Pandemic, Lily V. Hicks

Graduate Theses, Dissertations, and Problem Reports (ETD)

This research proposes a qualitative case study of American Airlines’ communication during the first month of the COVID-19 global pandemic. Data from the airline’s press releases along with its tweets and a sample of organizational responses to those tweets are offered for proposed analysis using the lenses of Situational Crisis Communication Theory, the Applied Model of Care Considerations, and the body of crisis literature on audience coping and emotions during crises. This in-depth look at a unique communication phenomenon will be a fundamental step in examining how airline communication exhibits ethics or lack thereof and is related to people’s emotions …


Social Media Self-Regulation And The Rise Of Vaccine Misinformation, Ana Santos Rutschman Jan 2021

Social Media Self-Regulation And The Rise Of Vaccine Misinformation, Ana Santos Rutschman

All Faculty Scholarship

This essay examines the main characteristics and shortcomings of mainstream social media responses to vaccine misinformation and disinformation. Parts I and II contextualize the recent expansion of vaccine information and disinformation in the online environment. Part III provides a survey and taxonomy of ongoing responses to vaccine misinformation adopted by mainstream social media. It further notes the limitations of current self-regulatory modes and illustrates these limitations by presenting a short case study on Facebook—the largest social media vehicle for vaccine-specific misinformation, currently estimated to harbor approximately half of the social media accounts linked to vaccine misinformation. Part IV examines potential …


Pirate Radio Proves Invaluable To Immigrant Communities During The Pandemic — But The Fcc Isn’T Having It, May Olvera Dec 2020

Pirate Radio Proves Invaluable To Immigrant Communities During The Pandemic — But The Fcc Isn’T Having It, May Olvera

Capstones

In January 2020, congress passed the PIRATE Act into law, expanding the legal consequences for operating pirate radio tenfold. Although the FCC claims that the reason they are cracking down on pirate stations — that is, stations broadcasting on regulated airwaves without an FCC license — is that they could interfere with emergency messaging, the pandemic has proven otherwise; there is no evidence of pirates interfering with official safety warnings. In fact, most pirate stations are run by immigrants speaking in their native tongue and they have been able to provide vulnerable and underserved communities with the information they need …


الإعلام والصحة وسائل الإعلام والوقاية من المرض, Ghada Sabih Oct 2020

الإعلام والصحة وسائل الإعلام والوقاية من المرض, Ghada Sabih

Al Jinan الجنان

No abstract provided.


Communicating Uncertainty During Public Health Emergency Events: A Systematic Review, Pradeep Sopory, Ashleigh M. Day, Julie M. Novak, Stine Eckert, Lillian Wilkins, Donyale R. Padgett, Jane P. Noyes, Fatima A. Barakji, Juan Liu, Beth N. Fowler, Javier B. Guzman-Barcenas, Anna Nagayko, Jacob J. Nickell, Damecia Donahue, Kimberly Daniels, Tomas Allen, Nyka Alexander, Marsha L. Vanderford, Gaya M. Gamhewage Jul 2020

Communicating Uncertainty During Public Health Emergency Events: A Systematic Review, Pradeep Sopory, Ashleigh M. Day, Julie M. Novak, Stine Eckert, Lillian Wilkins, Donyale R. Padgett, Jane P. Noyes, Fatima A. Barakji, Juan Liu, Beth N. Fowler, Javier B. Guzman-Barcenas, Anna Nagayko, Jacob J. Nickell, Damecia Donahue, Kimberly Daniels, Tomas Allen, Nyka Alexander, Marsha L. Vanderford, Gaya M. Gamhewage

Honors Scholarly Publications

To answer the question, What are the best ways to communicate uncertainties to public audiences, at-risk communities, and stakeholders during public health emergency events? we conducted a systematic review of published studies, grey literature, and media reports in English and other United Nations (UN) languages: Arabic, Chinese, French, Russian, and Spanish. Almost 11,500 titles and abstracts were scanned of which 46 data-based primary studies were selected, which were classified into four methodological streams: Quantitative-comparison groups; Quantitative-descriptive survey; Qualitative; and Mixed-method and case-study. Study characteristics (study method, country, emergency type, emergency phase, at-risk population) and study findings (in narrative form) were …


Menstruation Regulation: A Feminist Critique Of Menstrual Product Brands On Instagram, Max Faust May 2020

Menstruation Regulation: A Feminist Critique Of Menstrual Product Brands On Instagram, Max Faust

Undergraduate Honors Theses

Much research about advertisements for menstrual products reveals the ways in which such advertising perpetuates shame and reinforces unrealistic ideals of femininity and womanhood. This study aims to examine the content of Instagram posts by four different menstrual product brands in hopes of understanding how these functions may or may not be carried out by social media posts by these brands as well. Building on the body of research about menstrual shame and advertising, I specifically ask: How do the Instagram pages for four menstrual product brands dissuade individuality; how do they prescribe femininity; and how do these functions differ …


Pornography: Adolescent Brain Development & Addiction, William K. Canady Mar 2020

Pornography: Adolescent Brain Development & Addiction, William K. Canady

National Youth Advocacy & Resilience Conference

This presentation will explain the historical development of pornography. It will highlight three segments: 1- Porn’s impact on brain development of reward pathways, ultimately increasing the appetite for more porn. 2- Porn can be a false substitute for real intimacy, resulting in decreased sexual satisfaction with a real person and increased verbal and physical aggression. 3- Porn promotes sex trafficking, promotes multiple sex partners and reduced STD prevention.


2020 Icrcc Proceedings Table Of Contents, Conference Organizers Jan 2020

2020 Icrcc Proceedings Table Of Contents, Conference Organizers

International Crisis and Risk Communication Conference

These proceedings are a representative sample of the presentations given by professional practitioners and academic scholars at the 2020 International Crisis and Risk Communication Conference (ICRCC) held March 9-11, 2020. The ICRCC is an annual event that takes place the second week in March in beautiful sunny Orlando, Florida. The conference hosts are faculty and staff from the Nicholson School of Communication and Media. The goal of the ICRCC is to bring together prominent professional practitioners and academic scholars that work directly with crisis and risk communication on a daily basis. We define crisis and risk broadly to include, for …


Addiction Or Disorder? Using The Bias Map Model To Explain The Stigmatizing Effects Of News Media Labels For Opioid Use Disorder, Kylie J. Wilson Jan 2020

Addiction Or Disorder? Using The Bias Map Model To Explain The Stigmatizing Effects Of News Media Labels For Opioid Use Disorder, Kylie J. Wilson

Graduate Theses, Dissertations, and Problem Reports (ETD)

The stigma surrounding opioid use disorder is often reinforced by the language that the general public and institutions use to talk about people with the disorder. Consistent with labeling theory, contending that labels are vehicles for social categorization and stereotypes, triggering bias, (e.g., Ashford, Brown, Ashford, & Curtis, 2019; Corrigan, Kuwabara, & O’Shaughnessy, 2009; Goodyear, Haass-Koffler, & Chavanne, 2018; Link & Phelan, 1999) but the ingroup based cognitive and emotional process through which these affect public stigma has not been explored in detail. This dissertation employs the Stereotype Content Model (SCM) and the Behaviors from Intergroup Affect Stereotypes (BIAS) Map …


The Relationship Between Social Media Engagement And Psychological Well-Being In College Students At The University Of New Hampshire, Emily G. D'Antonio Jan 2020

The Relationship Between Social Media Engagement And Psychological Well-Being In College Students At The University Of New Hampshire, Emily G. D'Antonio

Honors Theses and Capstones

Social media use has increased substantially in recent years, and for the college-aged population, social media is often the leading method of communication. Research indicates this reliance on digital connection could have a negative impact on the health of young adults (Bagroy et al., 2017). The college years are a time of personal growth and defining actions, yet can also be burdened by mental health issues related to stress, anxiety, and depression (Hunt & Eisenberg, 2010). Acknowledging these trends, the current study explores how college students’ specific frequency and intentionality while interacting on social media relates to their psychological well-being. …


Digital Addiction: A Conceptual Overview, Amarjit Kumar Singh, Pawan Kumar Singh Oct 2019

Digital Addiction: A Conceptual Overview, Amarjit Kumar Singh, Pawan Kumar Singh

Library Philosophy and Practice (e-journal)

Abstract

Digital addiction referred to an impulse control disorder that involves the obsessive use of digital devices, digital technologies, and digital platforms, i.e. internet, video game, online platforms, mobile devices, digital gadgets, and social network platform. It is an emerging domain of Cyberpsychology (Singh, Amarjit Kumar and Pawan Kumar Singh; 2019), which explore a problematic usage of digital media, device, and platforms by being obsessive and excessive. This article analyses, reviewed the current research, and established a conceptual overview on the digital addiction. The research literature on digital addiction has proliferated. However, we tried to categories the digital addiction, according …


The Kentucky Cabinet For Health And Family Services’ Response To The Hepatitis A Virus Outbreak In Kentucky: An Idea Model Analysis, Rachel Leigh Cato Oct 2019

The Kentucky Cabinet For Health And Family Services’ Response To The Hepatitis A Virus Outbreak In Kentucky: An Idea Model Analysis, Rachel Leigh Cato

Masters Theses & Specialist Projects

The hepatitis A crisis in Kentucky is unprecedented compared to other states. With thousands of hospitalizations and over 60 deaths in the state of Kentucky alone, there is a need to evaluate the government’s response to the hepatitis A virus (HAV) epidemic. Therefore, the instructional risk communication messages that are being conveyed by the Kentucky Cabinet for Health and Family Services (KCHFS) are instrumental in the education and action plans of Kentuckians who are at risk of contracting HAV.

This study utilizes the IDEA Model Thematic Analysis Codebook as a guide to analyze the KCHFS’ risk communication regarding the hepatitis …


#Whyididntreport: Using Social Media Analysis To Inform Issues With Sexual Assault Reporting, Jordyn Warren Jun 2019

#Whyididntreport: Using Social Media Analysis To Inform Issues With Sexual Assault Reporting, Jordyn Warren

LSU Master's Theses

The #MeToo movement allowed victims of sexual assault to go public with their stories. When Dr. Christine Blasey Ford came forward with allegations against Supreme Court nominee Brett Kavanaugh in September of 2018, she was scrutinized by President Trump for not reporting the incident to authorities “when it happened nearly 30 years ago.” Promptly, #WhyIDidntReport came to fruition on Twitter, uncovering the shame victims feel and the complexities behind why so many individuals didn’t and still don’t report their assaults. Victim-service agencies “provide victims with support and services to facilitate their physical and emotional recovery, offer protection from future victimizations, …


Empowering The Plus Size Body Using Dance As Therapy, Ashley Sampson May 2019

Empowering The Plus Size Body Using Dance As Therapy, Ashley Sampson

Expressive Therapies Capstone Theses

In Western society, having the “ideal” body image and size is a societal issue. It is advertised throughout media outlets that the “ideal” body is what should be desired, and any other body type is “abnormal”. This capstone thesis focused on the effectiveness of dance as therapy and changing the perspectives of all body types, to support and empower all bodies including plus-sized bodies. The use of individual interviews, in an open dialogue model, with a select few members (3) of Soul thru Sole, including the CEO of the dance company; which focuses on empowering women no matter their age, …


Communication & The Body Positivity Movement, Alyssa Cannaday Apr 2019

Communication & The Body Positivity Movement, Alyssa Cannaday

Student Scholar Showcase

The Body Positivity Movement has gained a presence on social media. In this study, social media outlets were examined (such as Twitter and Instagram) to explore the communication within the movement, both from those advocating body positivity and from individuals responding in the comments. A variety of respondents, most of whom were women, give a broad perspective of the movement as a whole. Some respondents who contribute their viewpoints have educational backgrounds in counseling or work in the field. Themes uncovered in this study reveal the Body Positivity Movement to be welcoming, open minded, and expressive of messages of self-love …


Source Effects Of Health Information And Digital Health Literacy Among College Students: An Elaboration Likelihood Model Perspective, Julia Morton Mar 2019

Source Effects Of Health Information And Digital Health Literacy Among College Students: An Elaboration Likelihood Model Perspective, Julia Morton

LSU Master's Theses

While advertising and persuasion is a widely researched area in mass communication, the impact of health marketing on consumer behavior remains a relatively new arena. The complex health information landscape online is comprised of both public health organizations seeking to improve health behaviors as well as businesses seeking to sell their products or services. It is well documented in the communication literature that the source of information can impact the recipient in a multitude of ways. Digital health literacy is undoubtedly an essential skill for anyone interacting with health information online, spurring the question, do individuals with low and high …