Health Communication Commons^™

Untangling Neoliberalism’S Gordian Knot: Cancer Prevention And Control Services For Rural Appalachian Populations, George F. Bills

Theses and Dissertations--Sociology

In eastern Kentucky, as in much of central Appalachia, current local storylines narrate the frictions and contradictions involved in the structural transition from a post-WWII Fordist industrial economy and a Keynesian welfare state to a Post-Fordist service economy and Neoliberal hollow state, starving for energy to sustain consumer indulgence (Jessop, 1993; Harvey, 2003; 2005). Neoliberalism is the ideological force redefining the “societal infrastructure of language” that legitimates this transition, in part by redefining the key terms of democracy and citizenship, as well as valorizing the market, the individual, and technocratic innovation (Chouliaraki & Fairclough, 1999; Harvey, 2005). This project develops …

Planned Parenthood Takes On Live Action: An Analysis Of Media Interplay And Image Restoration Strategies In Strategic Conflict Management, Leslie Lynn Rasmussen

Dissertations

On February 1, 2011 the pro-life organization Live Action released videos that appeared to show Planned Parenthood clinic staff disregarding statutory rape and abortion reporting laws and aiding sex traffickers. The videos posted online quickly garnered over a million views and placed Planned Parenthood at the forefront of national news. The Federal government intervened and threatened to remove funding to the Title X organization. Planned Parenthood launched a campaign to retain funding using social media and controlled online media, and attempted restore its image as a reputable healthcare provider while engaged in conflict with Live Action.

A content analysis was …

Student Lunch Nutrition, Kathryn Leigh Scholte

Communication Studies

No abstract provided.

Deadly Silence: An Assessment Of Emergency Alert Systems For Lincoln County, Georgia, Gretchen B. Keneson,

Georgia Journal of Public Policy

Rural counties have a predisposition to sustaining catastrophic losses during natural emergencies. These counties tend to have poorer economic conditions that exacerbate attempts at hazard mitigation.  Emergency Alerts Systems (EAS) are the most efficient and effective ways to provide information of impending danger.  This study will compare and contrast different EAS to determine which would accommodate the needs of a community. The most successful way for most counties to alert citizens is through the use of a combination of redundant systems. For pastoral Lincoln County, Georgia the optimal systems are an alert siren and auto call capabilities.  Both of these …

Physical Activity And Cognitive-Health Content In Top-Circulating Magazines, 2006–2008, Anna E. Greer, Sara J. Corwin, Daniela B. Friedman

All PTHMS Faculty Publications

Physical activity may promote cognitive health in older adults. Popular media play an important role in preventive health communication. This study examined articles discussing associations between physical activity and cognitive health in top-circulating magazines targeting older adults. 42,753 pages of magazines published from 2006 to 2008 were reviewed; 26 articles met inclusion criteria. Explanations regarding the link between physical activity and cognitive health were provided in 57.7% of articles. These explanations were generally consistent with empirical evidence; however, few articles included empirical evidence. Physical activity recommendations were presented in 80.8% of articles; a wide range was recommended (90–300 min of …

Cumulating Evidence About The Social Animal: Meta-Analysis In Social-Personality Psychology, Blair T. Johnson Dr., Marcella H. Boynton Dr.

CHIP Documents

Like most scientific fields, social-personality psychology has experienced an

explosion of research related to such central topics as aggression, attraction, gender,

group processes, motivation, personality, and persuasion, to name a few. The

proliferation of research can be a monster unless it is tamed with the scientific

review strategy of meta-analysis, literally analyses of past analyses that produce

a quantitative and empirical history of research on a particular phenomenon. The

purpose of this article is to outline the basic process and statistics of meta-analysis,

as they pertain to social-personality psychology. Meta-analysis involves: (i) defining

the problem under review; (ii) gathering qualified …

Are Anti-Spit Tobacco Campaigns Striking Out? A Survey Of Iowa And Nebraska College Baseball Players, David C. Ogden, Teresa A. Lamsam, Hugh J. Reilly, Michael L. Hilt

Communication Faculty Publications

Anti-spit tobacco information is replete with fear appeals, including firsthand accounts of death and debilitation, to make users aware of the health risks and dangers. Those dangers, however, are well known by baseball players whose association with spit tobacco is historic. A survey of 217 Iowa and Nebraska college players showed that despite their awareness of spit tobacco's dangers, the players use spit tobacco to relax and focus on the field. This study supports other research showing that fear appeals may not be the most appropriate approach for anti-tobacco advertising campaigns. The study suggests that campaigns should promote relaxation and …

Public Reaction To Mandated Language For U.S. Drinking Water Quality Reports, Branden B. Johnson

RISK: Health, Safety & Environment (1990-2002)

The author discusses results of a survey evaluating the mandated language for United States drinking water quality reports.

A Content Analysis Of Televised Health News Coverage Within The Huntington, West Virginia Designated Market Area, Leigh Suzanne Hall

Theses, Dissertations and Capstones

Local media should carefully consider whether or not their health information coverage provides current and useful information to people living within their viewing area. Media play an important role in providing Americans with pertinent health information. As Greenberg and Wartenber (1990) suggest, “American people receive two-thirds more cancer prevention information from television than from their physicians.” Therefore, local television media should make a conscious effort to educate themselves about which health diseases and problems most affect people within their viewing area. For example, people living in Appalachia experience health conditions that are not consistent with those experienced in every region …

The 1972 Cigarette Tax Referendum: A Mass Communication Campaign, Gwendolyn Moore Danielson

Dissertations and Theses

During the past forty years, Oregon voters have approved only two tax proposals; both taxes on cigarettes. The subject of this study is the campaign carried out by proponents of H.B. 3064 to pass the most recent Oregon tax referendum measure. Central to the questions asked in the investigation of the 1972 cigarette tax campaign was why the outcome of this proposal was successful. The thesis hypothesizes that the critical variable was the involvement of major socio-economic interest groups in formulating and disseminating persuasive campaign messages.

The rationale for entering into such a study was the shortage of information on …