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The Uncanny Swipe Drive: The Return Of A Racist Mode Of Algorithmic Thought On Dating Apps, Gregory Narr

Publications and Research

As algorithmic media amplify longstanding social oppression, they also seek to colonize every last bit of sociality where that oppression could be resisted. Swipe apps constitute prototypical examples of this dynamic. By employing protocols that foster absent-minded engagement, they allow unconscious racial preferences to be expressed without troubling users’ perceptions of themselves as non-racist. These preferences are then measured by recommender systems that treat “attractiveness” as a zero-sum game, allocate affective flows according to the winners and losers of those games, and ultimately amplify the salience of race as a factor of success for finding intimacy. In thus priming users …