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Full-Text Articles in Critical and Cultural Studies
The Ghosts Of Mad Men: Race And Gender Inequality Inside American Advertising Agencies, Christopher Boulton
The Ghosts Of Mad Men: Race And Gender Inequality Inside American Advertising Agencies, Christopher Boulton
Christopher Boulton
To view the video version of this argument, please visit https://works.bepress.com/chris_boulton/17/
This chapter juxtaposes interviews of advertising practitioners with scenes from the AMC drama Mad Men to suggest that the show, set in the 1960’s, helps explain how the twin specters of sexism and racism continue to haunt the industry today. While contemporary forms of discrimination may seem less explicit when compared to Mad Men, tacit rules still allow hiring on the basis "fit," familiarity, and even friendship. Thus, despite various efforts to increase racial diversity and promote women within advertising, a structural system of referral hires and socially segregated …
Promotional Ubiquitous Musics: New Identities And Emerging Markets In The Digitalizing Music Industry, Leslie Meier
Promotional Ubiquitous Musics: New Identities And Emerging Markets In The Digitalizing Music Industry, Leslie Meier
Electronic Thesis and Dissertation Repository
This dissertation examines the intensifying relationship between the digitalizing music industry and corporate brands. It analyzes the ‘crisis’ and recuperation of popular music’s commodity form in the digital era; in an increasingly post-CD music marketplace, it argues, ‘artist-brands’ tied to multiple revenue streams and licensed to brand partners constitute the foundation of music’s capitalization. Contemporaneous with key shifts in music marketing and monetization strategies, advertising firms have taken increased interest in branded entertainment strategies that employ popular music. These colliding commercial dynamics have produced a proliferation of what I term ‘promotional ubiquitous musics’: original music by recording artists used by …