Open Access. Powered by Scholars. Published by Universities.®
Critical and Cultural Studies Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Institution
- Publication
- Publication Type
Articles 1 - 4 of 4
Full-Text Articles in Critical and Cultural Studies
Menstruation Regulation: A Feminist Critique Of Menstrual Product Brands On Instagram, Max Faust
Menstruation Regulation: A Feminist Critique Of Menstrual Product Brands On Instagram, Max Faust
Undergraduate Honors Theses
Much research about advertisements for menstrual products reveals the ways in which such advertising perpetuates shame and reinforces unrealistic ideals of femininity and womanhood. This study aims to examine the content of Instagram posts by four different menstrual product brands in hopes of understanding how these functions may or may not be carried out by social media posts by these brands as well. Building on the body of research about menstrual shame and advertising, I specifically ask: How do the Instagram pages for four menstrual product brands dissuade individuality; how do they prescribe femininity; and how do these functions differ …
Selling Togetherness: Family Vacation Advertising, Zandria Michaud
Selling Togetherness: Family Vacation Advertising, Zandria Michaud
Access*: Interdisciplinary Journal of Student Research and Scholarship
Family vacation advertisers want parents to believe that their destination will create memorable moments families cannot experience anywhere else. They want parents to believe their life will be better for choosing those experiences. But underneath advertisers' overt messages are hidden meanings related to their product and society. By looking at three contemporary TV family vacation advertisements, I discover the obvious, and not-so-obvious, messages these companies are sending viewers. These three advertisements commodify family by using elements of governmentality and nostalgia while hiding deeper ideologies like patriarchy and globalization. Critically studying these ads reveals cultural ideologies and norms. This essay begins …
The Ghosts Of Mad Men: Race And Gender Inequality Inside American Advertising Agencies, Christopher Boulton
The Ghosts Of Mad Men: Race And Gender Inequality Inside American Advertising Agencies, Christopher Boulton
Christopher Boulton
To view the video version of this argument, please visit https://works.bepress.com/chris_boulton/17/
This chapter juxtaposes interviews of advertising practitioners with scenes from the AMC drama Mad Men to suggest that the show, set in the 1960’s, helps explain how the twin specters of sexism and racism continue to haunt the industry today. While contemporary forms of discrimination may seem less explicit when compared to Mad Men, tacit rules still allow hiring on the basis "fit," familiarity, and even friendship. Thus, despite various efforts to increase racial diversity and promote women within advertising, a structural system of referral hires and socially segregated …
Promotional Ubiquitous Musics: New Identities And Emerging Markets In The Digitalizing Music Industry, Leslie Meier
Promotional Ubiquitous Musics: New Identities And Emerging Markets In The Digitalizing Music Industry, Leslie Meier
Electronic Thesis and Dissertation Repository
This dissertation examines the intensifying relationship between the digitalizing music industry and corporate brands. It analyzes the ‘crisis’ and recuperation of popular music’s commodity form in the digital era; in an increasingly post-CD music marketplace, it argues, ‘artist-brands’ tied to multiple revenue streams and licensed to brand partners constitute the foundation of music’s capitalization. Contemporaneous with key shifts in music marketing and monetization strategies, advertising firms have taken increased interest in branded entertainment strategies that employ popular music. These colliding commercial dynamics have produced a proliferation of what I term ‘promotional ubiquitous musics’: original music by recording artists used by …