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Articles 1 - 5 of 5
Full-Text Articles in Critical and Cultural Studies
Refresh. Create. Inspire. The Mission, Vision And Values Behind The Coca-Cola Company And The Digital Marketing Strategies Of The "Open Happiness" Campaign, Sara Svendsen
Masters Theses
Due to the influence of Coca-Cola on advertising, digital marketing, and marketing strategies, the present rhetorical analysis seeks to show the many aspects of digital media in the Company's present "Open Happiness" campaign. The study of the campaign seeks to show that the Company mission statement, Company values and the vision of The Coca-Cola Company are implemented into all of the different facets of the Open Happiness campaign, and in the context of Mood Management Theory, exude the overall theme of the campaign, happiness. The parts of the campaign that were analyzed were focused on the YouTube channels of The …
Introduction: A Game's Study Manifesto, Jason C. Thompson, Marc A. Ouellette
Introduction: A Game's Study Manifesto, Jason C. Thompson, Marc A. Ouellette
English Faculty Publications
In the epigraph to this collection, we return to a foundational text of the western literary canon, Homer’s Odyssey, and see in Penelope’s “bow contest” an illustrative moment in the history of game culture. Having fought in the Trojan War and having survived his ten-year trek home, the weary Odysseus cannot simply show up—the returning hero must rout the odious suitors whom Penelope has forestalled. In order to buy more time for vengeance, Odysseus disguises himself as an old beggar; in order to buy more time for deferral, Penelope creates an unwinnable game: she will marry the suitor able …
Gay For Play: Theorizing Lgbtq Characters In Game Studies, Marc A. Ouellette
Gay For Play: Theorizing Lgbtq Characters In Game Studies, Marc A. Ouellette
English Faculty Publications
Despite, and perhaps because of, popular press reactions to stereotypical depictions of beefy boys and busty babes in video games, the realm of gender, sex, and sexuality remains a lacuna in the emerging field of game studies. Of particular interest is the notion of performance and the ways this impacts both on gender and on game play. The combination might be expected to offer a very interesting way of approaching LGBTQ characters in digital games, especially given the recent inclusion of such characters in some popular and well-studied game franchises, including Grand Theft Auto (Rockstar 1997-present), Jade Empire (BioWare 2005-08) …
Productive Resistance, Nihilist Production, And The Fetish Of Negation, Hanna Backman
Productive Resistance, Nihilist Production, And The Fetish Of Negation, Hanna Backman
Media and Cultural Studies Honors Projects
No abstract provided.
Decolonization And Community Media: Fostering A Decolonial Imaginary In El Alto, Bolivia, Rebecca Jackson
Decolonization And Community Media: Fostering A Decolonial Imaginary In El Alto, Bolivia, Rebecca Jackson
Media and Cultural Studies Honors Projects
Radio Trono, a community radio in Bolivia, uses grassroots critical theory and participatory media to illuminate the influence the colonial matrix of power has on participant's bodies, daily lives, and imaginations. Corporal decolonization, the theory of decolonization developed by the collective that manages Radio Trono, focuses on the body as a site of liberation at multiple scales of geography, and links new bodily configurations to new imaginaries and possibilities for resistance to coloniality of power. This theory infuses Radio Trono's production process and content while the radio's presence in El Alto works to decolonize and democratize the city's media system.