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Full-Text Articles in Critical and Cultural Studies

Entering The Villa: Love Island Usa Season 7 As A Site For Neoliberal Prosumption, Laura Cunningham Jun 2026

Entering The Villa: Love Island Usa Season 7 As A Site For Neoliberal Prosumption, Laura Cunningham

CLAMANTIS: The MALS Journal

No abstract provided.


Tùn-Scene And A-Futurism: Biomythography, Opacity, And Posthuman Imagination, Minglu Du May 2026

Tùn-Scene And A-Futurism: Biomythography, Opacity, And Posthuman Imagination, Minglu Du

Masters Theses

Grounded in the author’s position as a Chinese feminist, this thesis examines how East Asian women, as well as East Asian-coded femininity more broadly, are objectified and othered within futurist visual culture in the age of artificial intelligence. Through an engagement with ornamentalism, techno-Orientalism, and posthumanism1 , it argues that the persistent figure of the feminized humanoid cyborg continues to reproduce colonial and patriarchal structures of desire, rendering marginalized bodies as fetishized and violable surfaces. In response, the thesis develops Tùn-Scene, a biomythographic artistic framework and the first experiment in what the author provisionally names A-Futurism. Drawing on Donna Haraway’s …


I Miss My Computer: Online Artistry, Web Aesthetics, And Coming-Of-Age In A Digital Landscape, Catherine Capeci May 2026

I Miss My Computer: Online Artistry, Web Aesthetics, And Coming-Of-Age In A Digital Landscape, Catherine Capeci

Masters Theses

This thesis explores how young artists develop their creative practices in a world informed by digitality. Through survey research of 44 art students between the ages of 14 and 22, as well as a process of autoethnographic inquiry, I examine how artists in high school and college relate to digital imagery, web archives, online gaming, and social media platforms, and how these experiences inform artmaking. I believe that art educators should explore how the internet informs aesthetic and conceptual sensibilities, and how these sensibilities show up in young artists’ work, more so than focus on digital media as its own …


Jadughar: The House Of Magic, Dhruvi A. Shah May 2026

Jadughar: The House Of Magic, Dhruvi A. Shah

Masters Theses

Jadughar or the House of Magic is what people call a 'museum' in parts of South Asia. The practice of museum making, at its origin, is the act of collecting, preserving, interpreting and representing a culture’s tangible and intangible heritage to make it accessible to diverse audiences. Since the early 19th century such practices have been performed at various kala bhandars (art centers) in India, without the need of a formal or institutional organisation. The British introduced the model of a ‘museum’ in South Asia, with the aim of not only preserving ethnographic collections, but also showcasing their power and …


Finding A Way Out Of The Filter Bubble: The Confusion Of A Heavy Social Media User, Longwen Miao May 2026

Finding A Way Out Of The Filter Bubble: The Confusion Of A Heavy Social Media User, Longwen Miao

Masters Theses

This thesis studies how algorithmic recommendation systems reshape visual perception, aesthetic judgment, and the construction of selfhood within contemporary digital culture.

Everything begins with the experience of repeatedly encountering algorithmically recommended content on everyday digital platforms. On these platforms, images, sounds, and social interactions are continuously selected, repeated, and reorganized by predictive systems, forming an environment in which perception is constantly structured and adjusted.

From this observation, the research raises two central questions: how do algorithmic recommendation systems reshape visual perception, aesthetic judgment, and self-recognition, and how might these systems be intervened in or made perceptible through artistic practice? Within …


Menstrual Muses: Art, Storytelling, And The Care-Based Communication Of Menstrual Justice, Burcu Koleli May 2026

Menstrual Muses: Art, Storytelling, And The Care-Based Communication Of Menstrual Justice, Burcu Koleli

Masters Theses

Menstrual Muses is an artistic research project comprising a written thesis and a body of work developed across soft sculpture, ceramics, illustration, graphic memoir, digital media, and participatory workshops. The written component operates alongside the studio practice, outlining the project’s theoretical framework, methodology, and context while engaging questions of communication, accessibility, embodiment, and stigma. It situates menstruation within feminist discourse, examining how it has been culturally silenced, regulated, and shaped through systems of power.

The artistic work functions as research materialized through practice, responding to the central question of how my art can facilitate conversations around menstrual justice. It explores …


Being Scared In A Secondary Universe: Experiencing The Self Through The Horror Film, Emily C. Hueser May 2026

Being Scared In A Secondary Universe: Experiencing The Self Through The Horror Film, Emily C. Hueser

Media and Cultural Studies Honors Projects

This paper explores the horror film as a site of self-creation. Using Michel Foucault and Maurice Merleau-Ponty, I argue that the horror genre primes the viewer for an embodied, affective experience, and the resulting interaction between self and screen constitutes and redefines the self. By engaging with Jordan Peele’s Get Out, David Cronenberg’s Videodrome and The Fly, and Coralie Fargeat’s The Substance, I explore how horror films engage our physical bodies and rework our experience and understanding of race, disability, and collectivity. These interactive experiences of filmviewing allow us to conceptualize the cinema as a tangible site of identity creation, …


Interconnectedness And Solidarity Networking; A Case Of New Media Commoning In Indonesian Regional Youtube Series, Ratna Erika M. Suwarno Apr 2026

Interconnectedness And Solidarity Networking; A Case Of New Media Commoning In Indonesian Regional Youtube Series, Ratna Erika M. Suwarno

Wacana, Journal of the Humanities of Indonesia

The 2010s saw a surge in the number of Indonesian regional filmmakers using YouTube to showcase their creative practices and engage in cultural and media commoning activities. This article explores the production practices and community networking of Hajar Pamuji and his eponymous YouTube channel (HP channel). In exploring their media commoning practices, I examine the HP channel’s YouTube series Film Pendek Hajar Pamuji (FPHP), particularly its production strategies as creative negotiations and engagement schemes. Tracing the connections and networking of their YouTube channel, I further examine HP’s positioning within its solidarity networks, alongside its viewership, local collaborators and …


Res Historica, Volume 5, Alpha Rho Epsilon Phi Alpha Theta, Lindsay Rae Smith Privette Phd Apr 2026

Res Historica, Volume 5, Alpha Rho Epsilon Phi Alpha Theta, Lindsay Rae Smith Privette Phd

Res Historica

The 2026 journal of historical research by Anderson University students, Res Historica.

The editorial team for this edition of Res Historica was Dr. Lindsay Rae Smith Privette, Julia Ackerman, Callyn Wright, Logan Davis, and John Hinton. Cover art by Mary Beth Lee.


The Migrant As A Pilgrim: Decolonising Identity And Belonging, Susan Nemec Mar 2026

The Migrant As A Pilgrim: Decolonising Identity And Belonging, Susan Nemec

International Journal of Religious Tourism and Pilgrimage

This paper responds to pilgrimage scholar George Greenia’s assertion that meaningful intersections exist between pilgrimage and various forms of displacement, such as migration or involuntary exile due to famine, war, or political unrest. Greenia proposes that vulnerable, displaced individuals might find shelter, both conceptually and emotionally, within the framing of pilgrimage. By extending concepts of pilgrimage, it can be understood as a deliberate and intentional journey, simultaneously emphasising the transformative potential inherent in migratory movement. By adopting a working definition of pilgrimage as ‘any form of travel that is intentional, purposeful, or transformative,’ the paper considers how migrancy, particularly within …


Sometimes I Picture You Dreaming: How American Female Directors Use Women-In-Prison Films As A Pathway For Public Education And Activism In The Era Of Mass Incarceration, Nicolette Natale Feb 2026

Sometimes I Picture You Dreaming: How American Female Directors Use Women-In-Prison Films As A Pathway For Public Education And Activism In The Era Of Mass Incarceration, Nicolette Natale

Dissertations, Theses, and Capstone Projects

This thesis examines the role of female directors in creating media that showcases how prisons perpetuate sexism or gender-based violence. As mass incarceration began to take off in the 1970s, this paper begins with an analysis of Jack Hill’s The Big Doll House (1971), which often served as the model for women-in-prison (WIP) exploitation films. While Hill perpetuated the white and male gaze in The Big Doll House, Stephanie Rothman subverts oppressive gazes in her WIP film, Terminal Island (1973), and demonstrates a concern with the historical gendered realities of prison – moving beyond representations of prison on the …


“No Ifs, Ands, Or Butts”: Analyzing Race And Gender In Sex And The City Through Black Feminist Theory, Daniella Orias Jan 2026

“No Ifs, Ands, Or Butts”: Analyzing Race And Gender In Sex And The City Through Black Feminist Theory, Daniella Orias

Dialogue: The Interdisciplinary Journal of Popular Culture and Pedagogy

This article analyzes Season 3, Episode 5 of Sex and the City, “No Ifs, Ands, or Butts,” through the lens of Black feminist theory. It investigates how race and gender are constructed, stereotyped, and selectively represented within the episode’s narrative. The analysis focuses on two Black characters who were featured only in one episode of the series, Adeena and Chivon, and examines how the show portrays harmful stereotypes such as the angry Black woman (Adeena) and sexualized Black male (Chivon) in the episode. These limited and harmful representations are further scrutinized by the fact that the show is often …


The Phone Eats First: Reconfiguring Cultural Capital And Performing Taste On Tiktok’S #Torontoeats, Annie M. Willick Jan 2026

The Phone Eats First: Reconfiguring Cultural Capital And Performing Taste On Tiktok’S #Torontoeats, Annie M. Willick

Theses and Dissertations (Comprehensive)

This study investigates how TikTok reconfigures cultural capital through the visual commodification and performative display of Toronto’s food culture using the hashtag “#TorontoEats”. Through a digital ethnographic multimodal critical discourse analysis, my research considers Bourdieu’s (1984) definition of cultural capital as the guiding definition of distinction, status, and personal taste. This analysis considers how cultural capital manifests through algorithmic engagement, adherence to platform norms, and TikTok’s multimodal format that blends video, sound, text, and gesture to entice audiences. Findings suggest that mundane food practices and activities are transformed into conspicuous commodities on TikTok, where creators position themselves as tastemakers and …


The Final Boys' Club: Conceptualizing A Final Boy Of 1980s Horror, Ej Newton Jan 2026

The Final Boys' Club: Conceptualizing A Final Boy Of 1980s Horror, Ej Newton

Masters Theses

Carol J Clover’s (2015) Final Girl, the female slasher protagonist who survives to the end of the movie, has become a staple of horror scholarship, providing insight into the function of gender within the genre as well as our cultural beliefs surrounding femininity. Given the attention paid to horror’s leading ladies, however, another fascinating figure has gone unexplored: the Final Boy. This project analyzes nine horror films from the 1980s with young male protagonists in order to conceptualize and critique this previously unidentified trope. Utilizing McKerrow’s (1989) critical rhetoric as a guide, this research not only provides a thorough definition …


An Axe To The Funny Bone: Curated Instability And Horror-Comedy Intersections In American Storytelling, Samantha Box Dec 2025

An Axe To The Funny Bone: Curated Instability And Horror-Comedy Intersections In American Storytelling, Samantha Box

Masters Theses

Funny. Terrifying. Subversive.

Horror-Comedy twists and bites at the intersection of two incredibly reactive genres— with both Horror and Comedy being well known for the political and social discourses they embody and reinvent through story. While prevalent in American popular culture, scholarly analysis of this hybrid space barely exists beyond a small number of Film Studies investigations. Despite this lack, Horror-Comedy works continue to be successfully produced. This thesis unpacks the vibrant relationship between fear and laughter in contemporary American storytelling through Horror-Comedy, maintaining a focus on structural dynamics and the audience-disarming results of simultaneously applying horror and humor to …


The Reception Of Neurodiversity Represented Within Netflix’S Wednesday, Anna Stevens Dec 2025

The Reception Of Neurodiversity Represented Within Netflix’S Wednesday, Anna Stevens

Graduate Theses & Dissertations

This paper explores how neurodiversity is represented through popular media - particularly Netflix's show Wednesday - and aims to discuss the effects this representation could have in regards to how it's received by the public, as well as those who are neurodiverse.


Entre La Sombra Y El Lienzo: Clea Dessendre Como Modelo De Personaje Secundario Complejo, Lydia Huijbregts Jaen, Antonio Horno López Dec 2025

Entre La Sombra Y El Lienzo: Clea Dessendre Como Modelo De Personaje Secundario Complejo, Lydia Huijbregts Jaen, Antonio Horno López

GDI. Revista de investigación de Género, Diseño e Innovación

Introducción: Este artículo analiza a Clea Dessendre en Clair Obscure: Expedition 33, explorando su versión real y la pintada en el lienzo, y su impacto en la narrativa del juego. Metodología: Se aplicó un análisis narrativo, psicológico y ludológico, integrando teorías de duelo (Kübler-Ross), socialización (Baumrind) y comunicación (DiSC) vinculadas con la jugabilidad. Resultados: Clea-Real encarna disciplina y perfeccionismo; Clea-Pintada, una proyección maternal. El gameplay conecta su psicología con la experiencia del jugador. Discusión: Las identidades paralelas muestran cómo traumas y expectativas moldean personajes complejos. Conclusiones: Clea evidencia cómo la narrativa y la mecánica se fusionan para crear …


Transnational Networks Of Film Repetitions In East Asia : Proliferation And Limitations, Roman Kusaiko Nov 2025

Transnational Networks Of Film Repetitions In East Asia : Proliferation And Limitations, Roman Kusaiko

Lingnan Theses (MPhil & PhD)

A growing number of contemporary film critics, influencers, and audiences criticize film remaking, a tested and successful Hollywood practice. The main complaints are a lack of originality, overreliance on repeated titles, and an openly commercial nature. Despite criticism, film remakes have existed for decades and are a vivid and resilient form of recycling under new cultural and geopolitical circumstances. Contemporary film remaking reflects the impacts of globalization, transnationalization, and the rapid development of new media and digitalization.

Nevertheless, there is a tendency to theorize on film remaking, often relying on the dichotomy of the source and a remake or, less …


Investigating The Relationship Between Noun Classes And Plant Folk Taxonomy In Chasu Language Of Kilimanjaro Region In Tanzania, Peter Rabson Mziray Nov 2025

Investigating The Relationship Between Noun Classes And Plant Folk Taxonomy In Chasu Language Of Kilimanjaro Region In Tanzania, Peter Rabson Mziray

Journal of Humanities and Social Sciences

The current study investigates the relationship between noun classes and plant folk taxonomy in Chasu (G 22). The study focuses on two objectives: the first objective is to describe the plant folk taxonomy in Chasu and the second objective is to determine the relationship between noun classes and plant folk taxonomy in Chasu. Data were collected from rural villages in Same and Mwanga districts by using free listing, field interviews (jungle-walk-and-identify), and written texts containing Chasu plant names. The findings reveal that Chasu folk taxonomy reflects different ethnobotanical categories; including a unique beginner which is mmea/mimea ‘plant(s)’, and three life …


Think Piece: New South Korean Framework For Conceptualizing Nonkoreans?: Taehanoegugin And The Politics Of National Boundary-Making, Min Joo Lee Oct 2025

Think Piece: New South Korean Framework For Conceptualizing Nonkoreans?: Taehanoegugin And The Politics Of National Boundary-Making, Min Joo Lee

Asia Pacific Perspectives

Taehanoegugin is a newly coined Korean term that gained popularity around 2018 when a television program of the same name began airing on one of the Korean cable networks. It is a mixture of two independent and preexisting terms: the first part of the word, Taehan (대한), refers to the Republic of Korea; the latter part of the term, Oegugin (외국인), means foreigner. Hence, translated, the term means the Republic of Korean-foreigners. The term gained popularity enough to be adopted by other television entertainment programs and a sector of the government. What can we make of the term’s popularity? Does …


Cultural Representation In Global Film Discourse: A Bibliometric Analysis Of Dominant Themes And Western Hegemony, Nur Fajri Hijriyani, Hanun Dzikra Arienda, Firmansyah Firmansyah, Nur Wijaya Hariadi, Alem Febri Sonni Sep 2025

Cultural Representation In Global Film Discourse: A Bibliometric Analysis Of Dominant Themes And Western Hegemony, Nur Fajri Hijriyani, Hanun Dzikra Arienda, Firmansyah Firmansyah, Nur Wijaya Hariadi, Alem Febri Sonni

JURNAL KOMUNIKASI INDONESIA

This study investigates the dominant themes and discursive structures within global film scholarship through a bibliometric analysis of 404 Scopus-indexed articles published between 2019 and 2024. Using VOSviewer to map keyword co-occurrence, citation networks, and authorship patterns, the research identifies five major thematic clusters: Hollywood, feminism, representation, Bollywood, and popular culture. The findings reveal a persistent dominance of Western narratives positioning them at the centre of global film studies. In contrast, themes related to non-Western cinema, such as Bollywood, appear less central and more fragmented within the academic discourse. These results highlight how bibliometric patterns reflect broader ideological structures, reinforcing …


Studium Punctum: Politik Citra Putin Dalam Foto Саммит Стран Брикс 2024 / Sammit Stran Briks (Ktt Brics 2024), Dyah Hayu Permatasari Wahyuningsih, Banggas Limbong Jul 2025

Studium Punctum: Politik Citra Putin Dalam Foto Саммит Стран Брикс 2024 / Sammit Stran Briks (Ktt Brics 2024), Dyah Hayu Permatasari Wahyuningsih, Banggas Limbong

Multikultura

This research takes a data corpus in the form of visuals provided by five Russian digital news channels with a focus on the image of Vladimir Putin as the leader of Russia at the BRICS Summit congress in Kazan in 2024. The author will analyze five online news channels from Russia published between October 23, 2024 and October 25, 2024 with headlines related to the 16th BRICS Summit in Kazan. The method used in this research is a descriptive analysis method. Through this research, the author will explain the meaning contained in the visualization of these online news as a …


‘Balatyagon, Huya, Kag Kabalaslan’: Ang Kampanya Ng Mga Pilipinong Baptist Tungo Sa Pagsasarili At Pagsasakapangyarihan, 1922–1935, Kristoffer R. Esquejo Jun 2025

‘Balatyagon, Huya, Kag Kabalaslan’: Ang Kampanya Ng Mga Pilipinong Baptist Tungo Sa Pagsasarili At Pagsasakapangyarihan, 1922–1935, Kristoffer R. Esquejo

Malay Journal

Gamit ang tatlong larangan ng sikolohiya ng pakikipag-ugnayang panlipunan, itinatampok ng papel na ito ang pagkakatatag ng Convention of Philippine Baptist Churches (CPBC), isang denominasyong Protestante na nakasentro sa Kanlurang Bisaya, bilang resulta ng kompromiso ng mga Pilipinong Baptist at ng American Baptist Foreign Mission Society (ABFMS) noong 1935. Kolektibong nasadlak ang mga Pilipinong Baptist sa isang kumplikadong sitwasyon noong dekada 20 at dekada 30. Sa isang banda, naging saksi at biktima sila sa paternalismo at diskriminasyong ipinaiiral ng mga misyonerong Amerikano. Naging mulat din sila sa pagsiklab ng samotsaring kilusang agraryo at pagkilos ng mga samahang manggagawa sa iba’t …


Pagawaan/Piitan: Konsepto At Rekonseptuwalisasyon Ng Bartolina Bilang Danas At Talinghaga Sa Koleksiyong Makabayang Antolohiya Ng Unyonista-Bilanggong Politikal Na Si Randy Bulan Vegas, Jonathan V. Geronimo Jun 2025

Pagawaan/Piitan: Konsepto At Rekonseptuwalisasyon Ng Bartolina Bilang Danas At Talinghaga Sa Koleksiyong Makabayang Antolohiya Ng Unyonista-Bilanggong Politikal Na Si Randy Bulan Vegas, Jonathan V. Geronimo

Malay Journal

Tampok sa papel na ito ang dalumat ng bartolina bilang konsepto at rekonseptuwalisasyon sa danas ng mga bilanggong politikal, sa partikular ang danas at talinghaga sa pagtula ng isang unyonista-bilanggong politikal na si Randy Bulan Vegas. Ipinook ang piling tula ni Vegas sa nagpapatuloy na tradisyon ng pag-akda sa piitan ng mga uring manggagawa sa kasaysayang Pilipino; maikling pagpapakilala sa poetika ng makata; bartolina bilang konsepto sa akda ng iba pang bilanggong politikal at manipestasyon nito sa danas at talinghaga ng binuong koleksiyon ni Vegas. Nais mag-ambag ng papel sa diskurso hinggil sa kalagayan ng paggawa sa bansa, panukalang modelo …


The Performance Of Gender In Sound And Screen: Unpacking And Countering The Double Standards Of Women In Taylor Swift’S “The Man,” Brienne Of Tarth, And The Substance, Alexandra C. Ali May 2025

The Performance Of Gender In Sound And Screen: Unpacking And Countering The Double Standards Of Women In Taylor Swift’S “The Man,” Brienne Of Tarth, And The Substance, Alexandra C. Ali

Masters Theses, 2020-current

This rhetorical analysis examines how femininity is constructed, policed, and resisted in popular culture through three case studies: Taylor Swift’s “The Man,” Brienne of Tarth from Game of Thrones, and The Substance, using the lens of Judith Butler’s theory of gender performativity. “The Man,” both the song and the music video, reveals the double standards working against women, incorporating an additional layer of analysis through Kenneth Burke’s perspective on incongruity. Brienne of Tarth from Game of Thrones defies gender expectations, blurring the line between the performance of masculinity and femininity. Additionally, this analysis embodies archetypes of women, such …


On The Deconstruction Of Nothingness In Digital Communication, Matthew S. Lindia May 2025

On The Deconstruction Of Nothingness In Digital Communication, Matthew S. Lindia

Electronic Theses and Dissertations

This project argues that digital technologies call for a new problematic of communication, centered around the conditions of (im)possibility for creating perfect digital profiles of users as generated from user data. Beginning with Edmund Husserl’s analysis of essentially occasional expressions, this dissertation posits that user data occurs on three levels: (1) the level of expression, where a user wants-to-say something through their inputs, (2) the level of facticity, where biometric data are involuntarily produced by the user, and (3) the level of nothingness, where the user’s inaction, such as not-answering, is taken as data. Moving beyond what Husserl’s framework can …


The Kinship Of Creatives, Saba Saif Ur Rehman May 2025

The Kinship Of Creatives, Saba Saif Ur Rehman

MFA in Illustration & Visual Culture

This research essay contends that artists and creative individuals must recognize their agency in shaping societal narratives, particularly during times of technological and political upheaval. The essay draws on the insights and contributions of visionaries like Walter Benjamin, Ursula K. Le Guin, and Tomm Moore to emphasize the power of imagination and creativity in addressing real-world issues. It argues that previous technological advances have often reinforced hierarchical and oppressive systems, benefitting a select few while neglecting the masses. As we enter the fourth Industrial Revolution, this essay calls the artists to reclaim their tools from being co-opted for exclusionary and …


Double, Double, Toils And Troubles: Analyzing The “Magical” Relationships Between University Leaders’ Personality Traits And Their Self-Efficacy In Leadership Situations, Fay Ludvine Boudreaux May 2025

Double, Double, Toils And Troubles: Analyzing The “Magical” Relationships Between University Leaders’ Personality Traits And Their Self-Efficacy In Leadership Situations, Fay Ludvine Boudreaux

LSU New Orleans Theses and Dissertations

This present study investigated the relationship between higher education leaders’ personality traits and their self-efficacy in leadership situations. A total of 151 leaders employed across the nine institutions within the University of Louisiana System completed a survey that prompted them to identify their personal values, traits, and skill sets, as derived from the online Pottermore quiz, the official Harry Potter Hogwarts House sorting instrument. This niche personality metric was chosen to cater to higher education’s evolving landscape, as it welcomes an influx of Millennials into leadership positions. Participants’ responses were eventually recoded to “sort” them into their respective Houses: Gryffindor, …


We Are Our Brains: Disembodied Brain Films In 1950s Cold War America, David P. Pierson Apr 2025

We Are Our Brains: Disembodied Brain Films In 1950s Cold War America, David P. Pierson

Faculty, Staff, and Alumni Books

Personified Body Parts in Cinema, Literature, and Visual Culture investigates the power of personifying body parts in cinema, television, visual culture, literature, erotica, folklore, and mystique.

Culturally, socially, and poetically exposing hidden aspects and subtleties of human existentialism, this book vigorously questions and problematizes numerous artistic, aesthetic, technological, naïve, and macabre manipulations of body parts for various purposes. A diverse team of authors explore how scribing human traits to limbs, eyes, brains, genitalia, hearts, and other inner organs is grotesque and aesthetic, repealing and appealing, intimidating and intimate, rude and enjoyable, material and spiritual, surprising and mundane. Personified organs are …


Seeing Her, Wanting Her: Postfeminist Desire And Its Contradictions In Zendaya’S Magazine Covers, Sophia Shelley Jan 2025

Seeing Her, Wanting Her: Postfeminist Desire And Its Contradictions In Zendaya’S Magazine Covers, Sophia Shelley

International Journal of Undergraduate Research and Creative Activities

This article examines Zendaya’s modelling evolution as a case study to explore how a postfeminist critique and psychoanalysis can illuminate the contradictory nature of women’s advertising. My analysis compares Zendaya’s covers in Seventeen (2012) and Essence (2020), emphasizing the stark differences in aesthetics, where Seventeen conforms to ideals of (white) femininity, and in opposition, Essence centres around Black femininity and desire. By situating Zendaya as both a gendered and racialized ‘other,’ the intricate dynamics of femininity, race, and age in media portrayals are made visible. I argue that Zendaya’s image is sold through postfeminist ideals of empowerment, choice, and sexuality …