Communication Technology and New Media Commons^™

User Taglines: Alternative Presentations Of Expertise And Interest In Social Media, Hemant Purohit, Alex Dow, Omar Alonso, Lei Duan, Kevin Haas

Kno.e.sis Publications

Web applications are increasingly showing recommended users from social media along with some descriptions, an attempt to show relevancy - why they are being shown. For example, Twitter search for a topical keyword shows expert twitterers on the side for 'whom to follow'. Google+ and Facebook also recommend users to follow or add to friend circle. Popular Internet newspaper- The Huffington Post shows Twitter influencers/ experts on the side of an article for authoritative relevant tweets. The state of the art shows user profile bios as summary for Twitter experts, but it has issues with length constraint imposed by user …

On Recommending Hashtags In Twitter Networks, Su Mon Kywe, Tuan-Anh Hoang, Ee Peng Lim, Feida Zhu

Research Collection School Of Computing and Information Systems

Twitter network is currently overwhelmed by massive amount of tweets generated by its users. To effectively organize and search tweets, users have to depend on appropriate hashtags inserted into tweets. We begin our research on hashtags by first analyzing a Twitter dataset generated by more than 150,000 Singapore users over a three-month period. Among several interesting findings about hashtag usage by this user community, we have found a consistent and significant use of new hashtags on a daily basis. This suggests that most hashtags have very short life span. We further propose a novel hashtag recommendation method based on collaborative …

The Mouse Who Ruled His Kingdom: An Agenda Setting Analysis Of The Walt Disney World Company, Jacob Overbey

Masters Theses

People are seeking their news in more social environments, but very little research has been conducted on agenda setting and online environments. This thesis examined the agenda setting relationship between an organization on Twitter, @WaltDisneyWorld (i.e., The Walt Disney World) and public opinion on Twitter. The relationship was examined using Twitter's database of tweets to measure public opinion on Twitter. Since the news media is losing steam on the ability to break news, and social media is growing rapidly, this study tested the value of the agenda setting theory on social media. To this end, this thesis qualitatively examined the …

Who's In Charge Here? Information Privacy In A Social Networking World, Lisa Di Valentino

FIMS Presentations

No abstract provided.

Observatory Of Trends In Software Related Microblogs, Achananuparp Palakorn, Nelman Lubis Ibrahim, Yuan Tian, David Lo, Ee Peng Lim

Research Collection School Of Computing and Information Systems

Microblogging has recently become a popular means to disseminate information among millions of people. Interestingly, software developers also use microblog to communicate with one another. Different from traditional media, microblog users tend to focus on recency and informality of content. Many tweet contents are relatively more personal and Opinionated, compared to that of traditional news report. Thus, by analyzing microblogs, one could get the up-to-date information about what people are interested in or feel toward a particular topic. In this paper, we describe our microblog observatory that aggregates more than 70,000 Twitter feeds, captures software-related tweets, and computes trends from …

What Kind Of #Communication Is Twitter? A Psycholinguistic Perspective On Communication In Twitter For The Purpose Of Emergency Coordination, Hemant Purohit, Andrew Hampton, Valerie L. Shalin, Amit P. Sheth, John Flach

Kno.e.sis Publications

The present research aims to detect coordinated citizen response within social media traffic to assist emergency response. We use domain-independent linguistic properties as the first step in narrowing the candidate set of messages for domain-dependent and computationally intensive analysis.

Prediction Of Topic Volume On Twitter, Yiye Ruan, Hemant Purohit, David Fuhry, Srinivasan Parthasarathy, Amit P. Sheth

Kno.e.sis Publications

We discuss an approach for predicting microscopic (individual) and macroscopic (collective) user behavioral patterns with respect to specific trending topics on Twitter. Going beyond previous efforts that have analyzed driving factors in whether and when a user will publish topic-relevant tweets, here we seek to predict the strength of content generation which allows more accurate understanding of Twitter users' behavior and more effective utilization of the online social network for diffusing information. Unlike traditional approaches, we consider multiple dimensions into one regression-based prediction framework covering network structure, user interaction, content characteristics and past activity. Experimental results on three large Twitter …

The Growing Use Of Social Media In Political Campaigns: How To Use Facebook, Twitter And Youtube To Create An Effective Social Media Campaign, Kaitlin Vonderschmitt

Mahurin Honors College Capstone Experience/Thesis Projects

A political campaign is carefully crafted for each candidate, to address their constituency and present the candidate and party in the best possible way. After the creation of the United States suffrage was limited to land owning white men, these men were involved in politics by reading local newspapers and visiting the politicians face to face. However as we fast forward to the 1930’s President Franklin D. Roosevelt used the radio to connect with the American public, and then in 1960’s Nixon and Kennedy’s debate introduced the mass-produced version of face-to-face politics through televisions all over the country we begin …

Social Media Networking Strategies For The Yale New Haven Center For Emergency Preparedness And Disaster Response (Ynh-Cepdr)/ Yale New Haven Health System Center For Healthcare Solutions (Ynhhs-Chs), Amanda Smith

Masters Theses

This paper investigates the uses and gratification of social media for both personal and organizational usage among employees at the Yale New Haven Center for Emergency Preparedness and Disaster Response/Center for Healthcare Solutions in New Haven, Connecticut. The purpose of this thesis is to assess and evaluate the relationship between YNH-CEPDR/CHS' usage of social media tools and the organization's employees' personal attitudes, beliefs and usage of Facebook, Twitter, LinkedIn, and YouTube. Employees of CEPDR/CHS were surveyed regarding the function of social media for emergency management communication and the promotion of products and services. Results suggest that while employees generally agree …

Extracting Diverse Sentiment Expressions With Target-Dependent Polarity From Twitter, Lu Chen, Wenbo Wang, Meenakshi Nagarajan, Shaojun Wang, Amit P. Sheth

Kno.e.sis Publications

This study focuses on automatic extraction of sentiment expressions associated with given targets from Twitter. It addresses one of the key challenges in this work: Wide diversity and informal nature of sentiment expressions that cannot be trivially enumerated or captured using predefined lexical patterns.

Tweets And Votes: A Study Of The 2011 Singapore General Election, Marko M. Skoric, Nathaniel D. Poor, Palakorn Achananuparp, Ee Peng Lim, Jing Jiang

Research Collection School Of Computing and Information Systems

This study focuses on the uses of Twitter during the elections, examining whether the messages posted online are reflective of the climate of public opinion. Using Twitter data obtained during the official campaign period of the 2011 Singapore General Election, we test the predictive power of tweets in forecasting the election results. In line with some previous studies, we find that during the elections the Twitter sphere represents a rich source of data for gauging public opinion and that the frequency of tweets mentioning names of political parties, political candidates and contested constituencies could be used to make predictions about …

Personalized Filtering Of The Twitter Stream, Pavan Kapanipathi, Fabrizio Orlandi, Amit P. Sheth, Alexandre Passant

Kno.e.sis Publications

With the rapid growth in users on social networks, there is a corresponding increase in user-generated content, in turn resulting in information overload. On Twitter, for example, users tend to receive uninterested information due to their non-overlapping interests from the people whom they follow. In this paper we present a Semantic Web approach to filter public tweets matching interests from personalized user profiles. Our approach includes automatic generation of multi-domain and personalized user profiles, filtering Twitter stream based on the generated profiles and delivering them in real-time. Given that users interests and personalization needs change with time, we also discuss …

Empowering Protest Through Social Media, Simon O'Rourke

International Cyber Resilience conference

Advances in personal communications devices including smartphones, are enabling individuals to establish and form virtual communities in cyberspace. Such platforms now allow users to be in continuous contact, enabling them to receive information in real time, which allows them to act in support of other members of their network. This paper will discuss some of the capabilities afforded by social media to protest groups focused on civil disobedience. Direct action protests are now a common sight at gatherings of world leaders, most notably the meeting of the World Trade Organisation (WTO) in Seattle in 1999, the G20 meetings in Melbourne …

Geointelligence: Data Mining Locational Social Media Content For Profiling And Information Gathering, Peter Hannay, Greg Baatard

International Cyber Resilience conference

The current social media landscape has resulted in a situation where people are encouraged to share a greater amount of information about their day-to-day lives than ever before. In this environment a large amount of personal data is disclosed in a public forum with little to no regard for the potential privacy impacts. This paper focuses on the presence of geographic data within images, metadata and individual postings. The GeoIntelligence project aims to aggregate this information to educate users on the possible implications of the utilisation of these services as well as providing service to law enforcement and business. This …

Social Media For Social Good: A Guide To New Media For College Activists, Charles Harris

Mahurin Honors College Capstone Experience/Thesis Projects

In a world of Tweets and status updates, how do we take all those hours perusing social networks and put them to good use? In my thesis project, Social Media for Social Good: A Guide to New Media For College Activists, I explore the uses of these networks to activate people towards building positive social change. It is my opinion that college is the best time to be an activist. How do college students communicate? Social Media. From the campus to the global scale, social media can be effectively used to mobilize people to take action on a wide array …

An Iphone In A Haystack: The Uses And Gratifications Behind Farmers Using Twitter, Sarah Van Dalsem

College of Journalism and Mass Communications: Theses

The fast-growing social media site, Twitter, is growing in popularity among Americans from all walks of life, including farmers who are using it to share information with other farmers and consumers. This thesis expands on Uses and Gratifications Theory by looking at how farmers are using the social media site to promote agriculture and reach out to others. Based on a qualitative analysis completed on 22 interviews with farmers, four major purposes for using Twitter came to light: (1) Farmers are using Twitter to seek information; (2) they are using it as a tool to lead others within the agricultural …

Public Relations In The California Wine Industry: Improving Social Media Use Focusing On Facebook And Twitter, Stephanie Moore

Journalism

The public relations field advances constantly. The Internet and invention of online social networking has caused public relations practitioners to drastically change their ways. Now practitioners must learn to incorporate these new public relations strategies with traditional strategies to be successful in their field. The prevailing sites in online social networking are Facebook and Twitter. When practitioners integrate social networking to their arsenal of tools in the correct way, especially in the winery industry, the result may be exceptional.

Print Magazines: Linking To The Digital World, Stephanie Swartzlander

Graphic Communication

This study will show how magazines and their advertisers are using print to send their readers to digital sources of information. Placing URLs, QR codes, promoting Facebook/Twitter and mobile/iPad apps are becoming very popular ways to advertise products and services. Print magazines are utilizing these trends to link their readers from the print to the digital world and are reaping the benefits.

Seven different magazines were analyzed in this study. In studying the trends from 2008 to 2011, it is obvious that magazines and their advertisers want readers to expand their scope of knowledge by visiting their digital counterparts for …

Twitter: A Platform For Political Discourse Or Social Networking, Timothy Nguyen

Global Tides

Previous research on new media has largely focused on the potential media effects of alternative news sources on their viewers. The effects of these studies have been limited, however, to the narrow audiences targeted by the increasingly polarizing alternative news sources. The advent and popularization of social networks has provided a reason to suspect that, for the first time, alternative news sources are making their way to the mainstream general public. In this study, I examine a new political and media environment that encourages the interaction between the politically inattentive public and polarized and alternative news sources – a link …

“What’S Happening” @Twitter: A Uses And Gratifications Approach, Corey Leigh Ballard

University of Kentucky Master's Theses

The uses and gratifications approach places power in the hands of the audience and is a helpful perspective when trying to understand media usage, exposure, and effects. However, while the uses and gratifications approach has been applied regularly to traditional media, research explaining why people use new social media networks as well as the gratifications they obtain from them is scarce at best. This thesis provides a comprehensive overview of the uses and gratifications approach as well as the current literature about social media networks. An argument is built within the thesis to study Twitter as one social media network …

Unfiltered?: A Content Analysis Of Pro Athletes' "Twitter" Use., Justin A. Shockley

Electronic Theses and Dissertations

As new media grow, so do the users who navigate the virtual world. People and organizations are forced to adapt in order to stay relevant in a technologically driven marketplace. The sports world has been changed drastically because of new media. Athletes no longer communicate with the general public solely through traditional media outlets such as newspapers. Social networking sites such as Twitterallow athletes to directly communicate with mass audiences. This direct communication raises several questions with regard to dynamics of communication and uses of Internet portals. A content analysis examined professional athletes' "Twitter" posts to help …

Following The Lead Of Barack Obama, Cnn, And Ashton Kutcher: Police Departments’ Use Of Twitter, Mari Sakiyama, Amanda Hurst, Omar Melchor, Daniel Shields, Deborah K. Shaffer, Joel D. Lieberman

Graduate Research Symposium (2010 - 2017)

An increasing number of police departments are using Twitter to communicate with the public. As with any emerging communications technology, there is considerable variation in the usage of this medium. This study reports the results of a content analysis designed to determine how police departments are using Twitter.

A Qualitative Examination Of Topical Tweet And Retweet Practices, Meenakshi Nagarajan, Hemant Purohit, Amit P. Sheth

Kno.e.sis Publications

This work contributes to the study of retweet behavior on Twitter surrounding real-world events. We analyze over a million tweets pertaining to three events, present general tweet properties in such topical datasets and qualitatively analyze the properties of the retweet behavior surrounding the most tweeted/viral content pieces. Findings include a clear relationship between sparse/dense retweet patterns and the content and type of a tweet itself; suggesting the need to study content properties in link-based diffusion models.

Linked Open Social Signals, Pablo N. Mendes, Alexandre Passant, Pavan Kapanipathi, Amit P. Sheth

Kno.e.sis Publications

In this paper we discuss the collection, semantic annotation and analysis of real-time social signals from micro-blogging data. We focus on users interested in analyzing social signals collectively for sensemaking. Our proposal enables flexibility in selecting subsets for analysis, alleviating information overload. We define an architecture that is based on state-of-the-art Semantic Web technologies and a distributed publish subscribe protocol for real time communication. In addition, we discuss our method and application in a scenario related to the health care reform in the United States.