Communication Technology and New Media Commons^™

Testing Social Media Water Conservation Messages That Convey Extension Evaluation Results, Laura A. Warner, Colby Silvert, Jamie Loizzo, Jarred A. Shellhouse

Journal of Extension

In this study, we tested frames Extension professionals could use to promote residential water conservation through social media. We randomly assigned Florida residents to view one of six visual messages with water conservation facts or stories and then measured willingness to engage with education programs and conservation behaviors. There were clear differences in message frame performance, but better performance was highly dependent on outcome metrics used. Therefore, we were unable to identify a preferred frame. These findings need to be further examined in an authentic social media environment to inform best practices in social media message framing for Extension professionals.

Public Health Agencies Outreach Through Instagram During Covid-19 Pandemic: Crisis And Emergency Risk Communication Perspective, Aqdas Malik, Laeeq M. Khan, Anabel Quan-Haase

FIMS Publications

Background: Governmental and non-governmental institutions increasingly use social media as a strategic tool for public outreach. Global spread, promptness, and dialogic potentials make these platforms ideal for public health monitoring and emergency communication in crises such as COVID-19.

Objective: Drawing on the Crisis and Emergency Risk Communication framework, we sought to examine how leading health organizations use Instagram for communicating and engaging during the COVID-19 pandemic.

Methods: We manually retrieved Instagram posts together with relevant metadata of four health organizations (WHO, CDC, IFRC, and NHS) shared between January 1, 2020, and April 30, 2020. Two coders manually coded the analytical …

Lawyers Response To Covid-19 Infodemic On Social Media, Jibran Jamshed

Library Philosophy and Practice (e-journal)

Objectives: The primary objective of this study is to examine and analyze the skills and practices of lawyers in response to the misinformation/Infodemic of COVID-19 on Social Media platforms.

Research Methodology: In this quantitative study an online survey was conducted among lawyers in Pakistan. The population of the study was made up of practicing lawyers from different District Bar Associations in Pakistan. A questionnaire was distributed to collect data regarding demographic information, use of social media, response to misinformation about COVID-19 on social media and to identify the methods employed by lawyers to check the authenticity of such …

Presidential Rhetoric And Media's Contribution To The Subjective Nature Of Truth In American Democracy, Bianca Miccolis

English Honors Theses

This thesis examines the role of media on the subjectivity of truth in presidential rhetoric and its ethical implications. In my three case studies, I find that there is some form of deception by each president in their chosen form of media. I analyze Roosevelt’s use of the radio, which he uses to hide his disability and gain more executive power to combat the Great Depression. I examine Reagan’s use of television and how he fabricates an intimate relationship with the American people to enact tax reform. Finally, I investigate Trump’s use of Twitter to deflect negative publicity as he …

Missional Social Media: Content And Strategies For Missions Organizations, Kathryn Larson

Senior Honors Theses

Technology can be used in amazing and creative ways to spread the gospel and create community across borders. The Apostle Paul used the communication tool of his time, letters, to communicate with churches from a distance. Today’s tools include social media which, when used properly and with intent, can positively influence an organization in the name of the gospel. Missions organizations have an incredible opportunity to use strategies and content to create a viable social media ministry. Theories such as the Community Development Theory and various reception theories contribute to an understanding of two-way communication and engagement between organization and …

Social Media As A Tool For Evangelism Among Youth And Young Adults, Trisney Bocala

Student Research

This research aims to answer the question of which social media platforms youth prefer and what types of content they prefer. Using data collected from a quantitative survey, this research seeks to identify the most-used social media platforms and most appealing formats of content so that Seventh-day Adventist churches, media organizations, and digital missionaries can more effectively utilize social media as a tool for evangelism among youth, defined as 15 to 24 years of age.

Whatsapp In The Newsroom: Utilisation Of Whatsapp In Journalistic Practices In Kenya, Valerie R.A. Koga

Master of Arts in Digital Journalism

Over the years, technological innovations have become useful in communication and influenced the way people work (UNCTAD, 2018), with social media applications becoming more acceptable for use at work (Agur, 2019; Azeema & Nazuk, 2017; McIntyre & Sobel, 2019). Many newsrooms in Kenya have integrated the use of social media applications in news production. As a result, the social media application WhatsApp has been domesticated by journalists and is widely used as a tool for news gathering and a channel for communication and for news production as a whole. Thus, the study sought to find out what motivates journalists to …

Nonprofit Social Media Internships: A Handbook, Allison Laroy

College of Arts & Sciences Senior Theses

This thesis examines how nonprofits can best prepare their interns and how interns can best prepare themselves for a role in engaging audiences through social media. Through a literature review on nonprofit social media and internships, a series of qualitative interviews with interns and supervisors, and my own lived experiences as a social media intern, I develop a handbook for nonprofit social media internships. This guide is relevant to the specific experiences of nonprofit social media internships, includes advice on training, mentorship, and best practices, and finally, it incorporates further resources on nonprofit social media that interns and supervisors can …

How Risk-Related Statistics, As Reported In News And Social Media, Are Linked To The Use Of The Public Transit System, Prashiddhi Pokhrel

Thinking Matters Symposium

Due to the pandemic, people have started relying more on televisions, news, social media, and other news outlets for guidance. Moreover, with the increasing amount of news, data, and information there is also an increase in the amount of misleading statistics. People’s opinions and decisions significantly depend on the data, statistics, and information that they are exposed to, as well as their sources. For this project, we want to look at how information and its sources are affecting the decision made by the general public for the usage of the Portland Transit System. It is very important to know why …

The Evolution Of Women's Opportunities In The Workplace: A Look At The Past To Interpret The Present, Emily Milich

Senior Honors Projects

No abstract provided.

You And I: Parasocial Relationships, Social Media, And Fan Labor In The One Direction Fandom, Kathryn Meese

Honors College Theses

This study aims to analyze the ways in which fans of the band One Direction developed parasocial relationships, or one-sided, non-reciprocal relationships with media personae, through social media marketing, and to explore the economic implications of these relationships in terms of fans’ free promotional labor. At the heart of social media marketing is relationship marketing, or attracting and maintaining customer relationships, a strategy we explore here within the context of the music industry. Previous studies have explored the dynamics of online fan communities, or fandoms, and the free labor they carry out on the part of an artist, such as …

Digital Literacy Competence Of Indonesian Lecturers On Analysis Hoax In Social Media, Yanti Dwi Astuti

Library Philosophy and Practice (e-journal)

Hoax in social media is increasingly flooding all types of social media. The ease with which people consume and produce information on social media provides freedom for citizens to express themselves and their attitudes regardless of whether the information is true or a hoax. ironically, this phenomenon is also affecting academics who are highly educated and work as lecturers. This article attempts to explore the digital literacy competencies of lecturers in Indonesia by taking samples of lecturers in two big cities, namely Medan and Bandung. The research was conducted using a digital ethnographic method that allows the author to be …

Teaching College Athletes Social Media Appropriateness, Christina Murray

University of the Pacific Theses and Dissertations

It may come as no surprise that Twitter is the most popular social media platform where student athletes, particularly men, post inappropriate content. Male student athletes’ inappropriate tweets have become such a problem for universities, athletic departments, and the NCAA that coaches are forced to place a ban on their players’ social media usage or hire third party monitoring systems. Unfortunately, these reactive responses have not alleviated the problem of athletes differentiating what content is appropriate or inappropriate to tweet on their Twitter accounts. Analysis of the data collected from scholarly journal articles, textbooks, and popular press articles revealed that …

The Dangers Of Free Speech In The Modern World, Katie Yoak

Williams Honors College, Honors Research Projects

In our modern day individuals often feel safe being able to say whatever they want from behind a computer. The ability to say whatever we want online has both positive and negative effects. This digital form of communication can bring out both the best and worst in us. Many people in our modern age take this technology and use it to engage in aggressive behavior that may not normally occur or be seen by as many people. In this modern day of internet aggression I wish to explore how the ability to speak freely online and through social media services …

Analyzing Social Media Implementation In Hospitals In The U.S. Midwest Region, Dalsang Chung, C. Christopher Lee, David Hwang

Journal of International Technology and Information Management

The purpose of this research is to explore to what scale hospitals are adopting social media and implementing it in accordance with hospital characteristics. We reviewed hospitals’ social media activities on social networking sites such Facebook, Twitter, Instagram, and YouTube. We studied the 912 hospitals in the Midwest region reported in the 2015 American Hospital Association Annual Survey dataset. We reviewed each hospital’s social-networking page to understand the scale of social media adoption relative to the hospital’s characteristics such as bed count, state, ownership type (control), and specialty (service). We also considered whether the hospital is in a network and …

Relationship Between Social Media Screen Time, Sedentariness, And Bmi Among Young Adults, Helen Golod

Walden Dissertations and Doctoral Studies

Obesity has quickly become an epidemic that affects adults and youth not only in the United States, but also increasingly elsewhere in the global community. Research suggests that most children and adolescents spend a significant amount of time indulging in screen-based leisure, especially on social media. Such behavior may also be linked to sedentary lifestyle, which can impact an individual’s body mass index (BMI). There is a lack of understanding concerning how sedentary behavior moderates the relationship between screen time spent on different types of social media and BMI among young adults in the United States. To address this research …

Labor Gone Digital (Digifacket)! Experiences From Creating A Web Archive For Swedish Trade Unions, Jenny Jansson, Katrin Uba, Jaanus Karo

Journal of Contemporary Archival Studies

The Internet has become an increasingly important forum for societal activism, as event mobilization, member organization, and some actions have moved online. These new types of activities, often facilitated by diverse social media platforms such as Facebook, Twitter, and Instagram, form an increasingly important part of contemporary social movements’ and organizations’ communication, work, and expression. This rapid digitalization and the increase of online activities have created a dilemma for social movement archives and researchers: Born-digital material is necessary to understand our contemporary movements, yet the materials generated and available on the Internet are rarely systematically archived. To help find solutions …

FacebookʼS Latest Attempt To Address Vaccine Misinformation — And Why ItʼS Not Enough, Ana Santos Rutschman

All Faculty Scholarship

On October 13, 2020 Facebook announced the adoption of a series of measures to promote vaccine trust “while prohibiting ads with misinformation that could harm public health efforts.” In the post written by Kang-Xing Jin (head of health) and Rob Leathern (director of product management), the company explained that the new measures were designed with an emphasis on encouraging widespread use of this yearʼs flu vaccine, as well as in anticipation of potential COVID-19 vaccines becoming available in the near future.

The changes focus mainly on the establishment of a multiprong informational campaign about the seasonal flu vaccine, which includes …

Market To Me: A Case Study On The Marketing Efforts Of Salesforce Software Company, Marissa Adrianna Spiess Espinola

Experience Industry Management

Social media platforms constitute outstanding channels for fostering relationships with consumers. Recently, there has been a drastic shift towards social media marketing and away from traditional marketing. Marketers are beginning to understand the importance of social media opportunity and are implementing social media marketing strategies and initiatives into companywide marketing practices. Companies cannot afford to lack presence on social media, as competitors could outpace them with marketing efforts of products and services to the public. Social media has become a necessary tool when marketing and advertising. The purpose of this study was to examine social media marketing practices of Salesforce …

An Experimental Investigation Into Promoting Mental Health Service Use On Social Media: Effects Of Source And Comments, Zhaomeng Niu, Lun Hu, David C. Jeong, Jared Brickman, Jerod L. Stapleton

Health, Behavior & Society Faculty Publications

Mental health is an increasingly prevalent topic of public interest, but remains a complex area requiring focused research that must account for negative perceptions surrounding mental health issues. The current work explores the roles of social media information source credibility and valence of social media comments on health outcomes in such a mental health context. We used a 2 (message source: professional vs. layperson) × 3 (valence of comments: positive vs. negative vs. mixed) online experiment to examine the effects of source and valence of comments on trust, attitudes and intentions related to mental health information and services among 422 …

Front Liners Fighting Fake News: Global Perspectives On Mobilising Young People As Media Literacy Advocates, Sun Sun Lim, Kai Ryn Tan

Research Collection College of Integrative Studies

With young people at the vanguard of technology adoption and media consumption, many governments are actively incorporating young people into their public education campaigns, and young people are enlisting themselves as media literacy advocates. This article reviews a selection of such media literacy programmes to unpack their key thrusts and components so as to identify best practices and learning points. It will also closely investigate one particular youth-led effort and chart its conception, execution and development.

Counterpublics, Abled Sex, And Crip Discourses On Twitter: A Discourse Analysis Of Conversations Of Sexuality And Disability, Claudia Garcia Mendoza

Communication & Theatre Arts Theses

We live in an era in which essential conversations occur online. Social media has become the official voice of presidents and corporations. Donald Trump, the president of the United States, uses Twitter to address public issues and make policy announcements. Similarly, alternative voices have emerged from social media and evolved into public debates, social movements, and massive mobilizations (e.g., Gerbaudo, 2012; Tufeksi, 2017). The community gathering opportunities of social media (boyd, 2011; Parks, 2010; Chambers, 2013) and the possibilities to generate collective knowledge (Jenkins, 2004) stress the necessity to continue to expand the research in digital spaces.

It is important …

A Subaltern Pastor Versus A Dictator President In The #Thisflag Movement In Zimbabwe, Theophilus Nenjerama

Irish Communication Review

Social movements that challenge political infrastructures require substantial themes that resonate with the masses. The #ThisFlag movement was the first massive post-independent social media engendered protest that left an indelible mark on Zimbabwean politics and history. This study deem the movement the ‘cult of Mawarire’ due to the centrality of compelling issues used in galvanizing the masses to action. The cult is a reactionary force navigating sacrosanct issues of identity, politics, and nationalism as inscribed in the flag and the liberation struggle in Zimbabwe. To make meaning of the messages conveyed by Evan Mawarire, the study references to the videos …

Hybrid Media And Political Trials: How Legacy Journalism Perceives Citizen Journalism And Social Media In Political Trials - The Case Of #Jobstownnotguilty, Henry Silke, Maria Rieder, Eugenia Siapera

Irish Communication Review

The relationship between Social Media and Legacy Media has been of much interest to scholars. This paper investigates an interesting, contentious and politicised court case where the heretofore monopoly of professional journalism, court reporting, was challenged by citizen journalists. The case concerned a 2014 sit down protest in Jobstown, Tallaght, a working-class suburb of Dublin, where a sitting Minister Joan Burton TD, was blocked in her car for several hours by local protesters. A number of protesters, many months after the incident, were arrested and charged with false imprisonment.

Patterns Of Population Displacement During Mega-Fires In California Detected Using Facebook Disaster Maps, Shenyue Jia, Seung Hee Kim, Son V. Nghiem, Paul Doherty, Menas Kafatos

Mathematics, Physics, and Computer Science Faculty Articles and Research

The Facebook Disaster Maps (FBDM) work presented here is the first time this platform has been used to provide analysis-ready population change products derived from crowdsourced data targeting disaster relief practices. We evaluate the representativeness of FBDM data using the Mann-Kendall test and emerging hot and cold spots in an anomaly analysis to reveal the trend, magnitude, and agglommeration of population displacement during the Mendocino Complex and Woolsey fires in California, USA. Our results show that the distribution of FBDM pre-crisis users fits well with the total population from different sources. Due to usage habits, the elder population is underrepresented …

Differences Between Teacher-Focused Twitter Hashtags And Implications For Professional Development, Spencer P. Greenhalgh

Information Science Faculty Publications

Twitter hashtags may serve as valuable means for teachers' professional development. However, given the diversity of hashtag spaces and teacher needs, teachers must assess a given hashtag and compare it to their learning needs and preferences before determining whether it would be helpful. To support this reflection, I examine data associated with 60 Regional Educational Twitter Hashtags (RETHs) during the first six months of 2016 to begin describing the variety of teacher learning-focused Twitter spaces and make distinctions between them. My results indicate that these RETHs vary according to their relative focus on sharing, intimacy of personal connection, and volume …

2020 Technical Report: A Review Of Age Verification Mechanism For 10 Social Media Apps, Cliona Curley

Reports

This study presents an analysis of the age verification mechanisms in place for 10 popular social media apps used by children: Snapchat, Instagram, TikTok, Viber, Skype, Facebook, HouseParty, Discord, Messenger, WhatsApp. According to CyberSafeIreland, these are the apps most used by younger children, including underage children, i.e. below the age of 13 which is defined as the minimum age for use of such services (16 years in the case of WhatsApp).

Data collected from CyberSafeIreland’s annual survey of children’s use of social media shows that Snapchat was the most popular app in 2018/19 with 33% of children, aged 8-13, using …

Capitalizing On Language: The Political And Economic (Re)Circulation Of A National Imaginary, Joseph L. Flores

Communication ETDs

In interrogating a political propaganda campaign carried out on social media platforms, I argue that the political economic practices of platforms, fueled by an (inter)action of human networks and technological networks, underscore the significance of communicative tactics, the strategic use of language, and user labor that drive political and economic projects. In an analysis that focuses on the discourse of memes used to support a Trump national imaginary, the dissemination of its content and the construction of meaning via user labor on social media platforms, intensifies, strengthens, and emboldens political projects and platform logics that affectively buttress political propaganda.

The …

An Analysis Of The Skill Sets Needed To Be Successful In Nonprofit Public Relations, Hannah Williamson

Honors Theses

The public relations industry is ever-changing, as it evolves to adapt to societal changes. Technological advancements and social media have largely contributed to changes in the way public relations professionals attempt to reach their target publics. In fact, research shows many public relations professionals do not think the term “public relations” will accurately define the work they will be doing in the near future. As the industry changes, the job duties of public relations professionals adapt as well.

This study researched the public relations industry to understand what skill sets professionals should possess in order to be successful. The study’s …

The Future’S So Bright: A Business Plan And Market Research Analysis Of Fraze, Elizabeth Lanford

Honors Theses

This thesis is an overview of the creation and operation of Lindy and Liz, LLC dba Fraze. Fraze is an online boutique specializing in custom, beaded sunglasses. This thesis contains details of the founding, operation, and future of the business. The following business plan will give insights to marketing strategies, target audience demographics, and sourcing procedures.

Accompanying this business plan is market research relevant to the target market of Fraze. Part I details secondary research about the effects of social media on this target market and their consumption habits. It also contains insights about the products and marketing techniques most …