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Articles 91 - 120 of 153

Full-Text Articles in Communication Technology and New Media

Brunswick Educational Access Television Social Media Campaign, Nicole Rhoades Jan 2017

Brunswick Educational Access Television Social Media Campaign, Nicole Rhoades

Williams Honors College, Honors Research Projects

This social media campaign is to be executed by student managers within the Brunswick Schools Video Program. The Video Program provides journalistic experience to young students by immersing them in print and broadcast journalism that is provided to the Brunswick-area through Brunswick Educational Access Television.

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Exploring Metacognition, Multitasking And Test Performance In A Lecture Context, Fatma Arslantas Jan 2017

Exploring Metacognition, Multitasking And Test Performance In A Lecture Context, Fatma Arslantas

Theses and Dissertations (Comprehensive)

Multitasking has become more prevalent with recent advancements in technology (Judd, 2014; Junco & Cotten, 2012). Many self-report studies, and the few available experimental manipulations, consistently indicate that media multitasking is related to decrements in learning. The present study extends the current literature by explicitly documenting students’ responses to media-based interruptions to learning. The current study also documents other behaviours students engage in that may or may not be related to multitasking when technology is available during lectures. In addition, the study explores the role of metacognition as a contributor to learning in a media-rich educational setting. In total, 118 …

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Let’S Tweet!: A Content Analysis Of Health Campaigns’ Usage Of Twitter, Chasiti Gaines Dec 2016

Let’S Tweet!: A Content Analysis Of Health Campaigns’ Usage Of Twitter, Chasiti Gaines

Graduate Theses, Dissertations, and Capstones

Twitter, a popular social networking platform, offers unique opportunities for sharing and disseminating health-related information to the public. Health campaigns frequently use Twitter to raise awareness and encourage a healthy lifestyle among users. The present study aims to investigate health campaigns’ use of Twitter for promoting strategic health messages and public engagement. Through a content analysis of a sample of national health campaigns’ (Let’s Move!, The Heart Truth, Breast Cancer Awareness & Truth) tweets, the research identifies interactive features and message functions across campaign profiles. This study found that most health campaigns use Twitter as a one-way communication tool. This …

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Passive Visual Analytics Of Social Media Data For Detection Of Unusual Events, Kush Rustagi, Junghoon Chae Aug 2016

Passive Visual Analytics Of Social Media Data For Detection Of Unusual Events, Kush Rustagi, Junghoon Chae

The Summer Undergraduate Research Fellowship (SURF) Symposium

Now that social media sites have gained substantial traction, huge amounts of un-analyzed valuable data are being generated. Posts containing images and text have spatiotemporal data attached as well, having immense value for increasing situational awareness of local events, providing insights for investigations and understanding the extent of incidents, their severity, and consequences, as well as their time-evolving nature. However, the large volume of unstructured social media data hinders exploration and examination. To analyze such social media data, the S.M.A.R.T system provides the analyst with an interactive visual spatiotemporal analysis and spatial decision support environment that assists in evacuation planning …

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The Agenda Setting Effects Of Cnn’S Twitter In The 2016 Super Tuesday Primaries, Joy Huertas Jul 2016

The Agenda Setting Effects Of Cnn’S Twitter In The 2016 Super Tuesday Primaries, Joy Huertas

Masters Theses

Governmental fall downs, electoral outcomes, terrorism propaganda, and climate change awareness are just some of the commonly known results of the effects of news media coverage on the public opinion and society as a whole. For years, researchers have utilized the agenda setting theory as a basis for their studies on the effects of the news media coverage on the public opinion in countless of contexts. The purpose of this study was to analyze the agenda setting effects of a major broadcast news organization but from one of their most influential social media channels, Twitter. CNN’s daily Twitter mentions of …

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Medium As King: Social Media & The Political Campaign, Isaac Shea Jul 2016

Medium As King: Social Media & The Political Campaign, Isaac Shea

Masters Theses

There is a growing need for a greater understanding of the intersection between great content, effective targeting and proper media usage in mediated communication and especially in American politics. As more campaigns move their efforts online in an attempt to reach a rapidly growing digital constituency, more content will continue to be less visible. The major quest for this study will be to challenge the long-standing idea that “content is king” which Bill Gates termed at the inception of the internet. A theoretical background of Marshall McLuhan and Kathleen Hall Jamieson will not only allow us to answer this question, …

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Crowdsourcing Management Education Assessment, Owen P. Hall Jr, Charla Griffy-Brown Jul 2016

Crowdsourcing Management Education Assessment, Owen P. Hall Jr, Charla Griffy-Brown

Journal of International Technology and Information Management

Assessment is now at the center of the new business education zeitgeist. This focus is the direct result of feedback from the business community regarding the growing gap between their needs and graduates from many business schools. Recently this divide has fallen under even closer scrutiny because of increasing student debt and the growing controversy over return-on- investment. Today business leaders are looking for web-savvy, problem-solving graduates. To this end, AACSB and regional accrediting bodies are calling for the adoption of comprehensive collaborative learning strategies to better align graduates’ skill sets with the real needs of business. Crowdsourcing, which is …

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Political Engagement During A Presidential Election Year: A Case Study Of Media Literacy Students, Elia M. Powers, Susan D. Moeller, Yacong Yuan Jun 2016

Political Engagement During A Presidential Election Year: A Case Study Of Media Literacy Students, Elia M. Powers, Susan D. Moeller, Yacong Yuan

Journal of Media Literacy Education

This exploratory, mixed-methods study uses data gathered during the previous U.S. presidential election in 2012 to evaluate student political engagement and digital culture. Survey results and media diary entries revealed that college students enrolled in a media literacy course during Super Tuesday or Election Day gravitated toward low-barrier political actions and expressive modes of citizenship, and they were most engaged when there was a social component to following election news. These results, coupled with recent data on political engagement and media consumption, present an opportunity to consider the role of digital platforms and online communities in the 2016 election.

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The Digital Battleground: The Political Pulpit To Political Profile, Shylee Garrett Jun 2016

The Digital Battleground: The Political Pulpit To Political Profile, Shylee Garrett

Celebration of Learning

Social media has infiltrated our daily lives, and with an upcoming election, the messages disseminated are becoming increasingly important for the public electorate. By examining Twitter accounts of 2016 Republican presidential candidates through a content analysis, I was able to decipher patterns, preferences and post effectiveness. As my Senior Inquiry research continues, I will be able to use my model to decipher the best practices for political use of Twitter for future elections and political candidates.

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Mcv Wines Social Media Marketing Campaign: Successfully Marketing Wine To Millennials, Dillon Payne Jun 2016

Mcv Wines Social Media Marketing Campaign: Successfully Marketing Wine To Millennials, Dillon Payne

Journalism

The following study investigates how to develop a commercial on a social media platform in order to advertise a product to millennials – in this study, wine is the product. The number of consumers is increasing as each year more and more millennials become 21 years old, thus being able to be the next and newest consumer of the wine industry. The campaign’s focus was to create a wine commercial for a tasting room called MCV Wines and market it on social media to see if millennials would be interested in purchasing wine after seeing the commercial. Withscholarly research, the …

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Why Do People Continue Using Facebook: An Empirical Study From The Perspectives Of Technology Adoption And Social Contract, Chen-Wei Chang May 2016

Why Do People Continue Using Facebook: An Empirical Study From The Perspectives Of Technology Adoption And Social Contract, Chen-Wei Chang

Dissertations

Online stalking, identity theft, and other privacy-related issues have become the major reasons that impede users from continuously using their Facebook accounts. To better understand how privacy risks, among other factors, have come into play, in terms of affecting users’ intention to continue using social networking sites, the present study applies three theories (i.e., the unified theory of acceptance and use of technology 2, social contract theory, and technology continuance theory) to develop a new model for Facebook use continuance. An online survey (N = 450) was performed by administrating a random sampling method in January and February of 2014. …

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Smartphones And Cognition: The Case For An Updated Theory Of Electronic Eloquence, Omar Adams May 2016

Smartphones And Cognition: The Case For An Updated Theory Of Electronic Eloquence, Omar Adams

Masters Theses

As Marshall McLuhan first proposed, humanity has progressed through several stages of communication technology that have each fundamentally changed the way people think and behave within society at large. Electronic media redefined society in the 20th century, and now we stand at the cusp of a new revolution. This paper examines the changes brought about by the Internet and new media, with a particular focus on the effects of smartphone and social media use, through the lens of Kathleen Hall Jamieson’s theory of electronic eloquence. An anonymous survey was conducted to determine participants’ preferences on different forms of media as …

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Position The Brand: Identify The Role Of Social Media For Public Accounting Firms In Digital Age, Linbo Yao May 2016

Position The Brand: Identify The Role Of Social Media For Public Accounting Firms In Digital Age, Linbo Yao

Masters Theses

Due to the popularity of social media, accounting industry gradually adapts to using social media for their social benefits and social business. Various social media platforms provide new approach for accounting companies to get involved in this modern digital age. The present study is intended to investigate the roles of social media in public accounting firms in modern digital age by comparing three largest public accounting firms’ social media usages in Facebook, Twitter, and LinkedIn. Facebook is community-based network that allows people to connect and make friends with each other. Twitter is a micro blogging network that delivers short and …

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Exposure To Video Media And Its Effects On Attitudes Towards Law Enforcement, Amante Gonzalez Mar 2016

Exposure To Video Media And Its Effects On Attitudes Towards Law Enforcement, Amante Gonzalez

Honors Theses

This study examined how exposure to video media (specifically media geared toward a social media platform) depicting either negative or positive police interactions with individuals will influence perception of law enforcement officials. Using a modified version of the Building a Relationship of Trust Community Perception Survey (BRTCPS) subjects (N=43) responses were analyzed using a two way ANOVA. Results indicated a strong main effect for exposure to both the negative and positive police interaction videos in regards to attitudes towards law enforcement. These findings support the thesis that the videos emotional valence is extremely successful in altering individual’s attitudes towards law …

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Establishing A Brand: How To Create A Household Name For A Wine Brand Through Social Media And Image, Megan Rodrigues Mar 2016

Establishing A Brand: How To Create A Household Name For A Wine Brand Through Social Media And Image, Megan Rodrigues

Journalism

This paper was conducted as a Senior Project for the Journalism Department at California Polytechnic State University in San Luis Obispo, California during a 10 week quarter. This paper explores the topic of wine branding through social media and image. The research for this paper consisted of interviews with three experts that are currently working in the wine industry as well as a literature review of several articles and books that support the topic. The questions that arose about wine branding, brand recognition, social media, wine label and image during the literature review were then asked to the three experts: …

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Facebook: The Alienation From Oneself, Kaitlin F. Knapp Jan 2016

Facebook: The Alienation From Oneself, Kaitlin F. Knapp

All College Thesis Program, 2016-2019

We live in the Age of Information: a time when technology has advanced in speed and the number of ways people can communicate has increased. Social media is one such advancement; this thesis will focus specifically on the consequences of the site Facebook. The mission statement of the Facebook company is “to give people the power to share and make the world more open and connected.” While Facebook serves as a document of its users’ lives, through its unique process of documentation, Facebook alienates the user from the image of herself that she intended to create. This thesis uses the …

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Is Social Media A Threat Or Can It Be A Trusted Agent?, William Ward, Katherine Cole-Miller, Ann Fruhling, Kathryn M. Cooper Jan 2016

Is Social Media A Threat Or Can It Be A Trusted Agent?, William Ward, Katherine Cole-Miller, Ann Fruhling, Kathryn M. Cooper

Interdisciplinary Informatics Faculty Publications

There is a prevailing belief within the United States Department of Defense (DOD) that social media is a threat to national security, leading to restrictions in workplace use of social-media applications. However, instead of dismissing social media as a threat, leaders should be asking whether or not the information received via social media can be trusted, thus leveraging the information-sharing capabilities of social media. This article presents a theoretical case for quantifying social media trustworthiness by exploring the factors that influence trust in social media and proposing a trust framework to be used to quantify trustworthiness.

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Understanding And Combatting Terrorist Networks: Coupling Social Media Mining With Social Network Analysis, Benn Van Den Ende Jan 2016

Understanding And Combatting Terrorist Networks: Coupling Social Media Mining With Social Network Analysis, Benn Van Den Ende

Australian Information Security Management Conference

Throughout the past decade the methods employed by terrorist organisations have changed drastically. One of these key changes has been associated with the rise of social media such as Facebook, Twitter, YouTube and blogging in general. Terrorist organisations appear to be using the wide reach and vast network capabilities created by social media to disseminate propaganda, radicalise susceptible individuals, recruit potential fighters and communicate strategic and operational objectives. However, this growing terrorist presence on Social Media can also offer invaluable insights into the social networks of terrorist organisations through the use of Social Media Mining and Social Network Analysis. By …

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Conceptual Models On The Effectiveness Of E-Marketing Strategies In Engaging Consumers, Cheristena Bolos, Efosa C. Idemudia, Phoebe Mai, Mahesh Rasinghani, Shelley Smith Jan 2016

Conceptual Models On The Effectiveness Of E-Marketing Strategies In Engaging Consumers, Cheristena Bolos, Efosa C. Idemudia, Phoebe Mai, Mahesh Rasinghani, Shelley Smith

Journal of International Technology and Information Management

Effective marketing has always been an important factor in business success. Without the ability to identify customers and convince them to purchase the product or service being offered, businesses would not survive. Recent advancements in technology have given rise to new opportunities to engage customers through the use of electronic marketing (e-marketing). E- marketing draws from traditional marketing principles, while also expanding the types of strategies available to companies. Websites, social media, and online marketplaces are just some examples of how businesses are leveraging e-marketing approaches to connect with potential customers. In formulating sound e-marketing strategies, it is important for …

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Newsrooms And Social Media, Hanna E. Steinker Jan 2016

Newsrooms And Social Media, Hanna E. Steinker

Williams Honors College, Honors Research Projects

The purpose of this research is to identify how local newspapers and newsrooms are converging to social media. An Ohio newspaper, The Post volunteered to have its Facebook Pages analytics studied over the course of two months, August through September. A constructed week was formed and four of the company’s Facebook Pages were analyzed. The study intends to examine the current social media position of The Post, assess the potential or areas of growth, and create a best practices manual to propel the selected newspaper’s social media accounts forward. Unlike traditional newspaper consumers, social media users tend to gather their …

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Intent Classification Of Short-Text On Social Media, Hemant Purohit, Guozhu Dong, Valerie L. Shalin, Krishnaprasad Thirunarayan, Amit P. Sheth Dec 2015

Intent Classification Of Short-Text On Social Media, Hemant Purohit, Guozhu Dong, Valerie L. Shalin, Krishnaprasad Thirunarayan, Amit P. Sheth

Kno.e.sis Publications

Social media platforms facilitate the emergence of citizen communities that discuss real-world events. Their content reflects a variety of intent ranging from social good (e.g., volunteering to help) to commercial interest (e.g., criticizing product features). Hence, mining intent from social data can aid in filtering social media to support organizations, such as an emergency management unit for resource planning. However, effective intent mining is inherently challenging due to ambiguity in interpretation, and sparsity of relevant behaviors in social data. In this paper, we address the problem of multiclass classification of intent with a use-case of social data generated during crisis …

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Social Media Marketing In Midterm Political Campaigns & Its Effect On Political Activity, Samantha M. Beaupre May 2015

Social Media Marketing In Midterm Political Campaigns & Its Effect On Political Activity, Samantha M. Beaupre

Honors Projects in Marketing

No abstract provided.

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Effects Of Online Sponsored Advertising On Consumer Attitudes, Cassidy Maksy Apr 2015

Effects Of Online Sponsored Advertising On Consumer Attitudes, Cassidy Maksy

Honors Projects in Marketing

Effectively utilizing persuasion techniques in advertising is essential for businesses to master in order to stay ahead of its competitors. This research project investigates the ways in which marketers advertise brands and products in the online environment, specifically on the social networking sites Twitter and Facebook. More specifically, the implementation of different techniques and credibility of sources will be examined to help gauge the effectiveness of advertisements. By utilizing the constructs of the Persuasion Knowledge Model and source credibility, the attitudes toward brands and advertisements within the online environment was tested. The goal of this research is to evaluate the …

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On Using Synthetic Social Media Stimuli In An Emergency Preparedness Functional Exercise, Andrew Hampton, Shreyansh Bhatt, Gary Alan Smith, Jeremy S. Brunn, Hemant Purohit, Valerie L. Shalin, John M. Flach, Amit P. Sheth Feb 2015

On Using Synthetic Social Media Stimuli In An Emergency Preparedness Functional Exercise, Andrew Hampton, Shreyansh Bhatt, Gary Alan Smith, Jeremy S. Brunn, Hemant Purohit, Valerie L. Shalin, John M. Flach, Amit P. Sheth

Kno.e.sis Publications

This paper details the creation and use of a massive (over 32,000 messages) artificially constructed 'Twitter' microblog stream for a regional emergency preparedness functional exercise. By combining microblog conversion, manual production, and a control set, we created a web based information stream providing valid, misleading, and irrelevant information to public information officers (PIOs) representing hospitals, fire departments, the local Red Cross, and city and county government officials. PIOs searched, monitored, and (through conventional channels) verified potentially actionable information that could then be redistributed through a personalized screen name. Our case study of a key PIO reveals several capabilities that social …

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Gender-Based Violence In 140 Characters Or Fewer: A #Bigdata Case Study Of Twitter, Hemant Purohit, Tanvi Banerjee, Andrew Hampton, Valerie L. Shalin, Nayanesh Bhandutia, Amit P. Sheth Jan 2015

Gender-Based Violence In 140 Characters Or Fewer: A #Bigdata Case Study Of Twitter, Hemant Purohit, Tanvi Banerjee, Andrew Hampton, Valerie L. Shalin, Nayanesh Bhandutia, Amit P. Sheth

Kno.e.sis Publications

Public institutions are increasingly reliant on data from social media sites to measure public attitude and provide timely public engagement. Such reliance includes the exploration of public views on important social issues such as gender-based violence (GBV). In this study, we examine big (social) data consisting of nearly fourteen million tweets collected from Twitter over a period of ten months to analyze public opinion regarding GBV, highlighting the nature of tweeting practices by geographical location and gender. We demonstrate the utility of Computational Social Science to mine insight from the corpus while accounting for the influence of both transient events …

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Unfriend?: An Analysis Of Friendship Comparing Subjects’ Perceptions Of Face-To-Face Versus Internet-Mediated Relationships, Matthew S. Harp Jan 2015

Unfriend?: An Analysis Of Friendship Comparing Subjects’ Perceptions Of Face-To-Face Versus Internet-Mediated Relationships, Matthew S. Harp

Williams Honors College, Honors Research Projects

The purpose of this study was to find out how similar or different peoples’ perceptions are of friendships which are primarily face-to-face and those which are primarily internet mediated. It was hypothesized that, based on qualities which are shared by each respective medium, individuals would not find perceptions of face-to-face and Internet-mediated friendships to be significantly different. One hundred fifty-one undergraduate students at The University of Akron were given a survey developed from a literature review to test how important certain general friendship qualities were to their concept of each type of friendship. It was found that, while all of …

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Discovering Perceptions In Online Social Media: A Probabilistic Approach, Derek Doran, Swapna S. Gokhale, Aldo Dagnino Nov 2014

Discovering Perceptions In Online Social Media: A Probabilistic Approach, Derek Doran, Swapna S. Gokhale, Aldo Dagnino

Kno.e.sis Publications

People across the world habitually turn to online social media to share their experiences, thoughts, ideas, and opinions as they go about their daily lives. These posts collectively contain a wealth of insights into how masses perceive their surroundings. Therefore, extracting people’s perceptions from social media posts can provide valuable information about pertinent issues such as public transportation, emergency conditions, and even reactions to political actions or other activities. This paper proposes a novel approach to extract such perceptions from a corpus of social media posts originating from a given broad geographical region. The approach divides the broad region into …

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Assisting Coordination During Crisis: A Domain Ontology Based Approach To Infer Resource Needs From Tweets, Shreyansh Bhatt, Hemant Purohit, Andrew J. Hampton, Valerie L. Shalin, Amit P. Sheth, John Flach Jun 2014

Assisting Coordination During Crisis: A Domain Ontology Based Approach To Infer Resource Needs From Tweets, Shreyansh Bhatt, Hemant Purohit, Andrew J. Hampton, Valerie L. Shalin, Amit P. Sheth, John Flach

Kno.e.sis Publications

Ubiquitous social media during crises provides citizen reports on the situation, needs and supplies. Previous research extracts resource needs directly from the text (e.g. "Power cut to Coney Island and Brighton beach" indicates a power need). This approach assumes that citizens derive and write about specific needs from their observations, properly specified for the emergency response system, an assumption that is not consistent with general conversational behavior. In our study, Twitter messages (tweets) from Hurricane Sandy in 2012 clearly indicate power blackouts, but not their probable implications (e.g. loss of power to hospital life support systems). We use a domain …

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Blogging In The Fashion Industry: A Descriptive Study Of The Use Of The Two-Step Flow Communications Theory By Professional And Citizen Bloggers To Become Opinion Leaders, Mia Alexandra Mendola Jun 2014

Blogging In The Fashion Industry: A Descriptive Study Of The Use Of The Two-Step Flow Communications Theory By Professional And Citizen Bloggers To Become Opinion Leaders, Mia Alexandra Mendola

Journalism

This study analyzes the differences between professional and citizen bloggers in the fashion industry, and their use of the two-step flow communications theory and certain tactics to become opinion leaders in the industry. With the rise of blogging as a popular medium for consumption of fashion news, thousands of bloggers have begun blogs hoping to become part of the fashion industry. With this rise comes bloggers with different levels of expertise and experience. With this comes a blurring of lines between a professional blogger with credible knowledge of the fashion industry, and a citizen blogger with no formal training or …

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Get Schooled: A Visual Social Semiotic Analysis Of Target's Branding Using Instagram, Chelsea Bevins May 2014

Get Schooled: A Visual Social Semiotic Analysis Of Target's Branding Using Instagram, Chelsea Bevins

Masters Theses

With new technology arising, brands must be able to adapt to them. This thesis will break down brand management, using David Aaker's framework, of the Target Corporation to see if they are using modern resource, Instagram effectively. This thesis will also look at how the theory of visual social semiotics, applied to communications, is used to decipher intended meaning. Brand management embodies a company and people are driven by what a brand portrays. People are driven by values, emotions and quality within a brand. People associate products with memories, celebrities, attributes and symbols. Brands are more than just a name. …

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