Communication Technology and New Media Commons^™

Incivility In 2022 Senatorial Elections, Mark Meyer

Theses/Capstones/Creative Projects

This honors capstone project will examine the effect of social media, specifically Twitter, on U.S. senate elections in 2022. It will track the tweets of personal and official campaign Twitter accounts from the end of the primary until election night in two “Toss Up” or highly contested seats in the 2022 senate elections. This project will examine the winner of the Republican and Democrat primaries only. All the tweets from the timeframe will be tracked and categorized by intention or use of the tweet. These categories will break down the tweet into what it was meant to do be it …

Does Social Media Matter When It Comes To Rank Lists? A Survey Of Applicants For General Surgery Residency During Covid-19, Justin M. Greco, Alessandra Storino, Priyanka V. Chugh, Tara S. Kent, Donald Hess, Dmitry M. Nepomnayshy, Kimberly M. Ellis, Jonathan S. Abelson

The Lahey Journal

Abstract:

Introduction: The COVID-19 pandemic greatly disrupted traditional social interactions between residency applicants and General Surgery programs. There is no previous research on the influence of social media in General Surgery residency recruiting.

Methods: We performed a multi-institutional survey of General Surgery residency applicants from the Northeast United States about the effect social media had on their decision to interview and rank programs, after the results of the 2021 National Resident Matching Program. The survey was sent to 311 e-mail addresses. The 22-question survey consisted of multiple choice, Likert Scale, and free text responses.

Results: 66 applicants completed the survey …

Antisemitic Rhetoric From Influential Individuals On Social Media During The Recent Rise Of Jewish Hate In The United States Of America, Jimmy Warshawsky, Jason Jarvis Ph.D.

Honors Thesis

Experts have said that in recent months, we have been living through the highest point in American antisemitism we've ever had. Much of this is because of certain very influential people like Donald Trump and Kanye West who have been spreading antisemitic tropes and conspiracies on the internet. In this paper, I will first discuss the history of antisemitism in America to give important and relevant context to my study. I will then explain the recent rise in antisemitism and address viewpoints from various experts and contributors on what, why, and how this is happening. I’ll go over each of …

The Connection Between Gen Z And Online Fast Fashion Media; Aiming To Create A Sustainable Future In Fashion., Rachel Peters

School of Art Undergraduate Honors Theses

It is impossible to think about culture in the past two decades without referencing social media. My generation, commonly known as Gen Z (born between 1997-2010), has been on the forefront of social media development. One of the first generations to grow up with some form of unfiltered online social experience, Gen Z has been hard wired to consume media. While using social media alongside my peers, I have observed a problem that has resulted from this: mass consumption. A mass consumption of food, beauty products, home decor, and clothing in particular. On social media we see hundreds of videos …

How Can Social Media Improve Youth Voter Engagement?, Anton M. Kopti

Honors Projects

This study examines the impact of social media on political engagement and its potential to strengthen democratic participation, focusing on the nonpartisan Valley Votes Project. By implementing literature-based social media tactics, the project aims to measure the success of each tactic based on digital interaction and viewership. The findings suggest that social media can be an effective tool to promote youth civic engagement in the political process. The study concludes that further research is needed to explore the effectiveness of these methods in different contexts and settings. Ultimately, promoting youth civic engagement is essential for a healthy democracy, and social …

Impact Of Social Media  On Public Perception Of Government Covid-19 Response Efforts, Taher Taher

Theses and Dissertations

This research aims to understand this phenomenon to provide insights into how governments can perform better in times of crisis regarding social media and its impact on public opinion. This research aims to understand how social media impacts public perception of government COVID-19 response efforts by studying Facebook comments, likes, and reactions (emoticons).

The study was based on data gathered from Facebook comments on the daily infographic COVID-19 statistics from the official site of the Ministry of Health and Population. The sampling frame is the 52 weeks of 2020, January to December, through random sampling resulting in 546 comments. The …

The Nashville Predators Social Media Audit, Sam Baranek, Connor Clouthier, Toniya Johnson, Mary Kate Reid, Micaela Trimble

[Archive] Belmont University Research Symposium (BURS)

This report and presentation will deliver a comprehensive social media audit completed on the Nashville Predators, a national hockey team. In the end, it will show results of our group’s analysis of the communication strategies on the various platforms that the Nashville Predators use for their business and brand. While we already have prior knowledge and experience in social media, we plan to use the theories and principles to come to even better conclusions about the success of the Nashville Predators’ online presence.

The Nashville Predators are known for being a professional hockey team in the NHL. The Predator’s brand …

The Fashioning Of Individual And Group Identities In The Thrifttok Community, Kathryn Andronowitz

Holster Scholar Projects

In the wake of the Covid-19 lockdown, a noticeable surge of videos focused on thrifted clothing appeared on the social media platform TikTok, coinciding with an increase in offline thrift store traffic. Individual contributors to these trends comprise a networked community of popular creators and lifestyle followers of these thrifting videos on TikTok, or “ThriftTok,” based on the commonly-used hashtag of the same name. The ThriftTok community is not monolithic. Its productions encompass a spectrum of videos ranging from flea market explorations and goth-style thrifted fashion, to reselling tips and “thrift with me” videos. Its participants range from indie band …

Impact Of Social Media On The Mental Health Of College Student Athletes, Maria Blasco Maurici

Theses and Dissertations

This thesis explores the influence of social media on the mental health of college student-athletes. With the adoption of social media platforms and the challenges faced by college student-athletes, understanding the implications of social media usage becomes a priority. This study examines the potential positive and negative effects of social media on the mental health of collegiate student-athletes and considers the role of social media in shaping their self-perception and identity. By comparing with existing research and conducting qualitative and quantitative analysis, this thesis aims to find answers on the relationship between social media and the mental health of college …

Women Play Football Too: Feminist Theory And Uk Football, Mikayla Kummer

Capstone Showcase

Women's Football in the UK has constantly overshadowed by Men's Football and with the popularity of social media it may have complicated the issue. The way women have been treated in the media has always been different to how men were treated. Gender can be considered a performance and how women are treated by the press demands a performance from them. Through Offside, a play by Hollie Poetry and Sabrina Mahfouz, this essay explores the relationship between feminist theory, women's football and social media. Women athletes have consistently been asked about their personal lives, bodies, relationships and anything besides the …

Social Media, Mass Mobilization And National Development In Nigeria: Lessons From The #Endsars Protest, Eno-Obong Blaise Akpan, Tordue Simon Targema

ASEAN Journal of Community Engagement

This study explored the potential of social media for effective mass mobilization and community engagement to attain national development in Nigeria. Premised on the fact that social media have become popular platforms attracting millions of subscribers, the study examined how the opportunities they offer could be harnessed and purposefully deployed to galvanize the citizens to pursue national development causes. This was done against the backdrop of the technological determinism theory that provides the framework for investigating the indispensable role which technology plays in the advancement of a nation’s socio-economic development. The secondary research approach was adopted to carry out the …

An Ethical Discussion About The Responsibility For Protection Of Minors In The Digital Environment: A State-Of-The-Art Review, Charles Alves De Castro, Aiden Carthy, Isobel Oreilly Dr

Articles

Many ethical questions have been raised regarding the use of social media and the internet, mainly related to the protection of young people in the digital environment. In order to critically address the research question "who is responsible for ethically protecting minors in the digital environment?", this paper will review the main literature available to understand the role of parents, the government, and companies in protecting young people within the digital environment. We employed a holistic process that covers a state-of-the-art review and desk research. The article is divided into four sessions; (1) Government Policies from the European Union (EU) …

A Social Networks Approach To Interaction Patterns Of Bts Compared To Justin Bieber On Twitter, Soohyun Park, Taisik Hwang

Far West Popular Culture Association Annual Conference

A Korean-pop boy band, BTS, has broken the cultural barrier to make changes in the nature of the global pop industry. This study examined the unique approach BTS has taken through social media to building its fan base and interacting with its fans. Twitter datasets were analyzed to explore the nature of BTS’s interaction with its fans on social media, as compared to another pop star, Justin Bieber. Findings and implications are discussed.

Breaking Things: Origins And Consequences Of Racialized Hate Speech On Facebook, Katherine Herrick

International Studies Honors Projects

This thesis seeks to bring attention to the ways in which the effects of hate speech--specifically racialized hate speech--transcends digital platforms. It will begin by connecting the phenomenon of racialized hate speech on Facebook to specific psychological tendencies that the company consciously amplifies for its own financial benefit. The first chapter interrogates the common narrative that violent rhetoric indicates a flaw in the platform’s design, instead arguing that proliferation of such content is encouraged by Facebook’s algorithm. From there, the second chapter examines what happens when a technology giant leverages human psychology for corporate greed. A true worst-case scenario, the …

Miracles Happen: An Exploration Of Girlhood And Celebrity, Sarah Thompson

Media and Communication Studies Honors Papers

Throughout the 2000s and early 2010s, many children’s programs were about fame and featured female protagonists while being written and produced by men. Despite being written by men, these shows clearly interpellate a young female audience. “Miracles Happen” explores this media and considers what girlhood is and what this media is teaching its audience. The first chapter looks at Disney’s studio and its history on how it inserts itself into the private lives of children. This chapter also analyzes this history and makes connections to how these traditions are carried into shows meant for girls on the Disney Channel. It …

Outcomes Of Building Parasocial Relationships Betweens Brands And Consumers On Social Media, Emily Ritchart

LSU Master's Theses

Social media has fundamentally changed the way brands can communicate and interact with their consumers. By using a survey that asks participants to answer questions about a brand they follow on social media, this study explores the influence of different social media strategies on parasocial relationships and other positive outcomes for brands. Findings show that popular social media strategies of personalized messages, user-generated content, and use conversational/human tone can be used to predict higher levels of PSRs. Furthermore, these results show that brands who build PSRs with consumers can predict high levels of positive brand outcomes including higher positive trust, …

Critical Thinking In The Age Of Misinformation: Information Literacy For Citizenship, Tamra Ortgies-Young, Jennfer Lobo Meeks, Barbara Robertson

Georgia International Conference on Information Literacy

As recent political events across the globe have shed a light on the fragility of democratic values, the role of the University in creating a framework for civic education becomes more urgent. Informed, caring and engaged citizenry must be a goal of higher education. Students currently face the emergence of faulty types of information - such as misinformation and disinformation, which undermines the notion of collective or public inquiry, not only within universities, but also within society as a whole. This challenge must be acknowledged and addressed by academic institutions.

Session presenters will provide an overview of their work, “Critical …

The New Frontier Or A Billionaire’S Joy Ride? Artificial Intelligence Driven Analysis Of Twitter Conversations Of The Spacex Company, Meghan Whittle, Miranda Butler

Senior Theses

In recent years, space travel has become less of a vision for select individuals in the field of research and is now on the cusp of becoming an experience available to paying customers. The purpose of this study is to determine Twitter users’ perceptions of SpaceX during the COVID-19 pandemic period from March 2020 to December 2021. We identified Twitter sentiment and emotions regarding such a new and abstract notion of a service that could be more widely available in the future. To achieve these goals, we collected tweets related to SpaceX using Brandwatch – a tool allowing the search …

The Evolution Of The Internet And Social Media: A Literature Review, Charles Alves De Castro, Isobel O'Reilly Dr, Aiden Carthy

Articles

This article reviews and analyses factors impacting the evolution of the internet, the web, and social media channels, charting historic trends and highlight recent technological developments. The review comprised a deep search using electronic journal databases. Articles were chosen according to specific criteria with a group of 34 papers and books selected for complete reading and deep analysis. The 34 elements were analysed and processed using NVIVO 12 Pro, enabling the creation of dimensions and categories, codes and nodes, identifying the most frequent words, cluster analysis of the terms, and creating a word cloud based on each word's frequency. The …

Social Media Influencers (Smis) In Context: A Literature Review, Charles Alves De Castro, Isobel O'Reilly Dr, Aiden Carthy

Articles

This review focused on three main areas, "Social Media Influencers (SMIs) in Context, The Impact of SMIs on Adolescents, and Consumer Behaviour in a Digital Era – Generation Z in Perspective". This article aims to further the overall understanding of SMIs and outlines the impact of SMIs on adolescents‘ lives. Thus, the main objective of this literature review is to raise awareness within the marketing field about the influence of social media influencers on adolescents and how brands promote their products and content through social media influencers. The review comprised a regular search using electronic journal databases and secondary data …

#Thesistuesday At University Of The Pacific, Michele Gibney

University Libraries Librarian and Staff Presentations

In 2020, the institutional repository manager who also had responsibilities over the social media accounts for the library, decided to attempt a year-long experiment titled #ThesisTuesday, a weekly social media campaign to promote ETDs and connect with campus stakeholders, researchers, and readers. At the time, the library had two social media student assistants who were tasked with sourcing images for the 52 chosen ETDs completed during 2020. The repository manager then used an online graphic creation tool, Canva to create a template for each ETD, plug in an image and swap out titles/authors. She also created short links for …

Psychological Scene Gist And The Perception Of Sustainable Business Models Via Digital Media Audit, Shelby Hansen

Marketing Undergraduate Honors Theses

The technology space is giving rise to new business models that impact how we interact with companies, the causes we are interested in, and even our perception of how we process information. Within those contexts, I will be using the psychological concept of scene gist to explore the sustainable business model of clean beauty and investigate the technological ways that these companies interact with Gen Z consumers via social media. Gen Z consumers want to interact with companies who are socially responsible and who contribute to causes they believe in. The clean beauty trend is spearheading efforts to eliminate harmful …

Climate Change Frames And Emotional Responses On Reddit, Isabel Iruani Villanueva

Graduate Theses and Dissertations

Climate change remains a highly polarized topic in the United States. Research suggests that the divide in climate change beliefs is partly a result of news media’s representation of select aspects of the problem, or framing. Frames influence individuals’ attitudes, emotions, and behaviors towards climate change. Overwhelming representation of certain climate change frames has led to a lack of emotional connection to the issue, resulting in inaction or dismissal. Climate change researchers have investigated the presence and effects of frames on both news media and select social media sites, particularly Twitter. However, little research has investigated the climate change conversation …

Perilous Place: Personal Stories Point To Possible Solutions To Widespread Flooding In The Mississippi Delta, Jared Poland

Honors Theses

The purpose of this thesis is to investigate and create journalistic stories highlighting the Yazoo Backwater Pumps Projects relationship to climate change while utilizing narrative storytelling techniques. Before explaining the methodology used for conducting research and interviews, the researcher describes the influence that innovations of mass communication channels have had on the way humans form groups and persuasively advocate for their positions. The researcher describes their historical perspective of mass media innovations that were vital considerations during their discovery and investigation of this politically divisive issue. The researcher more specifically focuses on the innovations that have occurred since the digital …

The Impact Of Media Algorithms On The Habermassian Public Sphere And Discourse, Kendal Heavner

Graduate Theses and Dissertations

Media algorithms are increasing in use among popular social networking sites (Geiger, 2009).Algorithms are used to sort a users’ social media feed based on relevance and interest rather than content publish time (Geiger, 2009). Widely accepted and recognized as influential in the media sector, algorithms create a highly personalized experience for the individual viewer. However, some scholars argue the specified curation of media based on a user’s personal preferences leads to a “filter bubble,” an online-based self-fulfilling prophecy in which users’ pre-existing opinions are continually reaffirmed. Because of this, this thesis will examine the intersection of algorithms and media theory. …

#Clickbait: Social Media, Attraction, And Relational Development, Albani I. Berryhill

Honors College Theses

In the age of social media networking and online dating, interpersonal communication has evolved. Today’s young adults have grown up during the evolution of social media. Social Penetration Theory (SPT) proposes that interpersonal relationships develop through self-disclosure (Punyanunt-Carter, 2019). As we move from public to more private information in the process of self-disclosure, we develop deeper and closer interpersonal relationships. The purpose of this study is to analyze attraction, perceived authenticity, and relational development on social media through the SPT lens. I argue that Twitter is a popular social media platform that encourages user authenticity and that social media users …

Looking Into The Effects Of The Age Of The Internet, Sarah Schaefer

English Department: Research for Change - Wicked Problems in Our World

The internet has grown to play a large part in our society in the past couple decades, but with the rapid change in technology we have been ill prepared for the effects of our reliance on digital content. Looking into how different demographics and age groups are affected, we come to a conclusion that the general population needs to work to better educate themselves on the impact caused from an overuse of the internet.

Digital Communication Media: Resources And Distribution Channels On Forest And Land Fires Information In Riau Province Of Indonesia During Covid-19 Pandemic Period, Gumgum Gumilar, Engkus Kuswarno, Herlina Agustin, Nik Norma Nik Hasan

Library Philosophy and Practice (e-journal)

The control towards Indonesian forest and land fires in 2020 is deemed more complicated due to the Covid-19 outbreak. Its rapid dissemination encourages the central and regional government officials to focus the Covid-19 risk reduction through some policies, such as health protocol, social activity and large-scale meeting restrictions as well as independent regional quarantine, causing the controlling process towards the fires to be implemented by collaborating a direct method in disaster-vulnerable areas through digital communication media.

The research is purposed to recognize the use of communication technology in controlling Indonesian forest and land fires during the Covid-19 pandemic period, comprising …

Trust And Closeness: A Mixed Method For Understanding The Relationship Of Social Network Users, Lei Yang, Xue Wang, Margaret Meiling Meiling Luo

Journal of International Technology and Information Management

Mutual trust among social networks users encourages positive communications, so it is critical to study trust in the context of online social networks. In this study, we built a model to calculate trust of social media users. Data was collected from Qzone (Tencent Technology Co., Ltd.), a SN service (also known as QQ) in China. We identified 150 QQ users and 3 friends from each of the users; data of these users were collected by Python program. The relationship between trust and closeness was constructed using an ordinary least squares regression model, and the factors that influence trust between social …

Youth Perspective On Social Media Discourse On Lazy Nigerian Youth Conversations, Nkiru Comfort Ezeh, Augustine Godwin Mboso

Informasi

The Social Media has emerged as a new platform for discourses. It has no doubt provided people with easier and faster accessibility to information and has become an outlet for them to share their views on socio-political issues. It has also been observed that negative and hate comments seem to dominate on social networks used for social and political communication. Anchored on Public Sphere Theory, focus group discussions were conducted with undergraduate youths in South-east Nigeria examined on the issue of President Mohammadu Buhari's referring to Nigerian youths as lazy, while speaking at the Commonwealth Business Forum in Westminster on …