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Communication Technology and New Media Commons™

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Articles 31 - 37 of 37

Full-Text Articles in Communication Technology and New Media

Twitter: A Platform For Political Discourse Or Social Networking, Timothy Nguyen Jan 2011

Twitter: A Platform For Political Discourse Or Social Networking, Timothy Nguyen

Global Tides

Previous research on new media has largely focused on the potential media effects of alternative news sources on their viewers. The effects of these studies have been limited, however, to the narrow audiences targeted by the increasingly polarizing alternative news sources. The advent and popularization of social networks has provided a reason to suspect that, for the first time, alternative news sources are making their way to the mainstream general public. In this study, I examine a new political and media environment that encourages the interaction between the politically inattentive public and polarized and alternative news sources – a link …

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Dlo To Go: Fostering Instructional Use Of New Media, Sandra G. Yee, Nardina N. Mein, Joshua Neds-Fox, Jonathan Mcglone Apr 2010

Dlo To Go: Fostering Instructional Use Of New Media, Sandra G. Yee, Nardina N. Mein, Joshua Neds-Fox, Jonathan Mcglone

Library Scholarly Publications

In partnership with Michigan cultural institutions, and state and national funding agencies including the Institute of Museum and Library Services and the Library of Michigan, the Wayne State University Library System's New Media & Information Technology unit has been a pioneer developer of digital library collections, including the Virtual Motor City, Digital Dress, and Herman Miller Collections. These collections are accessed thousands of times per month. However, technological barriers and an ad-hoc knowledge base result in hit-and-miss use in online instruction by both faculty and students. This problem is not unique to Wayne State: nationally, it has resulted in widespread …

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Understanding Gender Differences In Online Experience And Internet Advertising, Seema Harryginsingh May 2009

Understanding Gender Differences In Online Experience And Internet Advertising, Seema Harryginsingh

Honors College Theses

The purposes of this article is to first review the literature on gender differences in advertising then explore areas that are important in today’s online environment including differences in the various areas of online experience and behavior such as shopping, privacy issues, internet usage, use of website, and new media and user generated content considerations. I will also look at online advertising particularly, online video ads and banner ads. I will attempt to show through research that there are differences that exist among the genders, which also translate to the online environment and specifically in the various areas of experience …

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Communication Technologies: Diffusion Of Online News Use And Credibility Among Young Web Users In The Information Age, Chee Youn Kang Jan 2009

Communication Technologies: Diffusion Of Online News Use And Credibility Among Young Web Users In The Information Age, Chee Youn Kang

UNLV Theses, Dissertations, Professional Papers, and Capstones

The increasing popularity and extensive usage of communication technologies, particularly the Internet and online news, makes it important to obtain an insightful perception of the new media. The purpose of this study is to examine the diffusion of online news use and credibility among young web users in terms of how these main users adopt, use, and trust the new media. This study attempts to find which online news sites are widely used by this group, based on the credibility of online news adopted among undergraduate and graduate students at the University of Nevada, Las Vegas (UNLV), in which demographic …

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Revisiting “Mass Communication” And The “Work” Of The Audience In The New Media Environment, Philip M. Napoli Dec 2008

Revisiting “Mass Communication” And The “Work” Of The Audience In The New Media Environment, Philip M. Napoli

McGannon Center Working Paper Series

This paper revisits the concept of mass communication, which has faced persistent challenges to its continued relevance in light of changes that have taken place in the media environment. This paper offers a counterpoint to claims of the term’s diminished relevance, as well as to some recent efforts to reposition the term, by putting forth an interpretive approach that is not exclusive to the “institutional communicator” and that allows the term “mass” to extend to both the senders and receivers of messages. This paper argues that this interpretive approach is in keeping with some early interpretations of the concept’s meaning, …

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Sport New Media, James Santomier, Joshua Shuart Jan 2008

Sport New Media, James Santomier, Joshua Shuart

WCBT Faculty Publications

One of the dominant strategies currently used to address increased complexity in competitive business environments is to adopt technology at all levels of the enterprise. New media is a dimension of technology that is being adopted almost universally by sport enterprises worldwide. The purpose of this paper which is based on meta-analysis, secondary sources, technical reports and interviews, is to build on current knowledge related to sport new media to discuss: (1) new media technologies relevant to the sport industry and (2) considerations for developing and implementing sport new media projects. Within the complex global business environment, sport managers should …

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Report On Sins Of Change, Sheila A. Malone Jun 2000

Report On Sins Of Change, Sheila A. Malone

SWITCH

A review and analysis of a series of conferences and panels held at the Walker Art Center in Minneapolis that sought to examine the position of art in the age of new media. The keynote speaker was professor Pierre Levy, and each panel is broken down into its essential thesis and themes, and then sorted and compared to the traditional seven deadly sins from the Bible. These sins are used as categorical definers for different problems that accompany present-day new media art. In order: Pride, Greed, Sloth, Anger/Gluttony, Envy, and Lust are broken into 6 different sections each taking a …

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