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Articles 31 - 60 of 240
Full-Text Articles in Communication Technology and New Media
Medical Tourism Patient Guidance: A Content Analysis Of Risk Reduction Guidelines Available To Global Health Seekers., Alicia Mason, Angela Ashmore
Medical Tourism Patient Guidance: A Content Analysis Of Risk Reduction Guidelines Available To Global Health Seekers., Alicia Mason, Angela Ashmore
Faculty Submissions
This study examines medical tourism (MT) patient guidance messages intended to reduce procedural risks—those directly related to biomedical treatments—and process risks, which involve logistical, administrative, and interpersonal challenges of seeking healthcare abroad. The analysis focuses on print and digital publications authored by individuals independent of the MT industry, including policy researchers, travel health experts, lifestyle reporters, and consumer-focused medical travel writers. Using a two-phase digital and database search strategy, 27 publications from 2009 to 2024 were identified and analyzed using exploratory content analysis methods. Findings reveal important differences in the scope and depth of guidance aimed at reducing risks for …
A Brand With A Brand: Constructing Lived-In Identity In Kylie Cosmetics And Khy, Nicole Obiukwu
A Brand With A Brand: Constructing Lived-In Identity In Kylie Cosmetics And Khy, Nicole Obiukwu
Communications and Digital Media Theses
Celebrity-owned brands benefit from the visibility and recognition of their founders, but celebrity ownership alone does not necessarily establish authenticity. This study examines how celebrity-owned brands communicate authenticity through a comparative case study of Kylie Jenner’s Kylie Cosmetics and KHY. Using directed content analysis, 75 Instagram posts from Kylie Cosmetics, KHY, and Jenner’s personal account were analyzed alongside relevant contextual materials. The analysis focused on four dimensions identified through existing literature: Consistency of Self, Evidence of Use, Environmental Alignment, and Evolution Over Time. Findings showed that Kylie Cosmetics demonstrated greater accumulated continuity with Jenner’s established public identity, drawing on shared …
The Difference In Social Media Coverage For Male And Female Athletes, Amanda Thomas
The Difference In Social Media Coverage For Male And Female Athletes, Amanda Thomas
Communications and Digital Media Theses
Pulling back the curtain on the reality women athletes face when it comes to their social media coverage. Sports have been male-dominated since the start, but over the years women have become more and more involved in sports as they have their own teams and even sports. However, this issue lies with the overall support and coverage they are receiving from well-known Sports coverage networks. For this study, I looked at social media posts from ESPN, FOX Sports, and NBC Sports focused on the sports of Basketball, Baseball/Softball, and Tennis. In doing this study, I analyzed how many posts men …
The Co-Development Of Espn+ And College Sports: A Case Study, Eric Bohannon
The Co-Development Of Espn+ And College Sports: A Case Study, Eric Bohannon
Communication & Theatre Arts Theses
In 2018 ESPN debuted its national streaming service ESPN+. This profoundly changed the way sports fans watch college sports as well as other professional sporting events. Prior to ESPN+, a limited number of college sports games appeared on linear channels such as ESPN, ESPN2 and ESPNU, and occasionally a few other channels. Since 2018, ESPN+ streamed thousands of events per year ranging from college soccer to college softball and everything in between, including the qualifying and early rounds of professional tennis and golf tournaments from around the country. This case study describes the impact of ESPN+ on a college conference, …
Empirical Rhetorical Modeling: New Analytical Tools To Evaluate The Intensity Of Rhetoric, August Immel
Empirical Rhetorical Modeling: New Analytical Tools To Evaluate The Intensity Of Rhetoric, August Immel
English Theses & Dissertations
Since 2020, the United States has experienced a surge of incendiary rhetoric in contemporary political discourse, which exacerbates societal polarization and incites violence as evidenced by heightened politically motivated attacks. Numerous actors characterize the impetus of such violence as “extreme rhetoric.” No standard definition exists for such a term, and this gap necessitates the central research question of this dissertation, which interrogates how rhetoric can be systematically evaluated for “extremeness.” I propose that the issue of extreme rhetoric can be fruitfully examined from within the context of rhetorical theory, but instead of attempting to create a new definition of “extreme …
Ephemeral To Empowered? International Comparison Of Women’S Participation In Web Series Production, 2012–2019, Nicola Evans, Marion Mccutcheon, Emilia King, Joel Bassaget, Steinar Ellingsen
Ephemeral To Empowered? International Comparison Of Women’S Participation In Web Series Production, 2012–2019, Nicola Evans, Marion Mccutcheon, Emilia King, Joel Bassaget, Steinar Ellingsen
Research outputs 2022 to 2026
Women are significantly underrepresented in above-the-line roles in film and television, but anecdotal evidence suggests they are gravitating to web series. To explore this, the authors built the largest known international archive of web series released during 2012–2019 and analysed women’s participation. In the top five web series producing countries in the West, women achieved or approached parity with men in producing, directing and writing, but not cinematography. Do achievements in low-budget, transitory media count for anything? Drawing on ephemeral media scholarship, we discuss the potential of such forms to disturb entrenched patterns of gender discrimination in screen industries worldwide.
Misplay Or Malice? Players’ Interpretations Of Poor Gameplay In Competitive Team-Based Multiplayer Online Games, Valerie Yu, Benjamin H. Detenber, Sonny Rosenthal
Misplay Or Malice? Players’ Interpretations Of Poor Gameplay In Competitive Team-Based Multiplayer Online Games, Valerie Yu, Benjamin H. Detenber, Sonny Rosenthal
Research Collection College of Integrative Studies
Research on perceptions of gaming toxicity has focused on its verbal forms, while gameplay-related forms remain relatively understudied. Furthermore, assessments of gameplay actions as toxic may depend on situational considerations. The present study used a controlled experiment to examine player interpretations of gameplay sabotage using pre-recorded gameplay scenarios from the game, League of Legends. We found that the presence of gameplay sabotage elicited stronger negative emotions and triggered greater player-reported intentions to retaliate and correct the offending player than in comparable instances of unintentional poor gameplay. Further exploratory analyses suggested that participants rated poor gameplay as less acceptable in more …
The Representation Of Suicide In Spanish Teen Fiction Tv Series: Narrative Trends And Media Literacy Implications, Patricia Palomares-Sánchez, Victoria Soto-Sanz
The Representation Of Suicide In Spanish Teen Fiction Tv Series: Narrative Trends And Media Literacy Implications, Patricia Palomares-Sánchez, Victoria Soto-Sanz
Journal of Media Literacy Education Pre-Prints
The present study analyses the narrative treatment of suicide in Spanish youth fiction television series produced between 2015 and 2024, aiming to identify representation trends in relation to the recommendations for responsible media coverage and their implications for media literacy. The methodology underpinning this study encompasses eight fiction TV series and combines quantitative research, derived from data collection and analysis, with a qualitative component, focusing on the interpretation and analysis of the results. Findings indicate that the representation lacks due caution in depicting the method and location of suicide, which increases the risk of imitation. Although the narratives present alternatives …
Implications Of Similarities And Differences Amongst Media Literacy Skills And Trust Across Communities Of Color, Erica Weintraub Austin, Nadia Ishrat Alamgir, Alexandra Elenitsa Fil, Sultana Ismet Jerin, Di Mu, Albert Junior Nyarko, Folake Racheal Okor, Pearl Omolara Oladele, Hae Yeon Seo, Andrew D. Sutherland
Implications Of Similarities And Differences Amongst Media Literacy Skills And Trust Across Communities Of Color, Erica Weintraub Austin, Nadia Ishrat Alamgir, Alexandra Elenitsa Fil, Sultana Ismet Jerin, Di Mu, Albert Junior Nyarko, Folake Racheal Okor, Pearl Omolara Oladele, Hae Yeon Seo, Andrew D. Sutherland
Journal of Media Literacy Education Pre-Prints
A 2020 survey of U.S. adults found that nonwhite respondents tended to report lower levels of media literacy than white respondents. However, their media literacy skills were associated with better COVID-19 knowledge and less acceptance of COVID-19 disinformation. This secondary analysis of the dataset (N=1264) explored how aspects of media literacy and media trust varied across communities of color. No significant differences in online information efficacy were found. White respondents scored higher than Hispanic/Latiné and Native American/Indigenous respondents on media literacy for source, and higher than Black and Hispanic/Latiné respondents on media literacy for content. White respondents also …
Criteria For Determining The Level Of Media Literacy Development Of Students In The Summative Assessment System, Bakhtiyor Kadirov, Dilnoza Kadirova, Rashid Omanov, Anvar Allamurodov, Asqar Kholturayev
Criteria For Determining The Level Of Media Literacy Development Of Students In The Summative Assessment System, Bakhtiyor Kadirov, Dilnoza Kadirova, Rashid Omanov, Anvar Allamurodov, Asqar Kholturayev
Journal of Media Literacy Education Pre-Prints
The integration of digital technologies into education necessitates how students’ media literacy is developed and assessed. High school students require skills in critical thinking, digital content evaluation, and the identification of manipulative information.This study examines the effectiveness of summative assessment in measuring media literacy skills and explores the impact of an artificial intelligence-based digital platform enriched with augmented and virtual reality modules. An empirical design was employed involving 120 students from five schools assigned to control and experimental groups. The experimental group engaged with AI-supported media literacy platform over a ten-week period. Data were collected through pre- , post-tests, summative …
Establishing E-Prodeskel, An Integrated Village Information System For The Empowerment Of The Local Community In Kediri, Ani Budi Astuti, Eni Sumarminingsih, Wayan Firdaus Mahmudy, Maulina Pia Wulandari, Wigbertus Ngabu, Nur Kamilah Sa'diyah, Gusti Ayu Putu Rawi Rotchildi, Izza Lailatul Kasanah, Yusuf Gladiensyah Bihanda, Akbar Satya Nugraha
Establishing E-Prodeskel, An Integrated Village Information System For The Empowerment Of The Local Community In Kediri, Ani Budi Astuti, Eni Sumarminingsih, Wayan Firdaus Mahmudy, Maulina Pia Wulandari, Wigbertus Ngabu, Nur Kamilah Sa'diyah, Gusti Ayu Putu Rawi Rotchildi, Izza Lailatul Kasanah, Yusuf Gladiensyah Bihanda, Akbar Satya Nugraha
ASEAN Journal of Community Engagement
Digital transformation has become an important strategy for strengthening community empowerment by improving access to public information, governance transparency, and village services. However, many rural communities in Indonesia still face challenges in managing accurate village profile data and utilizing digital technologies to support good governance and sustainable development. This study examines a community engagement program in Purwokerto Village, Kediri Regency, Indonesia. The program intended to develop and implement E-ProDesKel (Elektronik Profil Desa Kelurahan or Electronic Village and Wards Profile), a web-based portal for an integrated village profile information system. The program adopted a participatory approach starting from an assessment …
Cognitive Media Literacy In The Digital Age: Structural And Behavioral Dimensions Of Inequality, Elif Pınar Aciyan Şen, Murad Karaduman
Cognitive Media Literacy In The Digital Age: Structural And Behavioral Dimensions Of Inequality, Elif Pınar Aciyan Şen, Murad Karaduman
Journal of Media Literacy Education Pre-Prints
The expansion of digital technologies has not only transformed media production and consumption but also reshaped the cognitive conditions through which individuals interpret information. Drawing on W. James Potter’s (2004) cognitive model of media literacy, this study explores how cognitive dimensions of media literacy relate to digital inequalities among adults. To operationalize the model, index variables were developed for its four subdimensions, knowledge structures, personal locus, competencies, and skills, using multiple theoretically defined item domains. Based on a stratified face-to-face survey with 400 adults in Antalya, Türkiye, multiple regression analyses reveal that age and education are the strongest predictors of …
Fostering Responsible Ai Use In Communication: An Integrated Approach To Digital Literacy Education, Omer Keynan, Liron Mishkin Drezner, Yuval Gozansky
Fostering Responsible Ai Use In Communication: An Integrated Approach To Digital Literacy Education, Omer Keynan, Liron Mishkin Drezner, Yuval Gozansky
Journal of Media Literacy Education
The paper presents an innovative approach to teaching digital literacy to eighty-two B.A. communication students, focusing on artificial intelligence (AI). Over a semester, students developed proficiency in using AI tools for content creation while exploring their ethical implications. The course integrated practical skills with ethical considerations, providing hands-on experience with AI platforms and facilitating critical discussions on issues such as AI biases. For their final projects, students created social media campaigns using AI tools, accompanied by introspective reports on their creative process and ethical reflections. We aimed to equip future communication professionals with skills to navigate AI-driven content creation responsibly. …
Mapping Media Literacy Assessment: A Systematic Review To Connect The Dots, Lara Azar, Casey Frechette, Hafsa Zia, Joy Amulya
Mapping Media Literacy Assessment: A Systematic Review To Connect The Dots, Lara Azar, Casey Frechette, Hafsa Zia, Joy Amulya
Journal of Media Literacy Education
The goal of this study was to address persistent challenges in assessing media literacy by reviewing assessments developed between 2011 and 2020. We combined landscape analysis, research synthesis, and grounded theory to select assessments, identify key attributes, iteratively code, analyze, and create an integrated synthesis of approaches to media literacy assessments. The analysis classified media literacy constructs by learning dimension (knowledge, skills, attitudes, behaviors) and participation mode (consumption, engagement, creation). The results showed that while most assessments focused on consumption-oriented constructs, engagement- and creation-oriented constructs were also included. Assessments primarily served three research purposes: evaluating media literacy levels in populations, …
Integrating Ai Into Media Analysis Projects: Students’ Insights On Using Chatgpt, Serpil Yalcinalp, Hacer Turkoglu
Integrating Ai Into Media Analysis Projects: Students’ Insights On Using Chatgpt, Serpil Yalcinalp, Hacer Turkoglu
Journal of Media Literacy Education
This research aims to explore students’ perspectives on their use of ChatGPT during a media analysis project in a media literacy (ML) course. Additionally, it investigates what the assigned media literacy project has contributed to them. Qualitative analysis results from 48 students indicated that they believed their media analysis positively contributed to their media awareness of messages, media genres, social justice, technical aspects, and analytical skills, such as inquiry and creativity. Many students appreciate ChatGPT, noting that it encourages learning across disciplines through deep searches and dialogues with the tool. They especially appreciate its contribution when they compare the results …
Demographic Context Of Media And Information Literacy (Mil) Skills Among Senior High School Students In Ghana, Patience Emefa Dzandza Ocloo, Aurelia Ayisi, Abena Animwaa Yeboah-Banin, Annie Oye
Demographic Context Of Media And Information Literacy (Mil) Skills Among Senior High School Students In Ghana, Patience Emefa Dzandza Ocloo, Aurelia Ayisi, Abena Animwaa Yeboah-Banin, Annie Oye
Journal of Media Literacy Education
This paper explores the media and information literacy (MIL) competencies of young Ghanaians in senior high schools. It is premised on the rising spate of misinformation, online security breaches, and the avalanche of content young people must navigate. Together, these factors demand young persons to be new media savvy in order to use the affordances of the current media ecology to their benefit. To advocate for comprehensive MIL education in senior high schools in Ghana, the study adopts a comparative analysis logic to examine demographic differences that attend young people’s media and information literacy. A nationwide survey of 1200 senior …
Fact-Checking In The University: The Experience Of The ‘Verificatón Electoral’ As A Model Of Teaching Innovation, Irene Larraz, Samuel Toledano, Jordi Rodríguez-Virgili, Félix Arias Robles, Ángeles Durán, Marta Pérez-Escolar, Rocío Zamora Medina, Rubén Ramos Antón, Óscar Espíritusanto Nicolás, Miguel Ángel Esteban Navarro, Marcos Bermejo Gil
Fact-Checking In The University: The Experience Of The ‘Verificatón Electoral’ As A Model Of Teaching Innovation, Irene Larraz, Samuel Toledano, Jordi Rodríguez-Virgili, Félix Arias Robles, Ángeles Durán, Marta Pérez-Escolar, Rocío Zamora Medina, Rubén Ramos Antón, Óscar Espíritusanto Nicolás, Miguel Ángel Esteban Navarro, Marcos Bermejo Gil
Journal of Media Literacy Education
This article analyzes the experience of Verificatón, a teaching innovation project based on a live fact-checking hackathon aimed at identifying and combating disinformation in the electoral context. The initiative, developed by the fact-checking media outlet Newtral in collaboration with nine Spanish universities, brought together a hundred journalism students. The results show that this experience facilitates the adoption of the fact-checking methodology in the students' professional practice and contributes to overcoming the competency gap in university journalism education. The case study validates this training proposal, which, framed within an electoral scenario, reinforces students’ learning of the role of critical thinking in …
Content Literacy In The Digital Age: Integrating The Development Of Digital Language Skills Into Civic Education, Cedric Lawida, Ina-Maria Maahs
Content Literacy In The Digital Age: Integrating The Development Of Digital Language Skills Into Civic Education, Cedric Lawida, Ina-Maria Maahs
Journal of Media Literacy Education
The digital transformation creates new demands on reading and writing. This entails the expansion of the goals of content literacy to explicitly include the development of digital reading and writing skills. The study explores how a social media project at a school in Germany supports students in developing digital language competencies. In the civics education project politik.informiert (informed politics), students create and share political content via an Instagram channel. The qualitative case study, based on observations and interviews, finds that the project offers rich opportunities for digital reading and writing, especially in researching information, evaluating sources, and producing audience oriented …
The Role Of Media Literacy In Shaping Campus Student Leaders’ Perceptions Of Media Activism, Online Risks, And Social Support, Srividya Ramasubramanian, Minnie S. Mcmillian, Shumaila J. Bhatti, Shannon Burth, Julius Matthew Riles, Elizabeth Behm-Morawitz, Melody Wilson
The Role Of Media Literacy In Shaping Campus Student Leaders’ Perceptions Of Media Activism, Online Risks, And Social Support, Srividya Ramasubramanian, Minnie S. Mcmillian, Shumaila J. Bhatti, Shannon Burth, Julius Matthew Riles, Elizabeth Behm-Morawitz, Melody Wilson
Journal of Media Literacy Education
in social movements. Within contemporary contexts, media is an important site through which campus student leaders raise awareness, share relevant information, distribute online petitions, and shape public discourses on various social issues. Media literacy is an essential skill for student leaders to be effective in their activist initiatives and be able to cope with the inevitable pushback through trolling and cyberbullying that such activism would likely bring up. This survey (N = 855) with college student leaders across three universities explores how they rate themselves on media literacy skills, how well they understand the risks involved with media activism, and …
Empowerment Or Oppression? College Students’ Interpretations Of Sex And Relationships In The Popular Media, Nicola Mcclung, Riana Pella
Empowerment Or Oppression? College Students’ Interpretations Of Sex And Relationships In The Popular Media, Nicola Mcclung, Riana Pella
Journal of Media Literacy Education
Scholars have long emphasized the harmful effects of overtly sexist and oppressive media images on young people’s understandings of sex and relationships. Yet, this emphasis on explicit harm leaves a gap in understanding how college students interpret subtle, hidden, and ambiguous media messages. To address this gap, we asked 196 California college students at a large public university to critique a range of mainstream media content— from overtly oppressive, to affirming of nondominant gender identities, to containing mixed messages about empowerment and oppression. Responses were coded using our media literacy scoring guide for assessing students’ ability to critically analyze media …
Automated Media: Challenges And Opportunities For Media Literacy Education, Arnaud Claes, Jerry Jacques, Antonin Descampe, Victor Wiard
Automated Media: Challenges And Opportunities For Media Literacy Education, Arnaud Claes, Jerry Jacques, Antonin Descampe, Victor Wiard
Journal of Media Literacy Education
This paper offers a theoretical reflection on the evolving landscape of automated media, focusing on how automation and so-called Artificial Intelligence (AI) are reshaping traditional media-related practices and the competences required for media literacy. It examines how automated media technologies, such as recommendation algorithms and generative AI, might reshape the critical skills necessary to navigate a complex digital ecosystem. By framing AI-driven media practices through a social-action perspective and treating media as human activities, we argue that media literacy models should encompass competences related to the operation of computational automata, particularly through the management of inbound and outbound information flows. …
Staying Relevant: Radio’S Shift Toward Gen Z’S Listening Habits, Rocky Prasetyo Jati
Staying Relevant: Radio’S Shift Toward Gen Z’S Listening Habits, Rocky Prasetyo Jati
JURNAL KOMUNIKASI INDONESIA
The digital transformation of media has reshaped audio consumption and challenged traditional radio to stay relevant, particularly among Generation Z, the digital-native cohort. This article examines how community and hyperlocal radio stations are adapting to shifting media dynamics by combining conventional broadcasting with digital innovations. The study employs qualitative methods. As Gen Z prefers flexible, personalized, and on-demand content, radio stations are repositioning broadcasters as multi-platform content creators and online community managers. Adaptation strategies include integrating radio with visually oriented social media platforms, offering curated playlists, and adopting participatory models such as digital tipping (saweran). Radio stations are …
Civil Discourse: A 3-Part Lesson Plan With Media Literacy Connections, Greg Davis
Civil Discourse: A 3-Part Lesson Plan With Media Literacy Connections, Greg Davis
Journal of Media Literacy Education Pre-Prints
This article presents a three-part lesson plan designed to help students develop civil discourse skills through emotional self-regulation, value exploration, and structured debate. Drawing inspiration from Alaa Al-Musalli’s work on “Unteaching Divisive Argumentation,” the lesson introduces students to the emotional dynamics of disagreement, the ethical diversity that underlies opposing viewpoints, and the practice of respectful argumentation. The culminating activity—a classroom debate over a fictitious local law regulating electric bikes and scooters—invites students to reflect on how tone, listening, and self-awareness affect discourse. Integrating media literacy, the lesson concludes with a discussion of memes and online bias, prompting students to evaluate …
Information Exposure, Communication Channels, And Ssgi 2024 Data Utilization In Health Bureaucracy, Fachrudin Ali Ahmad, Tetrian Widyanto, Leny Wulandari, Ully Adhie Mulyani, Evi Suryani, Grace Lovita Tewu, Herianti Herianti
Information Exposure, Communication Channels, And Ssgi 2024 Data Utilization In Health Bureaucracy, Fachrudin Ali Ahmad, Tetrian Widyanto, Leny Wulandari, Ully Adhie Mulyani, Evi Suryani, Grace Lovita Tewu, Herianti Herianti
Jurnal Vokasi Indonesia
This study aims to analyze the influence of information exposure frequency and communication channel choice on the utilization of SSGI 2024 data. This study used mixed methods, quantitative and qualitative. Data were collected through a survey of 153 respondents, predominantly government officials, and in-depth interviews with 7 key informants. Analysis was conducted using the Chi-Square test and source triangulation. The frequency of information exposure was shown to have a significant effect on data utilization (p=0.001), where high exposure increased the likelihood of data utilization by 1.7 times. In contrast, the type of communication channel (formal vs. informal) did not have …
Open The Case, Detective! A Story-Driven Game Approach To Combat Human Trafficking In Hospitality, Aili Wu, Wei Wei, Lu Zhang
Open The Case, Detective! A Story-Driven Game Approach To Combat Human Trafficking In Hospitality, Aili Wu, Wei Wei, Lu Zhang
ICHRIE Research Reports
Executive Summary: Human trafficking is a pervasive global crime that significantly impacts the hospitality industry, with several major hotel chains facing lawsuits for human trafficking negligence. As a highly sensitive issue that is often misunderstood, it poses challenges for hospitality businesses to effectively educate their customers. Meanwhile, existing interventions remain limited and largely rely on passive methods, highlighting the need for interactive interventions to help individuals respond effectively. This research addresses these challenges by proposing and testing a story-driven detective game as an interactive alternative. In the game, hospitality customers play the role of a detective investigating a trafficking case …
Lindenwood Digest, July 15, 2026, Lindenwood University
Lindenwood Digest, July 15, 2026, Lindenwood University
Lindenwood Digest
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Event & Date: Lindenwood University Employee Digest published on July 15, 2026.
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Geographic Grounding: Lindenwood University, St. Charles, Missouri.
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Key Honorees/Awards: Assistant Coach Andrew Magera was recognized in Q2 Moments for developing a customized spreadsheet tool to assist the compliance office and NCAA teams evaluate athlete status.
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Institutional Context: Highlights campus operational updates, including Move-In Day scheduled for August 20, 2026, call for 2026 Alumni Awards nominations by August 28, 2026, and upcoming Learning Academy sessions on gratitude, performance calibration, and LinkedIn Learning AI courses.
Lindenwood Digest, July 8, 2026, Lindenwood University
Lindenwood Digest, July 8, 2026, Lindenwood University
Lindenwood Digest
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Event & Date: The Lindenwood University Employee Digest published on July 8, 2026, outlines the STL Headliner voting period concluding on July 26, 2026, a LinkedIn Learning Course Club meeting on July 14, 2026, and Performance Evaluation Review & Calibration Sessions scheduled for July 13 and July 14, 2026.
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Geographic Grounding: Operations and sessions are located at the Spellmann Center and LARC 09, Lindenwood University, St. Charles, Missouri.
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Key Honorees/Awards: Senior Admissions Counselor Kayla Galer received recognition for cross-departmental alignment initiatives; Campus Experience Coordinator Molly Moran and Assistant Director of Traditional Undergraduate Admissions Trenece Crawford received commendations for operational support …
Deepfakes As Crisis Triggers: Experimental Evidence On Response Strategy Effectiveness, Responsibility Attributions, And Sharing Intentions, Alicia Mason, Mariah Laman, Tanner Glenn, Treyton Meyers
Deepfakes As Crisis Triggers: Experimental Evidence On Response Strategy Effectiveness, Responsibility Attributions, And Sharing Intentions, Alicia Mason, Mariah Laman, Tanner Glenn, Treyton Meyers
Faculty Submissions
The term deepfake refers to falsified media content created using artificial intelligence (AI) technologies to manipulate audio, video, or images. Deepfake news fabrications are designed to appear highly realistic, making it difficult for audiences to distinguish them from authentic content. Responding to deepfake-induced reputational threats therefore presents a unique challenge for organizations. Despite the growing prevalence of deepfake technology, little experimental research has examined how different crisis communication strategies perform in mitigating the reputational and relational harm posed by deepfake-induced crises. Accordingly, this study seeks to (1) examine how exposure to deepfake news relates to public perceptions and affect toward …
The Study Of How Sensory Marketing Techniques Used By Beauty Brands Influence Engagement And Consumer Perception On Social Media Platforms, Particularly By Evoking Specific Consumer Emotions, Eeshani Juthani
Digital Marketing Theses
This study describes how a consumers' attitude towards beauty products on social media is affected by sensory marketing techniques and cues. This study also examines how sensory marketing tactics and elements such as sight, sound, smell, touch, and taste affects the way a consumer engages with content on social media platforms like Tiktok and Instagram.
Making Digital Connections: Extension Educators’ Perceptions And Use Of Qr Codes, Kobina D. Fanyinkah, Jefferson D. Miller, Casandra Cox, Will Doss
Making Digital Connections: Extension Educators’ Perceptions And Use Of Qr Codes, Kobina D. Fanyinkah, Jefferson D. Miller, Casandra Cox, Will Doss
Journal of Human Sciences and Extension
While Extension educators recognize the potential of digital tools for outreach, there are still barriers to adoption, effective implementation, and acceptance. The goal of this study was to evaluate Extension educators’ perceptions concerning quick-reponse (QR) codes in outreach activities, including their effectiveness, integration, and barriers faced when using them. The study used a qualitative approach in the form of semi-structured interviews of twelve Extension professionals purposely sampled from the Ozark region of the Arkansas Cooperative Extension Service. Participants perceived the effective use of the technology to be related to their target clients’ age and technological proficiency. Additionally, Extension professionals reported …