Communication Technology and New Media Commons^™

อิทธิพลของความน่าเชื่อถือของวีทูบเบอร์และสตรีมเมอร์ที่มีต่อความตั้งใจซื้อเกมของผู้ชมทั่วไปและโอตาคุ, อภิญญา สุรกานนท์

Chulalongkorn University Theses and Dissertations (Chula ETD)

การวิจัยครั้งนี้มีวัตถุประสงค์เพื่อ (1) เพื่อหาปัจจัยของความน่าเชื่อถือที่สามารถทำนายความตั้งใจซื้อเกมของผู้ชมทั่วไปและโอตาคุ (2) เพื่อวิเคราะห์ความแตกต่างระหว่างความน่าเชื่อถือของวีทูบเบอร์และสตรีมเมอร์ที่ส่งผลต่อความตั้งใจซื้อเกมในกลุ่มโอตาคุและผู้ชมทั่วไป โดยการวิจัยครั้งนี้ใช้ความน่าเชื่อถือ (ความเชี่ยวชาญในการเล่นเกม ความน่าดึงดูดใจ ความไว้วางใจ) ของวีทูบเบอร์และสตรีมเมอร์เป็นปัจจัยที่ใช้ในการทำนายความตั้งใจซื้อเกมในกลุ่มผู้ชมทั่วไปและกลุ่มโอตาคุ ผู้วิจัยเลือก วีทูบเบอร์ Aisha Channel และสตรีมเมอร์ zbing z เป็นตัวแทนในงานวิจัย ซึ่งการวิจัยครั้งนี้เป็นการวิจัยเชิงปริมาณใช้เทคนิคการสำรวจ กลุ่มตัวอย่างในการวิจัย คือ ผู้ที่มีคุณสมบัติเป็นโอตาคุ 200 คน และ ผู้ชมทั่วไป 200 คน และใช้แบบสอบถามออนไลน์ (Survey Monkey) ในการเก็บรวบรวมข้อมูล และวิเคราะห์ข้อมูลด้วยการวิเคราะห์การถดถอยเชิงพหุคูณ ผลการวิจัยพบว่า ความสัมพันธ์ระหว่างความน่าเชื่อถือต่อความตั้งใจซื้อของวีทูบเบอร์และสตรีมเมอร์ในกลุ่มผู้ชมทั่วไปและกลุ่มโอตาคุมีความสัมพันธ์เชิงบวกอย่างมีนัยสำคัญ และการวิเคราะห์การถดถอยเชิงพหุคูณ พบว่า องค์ประกอบสำคัญสำหรับการเพิ่มความตั้งใจซื้อเกมของ Aisha Channel ในกลุ่มผู้ชมทั่วไป คือ ความเชี่ยวชาญในการเล่นเกม และความน่าดึงดูดใน และกลุ่มโอตาคุ คือ ความเชี่ยวชาญในการเล่นเกม และความไว้วางใจ องค์ประกอบสำคัญสำหรับการเพิ่มความตั้งใจซื้อเกมของ zbring z. ในกลุ่มผู้ชมทั่วไป คือ ความน่าดึงดูดใจ และกลุ่มโอตาคุ คือ ความน่าดึงดูดใจและความไว้วางใจ

Consumers’ Perceived Credibility Of Beauty Key Opinion Leaders And Online Engagement With Beauty Brands On Twitter, Natchapa Deeudomwongsa

Chulalongkorn University Theses and Dissertations (Chula ETD)

This research aims to explore how consumers perceived the credibility of beauty key opinion leaders, how consumers engage with beauty brands reviewed by these beauty key opinion leaders and whether the two variables correlate with one another. The research was conducted on 200 respondents with the age range of 18 to 37 who were followers of one of the two beauty key opinion leader representatives on Twitter. Through the use of online questionnaire, the results indicated that overall, the perceived credibility of beauty key opinion leaders was positive (M = 4.08) with expertise receiving the highest average score of 4.15. …

The Influence Of Product Placement On Youtube On Dating App’S Consumers' Decision Making, Lyuyang Xu

Chulalongkorn University Theses and Dissertations (Chula ETD)

The purpose of this research is to study the influence of product placement on YouTube on dating apps' consumers' decision making. Online questionnaire is used as tool for collecting data through various websites. The sample size was 292 Thais from Facebook group, Line and Wechat room. Most of them are between 18-35 years old, are also social media addicted. The study found a positive correlation between product placement on YouTube and consumer intention to download dating apps. It turned out that consumer attitudes towards dating apps would impact consumer to make an informed decision regarding the selection of dating apps, …

2021 Icrcc Proceedings Table Of Contents, Conference Organizers

International Crisis and Risk Communication Conference

These proceedings are a representative sample of the presentations given by professional practitioners and academic scholars at the 2021 International Crisis and Risk Communication Conference (ICRCC) held virtually March 8-10, 2021. The goal of the ICRCC is to bring together prominent professional risk and crisis communication practitioners and academic scholars from around the world to spend a few days networking and engaging in conversation about issues and problems related to risk and crisis communication in a variety of contexts (e.g., natural disasters, political crises, food safety issues, biosecurity, health epidemics and pandemics).

2021 International Crisis And Risk Communication Conference Program, Conference Organizers

International Crisis and Risk Communication Conference

Program to the to the 11th Annual International Crisis and Risk Communication Conference sponsored by the Nicholson School of Communication and Media.

A Qualitative Examination Of The Agency Of Women In Their 30s And 40s Who Use Dating Applications, Tera Buerkle

Theses and Dissertations--Family Sciences

The use of dating applications (apps) to find romantic and sexual partners is widespread across age groups, however, there is a paucity of research on dating apps with those in middle adulthood. Sexual script theory suggests that women’s agency (i.e. the ability to act in one’s own best interest) may be impacted by expectations from an inherently sexualized context, such as dating apps. Feminist theory contends that women’s agency is complicated by gender socialization due to the imbalance of power in society that greatly favors men. In this study seventeen women aged 30 to 49 completed in-depth semi-structured interviews, and …

Teaching College Athletes Social Media Appropriateness, Christina Murray

University of the Pacific Theses and Dissertations

It may come as no surprise that Twitter is the most popular social media platform where student athletes, particularly men, post inappropriate content. Male student athletes’ inappropriate tweets have become such a problem for universities, athletic departments, and the NCAA that coaches are forced to place a ban on their players’ social media usage or hire third party monitoring systems. Unfortunately, these reactive responses have not alleviated the problem of athletes differentiating what content is appropriate or inappropriate to tweet on their Twitter accounts. Analysis of the data collected from scholarly journal articles, textbooks, and popular press articles revealed that …

The Integration Of Records, Electronic Communication And Networks In Indonesia, Ike Iswary Lawanda

Library Philosophy and Practice (e-journal)

Purpose: This paper aims to show how managers/users’ communication and negotiations through electronic communication reflect individual and organizational resilience facing the global changes in ICT. The networked record structure, as the centre of the interactions, symbolizes the internal and external communication process in the organization.

Design/methodology/approach: We analysed the integrated network structures of the record from six government offices and three multinational corporations and one international Non-Government Organization in Indonesia as symbolic interactions between individuals and groups who easily cope with ICT innovation and who find the innovation to be challenging. To validate our findings, we interviewed eleven stakeholders, consists …

การเล่าเรื่องและการสื่อสารค่านิยมในละครแนววิชาชีพของเกาหลีใต้, ชนาพร ธราวรรณ

Chulalongkorn University Theses and Dissertations (Chula ETD)

การวิจัยครั้งนี้มีวัตถุประสงค์เพื่อศึกษากลวิธีการเล่าเรื่องและการสื่อสารค่านิยมในละครแนววิชาชีพของเกาหลีใต้ เพื่อเป็นแนวทางในการพัฒนางานสร้างสรรค์งานละครโทรทัศน์ประเทศไทยและเป็นแนวทางสำหรับผู้ที่สนใจศึกษาเกี่ยวกับค่านิยมและวัฒนธรรมในละครโทรทัศน์ของเกาหลีใต้ ผ่านการศึกษาตัวบทประกอบกับการสัมภาษณ์เชิงลึกจากตัวแทนของผู้ชมหรือผู้เขียนรีวิวละครเกาหลีใต้และนักวิชาการด้านเกาหลีศึกษาเพื่อเพิ่มมุมมองในการวิเคราะห์ตามวัตถุประสงค์ ผลการวิจัยพบว่าละครแนววิชาชีพของเกาหลีใต้การเล่าเรื่องมีการผสมผสานการเล่าเรื่องในรูปแบบที่หลากหลาย นอกเหนือจากการนำเสนอแนววิชาชีพเพียงอย่างเดียว มีการใช้ตัวละครนำที่เป็นเพศตรงกันข้ามเป็นหลักในการเผชิญกับปัญหา โดยไม่จำเป็นต้องมีความรักแบบชายหญิงเข้ามาเกี่ยวข้อง และมีการใช้สัญญะมาช่วยเข้าในสร้างตัวละคร รวมถึงใช้เรื่องราวภูมิหลังของตัวละครมาเป็นความสามารถในการปฏิบัติวิชาชีพ ในส่วนของการสื่อสารค่านิยมทั้ง 4 ด้าน ได้แก่ ด้านปัจเจกและกลุ่ม ด้านครอบครัว ด้านเพศ และด้านการทำงาน พบว่ามีการสื่อสารผ่านกลวิธีการเล่าเรื่องผ่านบทสนทนาและตัวละครเป็นหลัก แต่มีการใช้กลวิธีการสื่อสารอื่นเข้ามาเพิ่มมิติในการสื่อสารคุณลักษณะของค่านิยม และคุณลักษณะของค่านิยมภายในละครส่วนมากยังคงสะท้อนให้เห็นถึงความเชื่อดั้งเดิมจากลัทธิของขงจื๊อ แต่ได้นำเสนอมุมมองการเปลี่ยนแปลงผ่านยุคสมัยและการเปลี่ยนแปลงผ่านการสร้างสิทธิและทางเลือกให้กับตัวละคร โดยใช้วิชาชีพของตัวละครหลักเข้ามามีส่วนช่วยเพื่อชี้ให้เห็นถึงมุมมองที่แตกต่างเพื่อคลี่คลายสถานการณ์

Unveiling The Usage Of Technology In Higher Education Institutions (Heis) In Pakistan: A Study Employing Multi-Group Analysis (Mga), Muhammad Asif Munir Mr., Ghulam Shabir Dr.

Library Philosophy and Practice (e-journal)

Technology has brought changes in the behavioral intentions of students in higher education institutions (HEIs). It also helps them to be creative and innovative during their studies at universities. Literature review reveals that technology acceptance model (TAM) has been widely studied but unfortunately the usage of technology at academia has never been comparatively measured between private and public higher education institutions. This study measures effects of TAM-core variables on academic performance of graduate students of public and private HEIs, additionally, the moderating role of academic self-efficacy between actual usage of social media and academic performance was tested. By using a …

The Dangers Of Free Speech In The Modern World, Katie Yoak

Williams Honors College, Honors Research Projects

In our modern day individuals often feel safe being able to say whatever they want from behind a computer. The ability to say whatever we want online has both positive and negative effects. This digital form of communication can bring out both the best and worst in us. Many people in our modern age take this technology and use it to engage in aggressive behavior that may not normally occur or be seen by as many people. In this modern day of internet aggression I wish to explore how the ability to speak freely online and through social media services …

Not Angry But Angy: The Rhetorical Effects Of Non-Standard Language In Memes, Cailin Rhiannon Wile

Online Theses and Dissertations

The use of non-standard language on the internet has long been a topic of controversy, as some believe its prevalence indicates carelessness or a lack of intelligence in the (mostly) younger generations who use it. Non-standard language can refer to spelling or grammar that deviates from preferred language conventions, and is popular in what are called internet “memes.” Though the definition of a “meme” can vary, the term can be used to refer to pieces of culture that are remixed and disseminated by internet users. This thesis identifies patterns of non-standard language in memes to demonstrate that these changes are …

Media Viability In Kenya, Aga Khan University

Graduate School of Media and Communications

The media in Kenya mirrors the social, political and legal transformation that has taken place in the last half a century. Since independence, the media have been affected by the government’s oscillation between more authoritarian and more liberal regimes. Over the past two decades, however, the arc has been towards enhancements of freedom of expression, access to information, and economic growth that has supported the nation’s technological development and the viability of national and local news media. The media landscape is diverse and, with one news producing company for every 320,500 people, very competitive. Ownership of the nation’s news media …

The Media's Framing Of Incarceration In West Virginia, Patrick John Orsagos

Graduate Theses, Dissertations, and Problem Reports (ETD)

The following is a professional project that examines the way in which the mass incarceration of West Virginians has been framed by the news media. The research presented explains the scope of the problem of mass incarceration, followed by an explanation of research conducted on framing. The literature review explores what other media scholars have published about framing and argues which frame is most dominant in crime reporting by state media. Following this is a methodology for production of a podcast series that utilizes a thematic frame and the practice of solutions journalism to promote dialogue around the systemic issues …

Is Care In The Air?: A Crisis Ethics Case Study Of American Airlines’ Communication During The Covid-19 Pandemic, Lily V. Hicks

Graduate Theses, Dissertations, and Problem Reports (ETD)

This research proposes a qualitative case study of American Airlines’ communication during the first month of the COVID-19 global pandemic. Data from the airline’s press releases along with its tweets and a sample of organizational responses to those tweets are offered for proposed analysis using the lenses of Situational Crisis Communication Theory, the Applied Model of Care Considerations, and the body of crisis literature on audience coping and emotions during crises. This in-depth look at a unique communication phenomenon will be a fundamental step in examining how airline communication exhibits ethics or lack thereof and is related to people’s emotions …

The Design, Development And Validation Of A Persuasive Content Generator, Sam Khataei, Michael J. Hine, Ali Arya

Journal of International Technology and Information Management

This paper addresses the automatic generation of persuasive content to influence users’ attitude and behaviour. Our research extends current approaches by leveraging individuals’ social media profiles and activity to personalize the persuasive content. Unlike most other implemented persuasive technology, our system is generic and can be adapted to any domain where collections of electronic text are available. Using the Yale Attitude Change approach, we describe: the multi-layered Pyramid of Individualization model; the design, development, and validation of integrated software that can generate individualized persuasive content based on a user’s social media profile and activity. Results indicate the proposed system can …

Wireless Mobile Phone Technology, Deregulation Policy, Competition And Economic Welfare In Nigeria’S Telecom Industry: An Analytic Model, Onochie J. Dieli Phd

Journal of International Technology and Information Management

This analytic model is about the Nigerian telecom industry’s structural change caused by the arrival of a new wireless mobile phone technology. Nigeria’s telecom industry transformed from natural monopoly to competitive market as a result of deregulation that occurred in 1999. Under the price regulation using underground or above the ground cable telephone lines, it could run only with the help of government subsidies. This study argues that the arrival of a new telecomm technology was the key to success of Nigeria’s deregulation of its telecom industry. An analysis of a simple microeconomic model shows that with the new wireless …

Overcoming Team Boundaries In Agile Software Development, Scarlet Rahy, Julian Bass

Journal of International Technology and Information Management

Abstract: The usage of agile software development methods is increasing and so is the need for enhancing the collaboration between the different stakeholders. Thus, we chose to investigate the communication tools and challenges across the different boundaries and consequently deduce implications for practitioners. This research addresses inter-team communication by exploring the practitioners' perception on the different communication tools and the challenges faced at the three different boundaries, inter-team, team and customers, and geographically separated teams. We aim to enhance the productivity of software development through enhancing the communication between the different stakeholders. In this research, we use grounded theory approach …

Determining Critical Success Factors For Realizing Innovative It Solutions In Higher Education, Anton Meijer

Journal of International Technology and Information Management

There is much research on Critical Success Factors when implementing novel IT solutions in different industries and contexts. However, for the domain of higher education the amount of studies is limited. This is partially due to the fact that what is considered higher education is different across countries. Universities, Universities of Applied Science, Vocational Universities, Polytechnics and related (research) institutes both have similarities and differences. However, one commonality is that institutions in higher education are not sufficiently capable of supporting the development(s) and requirements of educational processes with adequate (innovative) IT. Therefore the purpose of this study is to determine …

Table Of Contents Jitim Vol 29 Issue 4

Journal of International Technology and Information Management

table of contents

Integrating Voice Over Ip Solution In Ipv6 And Ipv4 Networks To Increase Employee Productivity: A Case Study Of Cameroon Telecommunications (Camtel), North-West, Lottin Cyrille Marcel Malobe, Austin Oguejiofor Amaechi

Journal of International Technology and Information Management

Telecommunications organizations have to follow the rapid innovation of technology if they want to face challenges raised by competition. The challenge to respond to the huge market demand of updated products and services from customers requires that the organization‘s working environment be equipped with tools and communication facilities that contribute to ameliorating productivity. Cameroon Telecommunications (Camtel) is facing a digital telephony and Internet Protocol strategic management challenge. Successful implementation cannot be achieved if the employees are still depending on the ageing public switched telephone network (PSTN) as their primary communication system, despite the frequent loss of dial tone experience in …

Trust And Closeness: A Mixed Method For Understanding The Relationship Of Social Network Users, Lei Yang, Xue Wang, Margaret Meiling Meiling Luo

Journal of International Technology and Information Management

Mutual trust among social networks users encourages positive communications, so it is critical to study trust in the context of online social networks. In this study, we built a model to calculate trust of social media users. Data was collected from Qzone (Tencent Technology Co., Ltd.), a SN service (also known as QQ) in China. We identified 150 QQ users and 3 friends from each of the users; data of these users were collected by Python program. The relationship between trust and closeness was constructed using an ordinary least squares regression model, and the factors that influence trust between social …

Conflict Resolution In A Multi-Level It-Enabled Outsourcing Network: A Structured Solution Approach, Shreekant Vijaykar, Mahesh Gupta Prof., Pradip Kumar Bhaumik Dr.

Journal of International Technology and Information Management

Using the case study of an Indian Technology and Outsourcing Service Provider, SmartKey (real but renamed company), a technology vendor to a global healthcare provider, this paper analyses offshore outsourcing issues using IT-enabled services to gain deeper insights needed to understand the core conflict and propose a well-reasoned solution approach. Reasoning, the conscious thought process leading to a well-justified decision, is an important managerial skill required for making dynamic decisions, resolving conflicts, and thereby developing human resources. This paper explores Goldratt’s Evaporating Clouds (ECs) as a systematic approach to reasoning in particular, and as a system for developing human resource …

Table Of Contents Jitim Vol 30 Issue 2, 2021

Journal of International Technology and Information Management

Table of Contents JITIM volume 30 issue 2

Overcoming The Downsides Of Personal Internet And Cell Phone Use In The Workplace: An Exploratory Empirical Analysis, Kaustav Misra, Michael D. Stackhouse, Arundhati Bagchi Misra, Gregory Berry

Journal of International Technology and Information Management

The now taken-for-granted introduction of internet usage into the workplace changed the dynamics of work, productivity, and management, and this is now further complicated by the ubiquitous availability of personal cell phones, going beyond company supplied and (partially) controlled computers with internet connections. This paper studies the connection between internet and cell phone usage by employees and firm productivity. Using primary data collected via a self-reported survey, we conduct an empirical analysis utilizing information based on firm and industry characteristics. Results indicate that the level of non-work-related internet and cell phone usage is significantly associated with firm productivity. Some of …

Factors Affecting Students’ Satisfaction With Synchronous Online Instruction During The Covid-19 Pandemic, Xue Bai, Ephrem Eyob, Ade Ola, Serena Reese

Journal of International Technology and Information Management

A large number of institutions of higher learning at all levels transitioned hurriedly to remote and online learning in response to the novel coronavirus (COVID-19) pandemic. However, recent studies have concluded that university-level students prefer learning in face-to-face settings. This study seeks to understand the factors that are driving students’ rejection of remote and online learning options and to provide insight into future efforts to implement strategies and tools to mitigate these adverse factors. The results show factors that contribute the most to students’ perceived satisfaction in the remote instructional setting are less interaction during live lectures, more distractions, less …

An Analysis Of Covid-19 Vaccine Allergic Reactions, Robert Schumaker, Michael Veronin, Trevor Rohm, Rohit Dixit, Shadi Aljawarneh, Juan Lara

Journal of International Technology and Information Management

From our study, all three covid-19 vaccines have a similar proportion of adverse reaction reports in which the patient had a history of allergies. However, the proportion of life-threatening outcomes were lower for those with the Janssen vaccine (0.62% hospitalization rate for Janssen versus 2.59% for Pfizer and 0.60% death for Janssen versus 5.15% for Moderna). In terms of specific allergies, patients with *cillin or sulfa allergies had the most adverse reactions to covid-19 vaccines, however, Janssen again had the lowest percentage of reported deaths (1.39% for *cillin-related allergy deaths for Janssen versus 6.10% for Pfizer). In terms of patient …

The Soft Skills Business Demands Of The Chief Information Security Officer, Richard Smit, Jeroen Van Yperen Hagedoorn, Patric Versteeg, Pascal Ravesteijn

Journal of International Technology and Information Management

While many researchers have investigated soft skills for different roles related to business, engineering, healthcare and others, the soft skills needed by the chief information security officer (CISO) in a leadership position are not studied in-depth. This paper describes a first study aimed at filling this gap.

In this multimethod research, both the business leaders perspective as well as an analysis of CISO job ads is studied. The methodology used to capture the business leaders perspective is via a Delphi study and the jobs adds are studied using a quantitative content analysis.

With an increasing threat to information security for …

Icts For Surveillance And Suppression: The Case Of The Indian Emergency 1975-1977, Ramesh Subramanian

Journal of International Technology and Information Management

Information and Communications technologies (ICT) pervade society. The Internet, wireless communication, and social media are ubiquitous in and indispensable in society today. As they continue to grow and mushroom, there are new and increased calls from various segments of the society such as technologists, activists, sociologists, and legal experts, who issue warnings on the more nefarious and undesirable uses of ICTs, especially by governments. In fact, government control and surveillance using ICTs is not a new phenomenon. By looking at history, we are able to see several instances when ICTs have been used by governments to control, surveil, and infringe …

How Digital Leadership Competences And It Capabilities Affect An Organization's Ability To Digitally Transform And Adopt New Technologies, Melissa Brunner, Gabriel Gonzalez-Castañé, Pascal Ravesteijn

Journal of International Technology and Information Management

Although much research has been done into the importance of IT Capabilities (ITC), Digital Leadership (DL) and Digital Transformation (DT) with regard to organizations’ firm performance and ability to thrive in the current digital market, there is little research on qualifying which specific ITC and DL competences affect the success of an organization's DT and ultimately impact their ability to adopt newly emerging technologies. This research aims to address the influence of DL and ITC on DT as well as which specific DL competences and ITC might ultimately affect an organization’s ability to successfully adopt newly emerging digital technologies. Quantitative …