Communication Technology and New Media Commons^™

Lethal, Viral, Global: The Role Of Mobile Media And The Growing International Scourge Of Fake News, Gordon Kuo Siong Tan, Sun Sun Lim, Roy Kheng

Research Collection College of Integrative Studies

The rising ubiquity of mobile-enabled devices has greatly accelerated the spread of online disinformation. Media production and dissemination capabilities are within easy reach of consumers, who may become key nodes in sharing fabricated information. Social media platforms’ advertisement-driven revenue models have encouraged the proliferation of viral and inflammatory content, where journalistic best practices are de-emphasized. Furthermore, opaque algorithms favor fake stories that elicit greater emotional responses from users. Increased deregulation has given mobile media companies considerable freedom over content moderation policies. Finally, emerging mobile technologies have enabled more sophisticated and richer forms of fabricated content to be circulated among a …

Virtual Reality For Public Speaking Rehearsals: Student And Faculty Perceptions, Carrie A. Saltsman

Electronic Theses and Dissertations

Speeches and speech rehearsals are an important part of many basic communication courses. However, instructors are developing new ways for students to rehearse their speeches every day; one way may be for students to use virtual reality. Although virtual reality is somewhat of a new innovation, it is effective in various settings, including higher education, and more specifically, the speech classroom. However, this efficacy may not matter if students and instructors are unwilling to adopt it into the classroom. Diffusion of innovation theory, developed by Rogers (2003), focuses on how an innovation is diffused and adopted. Using two of the …

Regulatory Goldilocks: Finding The Just And Right Fit For Content Moderation On Social Platforms, Nina Brown

Texas A&M Law Review

Social media is a valuable tool that has allowed its users to connect and share ideas in unprecedented ways. But this ease of communication has also opened the door for rampant abuse. Indeed, social networks have become breeding grounds for hate speech, misinformation, terrorist activities, and other harmful content. The COVID-19 pandemic, growing civil unrest, and the polarization of American politics have exacerbated the toxicity in recent months and years.

Although social platforms engage in content moderation, the criteria for determining what constitutes harmful content is unclear to both their users and employees tasked with removing it. This lack of …

How Risk-Related Statistics, As Reported In News And Social Media, Are Linked To The Use Of The Public Transit System, Prashiddhi Pokhrel

Thinking Matters Symposium

Due to the pandemic, people have started relying more on televisions, news, social media, and other news outlets for guidance. Moreover, with the increasing amount of news, data, and information there is also an increase in the amount of misleading statistics. People’s opinions and decisions significantly depend on the data, statistics, and information that they are exposed to, as well as their sources. For this project, we want to look at how information and its sources are affecting the decision made by the general public for the usage of the Portland Transit System. It is very important to know why …

A Tale Of Two Companies: The Importance Of Public Relations Amidst The Shift Towards Corporate Activism, Olivia Schwab

Honors Theses

By comparing the controversies that stemmed from Papa John’s John Schnatter and CrossFit’s Greg Glassman, some obvious public relations strategies stand out, including but not limited to understanding an audience, adapting to a changing environment, establishing a crisis communications plan, and taking controversial stands on issues close to the audience’s hearts. Most importantly though, if companies preach messages of social change, they must follow up on their stances with corrective action to do their best to help facilitate it in society.

While examining the history of corporate activism, it is clear why and how some corporations become the victims of …

Connecting Charities With Creatives: Bridging The Gap Between Local Nonprofit Organizations And University Of Mississippi Students, Natalie Pruitt

Honors Theses

The purpose of this thesis is to explore the need for marketing resources among North Mississippi nonprofit organizations and apply the findings to develop and launch a website based on primary and secondary research that connects local North Mississippi nonprofit organizations with University of Mississippi graphic design, marketing, bachelor of fine arts and integrated marketing communication (IMC) students seeking experience to complete various marketing and graphic design- related tasks and develop and implement an integrated marketing plan to promote and raise awareness for the website.

Nonprofits face the challenge of allocating funds from donations to create functional and creative communications …

Controversy, Coverage And Cancel Culture: The Daily Mississippian's Reporting Of The 2018 Ed Meek Controversy, And Related Findings, Mason Thomas Scioneaux

Honors Theses

As this thesis reflects a body of work completed by a journalism student near the conclusion of a journalism education at the University of Mississippi, I approached research and writing in that way. I interviewed three people, for an hour each, and the things I learned in those interviews greatly affected the conclusions I reached with this thesis. My full transcripts from those interviews are located in Appendices A-C. I also did a lot of scouring through articles of The Daily Mississippian from fall 2018 and otherwise; I looked at every single edition of the paper from that semester, both …

Navigating Conversations Of Environmentalism On Social Media: From The Apocalyptic To The Aesthetic, Megan Provenzale

All HCAS Student Capstones, Theses, and Dissertations

This project examines environmental discourse and rhetorical appeals used on Instagram by environmental influencers and addresses the lack of scholarship about social mobile commerce, Instagram, and the popularity of “eco-influencers.” My research applies post-composition studies, circulation, and visual rhetoric to two eco-influencers, Greta Thunberg (@gretathunbeerg) and Jessica Clifton (@impactforgood). I argue that Thunberg and Clifton employ aesthetic and apocalyptic rhetoric to educate and communicate with their following about reducing their carbon footprint and reversing climate change. By collecting three months of Instagram posts employed by each influencer, I identify patterns related to environmentalism, stylistic choices in captions, and presentation of …

Shedding Light On Dark Patterns: A Case Study On Digital Harms, Noreen Y. Whysel

Publications and Research

You’ve been there before. You thought you could trust someone with a secret. You thought it would be safe, but found out later that they blabbed to everyone. Or maybe they didn’t share it, but the way they used it felt manipulative. You gave more than you got and it didn’t feel fair. But now that it’s out there, do you even have control anymore?

Ok. Now imagine that person was your supermarket. Or your bank. Or your boss.

As designers of digital spaces for consumer products and services, how often do we consider the relationship we have with our …

Who Do They Think We Are? Analyzing Misrepresentation Of Races In Netflix Original Films Using Critical Race Theory And Social Identity Theory, Jacob Osseck

Theses

In a society like today’s, racial misrepresentation can be found across a vast number of different forms of media. Racial misrepresentation has been found in television portrayals of characters within series and programs during primetime television. This sort of misrepresentation creates obstacles for certain minorities to overcome prejudice, racism, and bigotry that oppresses their ingroup. A content analysis of 20 Netflix Original films which were chosen through random purposive sampling, to include comedy and drama genres, was conducted for the research. The analysis produced results that helped explain that Netflix’s representation of minorities through inclusion has improved for Blacks, yet …

Human-Machine Communication: Complete Volume. Volume 2

Human-Machine Communication

This is the complete volume of HMC Volume 2.

Out With The Humans, In With The Machines?: Investigating The Behavioral And Psychological Effects Of Replacing Human Advisors With A Machine, Andrew Prahl, Lyn Van Swol

Human-Machine Communication

This study investigates the effects of task demonstrability and replacing a human advisor with a machine advisor. Outcome measures include advice-utilization (trust), the perception of advisors, and decision-maker emotions. Participants were randomly assigned to make a series of forecasts dealing with either humanitarian planning (low demonstrability) or management (high demonstrability). Participants received advice from either a machine advisor only, a human advisor only, or their advisor was replaced with the other type of advisor (human/machine) midway through the experiment. Decision-makers rated human advisors as more expert, more useful, and more similar. Perception effects were strongest when a human advisor was …

Automation Anxieties: Perceptions About Technological Automation And The Future Of Pharmacy Work, Cameron W. Piercy, Angela N. Gist-Mackey

Human-Machine Communication

This study uses a sample of pharmacists and pharmacy technicians (N = 240) who differ in skill, education, and income to replicate and extend past findings about socioeconomic disparities in the perceptions of automation. Specifically, this study applies the skills-biased technical change hypothesis, an economic theory that low-skill jobs are the most likely to be affected by increased automation (Acemoglu & Restrepo, 2019), to the mental models of pharmacy workers. We formalize the hypothesis that anxiety about automation leads to perceptions that jobs will change in the future and automation will increase. We also posit anxiety about overpayment related to …

Artificial Intuition In Tech Journalism On Ai: Imagining The Human Subject, Jacob Johanssen, Xin Wang

Human-Machine Communication

Artificial intuition (AI acting intuitively) is one trend in artificial intelligence. This article analyzes how it is discussed by technology journalism on the internet. The journalistic narratives that were analyzed claim that intuition can make AI more efficient, autonomous, and human. Some commentators also write that intuitive AI could execute tasks better than humans themselves ever could (e.g., in digital games); therefore, it could ultimately surpass human intuition. Such views do not pay enough attention to biases as well as transparency and explainability of AI. We contrast the journalistic narratives with philosophical understandings of intuition and a psychoanalytic view of …

Negotiating Agency And Control: Theorizing Human-Machine Communication From A Structurational Perspective, Jennifer L. Gibbs, Gavin L. Kirkwood, Chengyu Fang, J. Nan Wilkenfeld

Human-Machine Communication

Intelligent technologies have the potential to transform organizations and organizing processes. In particular, they are unique from prior organizational technologies in that they reposition technology as agent rather than a tool or object of use. Scholars studying human-machine communication (HMC) have begun to theorize the dual role played by human and machine agency, but they have focused primarily on the individual level. Drawing on Structuration Theory (Giddens, 1984), we propose a theoretical framework to explain agency in HMC as a process involving the negotiation of control between human and machine agents. This article contributes to HMC scholarship by offering a …

Becoming Human? Ableism And Control In Detroit: Become Human And The Implications For Human-Machine Communication, Marco Dehnert, Rebecca B. Leach

Human-Machine Communication

In human-machine communication (HMC), machines are communicative subjects in the creation of meaning. The Computers are Social Actors and constructivist approaches to HMC postulate that humans communicate with machines as if they were people. From this perspective, communication is understood as heavily scripted where humans mindlessly apply human-to-human scripts in HMC. We argue that a critical approach to communication scripts reveals how humans may rely on ableism as a means of sense-making in their relationships with machines. Using the choose-your-own-adventure game Detroit: Become Human as a case study, we demonstrate (a) how ableist communication scripts render machines as both less-than-human …

The Machine As An Extension Of The Body: When Identity, Immersion And Interactive Design Serve As Both Resource And Limitation For The Disabled, Donna Z. Davis, Shelby Stanovsek

Human-Machine Communication

This research explores how the technological affordances of emerging social virtual environments and VR platforms where individuals from an online disability community are represented in avatar form, correspond to these users’ development of embodied identity, ability, and access to work and social communities. The visual attributes of these avatars, which can realistically reflect the user’s physical self or divert from human form entirely, raise interesting questions regarding the role identity plays in the workplace, be it gender, race, age, weight, or visible disability. Additionally, the technology itself becomes fundamental to identity as the increasing use of artificial intelligence (AI), motion …

Forms And Frames: Mind, Morality, And Trust In Robots Across Prototypical Interactions, Jaime Banks, Kevin Koban, Philippe De V. Chauveau

Human-Machine Communication

People often engage human-interaction schemas in human-robot interactions, so notions of prototypicality are useful in examining how interactions’ formal features shape perceptions of social robots. We argue for a typology of three higher-order interaction forms (social, task, play) comprising identifiable-but-variable patterns in agents, content, structures, outcomes, context, norms. From that ground, we examined whether participants’ judgments about a social robot (mind, morality, and trust perceptions) differed across prototypical interactions. Findings indicate interaction forms somewhat influence trust but not mind or morality evaluations. However, how participants perceived interactions (independent of form) were more impactful. In particular, perceived task interactions fostered functional …

Voice-Based Agents As Personified Things: Assimilation And Accommodation As Equilibration Of Doubt, Katrin Etzrodt, Sven Engesser

Human-Machine Communication

We aim to investigate the nature of doubt regarding voice-based agents by referring to Piaget’s ontological object–subject classification “thing” and “person,” its associated equilibration processes, and influential factors of the situation, the user, and the agent. In two online surveys, we asked 853 and 435 participants, ranging from 17 to 65 years of age, to assess Alexa and the Google Assistant. We discovered that only some people viewed voice-based agents as mere things, whereas the majority classified them into personified things. However, their classification is fragile and depends basically on the imputation of subject-like attributes of agency and mind to …

Social Responses To Media Technologies In The 21st Century: The Media Are Social Actors Paradigm, Matthew Lombard, Kun Xu

Human-Machine Communication

Clifford Nass and his colleagues proposed the Computers Are Social Actors (CASA) paradigm in the 1990s and demonstrated that we treat computers in some of the ways we treat humans. To account for technological advances and to refine explanations for CASA results, this paper proposes the Media Are Social Actors (MASA) paradigm. We begin by distinguishing the roles of primary and secondary cues in evoking medium-as-social-actor presence and social responses. We then discuss the roles of individual differences and contextual factors in these responses and identify mindless and mindful anthropomorphism as two major complementary mechanisms for understanding MASA phenomena. Based …

Moving Ahead With Human-Machine Communication, Leopoldina Fortunati, Autumn P. Edwards

Human-Machine Communication

In this essay, we introduce the 10 articles comprising Volume 2 (2021) of Human-Machine Communication, each of which is innovative and offers a substantial contribution to the field of human-machine communication (HMC). As a collection, these articles move forward the HMC project by touching on four layers of important discourse: (1) updates to theoretical frameworks and paradigms, including Computers as Social Actors (CASA), (2) examination of ontology and prototyping processes, (3) critical analysis of gender and ability/disability relations, and (4) extension of HMC scholarship into organizational contexts. Building upon the insights offered by the contributing authors and incorporating perspectives …

Effect Of Covid-19 On Elementary Students' Use Of Language Online, Emma Polen

Undergraduate Research and Scholarship Symposium

The COVID-19 pandemic ushered in an unprecedented period of online communication among children. This paper aims to exemplify how the reliance on digital communication platforms compelled by COVID-19 affected elementary students’ use of language. Within the study, children used primarily visual language on digital sites with friends. There were two main forms of primary research in this study. The first consisted of a survey of 16 parents of elementary school children in my school district. The second was an observation of Zoom chat room activity among three eight-year-olds. Both methods of conducting research build on the existing understanding that digital …

Management Of Students' Academic Records In Tertiary Institutions In North-East Nigeria: The New Media Imperative., Idris A. Dano, Muhammad Murtala Ibrahim

Library Philosophy and Practice (e-journal)

This study examines the Management of Students’ Academic Records in Institutions of Higher Learning in Nigeria. Qualitative research method and semi-structured interview was adopted. The population of the study comprised twelve (12) record managers dealing with students’ academic records and five participants were selected as sample size because they operate the same procedure in managing their students’ academic records. The study identified type of students’ academic records generated/received, Procedure for organization, arrangement, storage and preservation, retention and disposal as well as challenges associated with management of students’ academic records in Institution of higher Learning in Bauchi State, Nigeria. The findings …

#Clickbait: Social Media, Attraction, And Relational Development, Albani I. Berryhill

Honors College Theses

In the age of social media networking and online dating, interpersonal communication has evolved. Today’s young adults have grown up during the evolution of social media. Social Penetration Theory (SPT) proposes that interpersonal relationships develop through self-disclosure (Punyanunt-Carter, 2019). As we move from public to more private information in the process of self-disclosure, we develop deeper and closer interpersonal relationships. The purpose of this study is to analyze attraction, perceived authenticity, and relational development on social media through the SPT lens. I argue that Twitter is a popular social media platform that encourages user authenticity and that social media users …

An Ethnographic Co-Design Approach To Promoting Diversity In The Games Industry, Florence Chee, Larissa Hjorth, Hugh Davies

School of Communication: Faculty Publications and Other Works

Workplace diversity and inclusion are recognised as integral to the internal and public-facing success of organizations. The games industry worldwide has been notably slow to embrace reforms to bring diverse work cultures into practice. Not only does the industry rank very low in the diversity of its corporate profile but a series of high-profile controversies have underscored major problems with attaining and retaining individual staff and achieving overall corporate diversity. In recent years, a number of games media outlets, organizations and game companies have sought to ameliorate internal social and cultural problems by attempting to facilitate cultural change in the …

Looking Into The Effects Of The Age Of The Internet, Sarah Schaefer

English Department: Research for Change - Wicked Problems in Our World

The internet has grown to play a large part in our society in the past couple decades, but with the rapid change in technology we have been ill prepared for the effects of our reliance on digital content. Looking into how different demographics and age groups are affected, we come to a conclusion that the general population needs to work to better educate themselves on the impact caused from an overuse of the internet.

Effects Of News And Threat Perceptions On Americans’ Covid-19 Precautionary Behaviors, Riva Tukachinsky Forster, Megan A. Vendemia

Communication Faculty Articles and Research

Our study examines the relationship between news exposure at the onset of the COVID-19 pandemic, personal threat beliefs, beliefs about others’ threat perceptions, and participation in precautionary actions. A survey of 377 U.S . adults revealed a significant main effect of news exposure on various precautionary behaviors (e.g., facial mask wear, physical distancing). Personal threat beliefs and beliefs about others’ threat perceptions serve as unique mechanisms mediating the effect of news on specific CDC-recommended and less socially desirable actions. These findings can guide news sources covering health crises in a socially responsible manner.

What Makes A Successful Social Media Influencer?, Catherine Jokela

Honors Projects in Communication

Social media have changed the way people communicate and live their lives. And as might be imagined, with new platforms come new opportunities. One of those opportunities is becoming a social media influencer. Social media influencers can earn fame and fortune, but how is that success measured? In depth interviews with Katy Bellotte and Mikayla Nogueira, two successful social media influencers, will be analyzed to answer the question, “What makes a social media influencer successful?”

Coronavirus Chronicles, Diane Guerrazzi

All Assignment Prompts

No abstract provided.

Hazardous Weather Communication En Español: Challenges, Current Resources, And Future Practices, Joseph E. Trujillo-Falcón, Orlando Bermúdez, Krizia Negrón-Hernández, John Lipski, Elizabeth Leitman, Kodi Berry

National Oceanographic and Atmospheric Administration: Technical Reports and Related Materials

According to recent Census data, the Hispanic or Latino population represents nearly 1 in 5 Americans today, where 71.1% of these individuals speak Spanish at home. Despite increased efforts among the weather enterprise, establishing effective risk communication strategies for Spanish-speaking populations has been an uphill battle. No frameworks exist for translating weather information into the Spanish language, nor are there collective solutions that address this problem within the weather world. The objective of this article is threefold. First, the current translation issue in Spanish is highlighted. Through research conducted at the NOAA/NWS Storm Prediction Center, situations are revealed where regional …