Communication Technology and New Media Commons^™

Creating Social Contagion Through Viral Product Design: A Randomized Trial Of Peer Influence In Networks, Sinan Aral, Dylan Walker

Business Faculty Articles and Research

We examine how firms can create word-of-mouth peer influence and social contagion by designing viral features into their products and marketing campaigns. To econometrically identify the effectiveness of different viral features in creating social contagion, we designed and conducted a randomized field experiment involving the 1.4 million friends of 9,687 experimental users on Facebook.com. We find that viral features generate econometrically identifiable peer influence and social contagion effects. More surprisingly, we find that passive-broadcast viral features generate a 246% increase in peer influence and social contagion, whereas adding active-personalized viral features generate only an additional 98% increase. Although active-personalized viral …

Empowering Protest Through Social Media, Simon O'Rourke

International Cyber Resilience conference

Advances in personal communications devices including smartphones, are enabling individuals to establish and form virtual communities in cyberspace. Such platforms now allow users to be in continuous contact, enabling them to receive information in real time, which allows them to act in support of other members of their network. This paper will discuss some of the capabilities afforded by social media to protest groups focused on civil disobedience. Direct action protests are now a common sight at gatherings of world leaders, most notably the meeting of the World Trade Organisation (WTO) in Seattle in 1999, the G20 meetings in Melbourne …

Facebook Jihad: A Case Study Of Recruitment Discourses And Strategies Targeting A Western Female , Robyn Torok

International Cyber Resilience conference

Recent years has seen a trend towards the increasing specificity of recruitment targets for global jihad. This paper is a case study of the discourses used to recruit a Western female who originally subscribed to an antigovernment, anti-New World Order ideology. Categorising using grounded theory analysis found that female recruiters tapped into the interest of their target subject and then shifted her towards sympathy and commitment to radical Islam. This was achieved through media saturation of Western aggression against Muslims coupled with an ideology that promotes the need to fight and resist. Subject material to which the recruit was directed …

Geointelligence: Data Mining Locational Social Media Content For Profiling And Information Gathering, Peter Hannay, Greg Baatard

International Cyber Resilience conference

The current social media landscape has resulted in a situation where people are encouraged to share a greater amount of information about their day-to-day lives than ever before. In this environment a large amount of personal data is disclosed in a public forum with little to no regard for the potential privacy impacts. This paper focuses on the presence of geographic data within images, metadata and individual postings. The GeoIntelligence project aims to aggregate this information to educate users on the possible implications of the utilisation of these services as well as providing service to law enforcement and business. This …

Skype Mothers: Technology, Multi-Directional Care In The Transnational Filipino Family, Valerie Francisco

Faculty Publications, Sociology

This paper explores the redefinition of the roles and operation of the Filipino family for migrant and non-migrant members. Scholars have posited that “transnational motherhood” has reorganized they way that migrant mothers make meaning and participate family life in both of their host and home contexts. This paper posits that through strategies of “multi-directional care,” care work for transnational families go both ways: non-migrant family members actively partake in caring for their migrant family members. The main findings in the paper highlight the use of video computer technology to make meaning of familial roles that usually necessitate physical presence such …

The Viral Fingerprint: A Content Analysis Of Popular Viral Advertisements, Thomas Grant Broadus Ii

Master's Theses

This paper presents an analysis of 280 online videos that appeared on the Advertising Age weekly chart of the top ten viral videos of the week; the videos appeared on the chart from March 23rd 2009 to March 9th 2011. The videos were analyzed along four areas of observation including the advertiser characteristics, the formatting characteristics of the video, the messaging strategies of each video, and the level of involvement the product would require for a consumer to make a purchase. Through examining the components of each video, a thread of commonality was revealed. Cumulatively, the dominant themes and characteristics …

The Use Of Online Social Networking By Rural Youth And Its Effects On Community Attachment, Han Ei Chew, Robert Larose, Charles Steinfield, Alcides Velasquez

Research Collection Office of Impact

In recent years, an increasing amount of attention has been placed on improving access to Information and Communication Technology in the United States. With the rapidity at which broadband construction projects are dotting America, it is important to understand the social impacts of these infrastructural projects. One particularly salient issue is whether access to the Internet would decrease the involvement of youth in their home communities since youth and issues of talent retention are crucial to the long-term viability of rural communities. However, findings on this topic have been a mixed bag with some studies suggesting that the use of …

Citizen Sensing: Opportunities And Challenges In Mining Social Signals And Perceptions, Amit P. Sheth

Kno.e.sis Publications

Millions of persons have become 'citizens' of an Internet- or Web-enabled social community. Web 2.0 fostered the open environment and applications for tagging, blogging, wikis, and social networking sites that have made information consumption, production, and sharing so incredibly easy. An interconnected network of people who actively observe, report, collect, analyze, and disseminate information via text, audio, or video messages, increasingly through pervasively connected mobile devices, has led to what we term citizen sensing. In this talk, we review recent progress in supporting collective intelligence through intelligent processing of citizen sensing. Key issues we cover in this talk are: - …

Networked Expertise In The Era Of Many-To-Many Communication: On Wikipedia And Invention, Damien S. Pfister

Department of Communication Studies: Faculty Publications

This essay extends the observations made in E. Johanna Hartelius’ The Rhetoric of Expertise about the nature of expertise in digital contexts. I argue that digital media introduce a scale of communication—many-to-many—that reshapes how the invention of knowledge occurs. By examining how knowledge production on Wikipedia occurs, I illustrate how many-to-many communication introduces a new model of “participatory expertise.” This model of participatory expertise challenges traditional information routines by elevating procedural expertise over subject matter expertise and opening up knowledge production to the many. Additionally, by hosting multiperspectival conversations on Wikipedia, the participatory model of expertise introduces epistemic turbulence into …

West Virginia Internet2 Consortium, Jan I. Fox

IT Research

No abstract provided.

Local Closed World Semantics: Keep It Simple, Stupid!, Adila Krishnadhi, Kunal Sengupta, Pascal Hitzler

Computer Science and Engineering Faculty Publications

A combination of open and closed-world reasoning (usually called local closed world reasoning) is a desirable capability of knowledge representation formalisms for Semantic Web applications. However, none of the proposals made to date for extending description logics with local closed world capabilities has had any significant impact on applications. We believe that one of the key reasons for this is that current proposals fail to provide approaches which are intuitively accessible for application developers at the same time are applicable, as extensions, to expressive description logics as SROIQ, which underlies the Web Ontology Language OWL.

In this paper, we propose …

Web Wisdom: An Essay On How Web 2.0 And Semantic Web Can Foster A Global Knowledge Society, Christopher Thomas, Amit P. Sheth

Kno.e.sis Publications

Admittedly this is a presumptuous title that should never be used when reporting on individual research advances. Wisdom is just not a scientific concept. In this case, though, we are reporting on recent developments on the web that lead us to believe that the web is on the way to providing a platform for not only information acquisition and business transactions but also for large scale knowledge development and decision support. It is likely that by now every web user has participated in some sort of social function or knowledge accumulating function on the web, many times without even being …

Trust, Safety, Security: Framing Eu Kids Online Policy Recommendations Within The Digital Agenda For Europe, Brian O'Neill

Conference Papers

Since 2006, EU Kids Online – a thematic research network funded under the Safer Internet Programme - has sought to extend knowledge and inform policy regarding the opportunities that the internet affords children and young people, the risks they experience online, and the impact on children when they encounter difficulties. This paper seeks to locate EU Kids Online policy recommendations within the overarching European strategy and policy framework known as A Digital Agenda for Europe and to assess gaps in the current provision for internet safety. Originating with the Safer Internet Action Plan (1999-2004), the European Union has for over …

Preserving Roswell: The Voices Of Historic Preservation In Roswell, Georgia, Emily Suzanne Fox

Dissertations, Theses and Capstone Projects (Full IR Collection)

This project was created to advance the knowledge of local historic preservation, to open adialogue with the public and to be used as an example for others seeking to understand themotivations and experiences of historic preservation participants and stakeholders in otherlocations. It seeks to bring the offline conversation about historic preservation in Roswell, GAinto an online space. This was done by constructing a blog that provides readers with informativearticles about Roswell’s historic preservation efforts and invites them to participate bycontributing their own experiences with the city’s history. The articles were informed bysecondary research from historic preservation scholarship, first-hand observation, and …

Smob: The Best Of Both Worlds, Alexandre Passant, Julia Anaya, Owen Sacco, Pavan Kapanipathi

Kno.e.sis Publications

This paper presents the architecture of SMOB and the way it combines Semantic Web standards (RDF(S) / SPARQL) and new protocols such as PubSubHubbub to enable a Federated and Privacy-Aware Social Web.

Automatic Domain Model Creation Using Pattern-Based Fact Extraction, Christopher Thomas, Pankaj Mehra, Wenbo Wang, Amit P. Sheth, Gerhard Weikum, Victor Chan

Kno.e.sis Publications

This paper describes a minimally guided approach to automatic domain model creation. The first step is to carve an area of interest out of the Wikipedia hierarchy based on a simple query or other starting point. The second step is to connect the concepts in this domain hierarchy with named relationships. A starting point is provided by Linked Open Data, such as DBPedia. Based on these community-generated facts we train a pattern-based fact-extraction algorithm to augment a domain hierarchy with previously unknown relationship occurrences. Pattern vectors are learned that represent occurrences of relationships between concepts. The process described can be …

Privacy-By-Design In Federated Social Web Applications, Alexandre Passant, Owen Sacco, Julia Anaya, Pavan Kapanipathi

Kno.e.sis Publications

No abstract provided.

Local Closed-World Reasoning With Description Logics Under The Well-Founded Semantics, Matthias Knorr, Jose Julio Alferes, Pascal Hitzler

Computer Science and Engineering Faculty Publications

An important question for the upcoming Semantic Web is how to best combine open world ontology languages, such as the OWL-based ones, with closed world rule-based languages. One of the most mature proposals for this combination is known as hybrid MKNF knowledge bases (Motik and Rosati, 2010 [52]), and it is based on an adaptation of the Stable Model Semantics to knowledge bases consisting of ontology axioms and rules. In this paper we propose a well-founded semantics for nondisjunctive hybrid MKNF knowledge bases that promises to provide better efficiency of reasoning, and that is compatible with both the OWL-based …

Effects Of Social Media On Human Emotion, Jackie Woods, Megan Potmesil

Communication Studies

No abstract provided.

Comparing Components Of Flexography Printing For The Application Of Oxygen Barrier Inks On Films, Kasey Renee Reed

Graphic Communication

The purpose of this study is to appraise typical components used in flexographic printing to provide more knowledge on the use of printing with functional inks on filmic substrates when printing packaged products inline. An oxygen barrier coating was applied using different plate-screening technologies and anilox rolls. Comparing two plate-screening technologies and three different anilox rolls using oxygen permeability tests helped to conclude the optimum plate and anilox roll solution that best apply the ink for proper functionality of the coating, with minimal ink application as to reduce waste.

Further knowledge of printing oxygen barrier coatings inline will yield results …

Language Contact Between Korean And English In Online Communication, Jiyoung L. Daniel

Journal of Global Initiatives: Policy, Pedagogy, Perspective

Over the past decade, the use of the Internet has become an indispensable part of life in the new millennium. One of the most popular activities in the era of the Internet is online communication. Net-Lingo, which is a product of online communication, is a new language variety that differs from both writing and speech as traditionally understood (Crystal, 2001). Given that Net-Lingo is considered a language variety, I describe the salient linguistic characteristics of Korean Net-Lingo (KNL) and investigate the specific mechanisms that govern the observable linguistic characteristics. The globalization of the Internet is prompting different languages to come …

Variability Of Electroluminescent Displays, Christopher (C.) Michael Shedd, Nathan Ostrout

Graphic Communication

No abstract provided.

Student Lunch Nutrition, Kathryn Leigh Scholte

Communication Studies

No abstract provided.

Digitisation's Impacts On Publics: Public Knowledge And Civic Conversation, Alessandro Lovari, Soojin Kim, Kelly Vibber, Jeong-Nam Kim

Research Collection Lee Kong Chian School Of Business

This paper proposes a new way of classifying publics in terms of their adoption and use of digitalised communication technologies. A CATI (computer aided telephone interview) survey of 1,014 citizens revealed that people in Siena, Italy, show different patterns and gaps in adopting new media and technologies as well as in using them in their civic participation and engagement. Based on the survey results, four types of publics are suggested (inactive, analogical, hybrid, and digital publics) and a demographic profile of each public including age, gender, and education is provided. The relationships among public types, level of education, and gender …

Relation-Specific Creative Performance In Voluntary Collaborations: A Micro-Foundation For Competitive Advantage?, Terence Ping Ching Fan, Duncan Robertson

Research Collection Lee Kong Chian School Of Business

A fundamental question in the strategy literature is how sustainable competitive advantage can be generated within one firm and yet difficult to copy by another. We offer one solution to this conundrum by way of relation-specific performance that is developed in creative projects – where the individuals involved have significant latitude on the intended objectives as well as their collaborators on these projects. Because higher-level cognition is involved in navigating such projects from conception to implementation, there is heightened relation-specificity in their performance – as measured by how widely they are adopted by third-party users. This relationspecificity means that any …

Social Media: The Use Of Facebook And Twitter To Impact Political Unrest In The Middle East Through The Power Of Collaboration, Sarah Danielle Goodman

Journalism

The power of social media sites like Facebook and Twitter are often overlooked and unaccounted for.  The revolutionary and unprecedented political changes in the Middle East have changed the way the world uses and now views these platforms.   This study addresses the transformation of both the Middle East and social media, alongside each other.  In addition, it discusses how young activists utilized these tools in order to unite and therefore produce radical alteration of Middle Eastern governments, what these governments did in an attempt to preserve control and how the United States got involved.

Getting To Know Social Media Analytics, Tin Seong Kam

Research Collection School Of Computing and Information Systems

Over the last five years, the unprecedented development and use of social mediating technologies such as blog, wiki, Facebook, and Tweeter have engendered radically new ways of working, playing, and creating meaning, leaving an indelible mark on nearly every domain imaginable. Despite the growing ubiquity of social mediating technologies, their potential has hardly been tapped. Effectively using data collected from social mediating technologies by the business community is far from trivial. This is mainly due to the general lack of awareness on Social Network Analysis (SNA) techniques and technologies among the business analysts and practitioners. This presentation aims to provide …

Internet Experience And Time Displacement Of Traditional News Media Use: An Application Of The Theory Of The Niche [Slides], Louisa Ha, Ling Fang

School of Media and Communication Faculty Publications

Slides presented to Mass Communication Division, International Communication Association Annual Conference, Boston, May 23-29, 2011 by Louisa Ha and Ling Fang.

Beyond Cyberpessimism And Cyberoptimism: The Dual Nature Of Social Network Site Interaction., Jeremy David Makely

Electronic Theses and Dissertations

This thesis applies methodological and micro-sociological insights derived from the pioneering social psychologist Georg Simmel (1858-1918) to the contemporary social media platform, Facebook. In opposition to previously-reported one-sided, polarized analyses (i.e. either/or, pessimistic or optimistic), this study suggests a more nuanced judgment: interaction viewed as social exchange reveals that individuality is often promoted though can occasionally be hindered; while most exchanges are ill-suited for sustaining interpersonal value, they ironically facilitate enhanced trust; and finally, the unique structure of site-based exchange generally facilitates rather than undercuts constructive conflict.

Social Media In Higher Education: Building Mutually Beneficial Student And Institutional Relationships Through Social Media., Megan L. Fuller

Electronic Theses and Dissertations

Social applications such as Facebook, YouTube, and Twitter have driven the public growth of Web 2.0. Universities and colleges are using social media to reach student prospects, keep contact with current students and alumni, and provide a mechanism for group collaboration and interaction in the classroom. Higher education institutions are influenced by current social media trends, and figuring out how to effectively interact with various constituencies within the social media environment can be challenging.

In this study, a group of higher education students were surveyed about their social media practices and preferences with a focus on education-related activities. The goal …