Open Access. Powered by Scholars. Published by Universities.®
Communication Technology and New Media Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Keyword
-
- Internet and Journalism (3)
- Digital media (2)
- Journalism-Economic Aspects (2)
- Social media (2)
- Akili TV programs (1)
-
- Attitudes and perception (1)
- Blockchain technology (1)
- Brand Strategy (1)
- Broadcasting-Technological innovations (1)
- Children's television programs (1)
- Cryptocurrency (1)
- Data analytics (1)
- Deaf children - Language (1)
- Digital Libraries-Management (1)
- Digital Preservation-Economic Aspects (1)
- Electronic Publishing -Economic Aspects (1)
- Electronic Publishing-Economic Aspects (1)
- Employee Satisfaction (1)
- Employee health and wellness programs (1)
- Gender identity in mass media (1)
- Health Organization Strategy (1)
- Health and Journalism (1)
- Information Technology-Artificial Intelligence Applications (1)
- Journalism Technological Innovation (1)
- Journalism-Effect of digital media (1)
- Journalism-Effects of technological innovations (1)
- Journalism-Technological Innovations (1)
- Kenya Sign Language (1)
- Mass Media-Technological Innovations-Uganda (1)
- Mass media - Technological Innovations (1)
Articles 31 - 47 of 47
Full-Text Articles in Communication Technology and New Media
Analyzing The Viability Of Subscription Revenue Model For The Standard Group In Kenya., Anthony Manyonge Makokha
Analyzing The Viability Of Subscription Revenue Model For The Standard Group In Kenya., Anthony Manyonge Makokha
Executive Masters in Media Leadership and Innovation
The capstone project investigated the subscription-based revenue Model in the context of news content, using The Standard Group in Kenya as a case study. The aim was to evaluate the viability and impact of this Model in sustaining quality journalism amidst changing consumption patterns and unpredictable advertising revenues in the digital age. Employing a mixed-methods approach, the research integrated qualitative and quantitative methodologies. Through extensive literature review, industry analysis, interviews with experts, stakeholders, and consumer surveys, it explored the historical evolution, merits, challenges, and perceptions regarding paid news content in Kenya. The study focused on The Standard Group, a leading …
Harnessing The Potential Of Digital Media For Business Growth Of Legacy Media In Kenya., Lilian Odera
Harnessing The Potential Of Digital Media For Business Growth Of Legacy Media In Kenya., Lilian Odera
Executive Masters in Media Leadership and Innovation
In today’s digital era, businesses in Kenya have a unique opportunity to leverage digital technology to drive growth, improve operational efficiency, and enhance customer experiences. By embracing digital transformation, the media industry can expand its market reach, streamline operations, foster innovation, and stay competitive in the rapidly evolving business landscape. However, this transition is not without challenges, including cybersecurity risks, skills gaps, and ethical considerations. This study provides an analysis of the digital technology for business growth of the legacy media in Kenya. To conduct this research, a descriptive research design was employed, and the researcher collected primary data from …
Adapting Legacy-Press Digital Platforms To Generation Z Media Needs: A Case Study Of Nation Africa, Kenya., Harry Cheng’Oli Misiko
Adapting Legacy-Press Digital Platforms To Generation Z Media Needs: A Case Study Of Nation Africa, Kenya., Harry Cheng’Oli Misiko
Executive Masters in Media Leadership and Innovation
This study explores the product, content design and strategies that Nation.Africa is currently employing to meet the media needs of Generation Z. Using a qualitative research approach and case study method, the research sought to identify chasms between what Nation.Africa is currently offering what the post-millennials want. The findings indicate Nation.Africa’s products that target to serve Generation Z media needs are those that seek to empower them, entertain them, inform them, help them progress in life, and get information in their most preferred formats— audio and visual. The research also established that Nation.Africa attempts to design content targeted at the …
Analysis Of Media Convergence At Vision Group Uganda, Semei Wessaali
Analysis Of Media Convergence At Vision Group Uganda, Semei Wessaali
Executive Masters in Media Leadership and Innovation
This research delves into the phenomenon of media convergence within Vision Group, concentrating on key factors influencing its implementation. Employing a cross-sectional approach, the study employs both quantitative and qualitative methods to collect data from Vision Group staff and audiences. The primary objectives include assessing staff perceptions of content quality post-convergence, examining the organizational response to convergence, and scrutinizing audience consumption patterns. The results demonstrate a notable enhancement in content quality, with journalists in a converged system exhibiting improved output. Positive outcomes are also attributed to organizational and cultural changes that support convergence, including staff training, promotion of collaborations, and …
Local Content Monetization Strategies For Revenue Generation Employed By Independent Tv Producers On Ott Platforms In Kenya., Misiko Andere
Local Content Monetization Strategies For Revenue Generation Employed By Independent Tv Producers On Ott Platforms In Kenya., Misiko Andere
Executive Masters in Media Leadership and Innovation
The rapid growth of over-the-top (OTT) platforms has revolutionized the way video content is marketed and consumed and provided a unique opportunity for Kenyan content creators to showcase their creative storytelling work to a global audience. However, the lack of bankable/effective monetization strategies poses significant hurdles for local producers; this is largely due to the various ways in which the content is consumed and the variations of the same content on internet-enabled platforms that are linked to the OTT platforms such as mobile and online platforms linked to the streaming services. Accordingly, the objective of this capstone project is to …
Employing Data Visualization For Effective Health Communication In Nairobi, Kenya: A Study Of Select Media Houses., Rabudi Charles Mark
Employing Data Visualization For Effective Health Communication In Nairobi, Kenya: A Study Of Select Media Houses., Rabudi Charles Mark
Executive Masters in Media Leadership and Innovation
This capstone project analyzes how journalists use data visualization to communicate health information. With the advent of evidence-based practice in medical communication, it is necessary to provide health information in a way that raises public health awareness and changes individual behaviour for beneficial health outcomes. The use of data visualization tools such as charts, graphs, and maps aids in the presentation of data patterns and insights, improving knowledge, engagement, and decision-making in the field of health communication. The study seeks to identify the types of health data visualization commonly employed by journalists in Kenya; assess the level of training and …
Strategies For Growing Audience For Community Radio In The Digital Era. The Case Of Arua One Fm., Grace Rechue Lekuru
Strategies For Growing Audience For Community Radio In The Digital Era. The Case Of Arua One Fm., Grace Rechue Lekuru
Executive Masters in Media Leadership and Innovation
The media landscape has been profoundly transformed by the emergence of digital technologies and the internet, posing both challenges and opportunities for community radios to reach and expand their audiences. Through an in-depth case study analysis, this research aims to examine approaches and tactics utilized by Arua One FM, shedding light on the broader strategies that community radios can adopt to thrive amidst the dynamic digital disruptions in the media industry. Arua One FM is a rural community radio located in the North-West of Uganda and owned by Vision Group. This study employed qualitative methodologies with a focus on the …
Digital Transformation In A Legacy Media House: A Case Study Of Nation Media Group’S Tag Brand Studio, Sheila Adam
Digital Transformation In A Legacy Media House: A Case Study Of Nation Media Group’S Tag Brand Studio, Sheila Adam
Executive Masters in Media Leadership and Innovation
Media organizations in Kenya face significant obstacles, with the major ones being financial limitations and technological disruptions. Consequently, these challenges have necessitated the adoption of digital transformation as a means for media houses to sustain their operations and maintain their relevance in the eyes of their audience. Organizations around the world have opted to establish in-house brand studios or agencies to provide creative services and support their branding and marketing efforts by carrying out tasks typically handled by external agencies. Nation Media Group established Tag Brand Studio, an in-house digital marketing agency that develops and implements long-term digital marketing strategies …
Universities As Innovation Hubs For Television Stations In Uganda., Imokola John Baptist
Universities As Innovation Hubs For Television Stations In Uganda., Imokola John Baptist
Executive Masters in Media Leadership and Innovation
Television in Uganda continues to struggle to deal with changes in the industry, which has ultimately led to the closure or restructuring of many organizations. Many of those that remain are also struggling to survive in the market. For them to remain successful and viable, they need to constantly innovate to deal with these changes, as well as satisfy the needs of their audience. Innovation, however, is expensive in terms of time, finances and human resources. This study set out to examine the possibilities of using journalism schools in universities as innovation hubs for the television industry. The study was …
The Viability Of Online Niche Market Programming By Radio Stations In Uganda: An Analysis Of Cbs Fm., Samson Bill Nyatia
The Viability Of Online Niche Market Programming By Radio Stations In Uganda: An Analysis Of Cbs Fm., Samson Bill Nyatia
Executive Masters in Media Leadership and Innovation
This study about niche marketing for a radio operator in Uganda, CBS FM, is set in the context of an altered media landscape in which shifting fortunes and emergent opportunities present the need for new product development, spurred in part by the pressures of balancing the interests of a multiplicity of stakeholders, whose needs outpace the station’s broadcasting and revenue-generating capacity. Faced with intense competition, a disruptive set of new media operations, as well as an aggressive buyer’s market, CBS FM must now consider tapping into the capabilities availed by technology, to serve its clientele better. The first chapter explores …
Examining The Role Of Artificial Intelligence (Ai) In Transforming Print Journalism In Uganda., Robert Mukasa
Examining The Role Of Artificial Intelligence (Ai) In Transforming Print Journalism In Uganda., Robert Mukasa
Executive Masters in Media Leadership and Innovation
This study provides an analysis of the current state of artificial intelligence adoption in two privately funded print media houses in Uganda: The Observer and Daily Monitor." The integration of Artificial Intelligence (AI) into journalism has been touted as a transformative force with several advantages and disadvantages, including improvements in workflow efficiency, content accuracy, and audience engagement. Despite this potential, the adoption of AI in Ugandan print journalism has been slow, due to challenges such as limited access to technological resources and a lack of AI literacy among journalists. Using the Technology Acceptance Model as a guiding framework, the study …
Impact Of The Implementation Of Paywalls In Kenya: Case Of Nation Media Group, Bernard Momanyi
Impact Of The Implementation Of Paywalls In Kenya: Case Of Nation Media Group, Bernard Momanyi
Executive Masters in Media Leadership and Innovation
The era of digital disruption has compelled media houses in Kenya, as it has worldwide, to undergo a fundamental reassessment of their operational models for survival and sustainability. One such model that has emerged in response to these challenges is the paywall, which some media organizations are now exploring as a viable and alternative source of sustainable revenue. Notably, the Nation Media Group blazed the trail in Kenya by pioneering the implementation of a paywall. This undertaking presents an array of challenges and opportunities that warrant careful consideration. In the context of this study, which employed a qualitative approach, it …
Developing A Fact-Checking Model For Election Disinformation, Kenneth Kiunga
Developing A Fact-Checking Model For Election Disinformation, Kenneth Kiunga
Executive Masters in Media Leadership and Innovation
Disinformation poses an increasing threat to the integrity of electoral processes. This research endeavoured to design a fact-checking model that can be used in an electoral cycle in Kenya. Through interviews and document analysis, the study first sought to analyze the efficacy and challenges of the strategies that media organizations in Kenya used to fact-check digital content during the August 2022 elections. The critical examination of the framework used by the African Infodemic Response Alliance informed the development of an electoral fact-checking model. The study found that the strategies that the media organizations used to verify online information in the …
Customer-Centric Data Strategies To Drive Revenue Growth., Maxwell Okeyo
Customer-Centric Data Strategies To Drive Revenue Growth., Maxwell Okeyo
Executive Masters in Media Leadership and Innovation
In today's digital age, media organisations grapple with declining revenues due to the shift from print to digital platforms. To tackle this challenge, there is a pressing need for these organisations to explore sustainable business models that prioritise revenue from readers. This project aims to address this issue by delving into data-driven strategies centred around readers' preferences and behaviours, aiming to sustainably spur revenue growth. The primary objective of this project was to craft and implement a reader-focused strategy to boost revenue. To achieve this, specific goals were outlined. Initially, the project sought to explore reader preferences and behaviours in …
Investigating The Impact Of Digital Transformation On Legacy Media In Uganda: The Case Of New Vision Newspaper., Francis Kagolo
Investigating The Impact Of Digital Transformation On Legacy Media In Uganda: The Case Of New Vision Newspaper., Francis Kagolo
Executive Masters in Media Leadership and Innovation
This study sought to investigate the impact of digital transformation on legacy media in Uganda, using the leading English newspaper, New Vision, as a case study. Employing qualitative methods, including documentary analysis and interviews with 13 senior editors, circulation and finance managers, and media scholars, the study evaluated the impact of digital transformation on New Vision, examined revenue streams, and assessed the newspaper’s content strategy effectiveness. Findings reveal that while digital technology enhanced news gathering and distribution efficiency, it diminished the newspaper's ability to break stories, leading to declining sales and revenue. New Vision's attempts to monetise digital content face …
Social Media And Journalism: A Study Of Whatsapp Use In Newsroom Convergence At Nation Media Group In Kenya, Bernard Mwinzi
Social Media And Journalism: A Study Of Whatsapp Use In Newsroom Convergence At Nation Media Group In Kenya, Bernard Mwinzi
Executive Masters in Media Leadership and Innovation
This study seeks to investigate how news organisations can tap into the interactivity, convenience and fast speeds of the social, multi-media networking site WhatsApp to aid in both news gathering and processing, as well as convergence. It is prompted by the fact that Kenyan media are at a crossroads. As they transition from analogue technologies, they are faced with the dilemma of choosing which new habits and processes to adopt. To make matters worse, even before they settle on the right technology, they are being forced to adopt the concept of convergence, where the various print, audio, and visual platforms …
Media's Impact On Cryptocurrency Adoption In Africa, Aly Z. Ramji
Media's Impact On Cryptocurrency Adoption In Africa, Aly Z. Ramji
Executive Masters in Media Leadership and Innovation
The growing popularity of cryptocurrencies such as Bitcoin, blockchain, and Web 3.0, has sparked interest not only among industrialized nations but also among the African continent. The widespread adoption of cryptocurrencies in Africa can be attributed to several drivers, including high rates of mobile phone and internet penetration. Blockchain technology has the potential to increase efficiency and reduce transaction costs, contributing to the growth of cryptocurrencies on the continent. This sought to examine the impact of media on the adoption of cryptocurrencies in Africa. The research focused on how media frames events and issues, and how it influences people's thoughts, …