Communication Technology and New Media Commons^™

Narrative Persuasion 2.0: Transportation In Participatory Websites, Yuhua (Jake) Liang, Riva Tukachinsky

Communication Faculty Articles and Research

This research applies narrative persuasion theory to participatory websites. Specifically, the study examines the joint effect of online review structure (narrative/nonnarrative) and source attributes (expert/nonexpert) on attitude strength (attitude certainty and intensity). Results demonstrate that source attributes moderate the relationship between transportation and attitude intensity but not attitude certainty. These findings advance transportation theory by illuminating that readers glean source attributes on participatory websites, and these attributes modify transportation effects. The findings offer implications for participatory websites and design features that may facilitate or hinder readers in their quest to make decisions based on the reviews they read.

Chinese Communication Studies: Three Paths Converging, Wenshan Jia

Communication Faculty Articles and Research

This contribution presents the possibilities for anthropological and neo-Marxist media within the hugely expanding sector of Chinese communication studies. China has sourced mostly from the American positivist tradition but is increasingly ­taking on board European critical thinking but it also needs to absorb some of the depth and diversity of indigenous scholarship existing in Chinese.

Jia, Lu, and Heisey (2002) presented an influential meta-analysis of every ­example of communication studies in China at that time. The book chapter which talks about the rise of the discipline and scholarship of Chinese communication as an academic discipline (Jia et al., 2014) summarises …

User-Generated Opinion: How Reader Reactions And Source Reputation Influence The Effects Of Online News, Stephan Winter, Nicole C. Krämer, Yuhua (Jake) Liang

Communication Faculty Articles and Research

On contemporary online news sites, readers are simultaneously exposed to journalistic articles and social reactions toward these messages. Two online experiments (N = 252) addressed whether negative user reactions can attenuate the persuasive influence of the main article, and whether these effects depend on the reputation of the original source. Results showed a selective consideration of user-generated content: Readers took into account comments with high argument quality and ratings of a credible website but did not follow others’ opinions if the comments merely contained subjective evaluations. On less reputable websites, user reactions were less influential. Findings are discussed with regard …

The Effect Of Relational And Interactive Aspects Of Parasocial Experiences On Attitudes And Message Resistance, Riva Tukachinsky, Angeline Sangalang

Communication Faculty Articles and Research

This study examines direct and interaction effects of parasocial interactions (PSIs) and relationships (PSRs) on message resistance (reactance and counterarguing) and message-consistent attitudes. PSI involves the give-and-take within the media encounter, whereas PSR entails the relational bonding with the media figure that continues to exist outside the context of any particular media exposure. A 2 (high/low PSI) × 2 (high/low PSR) experiment revealed that PSI (but not PSR) can increase message resistance, particularly when PSR is low. No significant effects of PSR/PSI on attitudes were found. The study suggests that, contrary to past theorization, PSIs may facilitate, rather than reduce, …

Judgment And Choice: Moral Judgment, Enjoyment And Meaningfulness In Interactive And Non-Interactive Narratives, Daniel M. Shafer, Sophie Janicke, Jonmichael Seibert

Communication Faculty Articles and Research

This study extends Affective Disposition Theory (ADT) and the Integrated Theory of Enjoyment (ITE) to interactive television/film narratives. In the study, 168 participants were randomly assigned to experience one of two originally-produced films; one with interactive components, the other without. Participants in the interactive condition made choices for the protagonist throughout the films. Path analysis was used to examine hypotheses based on the ITE (using the recent perspective of enjoyment and meaningfulness as outcomes). Results indicate that the principles of ADT and ITE can be applied to interactive narrative forms. Suggestions for future research are offered.

The Relationship Between Elevation, Connectedness, And Compassionate Love In Meaningful Films, Sophie Janicke, Mary Beth Oliver

Communication Faculty Articles and Research

Expanding on the research of meaningful entertainment media and its effects, this study investigated the relationship between experiences related to elevation responses to film. Whereas research thus far has focused primarily on portrayals of altruism to elicit elevation, the results of this study show that portrayals of connectedness, love, and kindness in meaningful films are also able to elicit feelings of elevation. Moreover, elevation mediated the relationship between meaningful films and feelings of connectedness towards the transcendent, close others and toward one’s family; compassionate love towards close others; and compassionate motivation to love and be good to humanity. The study …

Exploring The Role Of Identification And Moral Disengagement In The Enjoyment Of An Antihero Television Series, Sophie Janicke, Arthur A. Raney

Communication Faculty Articles and Research

Affective disposition theory explains well the process of enjoying hero narratives but not the appeal of narratives featuring antiheroes. Recent antihero studies suggest that character identification and moral disengagement might be important factors in the enjoyment of such fare. The current study builds on this work. A sample of 101 self-identified fans and nonfans of the television series 24 viewed a condensed version of Season 1, providing evaluation of various protagonist perceptions, moral judgments, and emotional responses to the narrative, as well as overall enjoyment. As expected, fans reported greater liking of the protagonist and greater enjoyment. But more importantly, …

Information Diffusion, Facebook Clusters, And The Simplicial Model Of Social Aggregation: A Computational Simulation Of Simplicial Diffusers For Community Health Interventions, Kerk Kee, Lisa Sparks, Daniele C. Struppa, Mirco A. Manucci, Alberto Damiano

Communication Faculty Articles and Research

By integrating the simplicial model of social aggregation with existing research on opinion leadership and diffusion networks, this article introduces the constructs of simplicial diffusers (mathematically defined as nodes embedded in simplexes; a simplex is a socially bonded cluster) and simplicial diffusing sets (mathematically defined as minimal covers of a simplicial complex; a simplicial complex is a social aggregation in which socially bonded clusters are embedded) to propose a strategic approach for information diffusion of cancer screenings as a health intervention on Facebook for community cancer prevention and control. This approach is novel in its incorporation of interpersonally bonded clusters, …

Where We Have Been And Where We Can Go From Here: Looking To The Future In Research On Media, Race And Ethnicity, Riva Tukachinsky

Communication Faculty Articles and Research

This special issue illuminates the ways in which media portrayals and practices, together, create barriers to inclusion for diverse groups and normalize existing patterns of relegation on and off the screen. Media representations of race and ethnicity have critical consequences for intergroup relationships and for marginalized group members’ self-concept. A synthesis of the research included in this volume demonstrates the significance of these questions across media outlets, their relevancy despite the rise of new technologies, and their application to social contexts outside the U.S.. Finally, this concluding article suggests directions for future research and offers implications for policies that can …

The Psychology Of The 3d Experience, Sophie Janicke, Andrew Ellis

Communication Faculty Articles and Research

With 3D televisions expected to reach 50% home saturation as early as 2016, understanding the psychological mechanisms underlying the user response to 3D technology is critical for content providers, educators and academics. Unfortunately, research examining the effects of 3D technology has not kept pace with the technology’s rapid adoption, resulting in large-scale use of a technology about which very little is actually known. Recognizing this need for new research, we conducted a series of studies measuring and comparing many of the variables and processes underlying both 2D and 3D media experiences. In our first study, we found narratives within primetime …