Communication Technology and New Media Commons^™

Juvenile Literature E-Books In A Curriculum Materials Library Setting: Love Them Or Leave Them?, Amy L. Johnson

Scholarship Colloquium

So What's The Problem?
CML’s juvenile literature collection serves a three-fold purpose

• Supporting academic study of children’s/young adult literature

• Leisure reading collection

• Providing materials for use by CCSD teachers and students

Which means…

• Amazon’s e-book sales (and other info.) can guide leisure reading trends

• BUT…we also need input and buy-in from UNLV instructors and CCSD teachers

The Social Web: Utilizing Social Media To Expose And Provide Access To The Unlv Libraries Digital Collections, Amy Jo Hunsaker

Scholarship Colloquium

Why use Social Media?

Exposure

Access points

Promotion

Establish relationships

Promote discourse

Niche Theory In New Media: Is Digital Overtaking The Print Magazine Industry?, Zeenath Haniff

UNLV Theses, Dissertations, Professional Papers, and Capstones

New challengers in mass media are poised to annihilate the competition. The trials and tribulations that magazine publishers have conquered over the years is a testament to the industry's undaunted resilience and perseverance against such competition. Presently, the paper-based medium has enjoyed massive success by catering to readers' individual interests in special interest publications called niche magazines. However, the future of print magazines is unclear as recent technological innovations in digital publishing become the latest contender against print media. Analyzing the possible effects of the new digital medium upon the incumbent print magazine may help publishers prepare to face their …

Cyber-Systemic Themes In Mft Literature, Justin M. Smith, Katherine M. Hertlein, Markie L.C. Blumer, Harrison Allen

Graduate Research Symposium (2010 - 2017)

Abstract: In the fifteen years since the explosion of the Internet, using cyber technology for work & social functions has exponentially increased. Yet the questions around how to manage such changes remain elusive in family therapy literature. In this investigation, we conducted a content analysis to determine to what extent marriage & family therapy (MFT) journals have responded to the integration of the Internet in couple & family life. We found 79 of 13,274 articles across seventeen journals focused on the Internet in some capacity supporting the contention that cyber issues are largely ignored within the MFT field.

Libraries Atwitter: Trends In Academic Library Tweeting, Darcy C. Del Bosque, Sam A. Leif, Susie Skarl

Library Faculty Research

Purpose – This paper aims to present an overview of how libraries are using Twitter in an academic setting.

Design/methodology/approach – This study analyzed the current state of 296 Twitter accounts from a random sample of academic libraries. A total of 19 different criteria were explored, with an emphasis on the following three categories: layout and design, content and number of tweets, and account followers.

Findings – Only 34 per cent of libraries in the study had a Twitter account and characteristics varied widely among libraries, however it is evident that it is possible to successfully communicate with patrons via …

Utilizing Technology In A Randomized Pilot Study For A Smoking Cessation Intervention: An Innovative Approach Using Sms Messaging Systems, Elise Garcia

McNair Poster Presentations

Objective: Previous randomized controlled trials of Short Message Service (SMS) technology in smoking cessation interventions have been proven to be effective. Upon the completion of our pilot study, we will investigate the combined effects of delivering self-help SMS text messages with candidates that rate < 8 on the Contemplation Ladder (intention to quit scale)in natural-based setting.

Method: A sample of (N=60) adult smokers from the Eugene Community intending to quit will come in our lab for two sessions (baseline and follow-up) where physiological tests and selfreports will be measured. Smokers will be allocated to one of three condition groups where they will be sent 6 text messages per day for …

The Information Battlefield: Al-Qaeda's Use Of Advanced Media Technologies For Framed Messaging, Jessica Marie Martin

UNLV Theses, Dissertations, Professional Papers, and Capstones

Through a descriptive and qualitative content analysis of Al-Qaeda videos from 2001 to 2010, this thesis describes how the organization's video production has undergone a surge in production quality by using modern technology and skilled recruits. This thesis also provides background on the Islamic culture and the history of Al-Qaeda in order to put into perspective the goals of the organization's framed messages that are incorporated into their videos. The study also draws on parallels of propaganda use throughout history to highlight how regimes from all over the world understand the importance of communication during a time of war.

Factors Of Adoption: Initiating Relationships Using Online Dating Sites, Rachel Lee Toyer

UNLV Theses, Dissertations, Professional Papers, and Capstones

The present study used the Diffusion of Innovations Model to explore the circumstances that lead graduate and professional students enrolled at the a university in southern Nevada to adopt online dating services with the intent of initiating a serious commitment with a potential partner. The diffusion model was used to frame online dating as a process that people go through in acquiring knowledge about the service, forming an opinion about it, testing the service, and finally adopting the service into their daily life. Factors such as time afforded to relationships, apprehension in social situations, safety, and opinions of online dating …

Public Interest Standard Characteristics In Hybrid Digital Multicasts Of Noncommercial Educational Radio, Michele Ann Gothard

UNLV Theses, Dissertations, Professional Papers, and Capstones

Radio broadcasting implements digital multicasting in the United States with the adoption of HD Radio from iBiquity. Hybrid digital radio multicasts can upgrade either AM or FM facilities, and stations adopt the technology without loosing traditional analogue broadcasts. Broadcasting with digital technology creates additional channels of information, extending limitations of the electromagnetic spectrum. Scholarly research about hybrid digital technology considers motivations for adoption by stations but has not focused on content of existing multicasts. This study examines noncommercial educational radio multicasts for characteristics of service in the public interest.

Discourse characteristics find a mix of sounds that include both speech …

Second Life Virtual Universities: A Visual Analysis, Zeenath Haniff

Graduate Research Symposium (2010 - 2017)

General academic objectives include producing an educational experience that is engaging, interactive, collaborative, experiential and productive. The goal is to promote learner engagement through the visual power of a newly adopted medium in education – universities in the multi-user virtual environment (MUVE) of Second Life. Attributes of the virtual reality aid visual learning in the online environment: (1) computer-generated content, (2) three-dimensional graphics, and (3) interactivity. Visual renditions of campus buildings and fellow students as avatars emotionally connect students to feel a sense of presence and community within the virtual learning platform. Additionally, the ability to see and hear their …

Facebook And The Police: Communication In The Social Networking Era, Mari Sakiyama, Deborah K. Shaffer, Joel D. Lieberman

Graduate Research Symposium (2010 - 2017)

An increasing number of police departments are using Facebook to communicate with the public. As with any emerging communications technology, there is considerable variation in the usage of this medium. This study reports the results of a content analysis designed to determine how police departments are using Facebook.

Adaptation Of The Nevada Climate Change Data Portal Web Interface To Small-Screen Mobile Devices, Tsvetan Komarov

Festival of Communities: UG Symposium (Posters)

Robust and convenient access to the Nevada Climate Change Data Portal is vital for the project’s success, because of the researchers’ need to gather and analyze large volumes of data with minimal effort. However, the current version of the data portal web interface is not optimized for small-screen mobile devices such as mobile phones, PDAs, iPads, NetBooks, and others. The proposed research will address this issue by exploring the current methods for creating a client-aware web interface adaptable to the variety of small-screen devices, designing and implementing the most appropriate solution, and finally, user testing of the implemented solution.

Toward A Nevada Digital Collaborative, Jason Vaughan

Library Faculty Research

In mid-2008, through Library Services and Technology Act funding, the Nevada State Library and Archives brought together members for a newly established Nevada Statewide Digital Advisory Committee (hereafter referred to as “NSDAC”) to engage in a comprehensive, statewide digital planning process. As stated in the charge, “Advisory committee members participate in the identification of issues regarding digitization in Nevada, collaborate in the planning and development of a statewide digital initiative . . . and contribute to effective communication among the key digital stakeholders in Nevada.” The full charge is provided in Appendix A. By design, the committee included members from …

Why Not Just Google It? An Assessment Of Information Literacy Skills In A Biomedical Science Curriculum, Karl Kingsley, Gillian M. Galbraith, M. Herring, Eva Stowers, Tanis Stewart, Karla V. Kingsley

Library Faculty Research

Background: Few issues in higher education are as fundamental as the ability to search for, evaluate, and synthesize information. The need to develop information literacy, the process of finding, retrieving, organizing, and evaluating the ever-expanding collection of online information, has precipitated the need for training in skill-based competencies in higher education, as well as medical and dental education.

Methods: The current study evaluated the information literacy skills of first-year dental students, consisting of two, consecutive dental student cohorts (n = 160). An assignment designed to evaluate information literacy skills was conducted. In addition, a survey of student online search engine …

Explore Guerrilla Marketing Potentials For Trade Show, Jie Chen

UNLV Theses, Dissertations, Professional Papers, and Capstones

This is an exploratory research paper trying to identify effective guerrilla marketing practices in solving tradeshow marketing challenges. Major problems faced by trade show marketers are analyzed in the beginning: limited marketing budget, ineffective marketing tools and dissatisfaction from exhibitors. The study introduced guerrilla marketing methods by both exploring the theory and identifying successful cases. At the end, specific guerrilla marketing guidelines were built for tradeshow marketers.

National Writing Project: Internet Resource, Priscilla Finley

Library Faculty Research

The National Writing Project (NWP) is a federally funded program that focuses on the teaching of writing, and coordinates and supports professional development for writing teachers (K-16) at over 200 college and university partner sites.

Subjective Evaluation Of Data Checking Techniques, Cyndy Anang

McNair Poster Presentations

The aim of this research was to analyze people's subjective opinions about the data checking techniques double entry, visual checking, and read aloud. Previous research has shown that entering data twice is more effective in reducing the data entry errors. Thus, the research aims to hypothesize that participants would perceive the double entry technique as most accurate and reliable. A total of forty-eight undergraduate students answered a set of sixteen items which were used to gather participants' opinions on the three techniques. The results showed that the double entry technique was perceived as significantly more accurate (F (2, 47): 5.734, …

The Write Moves: An Autoethnographic Examination Of The Media Industry, Danielle Gomes

UNLV Theses, Dissertations, Professional Papers, and Capstones

This thesis examines the current media environment through the use of adaptation theory, political economy theory, and media ecology theory. More specifically, this thesis is an autoethnography of this author‟s attempts to release content into the mass-media.

This thesis expects to find that in the current conglomerate controlled media environment content that has multi-media potential is preferred. Vertical integration is the standard in these massive media corporations. Consequently, the adaptation of content into multiple media is no longer an afterthought to creation, it is forethought.

Introducing Transliteracy: What Does It Mean To Academic Libraries?, Thomas A. Ipri

Library Faculty Research

Transliteracy is recent terminology gaining currency in the library world. It is a broad term encompassing and transcending many existing concepts. Because transliteracy is not a library-centric concept, many in the profession are unsure what the term means and how it relates to libraries’ instructional mission and to other existing ideas about various literacies. Transliteracy is such a new concept that its working definition is still evolving and many of its tenets can easily be misinterpreted. Although this term is in flux, academic librarians should watch developments in this new field to continually assess and understand what impact it may …

Politics & Poverty: Is The New Media Changing The Message? An Analysis Of Framing In New Media News, Jessica Wheeler

Graduate Research Symposium (2010 - 2017)

Many media researchers have turned their attention to new media, specifically how the proliferation of blogs has changed the way media inuences the public agenda. Less attention has been paid to how blogs and new media are changing the way news is framed and reported. In a preliminary case study two elements of political news reporting on blogs were explored: 1) Do political blogs focus more on insider information and process news than traditional media’s online news outlets? 2) What implications, if any, does this dierence have on the value of the information in assisting the audience form opinions about …

Following The Lead Of Barack Obama, Cnn, And Ashton Kutcher: Police Departments’ Use Of Twitter, Mari Sakiyama, Amanda Hurst, Omar Melchor, Daniel Shields, Deborah K. Shaffer, Joel D. Lieberman

Graduate Research Symposium (2010 - 2017)

An increasing number of police departments are using Twitter to communicate with the public. As with any emerging communications technology, there is considerable variation in the usage of this medium. This study reports the results of a content analysis designed to determine how police departments are using Twitter.

Building Pathfinders With Screen Capture Tools, Patrick Griffis

Library Faculty Research

This article outlines freely available screen capturing tools, covering their benefits and drawbacks as well as their potential applications. In discussing these tools, the author illustrates how they can be used to build pathfinding tutorials for users and how these tutorials can be shared with users. The author notes that the availability of these screen capturing tools at no cost, coupled with their ease of use, provides ample opportunity for low-stakes experimentation from library staff in building dynamic pathfinders to promote the discovery of library resources.

Unlv Magazine, Matthew K. Jacobsen, Holly Ivy De Vore, Lisa Arth, Cate Weeks, Greg Lacour, Tony Allen, Afsha Bawany, Barbara Cloud, Gian Galassi, Phil Hagen, Karyn S. Hollingsworth, Michelle Mouton, Erin O'Donnell

UNLV Magazine

No abstract provided.

Inside Unlv, Diane Russell, Shane Bevell, Cate Weeks, Mamie Peers

Inside UNLV

No abstract provided.

Dirt: Digital Research Tools Wiki, Priscilla Finley

Library Faculty Research

This wiki listing of Web-based tools and commercial software is geared to humanities/social sciences researchers. Users can identify tools for specific research tasks. Project organizers are the only editors, but they actively solicit suggestions.

Inside Unlv, Diane Russell, Shane Bevell, Mamie Peers, Michelle Mouton

Inside UNLV

No abstract provided.

Talkin' 'Bout My Generation: Exploring Age-Related Resources, Susie Skarl, Sidney Lowe

Library Faculty Research

In the past few years, as technology has radically changed how we find and use information resources, library staff have begun to notice significant generational differences in the information-seeking behavior of library patrons. These frequent observations at the reference desk and in library instruction classes planted the first small seeds of our interest in this topic. Internet sites and online articles about generational differences are plentiful and focus on a wide range of subjects, such as learning styles, social behaviors, moral values, technological skills, marketing, communication, and workplace performance.

Assessment Tool Or Edutainment Toy, Patrick Griffis

Library Faculty Research

The use of Clickers as a tool for library instruction has been growing in popularity because library instructors view this technology as a mechanism to foster interactivity within library instruction sessions in order to increase overall student engagement. However, a newly emerging area of interest for library instructors is the use of Clickers as a tool for library instruction assessment. This paper posits some of the viewpoints of various instructors using Clickers including the viewpoints of library instructors. The central question considered in this paper is whether Clickers are an effective and feasible tool for library instruction assessment. This examination …

Enhancing Opac Records For Discovery, Patrick Griffis, Cyrus Ford Zarganj

Library Faculty Research

This article proposes adding keywords and descriptors to the catalog records of electronic databases and media items to enhance their discovery. The authors contend that subject liaisons can add value to OPAC records and enhance discovery of electronic databases and media items by providing searchable keywords and resource descriptions. The authors provide an examination of OPAC records at their own library, which illustrates the disparity of useful keywords and descriptions within the notes field for media item records versus electronic database records. The authors outline methods for identifying useful keywords for indexing OPAC records of electronic databases. Also included is …

Smartphones: A Potential Discovery Tool, Eva Stowers, Wendy Starkweather

Library Faculty Research

The anticipated wide adoption of smartphones by researchers is viewed by the authors as a basis for developing mobile-based services. In response to the UNLV Libraries’ strategic plan’s focus on experimentation and outreach, the authors investigate the current and potential role of smartphones as a valuable discovery tool for library users.