Communication Technology and New Media Commons^™

Get @ Us! Using Social Media To Market Libraries, Assist Patrons And Revitalize Outreach Efforts, Katy Kelly, Gwen Glazer

Roesch Library Faculty Publications

The rise of social media created a whole new world for libraries in terms of public relations, marketing, and outreach-and it has created a new world for library staff members as well. Social media, outreach, and marketing are integral parts of our day-to-day work at university libraries.

Our duties include managing our libraries' social media channel, through platforms that can reach thousands of people in an instant. These platforms provide jumping-off points for opportunities and challenges: keeping up with social media's charge to be instantaneous, fresh, and innovative while maintaining libraries' core values of helping users and facilitating knowledge.

We …

Here We Are Now, Entertain Us: Defining The Line Between Personal And Professional Context On Social Media, 35 Pace L. Rev. 398 (2014), Raizel Liebler, Keidra Chaney

UIC Law Open Access Faculty Scholarship

Social media platforms such as Facebook, Twitter, and Instagram allow individuals and companies to connect directly and regularly with an audience of peers or with the public at large. These websites combine the audience-building platforms of mass media with the personal data and relationships of in-person social networks. Due to a combination of evolving user activity and frequent updates to functionality and user features, social media tools blur the line of whether a speaker is perceived as speaking to a specific and presumed private audience, a public expression of one’s own personal views, or a representative viewpoint of an entire …

Who Are Fans Of Facebook Fan Pages? An Electronic Word-Of-Mouth Communication Perspective, Xiao Hu, Louisa Ha, Simeng Mo, Ying Xu

School of Media and Communication Faculty Publications

Given its great business value and popularity, Facebook fan pages have attracted more and more attention in both industry and academia. Fans of Facebook fan pages play an important role in electronic word-of-mouth (eWOM) communication. This study focused on the population of fans on Facebook fan pages and examined the differences between fans and non-fans in terms of demographics, social network sites (SNS) use, Internet use, and online shopping behaviors. The results indicated that fans used SNS more frequently than non-fans. Additionally, from the eWOM perspective, the researchers moderated product types in the model of people’s word-of-mouth (WOM) preferences and …

Employee Internet Privacy: A Proposed Act That Balances Legitimate Employer Rights And Employee Privacy, Susan Park

Management Faculty Publications and Presentations

When Justin Basset interviewed for a job in New York City in 2012, he expected to respond to questions one is typically asked in a job interview. However, his interview took a modern technological twist when the interviewer opened her computer and attempted to look at Mr. Basset’s Facebook profile on her computer. Unable to see the details of his profile because he had taken advantage of Facebook’s privacy options to limit public viewing, she asked for his login information to access his account. He declined and withdrew his application.¹ In 2010, Robert Collins, a Maryland Department of Public …

Facebook And Dramauthentic Identity: A Post-Goffmanian Model Of Identity Performance On Sns, Dylan E. Wittkower

Philosophy Faculty Publications

Early and persistent scholarly concerns with online identity emphasized the ways that computer–mediated communications have allowed new, inventive, and creative presentations of self, and the lack of connection between online identity and the facts of off–line life. After the ascendency and following ubiquity of Facebook, we find our online lives transformed. We have not only seen online identity reconnected to off–line life, but we have seen, through the particular structures of social networking sites, our online lives subjected to newfound pressures to unify self–presentations from various constitutive communities; pressures different from and in some ways greater than those of off–line …

An Integrated Marketing Communications Plan For The Great American Comedy Festival, Johnny Carson Theatre, Norfolk, Nebraska, Adnormal Strategies, Emily Schaefer, Tony Nelson, Dominique Brown, Kary Benson, Mickey Mcconkey, Katheryn Schuller, Amanda Gammel, Max Wesely

College of Journalism and Mass Communications: Student Advertising Projects

EXECUTIVE SUMMARY Client: The Great American Comedy Festival

Campaign Purpose: In the summer of 2014, members of the Great American Comedy Festival approached our team of 8 advertising and public relation students with a specific task. The proposed task was to help increase attendance as well as raise awareness for future Great American Comedy Festivals. Our team’s mission is to present innovative ideas that will help our client generate an increase in attendance and to also provide them with beneficial tactics for future festivals.

Research: For our campaign, we accumulated various data through both secondary and primary research. Our secondary …

Predicting Events Surrounding The Egyptian Revolution Of 2011 Using Learning Algorithms On Micro Blog Data, Benedikt Boecking, Margeret A. Hall, Jeff Schneider

Interdisciplinary Informatics Faculty Proceedings & Presentations

We aim to predict activities of political nature in Egypt which influence or reflect societal-scale behavior and beliefs by using learning algorithms on Twitter data. We focus on capturing domestic events in Egypt from November 2009 to November 2013. To this extent we study underlying communication patterns by evaluating content-based and meta-data information in classification tasks without targeting specific keywords or users. Classification is done using Support Vector Machines (SVM) and Support Distribution Machines (SDM). Latent Dirichlet Allocation (LDA) is used to create content-based input patterns for the classifiers while bags of Twitter meta-information are used with the SDM to …

[Introduction To] Identity And Leadership In Virtual Communities: Establishing Credibility And Influence, Dona J. Hickey, Joe Essid

Bookshelf

The presence and ubiquity of the internet continues to transform the way in which we identify ourselves and others both online and offline. The development of virtual communities permits users to create an online identity to interact with and influence one another in ways that vary greatly from face-to-face interaction.

Identity and Leadership in Virtual Communities: Establishing Credibility and Influence explores the notion of establishing an identity online, managing it like a brand, and using it with particular members of a community. Bringing together a range of voices exemplifying how participants in online communities influence one another, this book serves …

Performing And Interpreting Identity, Lee Farquhar

Scholarship and Professional Work - Communication

This one-year cyber-ethnography examines  identity presentations and interpretations  of 346 Facebook users. The social–psychological theoretical framework used drew specifically from symbolic interaction, Goffman’s performance of self, and schema theory. Generally, Facebookers sought social acceptance with their presentations. Primary findings indicate that the Facebookers present over-simplified imagery to reduce ambiguity and align with specific social groups. This study asked Facebookers to respond to strangers’ Facebook profiles, and the responses showed that due to the glut of identity-related information on the site, interpretations are heavily reliant on schemas. Online interview participants indicated several basic categories of identity performance that were used to …

Center For Civic Engagement: An Integrated Marketing Communications Plan, Libelle Advertising, Matt Hartman, Amy Welniak, Heather Czaplewski, Liz Bachman, Sophie Beyer, Navannah Slezak, Jasmine Rogers

College of Journalism and Mass Communications: Student Advertising Projects

The purpose of this campaign is to increase participation in the Center for Civic Engagement programs and raise awareness for the Center for Civic Engagement within the University of Nebraska– Lincoln student body, faculty, and advisors. We also wanted to determine the most effective and efficient way to distribute the Center for Civic Engagement information to the UNL student body, staff and local employers.

For this campaign, we collected various data through both secondary and primary sources. Our secondary research consisted mainly of information found online which covered trends on civic engagement, employment issues and other areas associated with civic …

The Influence Of Mobile Website Quality On Consumer Satisfaction And Behavior, Xiuyuan Gao

Department of Textiles, Merchandising and Fashion Design: Dissertations, Theses, and Student Research

Mobile shopping has grown into a huge market and an increasing number of consumers have begun to use mobile websites to shop. Therefore, how mobile shopping websites provide good shopping to customers is significant. The object of this study is to relate factors of website quality to college students’ satisfaction with mobile shopping experiences, which in turn influence their intentions to return to the website and/or to purchase on the website. Five dimensions of website quality, which were information quality, navigation, visual appeal, response time and interactivity, were selected in this study. The model of self-regulatory process (Bagozzi, 1992) has …

The Influence Of Technology On Family Dynamics, Alessondra Villegas

Proceedings of the New York State Communication Association

A powerful tool, that contemporary society uses not only to entertain but also to communicate and educate, there is an ever-present availability to media access. However, there is an ongoing debate over whether or not the power of this influence and its ubiquitous availability yields positive or negative consequences in different aspects of our lives. One area of concern, in particular, is the dynamics of the American family. With the rapid progression of technological advances it is difficult to observe the influence that these devices are having on the ways in which a family interacts. There is research to support …

Grief Lives Online: An Empirical Study Of Kübler-Ross' Categories Of Bereavement On Myspace Profiles, Ilona Yurivna Malenkovich

Dissertations and Theses

With the widespread use of the Internet, grief has been extended in its representation. Specifically, social networking sites, like MySpace, have turned grief presentation from private expressions into public displays of mourning. This study utilizes the theoretical foundations of the grief presentation process of Kübler-Ross' (1969) five categories of bereavement (denial, anger, bargaining, depression and acceptance) to determine whether the grief presentation process is present in an online setting. In this study, the researcher conducted an empirical investigation of 4,931 comments, resulting in 22,263 bereavement themes outlined by Kübler-Ross, which were condensed into 2,288 time-point comparisons posted to 140 MySpace …

Networking Young Citizens : Learning To Be Citizens In And With The Social Web, Suzanne Mellor, Terri Seddon

Civics and Citizenship Assessment

Many claims are made, both in the popular press and the professional education literature, about the significance of the social web in enabling civic participation. However empirical evidence supporting these claims is sparse and contested rather than strongly-indicative. The Monash University pilot research project, Networking Young Citizens, relates to the discussion about the ways in which the social web might support the civic participation, especially of young people, by examining the ways in which Web 2.0 was integrated into teaching and learning in the school, and any other processes of civic socialisation that were consciously adopted in three schools.

This …

Headlines In Rhyme: A Case Study On Le Journal Rappé As An Agent Of Senegalese Sociopolitical Change, Jessica Hackel

Independent Study Project (ISP) Collection

Le Journal Rappé is a weekly Senegalese television segment presented and created by “old-school” rappers Cheikh “Keyti” Sene and Makhtar “Xuman” Fall. Each Friday on the Senegalese television station 2S, the rappers take on the personas of broadcast journalists, delivering the week’s top headlines in rhyme—they literally rap the news. Since its initial inception on April 11^th, 2013 as a YouTube venture, Le Journal Rappé has garnered both national and international praise. The program superficially serves as an alternative source of media, one that deviates from the mainstream in its format, entertainment value, and appeal to …

Embracing Change: Exploring How Creative Professionals Use Interactive Media In Advertising Campaigns, Adam Wagler

College of Journalism and Mass Communications: Faculty Publications

Advertising agencies are incorporating new forms of interactive media into campaigns as media continues to rapidly change. The purpose of this phenomenological qualitative study is to explore how five creative professionals at leading advertising agencies in the Midwest are integrating interactive media into campaigns. Through a series of interviews this project helps solidify what it means to integrate interactive media. The findings illustrate a fundamental shift in an industry that is moving away from “advertising.” An industry built around traditional media now requires creatives to incorporate dynamic, mobile, and social media into the marketing mix. Advertising agencies must engage audiences …

Facebook And Relationships: A Study Of How Social Media Use Is Affecting Long-Term Relationships, Rianne C. Farrugia

Theses

An online survey was conducted where 255 respondents provided information about their significant other. Respondents answered questions dealing with elements of relationship satisfaction, Facebook usage, surveillance, and jealousy. Results indicate a correlation between Facebook usage and relationship satisfaction. Individuals with varying levels of Facebook usage were shown to have a positive correlation with jealousy levels in their relationship, meaning as Facebook use increased, jealousy also increased. Altman and Taylor's theory of social penetration (1973) was used to describe the stages in a relationship from orientation into a relationship of stable exchange. This developmental theory illustrated the growth in relationship phases. …

Social Media And Journalism: What Works Best And Why It Matters, Sue Burzynski Bullard

College of Journalism and Mass Communications: Faculty Publications

As more Americans turn to social media sites for news and information, news organizations respond by using social networks as platforms to deliver content. This study examines how news outlets use social media platforms, the positive impact and concerns raised by social media use, and the best practices editors identify for effective social media use. The study aims to help editors understand which approaches to social media attract audiences and increase reader or audience interaction.

Trayvon Martin And Election 2012 Social Media Messaging: An Analysis Of Framing, Rhetoric, And Media Types In Online Messages By Civil Rights Organizations, Riva Renee Brown

Dissertations

This content analysis study explored framing, rhetoric, and media types used by the National Association for the Advancement of Colored People, National Urban League, National Action Network, and ColorOfChange.org in website and social media messages posted during the Trayvon Martin case and Election 2012. It also examined the mainstream print news media coverage these civil rights organizations generated.

On February 26, 2012, George Zimmerman, a 28 year old White and Hispanic male, fatally shot Martin, a 17 year old Black male, in Florida. After authorities did not charge Zimmerman with the teenager’s murder, these organizations drafted petitions and staged rallies …

Lifespan Communication, Social Media Policy, And Societal Institutions: A Content Analysis, Jessica Larae Bedenbaugh

Communication & Theatre Arts Theses

This thesis is a qualitative study of the major societal institutions' social media policies. Three features are compared-length, readability, and legal orientation and punitive degree-in order to determine the homogeneity of the policies across the institutional categories. The top ten words featured in the policies, from highest weighted percentage to lowest, are the following: social, use, media, post, sites, content, personal, policy, communication, and web. The shortest policy length was 274 words. The longest policy was 36,036 words and the collective average word count was 2,571. The lowest reading level, based on the Gunning Fog Readability Index was 8.21, the …

The Residual Resistance Of The Individual Within The Rhizomatic Hegemony Of The Internet, Emma Katherine Wolfe

English Theses & Dissertations

Networked cyborgs that exist within the non-hierarchical rhizomatic network of the Internet risk losing the concept of their individuality as our identity becomes less important than the group. However, if the rhizomatic network is thought of as a hegemony that exists on the Internet, we can resist this through the residual notion of individual identity. Since cyborgs must perform in order to exist on the rhizomatic network, they can become aware of and perform their individuality through awareness of the computer medium. There are three methods for networked cyborgs to assert their individuality discussed in this thesis.

The first is …

The Impact Of Social Media Use On Athlete/Fan Communication During The Olympics, Maggie Pearce

Undergraduate Theses and Capstone Projects

The 2012 London Olympic Games were known as the “Social Media Olympics.” For the first time, the International Olympic Committee encouraged athletes to use social media sites. Athletes, fans, countries and news outlets all used social media to share information and opinions about the Olympics. This thesis examines whether or not athletes communicated effectively on social media sites.

The Genre Of The Meme, Thomas Monson

Colloquy Undergraduate Research Journal

The development and proliferation of the Internet has led to numerous discoveries in the study of media and communication. Such a recent development in online communication is the rise of the online meme. The traditional meaning of meme has been transformed and has developed a new meaning within the sphere of online communication. The meme as defined by its new meaning has recurred in myriads, which have provided enough reason and data to develop a rhetorical genre for the subject. The first half of this study—the background—will begin with an orientation to the meme, an explanation of generic criticism, and …

Activism, Deliberation, And Networked Public Screens: Rhetorical Scenes From The Occupy Moment In Lincoln, Nebraska (Part 1 & 2), Joshua P. Ewalt, Jessy J. Ohl, Damien S. Pfister

Department of Communication Studies: Faculty Publications

Part 1 of this manuscript is a dramatization of five rhetorical scenes that take the Occupy phenomenon as a moment to explore features of contemporary social protest and change. Drawing on rhetorical field notes collected over the first two weeks of Occupy Lincoln in Nebraska, we identify how historical tensions between activism and deliberation were both complicated and reasserted as the Occupy moment became a movement. The rhetorical scenes partially replicate actual conversations, though they are remediated through three composite figures: Anda, a longtime social activist; John, an advocate of democratic deliberation; and Dajuan, an undergraduate organizer of the local …

Consumption And Dependency Of Social Network Sites As A News Medium: A Comparison Between College Students And General Population, Louisa Ha, Kisung Yoon, Xiaoqun Zhang

School of Media and Communication Faculty Publications

This exploratory study investigates social network sites (SNS) users’ time allocation behavior among various traditional and new media. Specifically, it examines the difference in degree of dependency on SNS between the young generation and the general population as a new form of news medium based on the media system dependency (MSD) and the microeconomic consumption (MEC) theories. The research results reveal that SNS, along with other online media, such as online audio/video news, are the preferred news sources for young people and they are more likely to be interested in soft news than hard news. SNS has become online users’ …

Unauthorized Televised Debate Footage In Political Campaign Advertising: Fair Use And The Dmca, Susan Park

Management Faculty Publications and Presentations

No abstract provided.

Social Media And The Transformation Of The Humanitarian Narrative: A Comparative Analysis Of Humanitarian Discourse In Libya 2011 And Bosnia 1994, Ellen Noble

Political Science Honors Projects

Within humanitarian discourse, there is a prevailing narrative: the powerful liberal heroes are saving the helpless, weak victims. However, the beginning of the 21^st century marks the expansion of the digital revolution throughout lesser-developed states. Growing access to the Internet has enabled aid recipients to communicate with the outside world, giving them an unprecedented opportunity to reshape discourses surrounding humanitarianism. Through a comparative discourse analysis of Libyan Tweets, 1994 newspaper reports on Bosnia, and 2011 newspaper reports on Libya, this paper analyzes whether aid recipient discourse can resist the dominant humanitarian narrative and if that resistance can influence dominant …

Living In Digital Asia: Better, Faster, Stronger?, Singapore Management University

Perspectives@SMU

The rate at which Asia is embracing technology is simply "amazing", according to Olivier Muehlstein, principal consultant at the Boston Consulting Group. “It's astounding how digitally engaged and active people are in this part of the world. Southeast Asia is extremely connected; it's an anomaly,” he said, and cautioned that an important consequence from all of these changes, is that privacy does not exist anymore.

Steve Jobs' Moment Of Silence, Janet Dooley

SOJMC Faculty Research

Steve Jobs, founder and longtime center of Apple Inc. passed away on October 5, 2011. Tributes to this visionary were spontaneous and abundant. Two students from the School of Visual Arts in New York, Hyui Yong Kim and Bryan Wolff, working with KNARF® Advertising, conceived of a means by which a traditional remembrance, the moment of silence, was upgraded to a modern technological tribute. Users of iPods, iPhones, iPads and other computing devices could download to their iTunes library eight seconds of silence as a remembrance to Jobs’ contributions to technology, to communication and to the impact on their …

A Phenomenology Of Sns Sharing, Dylan E. Wittkower

Philosophy Faculty Publications

In this contribution to a phenomenology of social network sites (SNS), we see how the share button brings about an alteration in our being-with others. On the side of the sharer, we see an experience of the world in a mode of possible retroactive sociality, creating an enigma in the constitution and attention of the subject of a given experience. On the side of the receiver, we see how being shared with creates sometimes unwelcome retrospective ideation of the sharer’s experience, and requires a choice whether, by liking or commenting, to bring the sharer into retroactive awareness of having been …