Communication Technology and New Media Commons^™

Emotional Tweeters: What Causes Individuals To React During A Crisis? A Mixed-Methodological Analysis Examining Crisis Response Tweets To The 2018 Stoneman Douglas High School Shooting, Gabriel John Fiore Iii

Seton Hall University Dissertations and Theses (ETDs)

All entities and individuals can use, design or generate content appealing to emotions to maximize message saturation, audience reach, and engagement on Twitter during a crisis. The purpose of this study was to identify which specific emotion(s) yielded the highest engagement during the 2018 Stoneman Douglas High School Shooting. Specifically, tweets conveying the emotional appeals of fear, anger, empathy, and advocacy were measured in terms of average likes, retweets, replies, and overall engagement using a content analysis and the constant comparative method. Results revealed which emotional appeal(s) yield the most likes, retweets, replies, and overall engagement with tweets.

The Curated Chronicles Of The American Family: An Ideological Analysis Of The Love Taza Blog, Elizabeth Radley

Master's Theses

Named one of the top ten influencers of parenting by Forbes, Naomi Davis of the family-lifestyle Blog, Love Taza has transformed her family chronicles into a successful Internet business with an extensive following ("Top Influencers of 2017: Parenting"). This thesis examines the content of Love Taza to understand what messages Naomi communicates to her readers and how her readers may be receiving those messages. Using a sample of 600 posts from 2012-2017, a quantitative analysis was conducted to determine the type of content being presented. According to the findings, the majority of the posts included sponsored content and the most …

Political Journalists Tweet About The Final 2016 Presidential Debate, Hannah Hopper

Electronic Theses and Dissertations

Past research shows that journalists are gatekeepers to information the public seeks. Using the gatekeeping and agenda-setting theory, this study used a content analysis of tweets from political journalists during the final 2016 presidential debate to examine social media usage in efforts to convey information to followers and whether social media has allowed for journalists to present a more transparent view of candidates to the public. This study used feminist political theory to further analyze whether the tweets from political journalists portrayed Hillary Clinton, the female candidate, with stereotypical “female” traits, such as more emotional and more trustworthy. Applying these …

Social Media Choices And Uses: Comparing Turkish And American Young-Adults' Social Media Activism, Barbara R. Burke, Ayşe Fulya Şen

Communication, Media, and Rhetoric Publications

Advocates of new media—especially social networks, blogs, and photo/content sharing sites—argue that these tools create transformative impacts on society. Recently, around the world younger activists in popular democracy movements, uprisings, and protests, feeling disengaged by traditional forms of political discourse, have debated their positions on new media, and have used digital media to communicate, organize, and coordinate protest activities. While some media scholars suggest this is an indication that young people are active in creating a public sphere constructed by social media, there is still little real-world evidence that the technological potentials are widely realized. To address this gap, this …

Chasing Success: A Cultivated Reality, Anastasia Bevillard

Honors Projects in Communication

George Gerbner’s cultivation theory claims that people who consume heavy amounts of media are more likely to be influenced by those messages to believe the media reality as opposed to actual reality. Using cultivation theory as the basis for study, I performed a cultivation analysis examining the intersection of mass media and perceptions of success among college-aged young adults living in the United States. The analysis focused on three main points: (1) How mass media perceives and subsequently demonstrates success. (2) The impact of mass media on young adults living in America. (3) What reality of success is cultivated by …

Fake News, Political Narrative, & Social Media: A Structuration Approach, Adam M. Housh

Capstone Collection

This research aims to unveil a connection between fake news distribution, readership demand, and social media networks, in this case, Facebook. In this research, fake news is defined as “content that is deliberately false and published on websites that mimic traditional news websites (Johnson and Kelling 2017, p3)”. It is argued that fake news content is not produced at random, but is tailored to particular political demographics and narratives. Exposure to such media not only validates ideological positions, it polarizes political beliefs. Furthermore, Facebook not only acts as an effective distribution medium, but allows individual users to skip structural filters …

Information Disorder And The Need For News Literacy Education In The Digital Era, Lauren Brown-Hulme

Honors Program: Senior Projects (Public)

This paper serves as a comprehensive report on the need for and barriers to news literacy education in the United States. Current misinformation issues in the U.S. are introduced and the importance of news literacy among citizens of a democracy. Answers to these questions are sought: What are the current challenges regarding news literacy in the digital age and what are the implications? Further, can news literacy be taught? Based on measured practices, what are the best methods for news literacy education? Existing literature covers the topics of information disorder and news literacy, highlighting the importance of news literacy in …

#Whitegenocide, The Alt-Right And Conspiracy Theory: How Secrecy And Suspicion Contributed To The Mainstreaming Of Hate, Andrew F. Wilson

Secrecy and Society

This article considers the relationship between “hashtag activism” as it is currently being used by the alt-right and the tendency to draw on conspiracy theory that Richard Hofstadter identified as being prevalent among what he termed “pseudo-conservatives” half a century earlier. Both the alt-right and Hofstadter’s “pseudo-conservatives” can be characterised by a pronounced populist nationalism that understands its aims as protecting a particular way of life whilst drawing on an aggrieved sense of injustice at being conspired against by an unseen enemy. That this “enemy” is typically foreign in actuality or in spirit confirms the cultural dimension on which their …

The Alt-Right's Use Of President Donald Trump's Twitter Account As A Propaganda Device, Erin Nicole Jorden

Theses, Dissertations and Capstones

The long campaign to repeal and replace the Affordable Care Act situated President Donald J. Trump in a context where attacks on President Barack Obama’s signature legislation symbolized a broader repudiation of his legacy. Even more than mainstream Republican partisans, the altright blogosphere celebrated the demise of the law to symbolically cleanse the nation of Obama’s influence. Trump attempted to honor his pledge to end Obamacare in his first year of office with his support of the American Health Care Act (March 2017), Better Care Reconciliation Act (July 2017), and the Graham-Cassidy Bill (September 2017). Members of the alt-right reframed …

To Thrive In Today’S Marketing Landscape, Embrace Schizophrenia!, Rishad Tobaccowala, Valerie Jones

College of Journalism and Mass Communications: Faculty Publications

We are entering the third connected age, powered by deep connectionsamong data, interconnected and Internet-connected objects, and engag-ing, immersive communication. Communication and media are undergoingradical transformations–influenced by artificial intelligence, the Internet ofThings, virtual and augmented reality, and voice-powered devices–and asa result, the advertising landscape is transforming as well. Brands connectdirectly with consumers, built on rich, data-driven relationships. As theway brands are built changes, so must the skill sets and approachesneeded for building and advertising brands. We outline a new model forsuccess and discuss future challenges and opportunities for academics, stu-dents, and professionals, to thrive.

News Literacy, Sissel W. Mccarthy

Open Educational Resources

"The digital age has created the need for a new kind of literacy-a literacy that empowers news consumers to determine whether information is credible, reliable and truthful. This is not just a skill; it is a new core competency for the 21st century. So-called “fake news” is hard to spot and spreads easily, leading to disagreements over basic facts. The antidote to the growing challenges posed by this digital revolution is news literacy. This mini news literacy course includes two three-hour sessions that will teach anyone to become a more critical consumer of news. "

The News Literacy course package …

In Media Res, Christopher Andrew Sisk

Theses and Dissertations

We are inundated by a constant feed of media that responds and adapts in real time to the impulses of our psyches and the dimensions of our devices. Beneath the surface, this stream of information is directed by hidden, automated controls and steered by political agendas. The transmission of information has evolved into a spiral of entropy, and the boundaries between author, content, platform, and receiver have blurred. This reductive space of responsive media is a catalyst for immense political and cultural change, causing us to question our notions of authority, truth, and reality.

Like Me: Generation Z, Instagram, And Self-Branding Practices, Emily Longley

Scripps Senior Theses

The newest generation, raised and immersed in today's hyper-consumer culture, has learned to define the self within a neoliberal and capitalist framework in which self-branding and ascribing to hegemonic principles appears imperative to one’s personal success.

Voice-Activated Change: Marketing In The Age Of Artificial Intelligence And Virtual Assistants, Valerie K. Jones

College of Journalism and Mass Communications: Faculty Publications

The Internet of Things promises to make relationships with technology more personal than ever. Voice-controlled virtual or artificial intelligence assistants such as Amazon’s Alexa or Google Assistant execute the commands of their users, providing information, entertainment, utility, and convenience while enabling consumers to bypass the advertising they would typically see on a screen. This “screen-less” communication presents significant challenges for brands used to “pushing” messages to audiences in exchange for the content they seek in hopes of creating preference. It also raises ethical questions about data collection, usage, and privacy. Little is known about the role marketing will play in …

Country Reputation Management: Developing A Scale For Measuring The Reputation Of Four African Countries In The United States, Dane M. Kiambi, Autumn Shafer

College of Journalism and Mass Communications: Faculty Publications

This study extends the development of country reputation measurement to other cultural contexts, specifically among sub-Saharan African countries that have shown the desire to improve their reputation in the United States and other Western nations. Although effective management of a country’s reputation lies in its ability to measure the perceptions of its target publics, there is currently no established scale that can be relied upon for such measurement of sub-Saharan African countries. In this study, a confirmatory factor analysis (CFA) was conducted using second-order latent variables, and based on the goodness-of-fit indices, it was established that all four models for …

Wildlife As Pets: Reshaping Public Perceptions Through Targeted Communication, Rosanna M. Vail

Human–Wildlife Interactions

No abstract provided.

An American Hugo Chávez? Investigating The Comparisons Between Donald Trump And Latin American Populists, Charlotte Blair Harris

Honors Theses and Capstones

Following the 2016 presidential election of populist outsider Donald Trump, several think pieces throughout the popular press conjectured a comparison between Trump and former Venezuelan president Hugo Chávez. Citing their populist rhetoric, brash and coarse sense of humor, and shared propensity for fiery tirades against the press, these articles made foreboding predictions about the status of American democracy. However, these short and sometimes anecdotally-based opinion pieces failed to acknowledge several important differences between Trump and Latin American populists like Chávez. This paper will address this gap in understanding by evaluating the comparison from an academic perspective. Through in-depth case studies …

Media In Crisis: Journalistic Norms In Natural Disaster Coverage, Lindsey Hall

Honors Theses and Capstones

Nearing the end of 2017, the United States and the Caribbean were struck with back-to-back natural disasters that left the country in shock and turmoil. Among the three hurricanes that struck sequentially, Hurricane Harvey landed in Texas approximately on August 25th, 2017 and Hurricane Maria hit the Caribbean and Puerto Rico around September 20th, 2017. These disasters were a test for the new presidential cabinet of how they would handle their first natural disaster. Hurricane Maria and Hurricane Harvey caused similar levels of destruction, with Maria being a category five storm and Harvey a category four. However, the media reacted …

Stay Woke, Langston A. Williams

LSU New Orleans Theses and Dissertations

Throughout the pages of my thesis, I comprehensively analyze the processes, intentions, and production of my thesis film Stay Woke. My examination will exhaustively probe every stage of the film from development to preproduction to production to postproduction and beyond. Individual aspects of this process including writing, casting, locations, production design, cinematography, directing, budgeting, scheduling, and postproduction workflows will be detailed. As I make elaborations in each section, I will explain my learning experiences from each day’s new tasks, challenges, and lessons. All of these things will be framed with regards to the overall goal and themes of the …

Deflection, Disassociation, & Acknowledgement: A Content Analysis Of The 2011-2014 Media Framing Of Hydraulic Fracturing And Oklahoma Earthquakes, Alicia Mason, Catherine Hooey, James Triplett

Faculty Submissions

In June of 2014, geologists reported that, for the first time, more earthquakes greater than magnitude 3.0 occurred in Oklahoma than in California [Terry-Cobo, 2014]. In Oklahoma, the frequency of earthquakes that are strong enough to be felt has increased 44 times in recent years and this has been correlated to a dramatic increase in high-volume, horizontal hydraulic fracturing (HVHHF) operations [Hume, 2014]. The aims of this study are: (1) to determine how hydraulic fracturing, commonly called fracking, and Oklahoma earthquakes are framed by print-based media at the local, national, and international levels; (2) to understand how the association between …

Advancing Democracy One Tweet At A Time, Landon T. Hester

LSU Master's Theses

This thesis takes a broad look how citizens use social media to foster political discussion, enhance political knowledge and engage in political participation in the United States. In this study, democracy is broken down into three empirically measurable components: political discussion, knowledge and participation. To begin, I provide an in-­‐depth review of past research examining the impact social media has on each element of democracy. In addition, I analyze data collected from a novel social media panel of 3,811 Twitter users by researchers from Louisiana State University (Davis et. al, 2017). From this, I measure the impact that Facebook and …

The Rise Of The Alt-Right Movement, Ryan T. Summers

Media and Communication Studies Summer Fellows

The alt-right was once seen an obscure subculture festering on sites like Reddit and 4chan. They were written off as a bunch of trolls and racists too scared to organize, and media outlets saw them as a fringe movement with little hope of growing. However, the 2016 Presidential election of Donald Trump is one of many important events the alt-right rallied behind. They are even leaving their computer screens and beginning to hold ‘free-speech’ rallies across the country. This project asks very important questions about how this has become possible. What are the nuances of this movement? How were they …

Growing Up With Porn: The Developmental And Societal Impact Of Pornography On Children, Gail Dines

Dignity: A Journal of Analysis of Exploitation and Violence

No abstract provided.

Amend The Communications Decency Act To Protect Victims Of Sexual Exploitation, Samantha Vardaman

Dignity: A Journal of Analysis of Exploitation and Violence

No abstract provided.

Introduction To Dignity Special Issue: Freedom From Sexploitation, Lisa L. Thompson, Donna M. Hughes

Dignity: A Journal of Analysis of Exploitation and Violence

No abstract provided.

It Can't Wait: Exposing The Connections Between Forms Of Sexual Exploitation, Dawn Hawkins

Dignity: A Journal of Analysis of Exploitation and Violence

No abstract provided.

The First Special Issue Of Dignity, Donna M. Hughes

Dignity: A Journal of Analysis of Exploitation and Violence

No abstract provided.

A Political Ecology Of Information: Media And The Dilemma Of State Power In China, Michael L. Miller

Dissertations, Theses, and Capstone Projects

In this dissertation, I employ a Weberian concept of social power in order to theorize the challenges posed by, and the varieties of state response to, the dilemma of state power: the need of all states to empower societies with social capacities that may, in turn, threaten state interests. Through a comparison of traditional and new forms of media in China, I show that rather than posing qualitatively new types of challenges to authoritarian states, new media exacerbate the dilemma of state power. They do so because along each of three dimensions of social control, new media shift the relationship …

Digital Mindfulness: An Emerging Field Of Inquiry And Practice, Sherri Henderson

Mindfulness Studies Theses

This two-part paper explores digital mindfulness as an emerging field of inquiry and practice into the integration of technology and contemplative practices. The first part surveys the growing research on the effects of technology on health and well-being. Investigating Buddhist teachings leads to a more balanced and aware approach towards integrating mindfulness with the digital world. Digital mindfulness encourages meaningful engagement while online. It also encourages thoughtfulness, awareness and intention. Digital mindfulness also reshapes and encourages conversations in our homes, schools, and proposes digital responsibility and digital citizenship. The second part of the paper proposes a framework for a workshop …

Do Marketing Strategies Impact Condom Sales In Uganda?, Meyhar Mohammed

Master's Theses

What attracts people to buy condoms? HIV/AIDS remain one of the biggest health dangers of the world, especially in Sub-Saharan Africa. A lot of efforts have been pursued in the past two decades to drastically reduce prevalence of HIV and increase awareness about preventive mechanisms. In order to prevent relapse of success achieved so far, it is important to recognize transformation of consumer behavior due to growth in social networks, education and awareness over time. There are a lot of behavioral triggers captured by social marketing interventions in the field of public health. In an attempt to investigate the role …