Communication Technology and New Media Commons^™

Fandom And Social Media Marketing: Looking At Doctor Who Tumblr Engagement Through The Lens Of Participatory Culture, Elizabeth Demeo

Masters Theses

In social media marketing, the most important aspect that brands and companies try to reach for is engagement with their audience. Today’s audience is no longer filled with passive consumers, but active participants. Nowhere is this more obvious than with fans of entertainment television. When television fans go on social media, they look to actively discuss, share content, and engage with other fans of the show. In the realm of entertainment television and social media marketing, the Doctor Who Tumblr has both a strong presence and an engaged audience. In 2013, the Tumblr page won a Shorty Award for its …

Hit After Hit: Examining The Image Repair Strategies Of Johnny Manziel, Lisa Deruiter

Masters Theses

Over the past decades, the landscape of sports journalism has changed to where now, athletes are often in the news just as frequently for their positive on-the-field play as they are for their negative off-the-field issues. Following these issues, the athletes must find strategies to employ to fix their damaged reputations. This thesis includes a rhetorical analysis of the image repair strategies employed by Johnny Manziel after each of his countless reputation-damaging incidents. The paper examines each of Manziel’s problems in depth, gives an overview of his biography, and includes a thorough review of literature regarding Benoit’s Image Repair Theory …

This Machine Kills Fascists: Music, Speech And War, Robert J. Crisler

College of Journalism and Mass Communications: Theses

This thesis examines the history and persuasive power of rhetoric through the mass medium of popular music from Woody Guthrie to the modern era. It focuses on the Vietnam War era as a particularly significant and prolific era of topical (“protest”) music. Through interviews with media observers, historians and veterans of the Vietnam war, it seeks to understand the relevance of rhetorical speech in music within an overall mass media context, both within that era and extending to the present day. Through contemporaneous accounts of the intent of the songwriters and artists, an understanding is gained of the intent to …

"Nobody Can #Dragmedown": An Analysis Of The One Direction Fandom's Ability To Influence And Dominate Worldwide Twitter Trends, Nicole Kelsey Santero

UNLV Theses, Dissertations, Professional Papers, and Capstones

With more than 25 million followers and counting, One Direction is currently the biggest boy band in the world, and its fans—known as “Directioners”—have become one of the most visible and recognizable fandoms to utilize social media, especially Twitter. Drawing upon an updated version of a fan theory highlighting the interpretive community and social hierarchy that exist within a fandom, this study examines the participatory culture among One Direction fans online that helps them create and dominate worldwide Twitter trends, as well as overshadow what is regarded as more serious news topics. Although previous research studies have examined Directioners and …

The Jjie Virtual World Journalism Project: Experimenting With Virtual Worlds As An Emerging Journalism Platform, Claire M. Bohrer

Symposium of Student Scholars

Although immersive journalism in the virtual world was pioneered by journalist and documentary filmmaker Nonny de la Peña years ago, traditional journalists are just now discovering its potential as an alternative platform to report the news. This study explores the singularities of immersive journalism in virtual worlds using the "Marginalized Youth Voices Amplified on Virtual Worlds" project, which a journalism professor at a southern public university received a grant to develop. The grant came from an Online News Association Challenge Fund for Innovation in Journalism Education, and has been involved in efforts to produce 3D-scenario machinimas (action videos inside virtual …

Implementation Of Software Community Radio Using Low Cost Resources, Amean Shareaf Ghazi Al-Safi

Research and Creative Activities Poster Day

Community radio is the third third model model of radio broadcasting besides besides the commercial and public systems systems. It aims to provide individuals with local news and information that are important to a small community. This poster presented a new method of implementing community community radio using low cost hardware and free software.The transmitter system consists of PC, USRP, and antenna while the receiver side consists of Raspberry Pi, RTL –SDR, and antenna .The main goal is to define and demonstrate a low, cost, flexible transmitter consisting of the USRP N210 and and commodity PC and a receiver consisting …

Establishing A Brand: How To Create A Household Name For A Wine Brand Through Social Media And Image, Megan Rodrigues

Journalism

This paper was conducted as a Senior Project for the Journalism Department at California Polytechnic State University in San Luis Obispo, California during a 10 week quarter. This paper explores the topic of wine branding through social media and image. The research for this paper consisted of interviews with three experts that are currently working in the wine industry as well as a literature review of several articles and books that support the topic. The questions that arose about wine branding, brand recognition, social media, wine label and image during the literature review were then asked to the three experts: …

Public Relations In The Restaurant Industry: Using Visual Social Media To Increase Consumer Relationships, Carly M. Cady

Journalism

As daily social media usage grows, marketing through these platforms become increasingly important for public relations professionals. Instagram, one of the most popular social media platforms, provides a new way to instantaneously reach millions of potential customers through the use of visuals. However, with limited knowledge of this new public relations tool, standing out and creating a successful presence for your business is difficult. This study is to explore how visual social media, specifically Instagram, can be used to increase consumer knowledge in the restaurant industry.

Investigation of current literature regarding the topic and gathered opinions of industry professionals will …

Drone Journalism Lab Operations Manual, Matt Waite, Ben Kreimer

College of Journalism and Mass Communications: Faculty Publications

This text is a guide for safely conducting drone journalism field work. It takes into account America's current drone regulations, our understanding of the public's acceptance of drones, the state of drone technologies, and our own experiences. The number one goal of any drone journalism operation is safety. At no time should safety be compromised. If there is any doubt, return the drone, also known as an unmanned aerial system (UAS), to the landing zone and terminate the flight. Ethical journalism is responsible journalism, and flying a drone means taking responsibility for the safety of those near you, on the …

Display-Through-Foregrounding By Photojournalists As Self-Reflexivity In Photojournalism: Two Case Studies Of Accidental Peace Photojournalism, Saumava Mitra

FIMS Publications

This article explores media self-reflexivity as understood within Peace Journalism (PJ) in the case of photojournalists and photojournalism. Carrying forward the discussion started by Allan (2011) for research into ‘peace photography’ to be extended to ‘tacit, unspoken rules’ underlying photojournalistic images, the article shows, through two examples of mainstream news images, how photojournalists can and may break from diktats of ‘news values’ to advertently or inadvertently critique the myths of the very practice they function within. Such self-reflexive, synecdochic images which display media’s own role in covering conflict are examples from which PJ can take lessons for a new visual …

Informational Efficiency And The Reaction To Terrorism: A Financial Perspective, Nicholas Roland

Honors Undergraduate Theses

The purpose of this study is to measure the message terror organizations hope to convey using the financial markets as a proxy of measurement to determine patterns within the marketplace and the effects on the terrorists’ ability to deliver a desired message due to the increased use of digital devices and access to instantaneous news, seen over the past decade. Using death count, geographic location, and event type, this study identified 109 attacks between 1985 and 2015 to be analyzed against 5 market indices and 5 securities. Measuring the effects within a 10-day sample window from the time of the …

Communicative Action And Citizen Journalism: A Case Study Of Ohmynews In South Korea, Seungahn Nah, Deborah S. Chung

Information Science Faculty Publications

Drawing on Habermas’s theory of communicative action, this case study of OhmyNews in South Korea examines how citizen journalism operates in a broad organizational and social context. Through in-depth interviews with professional and citizen journalists, the study reveals that citizen journalism can be well understood at the intersection between the lifeworld and systems. Specifically, the study finds a coexistence mechanism by which citizen journalism competes, collaborates, coordinates, and compromises with professional journalism through communicative action, such as mutual understanding, reason-based discussion, and consensus building.

What Makes A Man?: An Alpha Male’S Fight For Masculinity Against The Media’S Muscular Ideals, Julie A. Yockey

Williams Honors College, Honors Research Projects

Previous studies have focused heavily on media effects on women however growing trends in male ideals are finding that men are no longer static observers. The media constructs the ideal male body as lean, strong and muscular and men exposed to these idealized images may experience body dissatisfaction. Therefore, this project explores the effects of media ideals on men and the possible relationship between the media depictions of the muscular ideals and masculinity. Current research analysis shows that exposure to media ideals not only causes body dissatisfaction among men; trying to achieve the perfect body may result in unhealthy behaviors. …

Newsrooms And Social Media, Hanna E. Steinker

Williams Honors College, Honors Research Projects

The purpose of this research is to identify how local newspapers and newsrooms are converging to social media. An Ohio newspaper, The Post volunteered to have its Facebook Pages analytics studied over the course of two months, August through September. A constructed week was formed and four of the company’s Facebook Pages were analyzed. The study intends to examine the current social media position of The Post, assess the potential or areas of growth, and create a best practices manual to propel the selected newspaper’s social media accounts forward. Unlike traditional newspaper consumers, social media users tend to gather their …

Perceptions Of Ict Use In Rural Brazil: Factors That Impact Appropriation Among Marginalized Communities, Paola Prado, Alejandro Tirado-Alcaraz, Mauro Araújo Câmara

Arts & Sciences Faculty Publications

This study of digital inclusion among the rural poor examines how residents of remote mountain communities in Brazil perceive the use of information and communication technologies (ICTs). It analyzes social factors that impact ICT appropriation and the behaviors and attitudes that advance digital literacy among marginalized rural populations. The authors conducted factor analysis and logistic regressions to survey data collected. Results confirm the presence of a gender divide in ICT adoption. Women were more likely to perceive that ICT use brings social benefits to the community, and considered that ICTs provide better opportunities for the young.

Annual Report, 2014-15, University Of Mississippi. School Of Journalism And New Media, Will Norton Jr.

Annual Reports

No abstract provided.

Approaching Ideals Through Innovation: Twentieth And Twenty-First Century Mass Media Technology And American Democracy, Elizabeth Brand Cermak

Senior Theses

From the moment our First Amendment was adopted, America’s ideal of democracy has been firmly intertwined with media communications between the President and the citizenry. Over time, technological advancements have altered the way this communication is facilitated, increasing the public’s access to the Office of the Presidency, and visa versa, via new forms of media. Through an examination of Franklin Delano Roosevelt’s use of the radio, the first televised debate between John F. Kennedy and Richard Nixon in 1960, and Barack Obama’s use of Social Media and the Internet, this thesis will seek to answer the question of whether the …

Editors Use Social Media Mostly To Post Story Links, Sue Burzynski Bullard

College of Journalism and Mass Communications: Faculty Publications

A survey of senior editors of U.S. print broadcast and online news outlets found that while 98 percent of the 376 respondents say they use social media, they primarily use it to post links to stories on Facebook and Twitter. Far fewer use social media to interact with audiences by posing questions and responding to comments

Social Media And Celebrities: The Benefits Of A Social Media Presence, Kristin Wright

Journalism

This study analyzes celebrities and their social media presence and how they can benefit from using different social platforms. The rise of social media has caused people to rely on it for news, viewing content, and making connections with others. Celebrities no longer have to relay messages or content through their managers and publicists before releasing it. The way people interact through social media has allowed celebrities to engage their fans, enhance their career, and ultimately increase their stardom. This study investigates how social media impacts a celebrity’s career and what the best practices are for receiving positive benefits.

Breaking Into The Business: A Guide To Creating A Dynamic Resume Reel And Securing A Job In Today’S Television News Industry, Christina Favuzzi

Journalism

Broadcast journalists are experiencing turbulence in their field of expertise due to increasing digitalization and decreased funding. It is becoming commonplace for reporters to work as one-man-bands, or “multimedia journalists,” shooting and editing their own video in addition to writing and reporting. For people looking to begin a career in the highly competitive broadcast news industry, there is a great deal of information to understand and consider prior to beginning the job search. Creating a dynamic resume reel is central to landing a job as an on-air reporter. However, with the development of digital-first and multimedia journalism, there are certain …

Who’S Following Twitter? Coverage Of The Microblogging Phenomenon By U.S. Cable News Networks, Deborah S. Chung, Mina Tsay-Vogel, Yung Soo Kim

Journalism and Media Faculty Publications

Through data captured in a digital content analysis (DCA) lab, we examine coverage of Twitter across three 24-hour U.S. cable news channels: CNN, Fox News Channel, and MSNBC. This investigation tracked Twitter coverage from its initial stage, followed by its rise to a massively used tool and its subsequent diffusion into society, evident through its plateauing coverage. News stories covering Twitter, as it penetrated into society, were more likely to use benefit/gain frames when discussing the technology, highlighting its positive social, communicative, political, and participatory impact. Benefit frames were also likely to associate Twitter with journalism. Patterns …

Review Of Covering The United States Supreme Court In The Digital Age, Susan David Demaine

Articles by Maurer Faculty

No abstract provided.

Iranian Nuclear Proliferation And Sanctions, Bailey Nicole Burlingame

Student Scholar Symposium Abstracts and Posters

This project will involve the current problem of nuclear development in the nation of Iran. The question involved in the election studies was, “Should we try to stop Iranian Nuclear Development by increasing sanctions, yes or no?” According to the US Department of State website, they are attempting to increase these sanctions against individuals or cooperations who can be proven to have provided aid, information, or mechanical aspects to assist the goal of Iranian nuclear proliferation. The website provides identifying information for the individuals involved. The answer to this question I believe will be determined the amount of news information …

Media For The Masses The Usage Patterns And Social Consequences Of A Mobile-Phone Based Citizen Journalism Platform In Madhya-Pradesh , Sarah Corsa

Independent Study Project (ISP) Collection

In a country as diverse and hierarchical as India, certain marginalized populations are bound to be excluded from the mainstream media. In particular, the adivasi and lower caste populations in rural regions receive either no representation or biased coverage. CGNet Swara, a citizen journalism initiative, seeks to remedy these disparities by utilizing cellphone technology to report and distribute news in the Central Gondwana region. Each citizen with a cellphone in his or her hand, regardless of religion, caste, age or literacy level, can disseminate information he or she sees as valuable by leaving a voice recording at a certain number. …

Jiahd In The Global Village: Al-Qaeda's Digital Radicalization And Recruitment Campaign, Katie Cannata

Honors College Theses

Following America’s “War on Terror,” al-Qaeda and its affiliates became highly decentralized in terms of organizational and media operations. Though mass media outlets continue to play a significant role in drawing attention to al-Qaeda’s transnational campaign, Salafi Jihadists have recently begun to rely on new media for purposes of legitimization and promotion. The Internet serves as a suitable platform for these groups’ media objectives since it is inherently anonymous and absent of censorship. Most importantly, the Internet facilitates al-Qaeda in reaching a global audience, which is made evident by the growing amount of Salafi Jihadist media that is translated or …

Book Review: Twitter: Social Communication In The Twitter Age, By Dhiraj Murthy, Sue Burzynski Bullard

College of Journalism and Mass Communications: Faculty Publications

Twitter has helped to shape social communication in today’s world. In his book, Dhiraj Murthy recognizes Twitter’s impact as a communication medium and puts it in context.

Japan And The U.S.: Two Free Nations, Two Versions Of Free Press, Eliza Koch

Journal of Undergraduate Research at Minnesota State University, Mankato

The media are important in a democracy; they provide a means of communication between the government and its constituents. They also serve as a fourth branch to check the country’s government. Although these two nations have different histories there are many similarities in the media systems. This presentation examines the media and politics in two separate democratic nations, Japan and the United States. Despite their different historical and cultural backgrounds, they have similarities. Both nations have free press, but there are cases when both governmental systems have attempted to censure their media in one form or another. This presentation delves …

Volume 105 Issue 26, Southwestern Oklahoma State University

The Southwestern - Archive

No abstract provided.

Volume 105 Issue 25, Southwestern Oklahoma State University

The Southwestern - Archive

No abstract provided.

Blogging In The Fashion Industry: A Descriptive Study Of The Use Of The Two-Step Flow Communications Theory By Professional And Citizen Bloggers To Become Opinion Leaders, Mia Alexandra Mendola

Journalism

This study analyzes the differences between professional and citizen bloggers in the fashion industry, and their use of the two-step flow communications theory and certain tactics to become opinion leaders in the industry. With the rise of blogging as a popular medium for consumption of fashion news, thousands of bloggers have begun blogs hoping to become part of the fashion industry. With this rise comes bloggers with different levels of expertise and experience. With this comes a blurring of lines between a professional blogger with credible knowledge of the fashion industry, and a citizen blogger with no formal training or …