Communication Technology and New Media Commons^™

Investigating The Relationship Between Noun Classes And Plant Folk Taxonomy In Chasu Language Of Kilimanjaro Region In Tanzania, Peter Rabson Mziray

Journal of Humanities and Social Sciences

The current study investigates the relationship between noun classes and plant folk taxonomy in Chasu (G 22). The study focuses on two objectives: the first objective is to describe the plant folk taxonomy in Chasu and the second objective is to determine the relationship between noun classes and plant folk taxonomy in Chasu. Data were collected from rural villages in Same and Mwanga districts by using free listing, field interviews (jungle-walk-and-identify), and written texts containing Chasu plant names. The findings reveal that Chasu folk taxonomy reflects different ethnobotanical categories; including a unique beginner which is mmea/mimea ‘plant(s)’, and three life …

Persepsi Mahasiswa Ilmu Perpustakaan Terhadap Penggunaan Perangkat Ai Llm Dalam Pencarian Informasi, Danisya Laila Zahra, Muhamad Prabu Wibowo

Jurnal Ilmu Informasi, Perpustakaan, dan Kearsipan

The increasing use of generative artificial intelligence (AI) among university students is driving changes in the way they seek and manage information, including in academic contexts. ChatGPT and DeepSeek AI are two AI platforms based on Large Language Models (LLMs) that are increasingly utilized as tools to support information seeking processes. This study aims to analyze the preferences of students from the Library and Information Science Program, Faculty of Humanities, Universitas Indonesia (FIB UI), in using these two platforms. The research employs a case study method with a qualitative approach, involving in-depth interviews with ten students. This study explores their …

Situating Media Literacy With A Theory Of Change: “Mapping Jmle”, Julian Mcdougall

Journal of Media Literacy Education Pre-Prints

This article uses a theory of change to identify the difference media literacy work makes to people’s lives, based on work published in the Journal of Media Literacy Education in 2024. This is a pilot study stage towards a global field mapping, aiming to make the case for media literacy as an essential element in the health of the communication ecosystem (forthcoming, 2025).

This is an exploratory pilot sharing provisional evidence, but this is the point of the the broader work this article is a part of which seeks to is describe how media literacy can make a difference to …

Evaluation Of Pre-Hajj Multimedia Training Tools: A Case Study Of Prospective Australian Pilgrims, Kholoud M. Munshi, Mustapha Taibi Dr., Kate Richards Ms., Khushnoor Khan Mr.

International Journal of Religious Tourism and Pilgrimage

Every year, millions of Muslim pilgrims gather in Makkah (Saudi Arabia) for Hajj. These pilgrims come from different parts of the world, with diverse language and cultural backgrounds. Managing such a large and diverse congregation for a successful completion of Hajj requires effective planning, which depends on two important antecedents—knowing the background information of the pilgrims and developing effective pre-Hajj training tools for dissemination of Hajj information for non-Arabic speaking pilgrims. This study evaluates the perceptions of potential Hajj pilgrims regarding community translation usability (CTX) and medium usability (MX) of two existing pre-Hajj media tools developed by Mnask Academy (Booklet …

Generative Ai In Higher Education: A Comparative Study Of Chatgpt Adoption, Perception, And Use Among College Students In The Global North And Global South, Shudipta Sharma, Louisa Ha

Human-Machine Communication

Generative AI tools like ChatGPT have become the fastest-adopted technology, raising concerns about its misuse in education. This study explores ChatGPT usage for class assignments among 646 college students in the U.S. and Bangladesh, focusing on their perceptions and trust in the tool. Using the technology acceptance model, along with internet efficacy and social persuasion theories, we found that students in both countries had high levels of awareness and adoption. Individual factors did not significantly influence ChatGPT usage, while social persuasion, perceived usefulness, perceived ease of use, and country were the strongest predictors. The findings suggest that AI technology may …

Generative Ai (Genai) For Co-Creating User Personas, Douglas Strahler

Proceedings of the New York State Communication Association

Integrating Generative AI into communication courses can really enhance the development of user personas, making the process smoother and encouraging critical insights into audience analysis. This G.I.F.T.S. presentation shows how tools like ChatGPT can support students in developing user personas while encouraging creativity and efficiency for the students. Students will be creating two personas, one human-created and one that is AI-generated, followed by conducting a comparative analysis of similarities, differences, and any potential biases. The activity underlines basic competencies in the development of user personas and ethical considerations that prepare students for the responsible use of AI with a full …

Engaging Students And Stakeholders In Times Of Crisis: Hbcus Bridging Social Capital On Facebook While Navigating Physical Distancing, Pamela Peters

Journal of Research Initiatives

COVID-19 placed a strain on colleges that tend to rely on tuition, especially small HBCUs, which traditionally serve a high percentage of underrepresented students. Being away from campus, many stakeholders were experiencing higher levels of stress and anxiety. Social media offers an outlet for schools and stakeholders to stay connected during a crisis. Using social capital, this study examined how small HBCUs bridged social capital on Facebook during the year before and the first two years of the pandemic. A comparative analysis of Facebook posts of 30 HBCUs with a student population of under 2000 was conducted to determine post …

Exploring Artificial Intelligence Powered Audio Transcription Tools For Extension Workplace Efficiency, Joshua T. Campbell

Journal of Extension

Artificial intelligence is a rapidly advancing technology that has implications for nearly every workplace sector, including Cooperative Extension. While many of the uses and implications of artificial intelligence are not yet known, there are clear opportunities for Extension professionals to utilize artificial intelligence tools to increase their workplace efficiency. Extension professionals should be aware of the potential risks of this technology but should not shy away from utilizing it in their work. This article explores the use of audio transcription tools powered by artificial intelligence to aid in workplace efficiency for Extension professionals.

Transforming Text To Images: Prompt Engineering Principles For Generative Ai Use In Extension, Paul Hill, Xue A. Dong, Aubree L. Miller

Journal of Extension

Generative AI (GenAI) systems facilitate the creation of visual images by utilizing extensive datasets to interpret text-based instructions. Effective prompt engineering is essential for optimizing the output of AI-generated images. This article examines various GenAI systems and their functionalities, explores text-to-image prompt engineering principles and their application in Extension work, aiming to enhance the effectiveness of visual content creation with respect to educational materials, data visualization, and promotional content. The article also provides guidance and examples to assist Extension professionals in leveraging GenAI for improved communication and engagement. Recommendations include crafting detailed prompts and continuously refining them for desired results, …

Breaking Barriers, Building Realities: Designing A Pedagogically Sound Onboarding Process For Immersive Media Classroom Integration, Esperanza B. Martinez

Electronic Theses, Projects, and Dissertations

As immersive media technologies such as virtual reality (VR), augmented reality (AR), and mixed reality (MR) continue to gain traction in education, the need for a roadmap for educators to adopt these new learning technologies in a manner that enhances student learning increases. This project explores essential elements of an effective onboarding process for extended reality (XR)-enabled learning environments, focusing the recommendations for an anonymous virtual reality lab located at a public, 4-year university in Southern California. The study analyzes interviews from twelve students experiencing VR for the first time under three different onboarding contexts: no onboarding, Meta’s First Steps …

Miro As A Digital Learning Space, Niamh O' Hora

Case studies: Digital Education

TU Dublin launched a new Postgraduate Diploma in Sports Analytics, Technology, and Innovation in May 2024. The parttime programme combines academic expertise from three university faculties and was developed in collaboration with Technology Ireland Digital Skillnet, SportsTech Ireland, and the TU Dublin Enterprise Academy. Designed to meet industry needs, the programme attracted professional learners from organisations like Flutter, Stats Perform, FAI, World Rugby, Epic Global, and Badminton Ireland among others. A core element of the curriculum is an Applied Design Thinking module, which introduces a human-centered approach to creative problem-solving, equipping learners with the skills to tackle complex challenges in …

Memes As An Effective Approach To Increase Public Engagement With Mathematical Concepts, Juan M. Romero, Carlos Trenado

Journal of Humanistic Mathematics

A meme is a graphical concept or cultural item that is disseminated via the Internet, often through social media platforms. Memes serve as a mechanism for replicating cultural traits by incorporating aspects of cultural mutation and evolution. The potential of memes in learning and education has been emphasized in several recent studies. The present article examines the impact of memes in increasing public engagement with mathematics and mathematical concepts. By focusing on memes that exhibit specific attributes—such as emotional facial expressions of recognizable human characters and dialogues emphasizing the usefulness or beauty of a mathematical concept—we observe a significant increase …

Studium Punctum: Politik Citra Putin Dalam Foto Саммит Стран Брикс 2024 / Sammit Stran Briks (Ktt Brics 2024), Dyah Hayu Permatasari Wahyuningsih, Banggas Limbong

Multikultura

This research takes a data corpus in the form of visuals provided by five Russian digital news channels with a focus on the image of Vladimir Putin as the leader of Russia at the BRICS Summit congress in Kazan in 2024. The author will analyze five online news channels from Russia published between October 23, 2024 and October 25, 2024 with headlines related to the 16th BRICS Summit in Kazan. The method used in this research is a descriptive analysis method. Through this research, the author will explain the meaning contained in the visualization of these online news as a …

Using Media As A Source In Lessons: Media Literacy Methodology And Constructivist Media Decoding, Ayşe Aslı Sezgin Büyükalaca, Chris Sperry, Cyndy Scheibe

Journal of Media Literacy Education

Media literacy, beyond being an independent course, can be integrated into educational content at various levels through a structural approach that emphasizes questioning and understanding diverse perspectives. Students need tools to analyze diverse content critically, so it’s important to move away from traditional teacher-centered instruction. This paper examines a question-based approach to integrating media literacy into Turkish educational courses, emphasizing the Constructivist Media Decoding (CMD) method. The study highlights CMD’s potential to address gaps in Turkiye’s media literacy education, offering a detailed discussion of its theoretical background and benefits within the Turkish context. By illustrating CMD’s adaptability and value, this …

A Systematic Review Of Transmedia Literacy: Implications For Lifelong Learning, Rafel Meyerhofer-Parra

Journal of Media Literacy Education

One of the main objectives of international agendas is the promotion of lifelong learning opportunities. Transmedia literacy, usually acquired informally, offers many of the key skills, competences and strategies to ensure learning in a world where technology has a predominant role. However, no analyses reporting the impact of their use are systematically identified in the literature. Therefore, a systematic review of the literature on transmedia literacy and its practices is proposed, searching 4 databases and analysing a total of 42 articles. The results show experiences with plural thematic, extension and educational context, mainly located in the formal educational system, and …

How To Shape Digital Competences Among Pre-Service Teachers: A Global Expert Analysis, Łukasz Tomczyk, Francisco David Guillén-Gámez, Maria Lidia Mascia, Julio Ruiz-Palmero

Journal of Media Literacy Education

The article explores how to shape digital competences among pre-service teachers within the university education system. It addresses the challenges posed by the rapid development of the information society and the growing digitisation of education, necessitating the redefinition of existing teacher education models. Using the Delphi method, 36 media education experts from six continents were interviewed between June and August 2022. They identified 12 versatile solutions to enhance the effectiveness of digital competence formation in academia. These solutions aim to improve the content, methods, and forms of teacher education, ensuring future pedagogical staff are better prepared to integrate ICT into …

Insights From Educators: Integrating Ai Literacy Into Media Literacy Education In Practice, Stephanie Jean Tsang

Journal of Media Literacy Education

Through in-depth interviews with junior high school teachers in Hong Kong who participated in a media and artificial intelligence literacy program intervention, this research highlights the importance of prioritizing values and ethics education over technical proficiency when incorporating artificial intelligence (AI) into media literacy training. While quantitatively assessing students’ literacy levels posed challenges, future media literacy programs should concentrate on introducing technological terminology and concepts, promoting awareness of potential issues, instilling values for responsible technology use, and fostering empathy to create a harmonious online environment. By focusing on fundamental values and key concepts rather than following fleeting AI trends, educators …

Battle Cry To “Do The Research”: Vulnerability To Qanon, Alt Media, And Low News Media Literacy, Kaye D. Sweetser, Kalyca Lynn Becktel

Journal of Media Literacy Education

This survey (N = 579) investigated news media literacy among those likely to believe in the conspiracy theories of QAnon. Vulnerability to belief in QAnon conspiracies was predicted by a media diet of alternative media such as 4chan and SnapChat. Those vulnerable to QAnon conspiracy theories had lower news media literacy scores than those who appeared to be resistant to QAnon theories, and rated themselves with lower need for cognition and higher cynicism. Vulnerability to QAnon was predicted by a belief in other specific conspiracy theories, low value of news media literacy, less understanding of the news business, belief …

Disinformation Awareness Via Sms? Exploring A New Modality For Boosting Adult Media Literacy, Jannie Lilja, Ester Tottie, Niklas Eklund, Tobias Lindé, Gunhild Hoogensen Gjørv

Journal of Media Literacy Education

Given a rapidly evolving disinformation environment, many initiatives are currently being developed to counter the harmful impacts of disinformation. The aim of this study is to explore how an SMS intervention, as a hitherto untested modality for raising awareness of disinformation with promising potential and wide reach, could boost media literacy among adults. We probe the effects on a national sample of adult Swedish respondents (N = 2536). An initial survey is followed by a five-week text messaging intervention and concluded with a second survey. Respondents’ objective ability to identify false information, and their subjective perceptions of attitude and …

Telling The Library’S Story: A Step-By-Step Tutorial For Using Data Visualization To Show Impact On Teaching And Learning, David Vickers Loertscher, Michelle Young

Learning Hub

This tutorial introduces school librarians to the use of data visualization tools for documenting and communicating their impact on teaching and learning. By leveraging accessible platforms like Google Forms and Google Sheets, the authors demonstrate how librarians can build dashboards and real-time visual reports to showcase co-teaching, instructional collaboration, and student engagement. The tutorial features real-world examples, highlights common data sources already available to librarians, and argues that dynamic visual storytelling is a powerful alternative to traditional library statistics.

Marketing De Moda Predictivo E Inclusivo: Estrategias De Segmentación Avanzada Para Audiencias Diversas Con Inteligencia Artificial, Oscar Barroso Huertas

GDI. Revista de investigación de Género, Diseño e Innovación

Introducción: El marketing predictivo, impulsado por la inteligencia artificial (IA), está transformando cómo las marcas anticipan las necesidades de sus audiencias. En Moda, la personalización es clave para conectar emocionalmente con los consumidores, pero también es esencial que las marcas sean inclusivas, respetando la diversidad y la privacidad. Este artículo explora cómo las marcas de moda usan el marketing predictivo para segmentar audiencias diversas, garantizando campañas personalizadas e inclusivas. Metodología: Este estudio adopta un enfoque mixto, combinando revisión documental y análisis cualitativo. Se revisan fuentes académicas y casos de marcas que aplican marketing predictivo inclusivo, utilizando tecnologías como machine learning …

The Experiential Value Of Gambling In F2p Gamespaces, Orlando Woods

Research Collection College of Integrative Studies

This article explores the experiential value of gambling within free-to-play (f2p) gamespaces. In doing so, it offers a more balanced understanding of the gambling/gaming interplay. Whilst existing understandings tend to focus on the assumedly predatory monetisation techniques that players are subjected to by game developers, I instead argue that a logic of gambling is integral to the f2p experience economy of Asian players. Drawing on an analysis of in-depth interviews with Singapore-based game players/developers, I show how the virtual items and worlds that players engage with through f2p gamespaces are imbued with experiential value, whilst developers leverage the volumes of …

A Teacher, A Tutor, A Friend: Chatgpt And The High School Experience, Saisha Gupta, Vivek Mehta, Rebecca Kam, Caroline Ehmann, Alma Orgad, Emily Kuang, Alejandro Castro Barrantes, Matthew Posada, Samay Shah, Nikhita Prasad, Tara Pai, Eileen Ho, Shirley Xi, Tianyi Zhou, Elaina Li, Stephanie Wan, Shreya Paranjape, Zoe Dearling, Siqi (Grace) Peng, Aanya Kaveti, Gwendolyn Lowrance, Angela Ziyi Xie, Mira Xu, Adhiti Hariram, Alexa Muse

The Qualitative Report

Given the increasing emergence of artificial intelligence (AI) in education, high school students' perspectives on ChatGPT are underrepresented in current research literature. As high school student researchers in an English Language Arts course, we approached this gap in literature by asking the question: In what ways do pressures within high school communities influence students’ perspectives on justifying or rejecting the use of ChatGPT? We interviewed 24 secondary students and conducted a thematic and discourse analysis, coding the interviews through the lenses of social goods (Gee, 2014), Figured Worlds (Holland et al., 1998), and positioning theory (Holland et al., 1998; Ingram …

Dancing In The Digital Age: How Social Media Shapes The Commercial Dance Industry, Luke Lisowski

Honors College Theses

Social media has fundamentally transformed the commercial dance industry, reshaping how dancers establish careers, connect with industry professionals, and promote their artistry. This thesis examines the impact of social media platforms – such as Instagram, TikTok, and YouTube – on career growth by facilitating networking opportunities, increasing visibility, and redefining industry standards. The research explores how digital platforms have shifted the traditional pathways to success, enabling dancers to showcase their work independently while also creating challenges related to self-promotion, competition, and mental health.

Through a series of in-depth interviews with professional dancers and choreographers actively working in the industry, this …

The Digital Incorporated Worker Narrative: A Mixed Methods Study Of Digital Capital, Work Selection, And Outcomes In The Fourth Industrial Revolution, Tracie King

Dissertations

Digital technology permeates society and industry, making digital-ready workers necessary for firms of all sizes as a firm seeks competitiveness in the market (Bergson-Shilcock et al., 2023; de Ruyter et al., 2018; Gorski et al., 2022; Karaboğa, 2023; Kim et al., 2017; Qureshi Zia, 2019). Firms seeking digital-ready workers face a complex digital divide that creates a worker shortage (Bergson-Shilcock et al., 2023; Karaboğa, 2023; Qureshi Zia, 2019). This study aims to describe workers' work selection, work experience, and outcomes in a complex digital society.

Most digital divide research focuses on the individuals excluded from owning, accessing, and having skills …

Harnessing The Affordances Of Whatsapp For Online Learning, Ogbonnaya B. Akpa

Dissertations and Doctoral Documents, University of Nebraska-Lincoln, 2023–

The perennial problem of inadequate funding of public universities in Nigeria hinders their ability to implement online learning using conventional platforms and tools. Educators are compelled to explore alternatives for the cost-effective implementation of online learning. WhatsApp is a tool faculty and students at universities in Nigeria already use, which may be adopted for online learning implementation. This study used a mixed-methods approach to investigate the usefulness of WhatsApp for online learning as perceived by faculty members and students at a Nigerian public university.

Findings of the study revealed that both students and faculty members perceived WhatsApp as a highly …

Social Construction Of Technology In Vr Adoption For Science Education, Adipurwa Muslich

JURNAL KOMUNIKASI INDONESIA

VR has emerged as a promising tool for revolutionizing science education, offering immersive and interactive experiences that can enhance student understanding. It holds significant potential as a communication medium for explaining the complexities of science in classroom settings. Despite its potential, VR’s penetration in science education remains limited. This research explored the facets influencing VR adoption in education, focusing on science teachers' perspectives in Jakarta. Using a qualitative approach, the study investigates how the SCOT concept, grounded in communication theory, affects the adoption of VR in the educational sector. Key themes identified included the role of networking, school culture, socioeconomic …

Media Quiteracy: Why Digital Disconnection Belongs In The Media Literacy Curriculum, Katie Day Good, Michelle Ciccone

Journal of Media Literacy Education

In this essay, we introduce media quiteracy, which we use to conceptualize and describe the valuable learning that can happen through the refusal to take up new media or the act of pausing or ceasing its use. We see media quiteracy as an active and generative approach to learning and argue for its inclusion in the media literacy curriculum. We trace the history of critical engagement with technologies within education and then articulate what media quiteracy can look like in practice. We surface and discuss three potential obstacles to teaching media quiteracy, which include the ways in which it …

Centering Relation In Media Literacy Practice, Paul Mihailidis, Bobbie Foster, Shannon Burth, Srividya Ramasubramanian, Melissa Tully, Patrick Johnson

Journal of Media Literacy Education

As calls for media literacy in formal and informal learning spaces continue to grow, educators’ understanding of media literacies and their purposes remains complex. In 2021, the authors of this paper led a multi-methods research project on media literacy education in the United States, focusing on impact and equity. Findings showed that educators share a commitment to equity and justice but are unclear on how to incorporate them into their work. In response, our research team developed a field guide that maps out equitable media literacy practices for classrooms and communities. In this study, we detail the findings from 11 …

Digital Literacy For Participating In Presidential Election: A Study On Indonesian Students, Marwiyah Marwiyah, Labibah Zain, Aliva D. Kamila, Thoriq T. Prabowo

Journal of Media Literacy Education

Digital literacy is needed during the presidential election. This study aims to determine the level of digital literacy of Indonesian students concerning what they do with social media information in facing the 2024 presidential election. We conducted a survey in which questionnaires were used as a research instrument to measure the four digital competencies: technical skill, information usage, communication, and creation. The questionnaires are sent to four Indonesian public universities. One hundred ninety-seven students from four State Islamic Universities (Universitas Islam Negeri) participated in this study. We used the mean and percentage score for the data analysis. The research result …