Communication Technology and New Media Commons^™

The Ability Of Chatgpt To Aid In The Rapid Development Of Inoculation Message Treatments: A Case Study And Recommendations, Alicia Mason, Josh Compton, Griffin Cooper

Faculty Submissions

One of the most widely known types of AI technologies in recent years is ChatGPT. ChatGPT is a state-of-the-art language model that has revolutionized natural language processing by generating human-like text with context and coherence, enabling new possibilities for human-AI interaction (Brown et al., 2020). This case study reports on a 10-week conversational AI training initiative to assess whether ChatGPT4 can (a) identify the structural elements and features of conventional inoculation messages (i.e., forewarnings and preemptive refutations); (b) augment inoculation message design features (i.e., linguistic signatures, language, and length); (c) adapt messages for specific audiences (i.e., younger populations, experts); and …

Microsimulation: A Solution For Effective Client Engagement, Girish Balakrishnan

Harrisburg University Dissertations and Theses

A key challenge that product management professionals face is to convince their clients about the relevance of a product towards their business needs by aligning those with the product vision. To accomplish this need, new strategies to engage the clients with the product vision are extremely critical. Microsimulation is a wonderful way to not just communicate product vision but also to familiarize clients with unique functionalities offered by the product. Microsimulations avoid miscommunications by establishing interaction between provider and consumer. This research study primarily focuses on solving the problem of client disengagement in organizations involved in product development and operating …

Podcasting Towards Togetherness: Utilizing Podcasts To Improve Departmental Camaraderie And Well-Being, Michael Petrauskis, Colleen Gutman, Rosemarie Fernandez

Journal of Wellness

Introduction: Physician burnout is on the rise, and this is of particular concern in emergency medicine. Burnout is associated with medical errors, adverse events, poor professionalism, and litigation. A sense of community can build engagement and mitigate workplace stressors on well-being. Emergency physicians may have trouble connecting due to the nature of shift-work and various practice settings. Communication technology, and particularly podcasting, has the potential to help overcome these barriers and positively impact relatedness and well-being.

Approach: We developed an inward-facing podcast, “The ER Break Room” within the Department of Emergency Medicine at the University of Florida. Through the …

A Multilayer, Multimethod Web And Language Accessibility Analysis Of U.S. Nonprofit Organization Websites: Considerations For The Marketing And Promotion Of Online Giving, Alicia Mason, Lauren Baldwin, Tatum Ahring

Faculty Submissions

In lieu of recent declines in individual giving to US nonprofits focused on social causes, education, environment, and animal welfare, this study examines the web and language accessibility of US nonprofit websites. By examining potential accessibility design barriers, we seek to understand whether US nonprofit organizations are limiting their outreach to online donors, specifically persons with disabilities (PwDs). Nonprofit websites were systematically and randomly sampled from Charity Navigator's Alphabetical Listing of the Top 1000 Most Visited Charities database. Using a multimethodological approach consisting of manual verification and computer-automated analysis techniques, we assess the web and language accessibility of leading US …

Understanding The Determinants Of Blockchain Adoption: An Empirical Study, Amarpreet Kohli, Nihar Kumthekar, Piyush Shah, Rebecca Jauch

Journal of International Technology and Information Management

Blockchain technology (BT) has the potential to enhance security and robustness of transactions through a distributed ledger bookkeeping process. This study employs technology-organization-environment (TOE) framework and threat-rigidity theory (TRT) to examine whether perceived disruption caused by COVID-19 pandemic significantly impacted the adoption of BT, and inclination to adopt BT in the US. The COVID-19 pandemic provided a unique backdrop, as it affected businesses across all industries, sizes, and geographies. Results show a non-significant effect of perceived pandemic disruption on the current stage of BT adoption and intention to adopt BT. However, disruption readiness positively influences the current stage of BT …

Comparing Vr And Tv In Nigeria And The U.S.: Impacts On Empathy, Engagement, And Enjoyment, Jinhee Yoo, Eugene A. Ohu, Radosław Mącik

Journal of International Technology and Information Management

This study (N = 170), involving participants from Nigeria and the U.S., investigated how different technologies (TV and VR) affect users' empathy (α = .93), engagement (α = .93), enjoyment (α = .93), preferences, and likelihood of technology use. Participants watched an animated documentary titled “Is Anna OK?” at two different time points, utilizing VR (Oculus Rift S) and TV, following which they completed measuring empathy, engagement, enjoyment, device preference, and usage likelihood. Analysis via one-way ANOVA and chi-square tests revealed that VR users reported significantly higher empathy and enjoyment compared to TV viewers, particularly on second viewing. Combining both …

A Geopolitical Economy Analysis Of China And India’S Approaches To Transnational Data Governance, Yujia He, Ka Zeng

Patterson School of Diplomacy and International Commerce Faculty Publications

Recent literature on the behavior of rising powers in digital trade and data governance highlights their discourses of data sovereignty and desire to preserve domestic policy autonomy. This article contributes to the literature by employing a political economy lens that shifts the focus from the nation-state/inter-state framework towards the dynamics of state–capital relations, allowing for a more historical and contextual understanding of the geopolitics of data governance in emerging economies. Using China and India—two of the largest emerging economies—as comparative cases, and drawing on secondary data from government documents and other sources, the article argues that the interplay between the …

Just As Advertised: The Perception And Effectiveness Of Artificial Intelligence In Digital Advertising, Brandon Isem Cáceres

CMC Senior Theses

What do you think when you hear “AI in advertising”? Does it spark intrigue, or does it feel like just another tech buzzword? In today’s fast-paced digital marketing landscape, connecting with consumers is a high-stakes challenge, and artificial intelligence is at the forefront of innovation. From automating campaigns to creating hyper-targeted content, AI promises efficiency and precision—but how do audiences perceive this shift? By analyzing key performance indicators (KPIs) like impressions, click-through rates, and cost-per-click in an an original A/B test, this thesis evaluates the perception and effectiveness of AI-driven advertising strategies. Combining historical insights, case studies, and an original …

Collegiate Athlete Branding And Name, Image, And Likeness On Instagram, Carson Shaw, Renu Pariyadath

University of South Carolina Upstate Student Research Journal

This study explores how collegiate athletes use Instagram to build their personal brands and maximize their Name, Image, and Likeness (NIL) potential in the era of digital self-promotion. Since the 2021 Supreme Court ruling allowing college athletes to profit from NIL, social media has become a key platform for visibility, engagement, and financial opportunity. Guided by Erving Goffman’s Self-Presentation Theory, this research employs a qualitative content analysis of 80 Instagram posts from eight collegiate athletes—four high-profile and four low-profile—representing diverse sports, genders, and institutions. Sixteen content themes drawn from prior research were analyzed, including personal life, business life, athletic performance, …

Predicting Crises On The African Frontier Stock Markets With Investor Sentiment Indicators: A Machine Learning Approach, David Korsah, Lord Mensah

Journal of International Technology and Information Management

This study examined the predictive ability of machine learning algorithms in identifying crises within African stock markets. The study employed seven distinct machine-learning models, analyzing historical stock prices from eight stock markets, three major sentiment indicators, and the exchange rates of local currencies against the US dollar, with each data spanning from May 1, 2007, to April 1, 2023. Extreme Gradient Boosting (XGBoost) emerged as the most effective algorithm for predicting crises. Historical stock prices and exchange rates were identified as the most critical features for prediction. On the sentiment side, investors’ perceptions of potential volatility on the S&P 500, …

Preventive Health Care Information Seeking Behaviors Among Baby Boomers In Taiwan, Alexander N. Chen, Michael J. Rubach, Tracy Suter, Hsin Ke Lu, Mark E. Mcmurtrey

Journal of International Technology and Information Management

Preventive health care is widely acknowledged as one of the most effective ways to reduce medical costs and enhance people's health. Preventive health care information (PHCI) is a crucial component. This study examines the PHCI-seeking behaviors of Taiwanese baby boomers. The study found some support for the idea that the preferred media used influenced the likelihood of Information seeking behavior. People with good health conditions were found to be more likely to seek PHCI, while people with greater health care needs sought out PHCI less frequently. The study examined social influences, which were found to be important. Three different types …

Pedagogy In The Age Of Ai: Exploring Generative Ai For Higher Education, Alison Munsch Phd

Journal of International Technology and Information Management

Generative Artificial Intelligence (AI) presents transformative opportunities for higher education, enabling personalized learning, enhanced student engagement, and efficient pedagogical practices. This tutorial-style article guides educators in integrating generative AI into their classrooms through hands-on activities, practical strategies, and reflective exercises. It explores the capabilities of AI tools such as ChatGPT, their applications across disciplines, and the ethical considerations for their use. By cultivating critical thinking and fostering student readiness for AI-driven futures, this article underscores the transformative potential of generative AI in higher education with an emphasis on the academic areas of business analytics, information systems, and computer science.

Surviving And Thriving In The Hybrid Cloud: A Review Of The Current Cloud Computing Landscape, Peter Munsch, Alison Munsch

Journal of International Technology and Information Management

Background and Purpose

Both academic and industry institutions have increasingly migrated essential services to public cloud providers (e.g., Microsoft, AWS, Google) with mixed outcomes. Some industry leaders attempted to fully replace their on-premises data centers with public cloud services, a move not advised without thorough performance and cost analyses (Potel, 2023). Despite some organizations pulling back from the “Cloud First” strategy, the public cloud services market continued to grow, with revenue increasing by approximately 20% year-over-year since 2020 and surpassing half a trillion dollars in 2022 (IDC Worldwide Semiannual Public Cloud Services Tracker, 2H 2022). Cloud technologists suggested that hybrid …

Predicting Global Healthcare Supply Chain Delays: A Machine Learning Approach Leveraging Country-Level Logistics Metrics, Jeevan Sai Gali, Nima Molavi, Sepideh Alavi

Journal of International Technology and Information Management

In global healthcare logistics, ensuring the timely delivery of medical commodities is critical, particularly in low- and middle-income countries characterized by infrastructural limitations and operational uncertainties. This research introduces an advanced, data-driven predictive framework designed to forecast delivery delays by synthesizing granular, internal shipment-level data from the USAID Global Health Supply Chain Program (GHSC-PSM) with external country-level logistics capabilities indicators derived from the World Bank’s Logistics Performance Index (LPI). Rather than relying on retrospective trend analyses, this study employs machine learning algorithms such as Random Forest, XGBoost, Support Vector Machines (SVM), and Multi-Layer Perceptron (MLP) to detect …

Engaging The Plus-Size Community Through Social Media And Public Relations, Esperanza Chavez

University of the Pacific Theses and Dissertations

This thesis explores which platform, TikTok or Instagram, best supports engagement andcommunity building for the plus-size audience. Grounded in theories by Goffman, Berger & Luckmann, and David Meerman Scott’s 85-10-5 Rule, the study combines strategic PR methods with digital media tools to elevate plus-size voices. The campaign included 30 Instagram posts, 35 TikToks, street interviews, and a podcast series, all designed and executed for this project. Engagement was measured through likes, comments, shares, saves, follower growth, and qualitative audience feedback.

Computer-Mediated Communication And Artificial Intelligence Strategies In Arts Entrepreneurship, Anna Blake

Journal of Arts Entrepreneurship Education

This study analyzes the potential of artificial intelligence (AI) using computer-mediated communication (CMC) theory to prospect areas for innovation in an emerging field that is rapidly becoming integrated within our everyday lives as well as in the marketplace. In order to demonstrate how arts entrepreneurs can effectively and ethically leverage AI technologies to communicate with their audiences and stakeholders, I examine as case studies the work of individual artists including Grimes. The CMC framework is used to examine art as a form of communication, illustrate how AI changes the nature of art, challenge the extant concepts of identity and intellectual …

Imagining The Future Of Records Management: An Analysis Of The Srikandi In Indonesia Through Documentation Studies, Suprayitno Suprayitno, Rahmi Rahmi, Zulfatun Sofiyani

Proceedings from the Document Academy

The SRIKANDI application, a cornerstone of Indonesia's digital records management initiative, embodies the nation's commitment to modernizing governance through electronic systems. This study employs Niels Windfeld Lund’s Complementary Documentation Analysis Model to dissect SRIKANDI'S evolution (diachronic analysis) and its current state (synchronic analysis), offering a comprehensive understanding of its role in Indonesia's e-government landscape. Diachronically, SRIKANDI'S development reflects a strategic shift from fragmented, standalone applications towards a unified, interoperable platform, as mandated by Presidential Regulation No. 95 of 2018. This transition aims to streamline government processes, reduce redundancy, and enhance budget efficiency. Synchronically, SRIKANDI is evaluated as a digital platform …

An Analysis Of Security Risks Posed By Text-Based Generative Ai And Corporate Security Weaknesses Leading To Data Leaks, Tashya Rakshana Byreddy

Electronic Theses, Projects, and Dissertations

ABSTRACT

Generative AI (GenAI) has become a fundamental part of modern life, influencing how we work, learn, and interact with technology. This project focuses specifically on text-based GenAI, which is widely used for tasks such as information gathering, code improvement, and content creation. Despite its benefits, it presents significant security risks that are often underestimated by users. This project investigates these risks and the corporate security gaps that lead to unintentional data leaks. The project also provides a brief overview of Large Language Models (LLMs), which are based on the deep learning technique known as Transformer architecture, used for performing …

Data Security In The Apple Ecosystem: An Evaluation, Kayrene Woods

Cybersecurity Undergraduate Research Showcase

This study provides a comprehensive evaluation of data security within the Apple ecosystem, focusing on the company’s privacy policies, user perceptions, and the effectiveness of its App Store review processes. Employing an interdisciplinary methodology, the research examines Apple’s commitment to data protection, emphasizing transparency and user trust. A survey of user experiences revealed varying levels of engagement and understanding of Apple’s privacy practices, with only 32.8% of respondents having read the Privacy Policy and mixed opinions on its clarity. Additionally, concerns persist about third-party app security, with 39.7% of users expressing apprehension and skepticism about Apple’s App Store review process. …

The “Hate Wall” Project To Eradicate And Dismantle Discrimination In Higher Education: Lessons Learned From The Well-Intended Initiative Gone Awry!, Bahaudin G. Mujtaba

Learning and Educational Center Virtual Teaching and Learning Conference

Deeply rooted prejudices and hatred of others based on people’s ethnic backgrounds, disabilities, or religious affiliations are realities of every society. To allow students, faculty, and staff on campus to de-stress by metaphorically destroying experienced hate, the Diversity Student Council of Nova Southeastern University built a “Hate Wall” so everyone can write negative biases they have heard to then dismantle it physically and symbolically. During the day, people wrote comments on the wall, and some were antisemitic regarding the Jewish community. Within a few hours, it turned into a publicity failure while deeply stressing many.

This case study discusses what …

Book Review Of Motorsport And Fascism. Living Dangerously. By Paul Baxa. London: Palgrave Macmillan, 2022. 313 Pages., Alessio Giovene

Journal of Motorsport Culture & History

No abstract provided.

Book Review Of Lazzaro: A Man And His Machines. By Ron Moshier. Newburyport, Ma: Coastal 101, 2023. 180 Pages., Elton G. Mcgoun

Journal of Motorsport Culture & History

No abstract provided.

A Book Review Of Speed Capital: Indianapolis Auto Racing And The Making Of Modern America. By Brian M Ingrassia. Urbana, Chicago, And Springfield, Il: University Of Illinois Press, 2024., Paul Baxa

Journal of Motorsport Culture & History

No abstract provided.

E-Service Delivery And People-Centric Development In The Digital Age: A Case Of Rural South Africa, Tapfuma Pashapa, Ulrike Rivett

African Conference on Information Systems and Technology

This paper explores the role of ICT proliferation in rural development, specifically in terms of improving public services within the South African rural context. The South African setting provided an opportunity to reflect on a people-centric approach that prioritizes social inclusion and public participation to balance a local government landscape historically skewed against rural areas. Interviews were conducted in rural municipalities to determine the development priorities of households and the impact of ICTs on rural development. The findings highlight that the economics of service delivery tend to favour service providers and those who are socio-economically advantaged. This results in varying …

Scla 521 Ai In Society, Bert Chapman

Libraries Faculty and Staff Presentations

Provides access to information resources on societal impacts of artificial intelligence from multiple libraries databases covering multiple disciplines including government information resources.

The Blessed Assembly: Irreplaceable Physical Co-Presence In Worship And Healthy Hybridity Reimagined After The Pandemic In The Digital Age, Yvette, Ying Wai Lau

Doctor of Pastoral Music Projects and Theses

Because of the unprecedented and unexpected force of the pandemic since 2020, most churches around the world have experienced some online worship during the lockdown of their cities or the mandated closure of the church buildings. For many people, online worship seems to be an equivalent, if not better, alternative for gathering together—a physical co-presence in worship—even after the pandemic has ended. As necessary and vital as online worship experiences have been for Christians during the pandemic, the witness of the church from Pentecost throughout Christian history indicates that gathered worship in physical spaces is irreplaceable for faith formation and …

Exploring Gen Z’S Identity Formation And Its Influence On Consumption Of Pop Culture And Entertainment Merchandise, Melisa Annette Spilinek

Dissertations and Doctoral Documents, University of Nebraska-Lincoln, 2023–

Fandoms have grown in size and influence, becoming a complex and dynamic cultural phenomenon that richly impacts the consumption of media and consumer behavior. The capitalistic United States with its diverse and media-savvy population, is a prime destination to study fan studies, particularly among young adults who are a crucial component of fandom influence.

The internet has grown to be a major component of the fan experience, an integral part of fandom culture. Online communities provide avenues for Generation Z to connect with others who share similar struggles, challenges, and interests, highlighting the importance of digital platofrms on the evolution …

The Impact Of Human-Ai Relationship Perception On Voice Shopping Intentions, Marisa Tschopp, Kai Sassenberg

Human-Machine Communication

In the emerging field of voice shopping with quasi-sales agents like Amazon's Alexa, we investigated the influence of perceived human-AI relationships (i.e., authority ranking, market pricing, peer bonding) on (voice-)shopping intentions. In our cross-sectional survey among experienced voice shoppers, we tested hypotheses specifically differentiating voice shopping for low- and high-involvement products. The results emphasized the importance of socio-emotional elements (i.e., peer bonding) for voice shopping for high-involvement products. While calculative decision-making (i.e., market pricing) was less relevant, the master-servant relationship perception (i.e., authority ranking) was important in low-involvement shopping. An exploratory analysis of users’ desired benefits of voice shopping reinforces …

They've Got Game

DePaul Magazine

DePaul alumni occupy positions across the sports industry. Specialized business and communication programs aim to increase those stats.

“I’M Not Your Friend”: Content Type Influence On Parasocial Relationship Formation On Youtube, Sage E. Driscoll

Honors Projects

Media consumers are increasingly using online video platforms, such as YouTube which has record high numbers of viewers and subscribers compared to other media sites. This viewership increases the popularity of content creators who can be divided into two main categories; relationship-based or idea-based content. YouTube viewers bond with their favorite celebrities which has translated into parasocial relationships. In this study, explanatory qualitative research examines whether the two types of content found on YouTube, relationship-based or idea-based, influences the parasocial relationships formed. As the results show, relationship-based YouTubers consistently form more intense parasocial relationships than idea-based YouTubers.