Communication Technology and New Media Commons^™

An Analysis Of The Skill Sets Needed To Be Successful In Nonprofit Public Relations, Hannah Williamson

Honors Theses

The public relations industry is ever-changing, as it evolves to adapt to societal changes. Technological advancements and social media have largely contributed to changes in the way public relations professionals attempt to reach their target publics. In fact, research shows many public relations professionals do not think the term “public relations” will accurately define the work they will be doing in the near future. As the industry changes, the job duties of public relations professionals adapt as well.

This study researched the public relations industry to understand what skill sets professionals should possess in order to be successful. The study’s …

The Future’S So Bright: A Business Plan And Market Research Analysis Of Fraze, Elizabeth Lanford

Honors Theses

This thesis is an overview of the creation and operation of Lindy and Liz, LLC dba Fraze. Fraze is an online boutique specializing in custom, beaded sunglasses. This thesis contains details of the founding, operation, and future of the business. The following business plan will give insights to marketing strategies, target audience demographics, and sourcing procedures.

Accompanying this business plan is market research relevant to the target market of Fraze. Part I details secondary research about the effects of social media on this target market and their consumption habits. It also contains insights about the products and marketing techniques most …

Consumer Response To Green Brands Vs. Traditional Brands On Digital Platforms: An Analysis Through A Series Of Case Studies, Madison Busick

Honors Scholar Theses

In the age of environmental crisis, consumers are increasingly aware of the environmental impact of their decisions. Accordingly, many companies seek to provide more eco-friendly and sustainable products while building their brand around these values. Consumers also are increasingly using and engaging on social media and other digital platforms. But just how well do these "green" brands do in the digital space? This study aims to compare differences between brands that embody environmentalist values and traditional brands with a variety of case studies across several consumer goods segments including clothing, cosmetics, and technology. The data is collected from a variety …

Trends In Advertising: How The Rise In Artificial Intelligence May Influence The Field Of Content Strategy, Joel Eaton

Electronic Theses and Dissertations

Whereas prior research on artificial intelligence has dealt with automation in fields like medicine, engineering, and computer science, this research study seeks to answer the question, “To what extent can AI be creative in the context of content strategy?” To answer this, this study employs content analysis using 16 online news and blog articles from primarily marketing organizations to identify and explain key variables surrounding the relationship between the computer and the creative professional. This study has found that the core belief that AI will play the future role of creative assistant in the context of content strategy is shared …

The Still Center As Invented Topos: Static Pilgrimage In Aristasia, Rozalija Grace

International Journal of Religious Tourism and Pilgrimage

After decades of challenges to many other definitional elements of ‘pilgrimage’, the centrality of motion and physical movement, whether literally enacted or realized virtually or through metaphor, remains largely uncontested. This paper examines practices of creative writing and home decorating among participants in the 1990s British subculture of ‘Aristasia’ (an outgrowth of a New Religious Movement known in the 1970s and 80s as ‘Madrianism’ but now more commonly referred to as ‘Filianism’) to argue that these practices functioned together for participants as static pilgrimages, accomplishing the same psychological and social tasks as traditional modes while suppressing even metaphorical concepts of …

Human-Machine Communication: Complete Volume. Volume 1

Human-Machine Communication

This is the complete volume of HMC Volume 1.

An Empirically Supported Taxonomy Of Misinformation, Mark Chong, Murphy Choy

Research Collection Lee Kong Chian School Of Business

Fake news, which includes both disinformation and misinformation, has been a challenge for many countries in the last few years. Disinformation has been present in modern history as part of the tool kit of PSYOPS for the military. Likewise, misinformation has been part of human history for a long time. Hoaxes, rumors, and urban legends—all of which can be classified as differing types of misinformation, although they are not commonly addressed as such—have been exploited by adversarial organizations for their own benefit. This study will propose a comprehensive taxonomy to tackle fake news, disinformation, and misinformation and assess the level …

Scotchwhisky101.Com: A User-Friendly, Persona-Driven Website, William Dillon Miller

Mahurin Honors College Capstone Experience/Thesis Projects

Within the realm of web design and marketing, it is easy for the designer to get caught up in what he/she thinks the site needs to look like. The problem is that web users are trying to accomplish specific tasks, and websites need to be tailored towards these users, not towards the designer. To work on this problem, I chose to make a website entitled “scotchwhisky101.com.” Most websites about single malts are too information-heavy and/or outdated. I used this problem to learn methods of user-oriented web design. To achieve this end, I gathered data through a survey. I then took …

Covid-19 In Indigenous Communities: Five Protective Factors Of “Exercising” Sovereignty, Kelsey Leonard, Natalie Welch, Alisse Ali-Joseph

Faculty Publications

Indigenous Peoples have an inherent responsibility and right to “exercising” sovereignty - the practice of sport and physical activity in performance of our cultural, political, and spiritual citizenship (Ali-Joseph 2018). During the COVID-19 pandemic, access to and equity (inequity) in sport and physical activity has been felt (physically, spiritually, politically) within Indigenous communities. We implement an abundance-based Indigenous approach to understanding Indigenous Peoples’ responses to the coronavirus pandemic through sport and its far-reaching ramifications in Indian Country. In response to the COVID-19 pandemic we have seen Indigenous Peoples utilize social media such as Facebook and TikTok to reimagine Indigenous sport …

Determinants Of Startup Funding: The Interaction Between Web Attention And Culture, Jie Ren, Viju Raghupathi, Wullianallur Raghupathi

Journal of International Technology and Information Management

Technology empowers entrepreneurs to pursue alternative funding through platforms like crowdfunding. This research explores significant startup funding factors using Crunchbase. Controlling for common factors (acquisition/funding-rounds/IPO), the research uniquely focuses on web attention - the visibility on social media - and its impact on funding. It also examines the moderating influence of startup’s home country culture (individualism/collectivism). Findings show stronger positive impact of web attention on startup funding for collectivist countries. While individualistic investors value personal goals, collectivists value collaborative goals - inclinations that align with crowdfunding behavior. Therefore while increasing web attention, crowdfunding efforts can be targeted towards collectivist countries.

Evaluating Students Information System Success Using Delone And Mclean’S Model: Student’S Perspective, Majaliwa Mkinga, Herman Mandari

Journal of International Technology and Information Management

System success is considered to be an important element in accomplishing the goals of the organization; therefore evaluation of system success needs to be done in order to ensure that investment in Information System is successful. Most of Higher Learning Institutions (HLIs) in Tanzania have adopted the use of IS in providing service to their customers. Nevertheless, there is less evidence that system success evaluation has been done in order to identify the desired characteristics which could make IS more effective. Due to that, this study evaluates the effectiveness of Student Information System (SIS) used at the Institute of Finance …

An Integrated View Of Data: Application Of Knowledge Modeling To Data Management, Sung-Kwan Kim, Wenjun Wang

Journal of International Technology and Information Management

Data management has become an important challenge. Good data management requires an effective approach to collecting, storing, and accessing data across the enterprise. In this paper, a knowledge modeling approach to data management is introduced with an emphasis on data requirements analysis. A knowledge model can provide a high-level view of organizational data by specifying the structure and relationships of the knowledge contents used in business processes. The proposed knowledge modeling approach is business process oriented and decision oriented. The description of the knowledge contents in the model is based on ontological specification. The model is comprised of five elements: …

"Thanks For The Free Products! #Ad": The Effects Of The Number Of Followers And Sponsorship Disclosures On The Credibility Of Instagram Influencers, Allison Renee Cox

Theses and Dissertations

Instagram influencers regularly promote products for brands. Some influencers follow Federal Trade Commission rules on advertising disclosures, such as putting "ad" or "sponsored" in a visible line of text, whereas others do not. Disclosures alert users that they are viewing an ad. Many social media users view influencers as authentic, trusted information sources, so it is important they are aware when viewing paid ads. How disclosures affect source credibility remains unclear. This study used 2 x 2 factorial design to evaluate the roles of two possible credibility enhancing factors: number of followers and advertising disclosures. Instagram users (N = …

Cambridge Analytica: The Scandal On Data Privacy, Carissa Boerboom

Augustana Center for the Study of Ethics Essay Contest

Consumers need to understand the risks and consequences of sharing their lives with the world. For data analysts, even if you can create and implement a model, should you? This research paper discusses Cambridge Analytica’s methods using predictive analytics and Facebook to influence the 2016 US Presidential Election. Through examining the firm as a whole, key people involved in the scandal, methods of data collection, and Facebook’s role, the ethical boundaries of big data, predictive analytics, and data privacy are analyzed. Three perspectives were discussed in regards to ethical disparity: Cambridge Analytica, Facebook, and the consumers. Overall, this research exposes …

2020 Icrcc Proceedings Table Of Contents, Conference Organizers

International Crisis and Risk Communication Conference

These proceedings are a representative sample of the presentations given by professional practitioners and academic scholars at the 2020 International Crisis and Risk Communication Conference (ICRCC) held March 9-11, 2020. The ICRCC is an annual event that takes place the second week in March in beautiful sunny Orlando, Florida. The conference hosts are faculty and staff from the Nicholson School of Communication and Media. The goal of the ICRCC is to bring together prominent professional practitioners and academic scholars that work directly with crisis and risk communication on a daily basis. We define crisis and risk broadly to include, for …

The Impact Of E-Commerce On The Development Of Entrepreneurship In Saudi Arabia, Khulood Al-Mani

Journal of International Technology and Information Management

This paper is based on a Ph.D. study investigating the critical challenges facing e-commerce adoption by entrepreneurs in Saudi Arabia, identifying the major driving factors, barriers, motivations, perceived advantages, potential problems and some practical solutions as well as future expectations from entrepreneurs’ perspectives. From the study findings, a set of practical recommendations were derived for the government, entrepreneurs and investors in Saudi Arabia to consider, to promote ecommerce entrepreneurship in the county.

The research was undertaken using a qualitative approach. Data collection techniques involved in-depth, semi-structured interviews, with (1) e-commerce entrepreneurs, and (2) government authorities, educational initiatives and private support …

Digital Technologies As Antecedents To Process Integration And Dynamic Capabilities In Healthcare: An Empirical Investigation, Tulika Chakravorty, Karunakar Jha, Sunil Barthwal, Samyadip Chakraborty

Journal of International Technology and Information Management

Healthcare has been in focus over the past decade due to its criticality and continuous revolution. In this digital era, with the advent of various technologies, healthcare is undergoing a massive transformation. This study attempts to analyze the impacts of three major digital technologies which are being adopted in the healthcare sector which are electronic medical records (EMR), enterprise resource planning (ERP) and internet-of-things (IoT) enabled medical wearables in the hospital context. Focusing towards analyzing the impact of these technologies towards process-integration and further towards dynamic capabilities like quality, agility and responsiveness; the study framework is well-grounded by two theoretical-underpinnings …

Blockchain Adoption Model For The Global Banking Industry, Zaina Kawasmi, Evans Akwasi Gyasi, Deneise Dadd

Journal of International Technology and Information Management

Blockchain has become the new hype term in the business world for the last decade. Due to the new technology’s characteristics and innovative applications, it is being adopted globally in a wide number of industries including the banking industry, yet no adoption model is provided to guide this process. This research aims to contribute to facilitating the successful adoption and implementation of the blockchain new technology in the banking industry. Building on the assumption that the blockchain’s adoption in banking will be directed by the regulations and best practices guidelines of the global banking regulatory bodies and practitioner, this research …

Assessment Of The Needs Of Ict Skills On Employability In Smes: A Vft Approach, Renatus Michael Mushi

Journal of International Technology and Information Management

the globalised economy comes with extra demand of ICT skills among the graduates. This is due to the demand if ICT technicalities in performing a number of basic activities in the workplaces. Majority of studies which concentrate with ICT skills on employability deals with technical enterprises. In non-technical companies such as construction, manufacturing and agriculture, ICT is studied as among the basic skill-set of graduates. However, recently, there has been special demand of graduates with basic ICT knowledge on recruitment processes. This indicates the growing demand of basic ICT skills among a broad range of professions. However, the type of …

Table Of Contents Jitim Vol 29 Issue 1, 2020

Journal of International Technology and Information Management

Table of contents

Quantum Computing: Principles And Applications, Yoshito Kanamori, Seong-Moo Yoo

Journal of International Technology and Information Management

The development of quantum computers over the past few years is probably one of the significant advancements in the history of quantum computing. D-Wave quantum computer has been available for more than eight years. IBM has made its quantum computer accessible via its cloud service. Also, Microsoft, Google, Intel, and NASA have been heavily investing in the development of quantum computers and their applications. The quantum computer seems to be no longer just for physicists and computer scientists but also for information system researchers. This paper introduces the basic concepts of quantum computing and describes well-known quantum applications for non-physicists. …

Table Of Contents Jitim Vol 29 Issue 3, 2020

Journal of International Technology and Information Management

Table of contents

The Political Preference Of Arkansas Farmers And Ranchers, Rachel J. Barry, Donna L. Graham

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

Access to information is critical to improving production efficiency, but little is known about how farmers are informed on the policy or issues influencing programs related to farming. This research sought to determine the sources of communication used by farmers and ranchers to form opinions about agricultural policy and candidates, identify the issues important in voting, and their level of participation in the political process. Face-to-face interaction was the preferred form of communication in farm organization meetings, with friends, or farm agencies. Magazines were the preferred source of print communication, and university/extension websites were preferred for internet sources. Broadcast media …

Table Of Contents Jitim Vol 29 Issue 2, 2020

Journal of International Technology and Information Management

Table of contents

Information And Communication Technology, Uncertainty Reduction, And Dual Identification In Chinese Organizations, Ran Ju, Moyi Jia

Journal of International & Interdisciplinary Business Research (2014-2019)

By employing Chinese sample, this study examined the relationship between organizational members’ use of information and communication technologies (ICT) and their identification with the immediate workgroup and the overall organization. Employees’ uncertainty level was proposed as a mediating factor in these relationships. Participants N=336 completed an online survey. Results indicated that workgroup identification (WID) was positively predicted by members’ use of organizational social media to seek work-related information, and organizational identification (OID) was positively predicted by organizational social media and intranet for the same purpose. These relationships were either partially or fully mediated by employee’s uncertainty level. Results contributed to …

Intelligent Software Tools For Recruiting, Swatee B. Kulkarni, Xiangdong Che

Journal of International Technology and Information Management

In this paper, we outline how recruiting and talent acquisition gained importance within HRM field, then give a brief introduction to the newest tools used by the professionals for recruiting and lastly, describe the Artificial Intelligence-based tools that have started playing an increasingly important role. We also provide further research suggestions for using artificial intelligence-based tools to make recruiting more efficient and cost-effective.

Table Of Contents Jitim Vol 28 Issue 2, 2019

Journal of International Technology and Information Management

Table of Contents JITIM 2, 2019

A Longitudinal Analysis Of The Impact Of The Indicators In The Networked Readiness Index (Nri), Satya Pratipatti, Ahmed Gomaa

Journal of International Technology and Information Management

World Economic Forum publishes the Networked Readiness Index (NRI) annually, to reflect the Information and Communication Technology (ICT) status of different countries. The NRI is developed by aggregating 53 indicators. The study identifies the most critical indicators to focus on, to improve the NRI status of countries at different stages of economic development. It uses data from 117 countries and analyzes the changes in the indicators along with their impacts between the years 2012 and 2016. The study explores the differences between countries by grouping them into four groups based on their NRI status. The analysis identifies six indicators with …

Investigating Consumer Satisfaction Towards Mobile Marketing, Dr Surabhi Singh

Journal of International Technology and Information Management

The extensive applications of mobile phones are visible in global companies for the marketing of their products. The popularity of mobile marketing is increasing considerably. This paper has provided insights into the perspectives of consumer attitude towards mobile marketing in India. The companies will develop an understanding of how mobile marketing influence consumer attitudes. The scale of measurement used for Attitudes was Likert scale and explained the consumer's behavior towards mobile marketing. The factors identified through the study will provide insights into Consumer buying behavior via mobile platforms. The analytical tool SPSS has been used for analysis by using methods …

A Ulysses Pact With Artificial Systems. How To Deliberately Change The Objective Spirit With Cultured Ai, Bruno Gransche

Computer Ethics - Philosophical Enquiry (CEPE) Proceedings

The article introduces a concept of cultured technology, i.e. intelligent systems capable of interacting with humans and showing (or simulating) manners, of following customs and of socio-sensitive considerations. Such technologies might, when deployed on a large scale, influence and change the realm of human customs, traditions, standards of acceptable behavior, etc. This realm is known as the "objective spirit" (Hegel), which usually is thought of as being historically changing but not subject to deliberate human design. The article investigates the question of whether the purposeful design of interactive technologies (as cultured technologies) could enable us to shape modes of …