Communication Technology and New Media Commons^™

Refresh. Create. Inspire. The Mission, Vision And Values Behind The Coca-Cola Company And The Digital Marketing Strategies Of The "Open Happiness" Campaign, Sara Svendsen

Masters Theses

Due to the influence of Coca-Cola on advertising, digital marketing, and marketing strategies, the present rhetorical analysis seeks to show the many aspects of digital media in the Company's present "Open Happiness" campaign. The study of the campaign seeks to show that the Company mission statement, Company values and the vision of The Coca-Cola Company are implemented into all of the different facets of the Open Happiness campaign, and in the context of Mood Management Theory, exude the overall theme of the campaign, happiness. The parts of the campaign that were analyzed were focused on the YouTube channels of The …

Fifteen Percent Or More: A Content Analysis Of Geico's Commercial Advertising, Paul Davis

Masters Theses

In this media saturated world which is lived in today, the general public is bombarded by a multitude of advertisements. This thesis was conducted to examine Geico's commercial advertising looking specifically at their use of humor. The Elaboration Likelihood Model and the Humorous Message Taxonomy were used to conduct this content analysis. The research examined the route of persuasion and elaboration that were used in 60 Geico commercials from five of their most recent campaigns. The Humorous Message Taxonomy helped to establish which types of humor were being used along with the processes and relationship between elements. Three research questions …

Multimedia Use In Small News Organizations, Robyn K. Keriazes

Honors Theses and Capstones

No abstract provided.

Communication And Media Studies Newsletter 2013 Winter, Communications & Media Studies

Communication and Media Studies Newsletter

No abstract provided.

Integrating Evidence-Based Practices Into Public Relations Education, Karen Freberg, David L. Remund, Kathy Keltner-Previs

College of Journalism and Mass Communications: Faculty Publications

Public relations continue to play an essential and changing role in society, requiring the regular reassessment of the education of future public relations practitioners. Academics and practitioners often differ in how they view the public relations field, how they define the discipline, and how they view the major pedagogical approaches. This paper explores the impact of integrating three different perspectives in public relations education, including practitioner perspective, client perspective, and the evidence-based perspective. Results from students’ reaction papers and an online questionnaire suggest that integrating an evidence-based approach improves the competence and clarity of communications counsel provided by aspiring practitioners.

Communications And Media Studies Newletter 2012 Fall, Communications & Media Studies

Communication and Media Studies Newsletter

No abstract provided.

Communication And Media Studies Newsletter 2012 Summer, Communications & Media Studies

Communication and Media Studies Newsletter

No abstract provided.

Late Night Television And Its Impact On The Music Industry Via Album Sales And Social Media, Matthew Robin

Renée Crown University Honors Thesis Projects - All

Experiential learning has been a large part of my college experience. My work experiences have allowed me to understand the music industry in a very unique way. One experience was my semester in Los Angeles, where I worked at Jimmy Kimmel Live! It was there that I was able to see the influence that these shows could have on musical guests and vice versa. The late-night landscape is as booming as it ever has been, with many different outlets for talent. I wanted to demonstrate that the process of getting an artist on a late-night show is a very …

This Is The Newhouse Network, Clay Lepard

Renée Crown University Honors Thesis Projects - All

Over time, Syracuse University and the S.I. Newhouse School of Public Communications have built a vast alumni base, featuring some of the top executives and voices in the media community.

Prior to this project, the only place you could find these Newhouse alumni featured was in a gallery that was last updated sometime in the mid-1990’s.

“This is the Newhouse Network” is a dynamic webpage that allows users to hear stories and advice from the S.I. Newhouse School of Public Communications’ Advisory Board (the A-list alumni).

The website is displayed on an iPad in Newhouse III where current students, faculty, …

Engaging Wumb's Community Beyond Broadcast, Patricia Monteith

Office of Community Partnerships Posters

WUMB-FM, UMass Boston's National Public Radio affiliate, has a listenership of more than 100,000 people weekly. Through its 7 station network, WUMB has a reach that extends through the greater Boston area and beyond into 4 neighboring New England States. Via the Internet, WUMB reaches listeners in all 50 states and 113 countries. As a media outlet for the University, WUMB engages in a variety of community service activities throughout the Greater Boston Area and beyond, acting as an independent non-profit media organization focused on serving the needs of the university's local, regional and virtual constituents. WUMB draws upon these …

Sick With Fear: Popular Challenges To Scientific Authority In The Vaccine Controversies Of The 21st Century, Ellen Watkins

Annual Undergraduate Conference on Health and Society

In the 20th century, vaccines were heralded as one of the greatest medical inventions in history. In the late 1990’s, however, the myth of vaccine-caused autism caught fire. Despite mountains of evidence disproving the link, panicking Americans eschewed vaccines and turned against their physicians. Why did Americans turn their backs on doctors, scientists, and the health industry? This paper follows the vaccine controversy of the last thirty years, looking in particular at the relationship between science and the media. This paper analyzes the contrast between discussion of the hypothesized link in scientific circles and in popular news sources, seeking to …

Digital Natives On A Media Fast, David Silver

Media Studies

No abstract provided.

Digital Video: Engaging Students In Critical Media Literacy And Community Activism, Jessie Daniels

Publications and Research

This article presents a strategy for teaching health communication that fosters critical media literacy through the strategic combination of digital video, documentary film, video worksheets, and peer-reviewed journal articles. Given the media-saturated environment in which notions of health are shaped, critical media literacy skills are crucial to students in health-related fields. Cases of key concepts illustrated through documentary films and the peer-reviewed literature are presented. The article then explores how one class took the lead in designing a community event that critically engaged both a YouTube video and a documentary film about police brutality as a public health issue.

The Information Battlefield: Al-Qaeda's Use Of Advanced Media Technologies For Framed Messaging, Jessica Marie Martin

UNLV Theses, Dissertations, Professional Papers, and Capstones

Through a descriptive and qualitative content analysis of Al-Qaeda videos from 2001 to 2010, this thesis describes how the organization's video production has undergone a surge in production quality by using modern technology and skilled recruits. This thesis also provides background on the Islamic culture and the history of Al-Qaeda in order to put into perspective the goals of the organization's framed messages that are incorporated into their videos. The study also draws on parallels of propaganda use throughout history to highlight how regimes from all over the world understand the importance of communication during a time of war.

The Umbrella Effect: The Importance Of Converging Student Media At A University, Karlee Prazak

Journalism

Journalism today is much more than a single reporter, news anchor, photographer or videographer specializing in a single skill. Journalists today need to be multimedia journalists who have skills that encompass anything from writing a story to editing video. Currently, at California Polytechnic University, San Luis Obispo (Cal Poly), journalism students are learning these skills, but they are learning them separately. Within the three concentrations offered by the journalism department — broadcast, news/editorial and public relations — there are the three student media outlets: Central Coast PRspectives, Cal Poly TV, KCPR radio and the Mustang Daily newspaper. Few students, however, …

The Viral Fingerprint: A Content Analysis Of Popular Viral Advertisements, Thomas Grant Broadus Ii

Master's Theses

This paper presents an analysis of 280 online videos that appeared on the Advertising Age weekly chart of the top ten viral videos of the week; the videos appeared on the chart from March 23rd 2009 to March 9th 2011. The videos were analyzed along four areas of observation including the advertiser characteristics, the formatting characteristics of the video, the messaging strategies of each video, and the level of involvement the product would require for a consumer to make a purchase. Through examining the components of each video, a thread of commonality was revealed. Cumulatively, the dominant themes and characteristics …

The Death Of Music Videos?: An Analysis On The Effectiveness Of Music Videos As A Promotional Tool, Carmen Cheng

Business and Economics Honors Papers

This research explored whether or not music videos remained an effective marketing tool for the music industry after the diffusion of the Internet in American culture. As a result of the transitions in media through which music videos were distributed, this project asked the following research questions: 1. What impact has the airing of music videos on MTV had on music sales? 2. What was the impact of music videos on sales when music videos moved from airing on television to being distributed over the Internet?

Hd Radio Shouldn't Be This Hard: The High Definition Experiences Of Low Tech Community Radio, Michael Huntsberger

Faculty Presentations

Though American consumers have been hesitant to invest in HD Radio receivers, America’s radio broadcasters have spent millions of dollars to construct HD transmission facilities. Most of the investment has taken place in the commercial radio sector, but noncommercial community broadcasters with fewer capital resources have followed the trend as well, including some low power stations serving small markets. A survey of community radio stations reveals mixed levels of satisfaction and frustration with this investment in HD transmission.

Media In Sāmoa: Journalists‟ Realities, Regional Initiatives, And Visions For The Future, Leslie Pyne

Independent Study Project (ISP) Collection

This research investigates media freedom in Sāmoa by identifying the country‟s obstacles to freedom of expression and proposing strategies for generating change in the media industry. The paper assesses the local media initiatives of the Journalists Association of (Western) Sāmoa (JAWS), Sāmoa Observer newspaper, United Nations Educational, Scientific, and Cultural Organization (UNESCO), and the Media and Journalism Programme at the National University of Sāmoa (NUS), and evaluates their strengths and shortcomings in providing services for the community. It also examines how journalists balance cultural sensitivity in reporting and what ideas news organizations, journalists, journalism students, and media educators have for …

Avatars, Blabberize And Cell Phones: The Abcs Of The Digital Age, Kay S. Gandy, Rebecca Stobaugh

School of Teacher Education Faculty Publications & Presentations

No abstract provided.

Promoting A Benefit Concert With Digital Media, Aubrea Felch

Graphic Communication

The introduction of digital media in mass communication and advertising had a powerful impact on the event planning industry, specifically in the promotion of benefit concerts. Not only can digital media promote an event, but it can also help event coordinators establish an image for themselves, be used as a means of benefiting those who have donated to the cause, and enhance the event itself. All digital media can be put into several different classifications: digital audio, digital video, digital photography, Internet technology, and interactive Internet applications. This study asks the question: In what ways can an event planner use …

User-Generated Video Sites Effects On Aggression And Interpersonal Relations Of Old Dominion Undergraduate Students, Christopher R. Hodge

Sociology & Criminal Justice Theses & Dissertations

The use of the internet and the activities available over the internet has continuously grown since their creation. A huge proportion of our society utilizes the internet and its available activities. Specifically, as a 2009 Pew Data memo shows over half of users age 18 and over utilize the internet for personal use. The use of user generated video sites (UGVS) is no different, as the largest user-generated video community YouTube boasted in 2009 that every minute YouTube receives ten hours of uploaded video. Given the popularity of user-generated video sites, some have raised concerns about potential negative effects that …

Hd Radio Vs. Public Radio Player, Michael Huntsberger

Faculty Presentations

For more than five years, U.S. radio broadcasters have devoted time and resources to marketing and promoting HD Radio technology to consumers and listeners. At the same time, broadcasters and other providers have developed applications for wired and wireless devices that allow listeners to experience radio and radio-like services from around the globe. This presentation examines the functionality and utility of HD Radio and online audio services, and explains why HD Radio continues to be a marginal technology.

Dvd Supplements: A Commentary On Commentaries, Jacqueline Reich, Giorgio Bertellini

CMS Faculty Publications

In the last few decades, as graduate seminars have explored the
postmodern heuristics of the “death of the author,” DVD editions
have popularized a range of audio and print supplements that
have, directly or indirectly, expanded films’ authorial halo. The notion
of the commentary is, of course, nothing new to the academy:
consider the multiple annotated editions of literary classics. But its
material extension to the home theater “experience” has had peculiar
cultural and economic consequences. As value-adding paratexts,
audio and printed commentaries can turn film texts into critical or
luxury editions, to be marketed to different levels of cinephilic …

Sounding The Future: Digital Radio And Cd-Quality Audio, Brian O'Neill

Books/Book chapters

Central to the early effort to win acceptance for DAB in the early 1990s was an extensive process of promotion of the many claimed advantages of the new broadcasting technology. Digital radio broadcasting under the Eureka 147 DAB project offered many technical enhancements – more efficient use of the spectrum, improved transmission methods, and lower running costs – features that were attractive to industry professionals, broadcasting organisations, regulators and spectrum planners. But digital radio was also designed as a consumer proposition offering audiences a new and improved listening experience with ease of tuning, reliable reception, text and data services, interactive …

Radio Broadcasting In Europe: The Search For A Common Digital Future, Brian O'Neill, Helen Shaw

Books/Book chapters

Europe’s radio is also characterised by a long history of being defined and driven by the state, in highly centralized fashion in the case of countries such as France (Meadel 1994), or indeed in former totalitarian regimes of Eastern Europe (Paulu 1974), and along more federal or devolved lines in countries such as Germany, Switzerland and the Netherlands (Kuhn 1985). The development of state broadcasting monopolies in most European countries, established in the early years of the twentieth century following the invention of sound broadcasting, has ensured that there is an enduring shared common ideological approach to radio broadcasting, which …

Beyond Europe: Launching Digital Radio In Canada And Australia, Brian O'Neill

Books/Book chapters

Eureka 147 was, as we have argued throughout this volume, a European technology designed within the very particular context of European public service broadcasting (see also Rudin 2006; O'Neill 2009). At the same time, the consortitum behind DAB technology had the ambition that Eureka 147 would become the world standard for digital radio. DAB was indeed the first such technological system to achieve standardisation at the European Telecommunications Standards Institute (ETSI), and be recommended as a global standard for digital terrestrial sound broadcasting by the International Telecommunications Union (ITU).

Impact Of Mad Money Stock Recommendations: Merging Financial And Marketing Perspectives, Ekaterina Karniouchina, William L. Moore, Kevin J. Cooney

Business Faculty Articles and Research

This article relies on advertising and persuasive communications theories to uncover persistent variations in investor response to television stock recommendations targeting naive investors. The authors use an event study methodology to determine the size of the next-day abnormal market reaction to recommendations on Mad Money with Jim Cramer. Although viewers are actively looking for recommendations, the results show that any individual recommendation is still subject to many of the same communication challenges as traditional advertisements. A regression analysis finds that traditional advertising variables, such as message length, recency-primacy effects, information clutter, and source credibility, influence the size of the market …

Digital Radio For Ireland: Competing Options, Public Expectations, Brian O'Neill, Helen Shaw, Agata Olbrycht

Reports

The Broadcasting Bill 2008 provides for digital terrestrial sound broadcasting services. This project will contribute to the debate on digital radio with research on the sector’s preparedness for digital radio. It will survey both professionals and potential users of digital radio and assess the environment within which public expectations for new audio media services are formed. REPORT PUBLISHED IN SEPTEMBER 2009

Hd Radio: Lost In Transition, Michael Huntsberger, Alan G. Stavitsky

Faculty Presentations

While many nations in the developed world have successfully implemented a variety of digital radio broadcasting technologies, U.S. Broadcasters have opted to implement a technology that is unique to North America: In-Band On-Channel broadcasting, marketed under the trade name HD Radio. While HD Radio offers improved audio quality and substantial convenience, broadcasters continue to struggle with issues of consumer awareness and use. This presentation examines some of the issues that have deferred the successful implementation of digital radio in the U.S.