Broadcast and Video Studies Commons^™

Transitioning College Media From Print Focused Business Models To Digitally Focused Business Models, Celina Oseguera

Journalism

The noticeable downturn in print advertising indicates a need for change in the news industry business model. College media is not immune to this decline and need for change. A change in business model calls for transitioning to an alternative system that does not primarily rely on print products and advertising — a digitally focused business model. Many college media organizations around the United States have started to pursue this type of model, changing the way they produce and present news in the process. Taking into account the state of print focused business models in the general and collegiate news …

How Instagram Content Affects Brand Attitudes And Behavior, Ming (Bryan) Wang, Valerie K. Jones

College of Journalism and Mass Communications: Faculty Publications

This paper examines the effectiveness of communication on Instagram, a type of visual social networking site, by the US Transportation Security Administration (TSA). Results show that the TSA’s Instagram account elicited stronger emotional reactions than a private consumer product business Instagram account. More importantly, perceived usefulness of content, perceived persuasive intent of content, and negative emotions all affected attitudes toward the TSA. Additionally, perceived usefulness of content and negative emotions also influenced communicative action regarding the TSA account. Findings demonstrate the emotional impact of visual communication and the role of both cognitive and affective evaluations in changing attitudes and behavior …

Broadcast News Curriculum, Communication Studies

Curriculum Programs

This concentration is designed to provide the knowledge, values, perspectives, and skills necessary to understand the roles, functions, and operations of broadcast news.

Ua19/16/5/9 Athletic Media Relations - Halftime Programs, Wku Archives

WKU Archives Collection Inventories

Audio of halftime programs created for radio broadcasts.

Ua19/16/5/11 Athletic Media Relations - Press Conferences, Wku Archives

WKU Archives Collection Inventories

Film, video and audio recordings of WKU Athletics press conferences.

Brunswick Educational Access Television Social Media Campaign, Nicole Rhoades

Williams Honors College, Honors Research Projects

This social media campaign is to be executed by student managers within the Brunswick Schools Video Program. The Video Program provides journalistic experience to young students by immersing them in print and broadcast journalism that is provided to the Brunswick-area through Brunswick Educational Access Television.

The Use Of Video Outreach To Increase Incoming Students’ View Of The Higher Education Institution As A Whole: A Case Study At California Polytechnic State University, Leah Horner, Michelle Logan

Journalism

No abstract provided.

Studying Global News: Methodological Issues, August Grant, Yicheng Zhu, Jeff Wilkinson, Diane Guerrazzi

Faculty Publications

This paper reports on the processes, challenges, and results of a study of news consumers in 16 countries: Australia, Brazil, Canada, Chile, China, Egypt, France, Germany, India, Italy, Mexico, Russia, South Africa, Ukraine, United Kingdom, and the United States. This study employed a 10-minute, online survey measuring media consumption, news topic preference, news values and demographic information. The results of the primary study will be reported in later papers; the purpose of this analysis is to address the issues and challenges in conducting cross-national research, including language and idiom, sampling issues, data collection procedures, incentives, and time. The analysis begins …

Will Power: Learning What It Takes To Build A Radio Show (Not A Podcast) At Will-Am, Benjamin Payne

Multimedia Journalism and Mass Communication: Student Scholarship & Creative Works

What does it take to build a public radio show from the ground up? That was the question I asked throughout my Multimedia Journalism & Mass Communication (MJMC) Senior Inquiry. But I didn't just conduct research to find an answer—I served a professional internship to find an answer. Over the summer of 2016, I interned with "The 21st", a statewide public radio talk show produced by WILL-AM of Illinois Public Media in Urbana, Illinois. As the show had only been on the air for three months by the time I began my internship, I was in a unique position to …

All In The Game: Communitarianism And 'The Wire', Chad Painter

Communication Faculty Publications

Communitarian ethicists argue that social identity is formed by community relationships, emphasizing the connection between an individual and his or her community. News organizations are part of that community. Indeed, journalism only functions properly in terms of the public and public life, and as part of a larger community. This textual analysis study focused on the breakdown of the fictional Baltimore community depicted in the television series The Wire. Five institutions—the police force and justice system, the labor force, local and state politicians and government, the educational system, and the daily newspaper—have failed, and, in turn, the city is …

Reader Engagement With Data Journalism: Comparing The Guardian And Washington Post's Coverage Of People Killed By Police, Dan Michalski

UNLV Theses, Dissertations, Professional Papers, and Capstones

The issue of people killed by police has become a focus of current political and social discourse related to criminal justice reform in the United States. Two data journalism projects attempting to track previously missing data have been central to a changing discussion. The Guardian’s The Counted and The Washington Post’s Investigation: Police Shootings have each attempted to create a running log of fatalities resulting from law enforcement activities. Such endeavors have added to a collective consciousness about the scope and commonality of deadly police encounters, and has provided empirical reference points for various legislative pushes related to police accountability. …

Defining News: A Ten-Nation Perspective, August Grant, Jeffrey Wilkinson, Diane Guerrazzi, Yicheng Zhu

Faculty Publications

Worldwide, the consumption of news and information is greater than ever before. But twenty years of Internet news and a decade of social media have permanently altered the patterns of behaviors associated with how consumers look for news and even how they perceive what ‘news’ is for them. As the media landscape changes and old approaches no longer fit, it may be time to re-assess the fundamental definition of “news.” Traditional news values have been defined and extensively studied by Western researchers, but little attention has been paid to the correspondence of these definitions of news with consumers’ behavior in …

Evaluating Online Media Literacy In Higher Education: Validity And Reliability Of The Digital Online Media Literacy Assessment (Domla), Tom Hallaq

Journal of Media Literacy Education

While new technology continues to develop and become increasingly affordable, and students have increased access to digital media, one might wonder if requiring such technology in the classroom is akin to throwing the car keys to a teen-ager who has not completed a driver’s education course. The purpose of this study was to develop a valid and reliable quantitative survey providing accurate data about the digital online media literacy of university-level students in order to better understand how digital online media can and should be used within a teaching/learning environment at a university. This study identifies core constructs of media …

Format Appears To Matter Less Than Story Salience, Diane Guerrazzi, August Grant, Jeffrey Wilkinson

Faculty Publications

Researchers suggest another factor other than format may be at work in determining the amount of time readers spend with an online news story, and that is the story’s relevance. They suggest journalists choose the format based upon the best way for telling a particular story.

Mcv Wines Social Media Marketing Campaign: Successfully Marketing Wine To Millennials, Dillon Payne

Journalism

The following study investigates how to develop a commercial on a social media platform in order to advertise a product to millennials – in this study, wine is the product. The number of consumers is increasing as each year more and more millennials become 21 years old, thus being able to be the next and newest consumer of the wine industry. The campaign’s focus was to create a wine commercial for a tasting room called MCV Wines and market it on social media to see if millennials would be interested in purchasing wine after seeing the commercial. Withscholarly research, the …

Officer On Duty: How An Image Can Change In An Instant, Derrick Battle

Masters Theses

The deaths of Eric Garner, Michael Brown, and Tamir Rice sparked an uproar in many communities across the United States. These incidents brought to light that there is an issue that remains prevalent between citizen and police officers. The New York Police Department, Ferguson Police Department, and the Cleveland Department of Police have all dealt with tension involving the communities they serve. Since these incidents changes have been made within each department. Some had the help of the Department of Justice to reform old polices. While law enforcement does what they believe it is necessary to protect the public, sometimes …

Hit After Hit: Examining The Image Repair Strategies Of Johnny Manziel, Lisa Deruiter

Masters Theses

Over the past decades, the landscape of sports journalism has changed to where now, athletes are often in the news just as frequently for their positive on-the-field play as they are for their negative off-the-field issues. Following these issues, the athletes must find strategies to employ to fix their damaged reputations. This thesis includes a rhetorical analysis of the image repair strategies employed by Johnny Manziel after each of his countless reputation-damaging incidents. The paper examines each of Manziel’s problems in depth, gives an overview of his biography, and includes a thorough review of literature regarding Benoit’s Image Repair Theory …

A Content Analysis Of Gender-Specific Media Coverage Of Sport: Ncaa Athletic Department Home Webpages, Margo R. Malik

UNLV Theses, Dissertations, Professional Papers, and Capstones

Studies have found that media coverage of women’s sports is inadequate when compared with coverage of men’s sports. The results of these studies have revealed inadequacies in terms of amount of coverage as well as type of coverage. Findings demonstrate that there is a certain way media frame female athletes when they are covered. Female athletes are often portrayed in overly sexualized images, as feminine role models, as passive rather than active, and in sports that are considered gender-appropriate. These types of portrayals can perpetuate gender bias and stereotypes, undermine the true athletic ability of female athletes, and give the …

"Nobody Can #Dragmedown": An Analysis Of The One Direction Fandom's Ability To Influence And Dominate Worldwide Twitter Trends, Nicole Kelsey Santero

UNLV Theses, Dissertations, Professional Papers, and Capstones

With more than 25 million followers and counting, One Direction is currently the biggest boy band in the world, and its fans—known as “Directioners”—have become one of the most visible and recognizable fandoms to utilize social media, especially Twitter. Drawing upon an updated version of a fan theory highlighting the interpretive community and social hierarchy that exist within a fandom, this study examines the participatory culture among One Direction fans online that helps them create and dominate worldwide Twitter trends, as well as overshadow what is regarded as more serious news topics. Although previous research studies have examined Directioners and …

Gendered Self-Presentation On Social Media: A Content Analysis Of Tweets From Unlv Men's And Women's Athletic Teams, Alexandra Nicole White

UNLV Theses, Dissertations, Professional Papers, and Capstones

ABSTRACT

This thesis examines how sports teams vary by means of self-presentation on a social media

platform in relation to gender and sport. Building on Erving Goffman’s (1959) constructs of selfpresentation

and operationalizing impression management strategies, this study content analyzed

seven UNLV teams’ Tweets. The analysis spanned from August 2015 to October 2015. Every

Tweet posted, during these three months, from the seven different sporting teams was coded to

compare and contrast the men's teams accounts with the women’s teams accounts, as well as one

account that combines the men’s and women’s team on one Twitter page. The study found …

The Esports Trojan Horse: Twitch And Streaming Futures, Benjamin E. Burroughs, Paul Rama

Hank Greenspun School of Journalism and Media Studies Faculty Research

This paper argues that one potential future in gaming and virtual reality can be found in streaming media and technology. The streaming space of Twitch.tv is both “real” and “virtual”, blurring the boundaries between the game space, social networks, and face-to-face communication. Streaming ruptures a hard distinction between the real and virtual worlds. Scholars of virtual spaces need to take seriously streaming media as a site of research, and the affordances of streaming as networked, mobile, and curated. Twitch represents a space for unpacking the social and commercial realizations of an emergent streaming culture. Virtual world research needs to continue …

Approaching Ideals Through Innovation: Twentieth And Twenty-First Century Mass Media Technology And American Democracy, Elizabeth Brand Cermak

Senior Theses

From the moment our First Amendment was adopted, America’s ideal of democracy has been firmly intertwined with media communications between the President and the citizenry. Over time, technological advancements have altered the way this communication is facilitated, increasing the public’s access to the Office of the Presidency, and visa versa, via new forms of media. Through an examination of Franklin Delano Roosevelt’s use of the radio, the first televised debate between John F. Kennedy and Richard Nixon in 1960, and Barack Obama’s use of Social Media and the Internet, this thesis will seek to answer the question of whether the …

Analyzing Television News: Pro-Social & Anti-Social Effects Of Criminal Depictions & Information Processing On Race Perceptions, Eunette Gentry

UNLV Theses, Dissertations, Professional Papers, and Capstones

This quantitative research is a content analysis of network affiliate crime reporting statistics in Las Vegas. As part of this study, six months of news content in Las Vegas was recorded in order to gather pertinent sociological information about crime reporting techniques and its potential effects on public perceptions of crime and race. Pertinent issues such as media-image affect on viewers, biases within reporting information, and gatekeeping within the media are analyzed. This study adds substantive knowledge through empirical research to existing literature that asserts media depictions do shape and/or affect perceptions and attitudes about crime and race. Data sources …

Framing Reality: Portrayals Of Climate Change In The "Las Vegas Review-Journal", 1997-2014, Jason Ryan Holley

UNLV Theses, Dissertations, Professional Papers, and Capstones

Discussions of human-caused climate change have become an increasingly salient artifact of various media in recent years. With regard to print media in particular, scholars have uncovered general increases in the frequencies with which climate change articles are published, tantamount to the annual reports from the Intergovernmental Panel on Climate Change (IPCC) advocating the detriments of human activities (particularly carbon dioxide emissions) on the natural environment. Among such reports—be they scientific or anecdotal—writers and journalists have had to interpret the ongoing discussions and evidence surrounding climate change, and develop schemas (or frames) in which to situate arguments. These arguments have …

Depictions Of Beauty On Cosmopolitan Magazine: Content Analysis Of Covers (1959-2014), Azalee Maslow

UNLV Theses, Dissertations, Professional Papers, and Capstones

The media, especially advertisers, have long used beautiful women as an ideal image for attracting viewers and selling products. American women have been portrayed as, ideally, thin Caucasians with blonde hair and blue eyes. Research has found that women compare themselves to the beautiful women in advertising and in turn have negative feelings towards their own appearance. This thesis’ goal is to find whether the ideal American woman has changed through a content analysis of the women on the covers of Cosmopolitan magazine over the past 55 years, 1959 through 2014. This content analysis will focus on how the covers …

The Economic Impact Of The Mpaa Rating System On Types Of Films Made From 2004-2014, Kaitlin Peck

UNLV Theses, Dissertations, Professional Papers, and Capstones

This thesis will examine the economic impact of the MPAA film rating system on the types of films made from 2004 to 2014. The research in this study will examine the violent and sexual content of films. For this research the Motion Picture Association of America rating system is the independent variable, and its financial or economic impact on films made in the last ten years is the dependent variable. An extensive review of previous literature will also help inform the direction of the current study. However, this topic is still relevant because the previous research has appeared to be …

Editors Use Social Media Mostly To Post Story Links, Sue Burzynski Bullard

College of Journalism and Mass Communications: Faculty Publications

A survey of senior editors of U.S. print broadcast and online news outlets found that while 98 percent of the 376 respondents say they use social media, they primarily use it to post links to stories on Facebook and Twitter. Far fewer use social media to interact with audiences by posing questions and responding to comments

Free To Inform: A Study Of Influences On Newswork At A National Public Radio Station, Kayla Parker

Master's Theses (2009 -)

National Public Radio (NPR) has been a source for radio news programming since 1971. In 2014, there were more than 900 radio stations with a federally funded NPR license. When a station is granted its license and partial funding, it is given the mission to create objective and balanced content. Even with threats of defunding and waning audiences for all broadcast media, NPR continues to air news programs daily. This thesis examines how newsworkers at an NPR station interpret their jobs as journalists. In-depth interviews were conducted with seven NPR newsworkers at the same mid-sized station. The purpose of the …

Breaking Into The Business: A Guide To Creating A Dynamic Resume Reel And Securing A Job In Today’S Television News Industry, Christina Favuzzi

Journalism

Broadcast journalists are experiencing turbulence in their field of expertise due to increasing digitalization and decreased funding. It is becoming commonplace for reporters to work as one-man-bands, or “multimedia journalists,” shooting and editing their own video in addition to writing and reporting. For people looking to begin a career in the highly competitive broadcast news industry, there is a great deal of information to understand and consider prior to beginning the job search. Creating a dynamic resume reel is central to landing a job as an on-air reporter. However, with the development of digital-first and multimedia journalism, there are certain …

In The Eye Of The Storm: Hurricane Katrina And Its Local News Coverage, Anna Karrer

Center Austria Research

For this paper on the news coverage of Hurricane Katrina I analyze the original footage of 2005 from the local station WWL-TV1 in New Orleans. The corpus of this analysis consists of footage from the first five days after Hurricane Katrina made landfall. From each day two hours of material will be analyzed, which adds up to about 600 minutes of footage. While watching the material a list of questions concerning the content, the language and the images will be used to enable a thorough analysis. Since WWL-TV is a local station that was affected by Katrina directly, the journalists …