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Articles 1351 - 1380 of 1686
Full-Text Articles in Communication
Cultural Preservation Through Promotion: Marketing The Muscogee Way, Stephanie Lawson
Cultural Preservation Through Promotion: Marketing The Muscogee Way, Stephanie Lawson
Theses and Dissertations
Cultural tourism is on the rise. According to UNESCO (2021), cultural tourism accounts for 40% of global tourism and is one of the fastest-growing segments of the tourism industry. Today, travelers worldwide seek authentic experiences that allow them to connect with local cultures, learn about ancient history, and engage in unique cultural activities. Meanwhile, Indigenous tourism experiences are also a growing trend in the tourism industry. Indigenous tourism is growing by 4% annually, and this growth is projected to continue until 2034 (Future Market Insights, 2024). The rising popularity of cultural and Indigenous tourism presents a unique opportunity for Native …
“Digital Shame Shift”: From Telling The Pain To Recording The Truth — Black Maternal Health And Digital Counter-Narrative Storytelling On Tiktok, Odera Covenant Ezenna
“Digital Shame Shift”: From Telling The Pain To Recording The Truth — Black Maternal Health And Digital Counter-Narrative Storytelling On Tiktok, Odera Covenant Ezenna
Theses and Dissertations
This dissertation explores how digital storytelling on TikTok is used to challenge medical racism, with a particular focus on Black maternal health. Guided by Critical Race Theory (CRT) and Critical Technocultural Discourse Analysis (CTDA), the study examines how TikTok users—ranging from Black mothers to healthcare professionals—create and circulate counter-narratives through two prominent campaigns: #BlackMaternalHealthWeek and #BlackMamasMatter. These digital stories serve as acts of resistance, disrupting dominant medical discourse and amplifying the lived experiences of Black birthing individuals. The research analyzes over 2900 TikTok videos posted between 2021 and 2024, identifying key themes, storytelling strategies, and rhetorical shifts over time. The …
Exploring Advancement Department Staff Perspectives On Strategic Communication And Philanthropic Donor Giving At Public Universities, Miranda Hodges
Exploring Advancement Department Staff Perspectives On Strategic Communication And Philanthropic Donor Giving At Public Universities, Miranda Hodges
Theses and Dissertations
This qualitative study investigated advancement staff perspectives on how donor communication impacts philanthropic giving at higher education institutions. The purpose of this study was to identify the communication practices that are most influential for philanthropic donor giving. While prior research has examined university marketing efforts, why alumni give back, and how affinity for a university compels donors to give, there is a research gap in how strategic communication impacts donor behavior at public universities. Eight university advancement staff members (N=8) from public universities across the Southeast United States were selected through purposive sampling and interviewed via semi-structured interviews. After interviews, …
Old Tech, New Tricks: Political Advertising In Spanish Language Radio. The Role Of Interest Groups During The 2022 Midterm Election In The Us, Christopher Terry, Fernando Severino
Old Tech, New Tricks: Political Advertising In Spanish Language Radio. The Role Of Interest Groups During The 2022 Midterm Election In The Us, Christopher Terry, Fernando Severino
Faculty Publications - Communications
This study analyzes political ads aired on Spanish-language radio stations in the US during the midterm elections of 2022. With a focus on media policy, this research offers new evidence about the role of political groups in using this medium to engage and mobilize the Latino vote. Our findings indicate that, although radio is a relatively affordable platform for political advertising, it is still underutilized by politicians and interest groups. The evidence shows that traditional Democratic-leaning organizations and also right-wing conservative groups invested millions of dollars to capture the attention of the diverse eligible Latino voters. Additionally, this study finds …
Resilience And Reality: Exploring The Lived Experiences Of People Living With Hiv In Texas During The Covid-19 Pandemic – A Qualitative Study., Ahmed F. Alanazi
Resilience And Reality: Exploring The Lived Experiences Of People Living With Hiv In Texas During The Covid-19 Pandemic – A Qualitative Study., Ahmed F. Alanazi
Social Work Dissertations - Archive
This study investigated the lived experiences of individuals living with HIV (PLWH) in the Dallas-Fort Worth (DFW) area of Texas during the COVID-19 pandemic, using an Interpretative Phenomenological Analysis (IPA) framework. The research examined the intersection of health, social dynamics, and psychological resilience among PLWH, who faced compounded vulnerabilities due to systemic inequities and the dual public health crises of HIV and COVID-19. Through semi-structured interviews with ten participants from diverse backgrounds, the study captured the profound impacts of disrupted healthcare systems, heightened stigma, and social isolation on this marginalized population. The findings reveal that the pandemic exacerbated existing inequities …
Understanding Misinformation On Social Media Through Truthfulness Stance, Zhengyuan Zhu
Understanding Misinformation On Social Media Through Truthfulness Stance, Zhengyuan Zhu
Computer Science and Engineering Dissertations - Archive
Misinformation on social media has become a pervasive issue that profoundly influences public opinion and decision-making. As false or misleading claims circulate widely online, there is a critical need for analytical tools to understand how people react to such claims. This dissertation introduces the concept of truthfulness stance as a key lens for social sensing. In essence, truthfulness stance assesses whether a textual utterance believes a factual claim to be true, false, or expresses a neutral stance or no stance toward the claim. Leveraging stance in this manner fills an important gap in misinformation research: it enables us to gauge …
A Rhetorical Analysis Of Allyson Felix’S Commencement Speech At Usc In 2022., Silvia Solares
A Rhetorical Analysis Of Allyson Felix’S Commencement Speech At Usc In 2022., Silvia Solares
Communication 300 Papers
This paper looks at Allyson Felix’s 2022 commencement speech at the University of Southern California using the neo-Aristotelian method. Felix is a USC graduate and Olympic track star. During this commencement speech she shared her personal story about finding her voice and standing up for what she believes in. She was a very successful track and field athlete with many sponsors. She found her voice especially when it came to speaking out about pregnancy discrimination in sports. She explained clearly and with much detail how her experience with Nike led her to push for policy changes that now help other …
A Moonshot In An Uncertain Time, Griffin Thomas Brown
A Moonshot In An Uncertain Time, Griffin Thomas Brown
Communication 300 Papers
This is a rhetorical analysis of John F. Kennedy’s speech at Rice University given on September 12th, 1962. This speech was chosen because of its cultural and temporal significance, and it has been analyzed in a myriad of ways according to the surrounding texts within the COMM 300 framework. The paper contains a synopsis of the rhetorical situation at the time, as well as an analysis of the speech using the 5 canons, symbolic convergence theory, and visual perspectives. Kennedy’s speech is deconstructed, and his juxtaposition of pride and careful optimism is studied intently below. In addition, Kennedy’s argument surrounding …
Rhetoric And Gender Equality In Emma Watson's Heforshe Speech, Alexa Ancheta
Rhetoric And Gender Equality In Emma Watson's Heforshe Speech, Alexa Ancheta
Communication 300 Papers
This paper looks at Emma Watson's 2014 HeForShe speech at the United Nations and how she used different speaking techniques to promote gender equality. As a UN Women Goodwill Ambassador, Watson used her fame to encourage both men and women to support feminism. The paper breaks down how Watson made her message clear using the Five Canons of Rhetoric, including how she organized her speech, used language, and connected with her audience. It also discusses how she used credibility, emotion, and logic to persuade people. The paper explores how Watson’s speech encouraged men, especially younger ones, to care about gender …
Analysis Of President Eisenhower’S Farewell Speech, Arlonna Hadley
Analysis Of President Eisenhower’S Farewell Speech, Arlonna Hadley
Communication 300 Papers
A visual representation of the context, content and impact as analyzed by a combat veteran.
President Eisenhower’S Farewell Address, Is Hindsight 20/20?, Max Seldon Winslow
President Eisenhower’S Farewell Address, Is Hindsight 20/20?, Max Seldon Winslow
Communication 300 Papers
While less famous than MLK's “I have a dream” speech or George Bush's “Axis of evil” speech, Dwight D. Eisenhower's farewell address stands as an equally important part of American speech history. Eisenhower’s farewell address holds great significance in terms of 20th-century American political development, from its direct appeal to the people in regard to the all-but prophetic prediction of the rise of the military industrial complex, to its standing as a “Last Hurrah” of small government traditional American conservatism. The United States may have changed entirely, yet Eisenhower’s farewell address stands in time as an unheeded warning to the …
The Abcs Of Rapport, Sharon K. Ferrett
The Abcs Of Rapport, Sharon K. Ferrett
Trade & Scholarly Monographs
In a world that often talks more than it listens, The ABCs of Rapport is a practical and heartfelt guide to creating meaningful connections, one conversation at a time. This book offers tools, tips, and strategies to help you really listen, communicate effectively, and bridge the distance between yourself and others. More than a communication manual, it’s an invitation to shift how you perceive people, and to see everyone as part of our shared humanity. Whether you’re talking with a child, partner, friend, neighbor, or coworker, The ABCs of Rapport helps you build understanding and connection, even in hard conversations. …
Beyond Legacy Leadership Models: Reframing Organizational Development For A Post-Digital, Systemic Era, J Sells
College of Arts and Cultural Studies
Legacy leadership models continue to dominate universities, leadership programs, and organizational development curricula. Frameworks such as the Four Colors typology, the Competing Values Framework (CVF), the Four Frames, and related personality- or quadrant-based theories were designed during a predigital era characterized by stability, linearity, and predictable organizational boundaries. However, the contemporary reality of leadership is radically different: leaders now operate within volatile, digitalized, AI-mediated, globally entangled supply value chain ecosystems. This paper proposes that legacy leadership frameworks are theoretically insufficient, structurally misaligned, and operationally outdated for developing leaders in twenty-first-century organizations. Drawing on systems thinking, digital transformation research, organizational complexity, …
I Love You, But I’Ve Got To Cancel You: Psychological Determinants And Consequences Of Cancel Culture Participation, Rebecca Tukachinsky Forster, Daniel H. Spitz
I Love You, But I’Ve Got To Cancel You: Psychological Determinants And Consequences Of Cancel Culture Participation, Rebecca Tukachinsky Forster, Daniel H. Spitz
Communication Faculty Articles and Research
This study explores how individuals react to celebrities who take a political stance that contradicts and threatens their social identity. An online experiment examines these questions in the context of the Israeli war against Hamas in the wake of the October 7 terror attack. Israeli Jewish participants who were led to believe that a beloved celebrity fully embraced the Palestinian’s narrative and condemned Israel experienced more negative and less positive emotions and had a greater intention to cancel the celebrity. However, writing a comment or a social media post (particularly if the comment bashed the celebrity) partially buffered these emotional …
Evaluating The Extent And Role Of Youth Engagement With Community Development Programs Broadcast On Television In Uganda: A Case Study Of Bukedde Tv’S Pakasa, Sentongo Frank
Master of Arts in Digital Journalism
This study investigated the extent and role of youth engagement with community development programs broadcast on television in Uganda focusing on Bukedde TV’s Pakasa program. The research evaluated the program’s content, its effectiveness in raising youth awareness of development initiatives and the different factors influencing youth participation in these programs. A qualitative approach was adopted consisting of in-depth interviews with Bukedde TV staff (manager, producer and presenter) and two program implementers (PDM and Emyooga focal persons) as well as focus group discussions with youth beneficiaries of the Parish Development Model (PDM) and Emyooga initiatives in Nangabo Sub- County, Wakiso District. …
Examining Use Of Data Journalism In Newspaper Coverage Of Health In Kenya: A Case Of Nationwide Cervical Cancer Vaccination., Robert Breen Laban
Examining Use Of Data Journalism In Newspaper Coverage Of Health In Kenya: A Case Of Nationwide Cervical Cancer Vaccination., Robert Breen Laban
Master of Arts in Digital Journalism
Kenyan newsrooms increasingly employ visuals to break down complex numbers and stories into lasting mental images to elicit action for impact. The objectives of this study were: to assess how newspaper journalists in Kenya applied data journalism in coverage of cervical cancer vaccination; to determine factors driving application of data in coverage of health in Kenya, focusing on cervical cancer (human papilloma virus -HPV) vaccination and to determine the gaps, challenges and opportunities in using visuals in complementing multimedia reporting in the digital era. The study was based on agenda setting and framing theories. The approaches were qualitative and quantitative, …
Evaluating The Effectiveness Of Digital Subscription Models In Kenyan Media: A Case Study Of Standard Group Plc, Rodgers Eshitemi
Evaluating The Effectiveness Of Digital Subscription Models In Kenyan Media: A Case Study Of Standard Group Plc, Rodgers Eshitemi
Master of Arts in Digital Journalism
The rapid evolution of technology and digital transformation has had a massive impact on legacy media as companies struggle for survival and sustainability. This has forced media outlets to deploy digital subscription as a new model of generating revenue, moving away from conventional advertising and circulation-based approaches. This proposed research intends to establish whether and how digital subscription models are effective in the Kenyan media landscape. It focused on Standard Group PLC, the oldest Kenyan media conglomerate which was established in 1902. The subscription models and strategies that Standard Group PLC has implemented include digital subscriptions, e-paper subscriptions, breaking news …
An Analysis Of Data Journalism In Kenyan Newsrooms During Kenya’S 2022 General Elections, Poshia Syindu Musesya
An Analysis Of Data Journalism In Kenyan Newsrooms During Kenya’S 2022 General Elections, Poshia Syindu Musesya
Master of Arts in Digital Journalism
Data journalism allows journalists to present balanced, accurate, and relevant news, thereby greatly improving the quality and credibility of the news. Data in this context refers to facts, statistics, or pieces of information and journalism refers to the occupation of reporting, writing, editing, photographing, broadcasting news, or operating a news organization. This thesis uses a mixed-method approach to assess the use of data journalism in the 2022 Kenyan general election across three media houses, namely: the British Broadcasting Corporation (BBC), Nation Media Group (NMG), and Royal Media Services (RMS). The approach used combines qualitative and quantitative methods to address research …
A Comparative Content Analysis Of The Standard, Nation And People Daily Newspapers In The Coverage Of Covid-19 Pandemic In Kenya, Sarah Kamande
A Comparative Content Analysis Of The Standard, Nation And People Daily Newspapers In The Coverage Of Covid-19 Pandemic In Kenya, Sarah Kamande
Master of Arts in Digital Journalism
When the first cases of coronavirus infection emerged in Kenya, the focus of print media moved to cover COVID-19 pandemic stories. This study aimed to analyze how the print media framed the stories for the first 30 days since the discovery of patient zero. The study analyzed 3 dailies; The Standard, Nation and The People Daily. The study adopted the framing, priming and the agenda setting theories. This study employed a descriptive survey design using a quantitative research method. The population of the study was the 3 newspapers. Target population was The Standard ,The Nation and The People Daily newspapers. …
The Adoption Of Ai In Zimbabwe’S Newsrooms: A Case Of Zimpapers And Alpha Media Holdings, Muchemwa Silence Mugadzaweta
The Adoption Of Ai In Zimbabwe’S Newsrooms: A Case Of Zimpapers And Alpha Media Holdings, Muchemwa Silence Mugadzaweta
Master of Arts in Digital Journalism
Artificial Intelligence (AI) has changed the face of journalism in many ways. Newsrooms across the world are deploying AI in various aspects of news gathering distribution and creation. Many newsrooms are also at different stages when it comes to AI adoption. The general objective of this study was to examine the adoption of AI in two media houses in Zimbabwe: Zimpapers and Alpha Media Holdings (AMH), from newsroom operations and insights from journalists and editors to understand their perception and views on the future of journalism in the wake of AI technologies as well as documenting the status thereof. This …
Analysing Government Communication Strategies In Combating Information Disorder On Social Media: A Study Of Uganda’S Tax Monitoring System, Simon Tumwine Mugisha
Analysing Government Communication Strategies In Combating Information Disorder On Social Media: A Study Of Uganda’S Tax Monitoring System, Simon Tumwine Mugisha
Master of Arts in Digital Journalism
This research provides an analysis of the communication strategies that government communicators are utilising in a bid to counter wrong narratives on the Ugandan social media space, using the Situational Crisis Communication Theory (SCCT). The study focuses on the nature of information disorder that revolved around the Electronic Fiscal Receipting and Invoicing Solution (EFRIS), introduced in January 2021 by Uganda Revenue Authority (URA) and how it was stemmed. Through extensive content analysis of social media posts on X (formerly Twitter) and Facebook, 2 Key Informant interviews (KIIs) with key URA officials and 2 two In-depth interviews (IDIs) with tax and …
Nmg’S Post- Covid Monetization Efforts: The Case Of Nation Africa, Veronica Wanjiru Kiarie
Nmg’S Post- Covid Monetization Efforts: The Case Of Nation Africa, Veronica Wanjiru Kiarie
Master of Arts in Digital Journalism
Revenue sources for traditional media houses have been decreasing and media houses need to be able to find alternative ways to increase revenue. The Kenyan media industry is struggling to generate revenue due to shifts in business models where advertisers are targeting potential customers directly instead of using traditional media. This study adopted a qualitative research approach and utilized a case study research design to fulfil its research objectives: (i) To identify key factors influencing successful monetization on NMG’s platform. (ii) To analyze the successes and failures of NMG monetization strategies during the past five years, and (iii) To develop …
An Analysis Of The Media’S Coverage Of The Kenyan 2022 Electoral Tallying Process: A Case Of Nation Media Group, Wanjiku Ruth Munyi
An Analysis Of The Media’S Coverage Of The Kenyan 2022 Electoral Tallying Process: A Case Of Nation Media Group, Wanjiku Ruth Munyi
Master of Arts in Digital Journalism
In Kenya, the electorate has always turned to the media for information and clarity, especially in political processes such as elections. This is more vital for the citizenry when they feel their democratic rights are being suppressed. This study was limited to the 2022 presidential election tallying process and gathered information from the relevant stakeholders involved, including the NMG, the IEBC, political coalitions, and media and communication scholars. As a case study, the research was also limited to the case of NMG and used a variety of sources of information through triangulation of both methods and sources. To this end, …
The Rise Of Influencer Marketing And Its Implications On Kenyan Legacy Media Houses' Revenues, Stephen Onjwaya Mbego
The Rise Of Influencer Marketing And Its Implications On Kenyan Legacy Media Houses' Revenues, Stephen Onjwaya Mbego
Master of Arts in Digital Journalism
The growth of social media influencers popularity has substantially disrupted traditional media and advertising landscapes, redefining audience engagement, brand marketing strategies, and revenue streams for legacy media houses. This study investigates the implications of influencer marketing on Kenyan legacy media, exploring shifts in audience preferences, financial impacts, and factors influencing advertisers toward influencer marketing. Building on the disruptive innovation theory and qualitative data from interviews with media professionals, influencers, advertisers, and audiences, the study reveals a fundamental shift in content consumption and advertising dynamics. Findings show that social media influencers thrive in direct audience engagement, authenticity, and niche targeting, catering …
Investigating Media Relations Strategies Used By Ugandan Universities To Enhance Corporate Image: A Study Of Four Higher Education Institutions, Walter Wekongo Washika
Investigating Media Relations Strategies Used By Ugandan Universities To Enhance Corporate Image: A Study Of Four Higher Education Institutions, Walter Wekongo Washika
Master of Arts in Digital Journalism
A strong corporate image is crucial for organization's to thrive in a competitive market. Discrepancies between corporate image and corporate identity can lead to confusion among stakeholders, potentially resulting in crises that harm the institution's brand. Effective media relations strategies are essential for shaping stakeholder perceptions and strengthening corporate image. This study aimed to investigate how four universities (two public and two private universities) in Uganda use media relations to enhance their corporate image, focusing on the media relations strategies used, their effectiveness, and the challenges faced. Using Grunig's Excellence Theory from 1985, it employed a qualitative approach with in-depth …
An Analysis Of The Ugandan Media Coverage Of Climate Change Stories: A Case Of Daily Monitor Newspaper And Vision, Joseph Elunya
An Analysis Of The Ugandan Media Coverage Of Climate Change Stories: A Case Of Daily Monitor Newspaper And Vision, Joseph Elunya
Master of Arts in Digital Journalism
The study analyzed how the Ugandan media covers climate change, focusing on the case of The New Vision and the Daily Monitor newspapers. Climate change remains one of the most global challenges of our time. Around the world, the environmental consequences of climate change are leading to more intense droughts in some regions while causing flooding in others. As mitigation efforts are being spearheaded at the international stage, the media is playing a very instrumental role in awareness creation. Despite the critical role of the mass media in shaping public opinion and driving policy, the Ugandan media suffers from the …
The Coverage, Framing And Audience Interaction With Climate Change Reporting: A Case Study Of Nation.Africa’S Stories, Lilys Wangari Njeru
The Coverage, Framing And Audience Interaction With Climate Change Reporting: A Case Study Of Nation.Africa’S Stories, Lilys Wangari Njeru
Master of Arts in Digital Journalism
This study investigated the coverage, framing, and audience interaction with climate change stories published on Nation.Africa, a leading digital news platform in Kenya. The research was motivated by the increasing importance of climate change communication in driving public awareness and action, alongside the observed gaps in audience engagement with such content. The study aimed to analyse how Nation.Africa covered climate change stories, the framing styles used, and the nature of audience interactions with these stories during the period from August 2023 to January 2024. Guided by agenda-setting and framing theories, the study employed quantitative content analysis to evaluate 150 stories …
An Examination Of The Phenomenon Of Celebrity Journalism In The Digital Era, Edwin Mutugi Kuria
An Examination Of The Phenomenon Of Celebrity Journalism In The Digital Era, Edwin Mutugi Kuria
Master of Arts in Digital Journalism
An outcome of the Internet is the widespread use of social media, which has been instrumental in creating a new breed of journalists who can bypass traditional gatekeepers and reach audiences directly. The era of social media has provided celebrity journalists with additional platforms to reach audiences besides traditional mainstream media outlets. Therefore, the study sought to examine the phenomenon of celebrity journalism in the digital era. The specific objectives were to assess celebrity journalism in the content of modern journalistic practices, examine how it manifests itself, and determine how celebrity journalism affects public interest remit of the media. A …
Media Framing Of Climate Change In Kenyan Print Media, Eddie Kiptanui Tallam
Media Framing Of Climate Change In Kenyan Print Media, Eddie Kiptanui Tallam
Master of Arts in Digital Journalism
This study investigated how Kenyan print media frames climate change, focusing on The Standard and The Nation newspapers, and examines the implications of these frames on public perception and engagement. Given the substantial climate threats facing Kenya, media plays a critical role in shaping public attitudes through its framing of climate-related issues. This research employed an explanatory mixed methods approach, with a content analysis of 224 (94 form The Standard and 131 from The Nation Media Group newspapers) articles from the two newspapers over a six-month period (between 1st June 2024 and 31st November 2024) to identify framing techniques, primary …
Media Coverage Of The Closure Of The Rwanda-Uganda Border In The Period 2019-2022., Irigoga Charlotte
Media Coverage Of The Closure Of The Rwanda-Uganda Border In The Period 2019-2022., Irigoga Charlotte
Master of Arts in Digital Journalism
The media plays an important role in shaping diplomatic relations and influencing state actions. However, there is limited understanding of media coverage of the closures of the Rwanda-Uganda border. This study sought to investigate media coverage of the closure of the Rwanda-Uganda border closure in the period 2019-2022. It applied Critical Discourse Analysis and Framing Theory as its theoretical framework. Through content analysis of the media coverage from this period and in-depth interviews with journalists from the Daily Monitor in Uganda and the New Times in Rwanda, the study investigated how each newspaper created narratives. The study found that while …