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2025

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Full-Text Articles in Communication

Ua19/16/5/16 Athletic Media Relations - Volleyball Film/Ideo/Audio File, Wku Archives Jan 2025

Ua19/16/5/16 Athletic Media Relations - Volleyball Film/Ideo/Audio File, Wku Archives

WKU Archives Collection Inventories

Video of WKU volleyball games.


The Air Of The Now And Gone, Sarah E.K. Smith, Kirsty Robertson Jan 2025

The Air Of The Now And Gone, Sarah E.K. Smith, Kirsty Robertson

FIMS Publications

This publication accompanies the 2025 exhibition The Air of the Now and Gone, curated by Kirsty Robertson and Sarah E.K. Smith. They ask: in the face of the “wicked problem” of climate change, which precludes easy solutions, how can we move forward? How can we address a crisis that prompts apathy and disconnect? In their introductory essay, Robertson and Smith discuss the works of the artists, who refuse detachment and simultaneously complicate idealism. Like the artists, the curators seek to encourage diverse responses to the realities of climate change, moving beyond apathy and despair to engage empathy, wonder, joy, …


Ua19/16/1/1 2025 Hilltopper Baseball Media Guide, Wku Athletic Media Relations Jan 2025

Ua19/16/1/1 2025 Hilltopper Baseball Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2025 baseball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.


Toward An Ecosystem Of Non-Fungible Tokens From Mapping Public Opinions On Social Media, Yunfei Xing, Justin Z. Zhang, Yuming He, Yueqi Li Jan 2025

Toward An Ecosystem Of Non-Fungible Tokens From Mapping Public Opinions On Social Media, Yunfei Xing, Justin Z. Zhang, Yuming He, Yueqi Li

Information Technology & Decision Sciences Faculty Publications

As blockchain technology advances, non-fungible tokens (NFTs) are emerging as unconventional assets in the commercial market. However, it is necessary to establish a comprehensive NFT ecosystem that addresses the prevailing public concerns. This study aimed to bridge this gap by analyzing user-generated content on prominent social media platforms such as Twitter, Weibo, and Reddit. Employing text clustering and topic modeling techniques, such as Latent Dirichlet Allocation, we constructed an analytical framework to delve into the intricacies of the NFT ecosystem. Our investigation revealed seven distinct topics from Twitter and Reddit data and eight topics from Weibo data. Weibo users predominantly …


Letter From The Faculty Editor, Beth Kegley Jan 2025

Letter From The Faculty Editor, Beth Kegley

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.


Looking For Difference: Using Declamation And Controversial Images To Frame Civic Engagement, Adam J. Gaffey Jan 2025

Looking For Difference: Using Declamation And Controversial Images To Frame Civic Engagement, Adam J. Gaffey

Communication Studies Faculty Works

Adam Gaffey's chapter titled "Looking for Difference: Using Declamation and Contro versial Images to Frame Civic Engagement" (pp. 177-193) is in the book Encouraging College Students' Democratic Engagement in an Era of Political Polarization, edited by Angela M. McGowan-Kirsch, Lexington Books, 2025.


Digital Identity Negotiation: How International Students Balance Home And Host Country Ideals On Social Networking Sites, Oluchi Ikwuakam Jan 2025

Digital Identity Negotiation: How International Students Balance Home And Host Country Ideals On Social Networking Sites, Oluchi Ikwuakam

Theses, Dissertations and Capstones

Minority groups, including people from lower socioeconomic backgrounds, various ethnicities or races, gender non-conforming individuals, and others who are not part of the societal majority, face daily challenges due to unequal access to digital technology. From elementary school through college, the gap between students with better access to digital tools and those without becomes evident in how these technologies are used in classrooms. International students, who may be a majority group in their home country, become part of a minority in their host country as they seek better educational opportunities. These technologies, such as social networking sites, often reflect the …


Technology-Facilitated Abuse (Tfa): Analyzing Trends, Tactics, And Victim Responses On Reddit, Solomon G. Dandekar Jan 2025

Technology-Facilitated Abuse (Tfa): Analyzing Trends, Tactics, And Victim Responses On Reddit, Solomon G. Dandekar

Computer Science and Engineering Theses - Archive

The increasing integration of technology into daily life has provided numerous benefits but also significant risks, particularly when exploited by malicious actors in cases of technology facilitated abuse (TFA). Per- petrators can misuse technology to monitor, control, and intimidate their partners, random strangers, etc. exacerbating cycles of abuse. From location tracking and cellphone surveillance to smart device manipula- tion, spyware, and doxing, digital tools have become powerful instruments for coercion and control. This research project investigates the role of technology in stalking and harassment by analyzing discussions on a relevant subreddit where victims share their experiences, strategies for coping, and …


The Roots Of Womanism As Identity, Empowerment, And Liberation For Black American Women: Raciolinguistic Genealogical Exploration, Shante Noel Millercent Morgan Jan 2025

The Roots Of Womanism As Identity, Empowerment, And Liberation For Black American Women: Raciolinguistic Genealogical Exploration, Shante Noel Millercent Morgan

CGU Theses & Dissertations

Black American women intellectuals, activists, and scholars have grappled with womanism in relation to Black women’s presence in the world, particularly in the context of feminist and Black liberation movements. Since womanism was introduced more than four decades ago, both movements claimed Black women were a priority in theory and rhetoric but often excluded them in practice. For this reason, this dissertation examines womanist thought as a source of identity, empowerment, and liberation for Black American women. I employed two methods to investigate womanist thought that align with a qualitative inquiry: genealogy focus and raciolinguistic genealogy analysis. I conducted a …


Ct: Paws, Pools & Preparedness- A Community Event Promoting Water Safety Through Strategic Communication, Madison Nolan Jan 2025

Ct: Paws, Pools & Preparedness- A Community Event Promoting Water Safety Through Strategic Communication, Madison Nolan

Williams Honors College, Honors Research Projects

Paws, Pools & Preparedness is an educational community event tailored as a School of Communications Honors project. It will take place at the Wadsworth YMCA's Grizzly Pool in early August and feature a live demonstration by a search and rescue dog and handler to teach children and families about water safety and emergency preparedness in an entertaining, interactive way. The activity entails a rescue demonstration, safety briefing, and meet-and-greet session with the dog. The student organizer handles all planning, promotion (by hard-copy flyers), and staging. Involving all phases of the project is Smith's (2004) strategic PR model and theories of …


Organic Social Media Strategy For The University Of Akron, Alexander Busch Jan 2025

Organic Social Media Strategy For The University Of Akron, Alexander Busch

Williams Honors College, Honors Research Projects

This project develops a research-based organic social media strategy for the University of Akron, addressing the growing importance of digital communication in higher education and the need for authentic, student-centered engagement. Although the university maintains an active presence on platforms such as Instagram, TikTok, Facebook, and X, its current content often reflects a corporate tone that limits relatability and audience connection. This project proposes an alternative content strategy instead: organic advertisements. These are unpaid, and rely on the algorithm to be promoted. The project proposes a five-week content calendar featuring mascot-driven campaigns and event-based initiatives to strengthen brand identity and …


2025, 2(21) Jan 2025

2025, 2(21)

Journal of Marketing and Consumer Behaviour in Emerging Markets

Full Issue 2025, 2(21)


Area Of Effect The History And Effects Of Linguistic Choices Made In The Final Fantasy Franchise, Camille Mcdermott Jan 2025

Area Of Effect The History And Effects Of Linguistic Choices Made In The Final Fantasy Franchise, Camille Mcdermott

Theses and Dissertations

The Final Fantasy franchise, a seminal role-playing game (RPG) series, has captivated a global audience since its inception in 1987. This thesis, titled "Area of Effect: The History and Effects of Linguistic Choices Made in the Final Fantasy Franchise," explores the intricate use of language that has shaped the series' identity and influenced its worldwide fanbase. The linguistic landscape of Final Fantasy is as diverse and dynamic as its fantastical worlds, evolving from simple text boxes to fully voiced narratives. This study examines the historical context and evolving linguistic choices throughout the series, highlighting how these decisions enrich the gaming …


Identity: Inpatient Dialogue & Engagement With Nurses To Improve Team Dynamics Final Results, Anna Maria Abi Nehme, Ashley Becker, Raheeq Mohamedsaleh, Shin Zaw, Vigneshwar K. Ramasamy, Richard Henriquez, Jorge Restrepo, Ashwini Komarla Jan 2025

Identity: Inpatient Dialogue & Engagement With Nurses To Improve Team Dynamics Final Results, Anna Maria Abi Nehme, Ashley Becker, Raheeq Mohamedsaleh, Shin Zaw, Vigneshwar K. Ramasamy, Richard Henriquez, Jorge Restrepo, Ashwini Komarla

North Florida Division GME Research Day 2025

No abstract provided.


Media Viability In Resource-Constrained Newsrooms: The Case Of The Observer Newspaper In Uganda, Nakitimbo Amelia Martha Jan 2025

Media Viability In Resource-Constrained Newsrooms: The Case Of The Observer Newspaper In Uganda, Nakitimbo Amelia Martha

Executive Masters in Media Leadership and Innovation

The Observer newspaper in Uganda has built a solid reputation as an impartial, independent, and analytical publication that adheres to the ethical principles of good journalism. Founded and run by a small team of journalists, the newspaper has weathered many storms, including financial crises, political intimidation, newsroom equipment seizure, and the early death of the vision carrier, Kevin Aliro. This study analyzes and records the approaches used by The Observer's editorial staff to keep the newspaper afloat during two turbulent decades of financial, political, and economic difficulties. In contrast to other newsrooms that are frequently defined by strict hierarchies between …


Evaluating The Viability Of Monetizing Media Content Archives: A Case Of Vision Group, Eva F. Nabagesera Kirunda Jan 2025

Evaluating The Viability Of Monetizing Media Content Archives: A Case Of Vision Group, Eva F. Nabagesera Kirunda

Executive Masters in Media Leadership and Innovation

This study examines the viability of a media content archive with a focus on Vision Group. Amid digital transformation, media organizations face mounting pressure to monetize archives of historical, cultural, and journalistic content. This is particularly relevant for legacy media like Vision Group, which confronts external and internal challenges that threaten sustainability. Externally, digital disruption has diminished traditional revenue streams like print advertising and subscriptions, as tech giants dominate digital ad spaces. Younger audiences prefer free, interactive content on social media and podcasts, while inflation and economic pressures shrink advertising budgets and consumer spending. Internally, reliance on outdated business models, …


Employee Engagement In Rebranding, Violet Andoyo Otindo Jan 2025

Employee Engagement In Rebranding, Violet Andoyo Otindo

Executive Masters in Media Leadership and Innovation

Corporate rebranding involves redefining an organization’s mission, vision, and values beyond changes to logos or taglines. Its success depends on active employee engagement, as employees play a critical role as brand ambassadors. The rebranding of the National Syndemic Diseases Control Council (NSDCC), formerly the National AIDS Control Council (NACC), illustrates the complexities of a government organization undergoing a strategic shift. The NSDCC expanded its focus from HIV control to addressing multiple syndemic diseases and related health factors. This study investigates employee engagement during rebranding the National AIDS Control Council (NACC) to the National Syndemic Diseases Control Council (NSDCC). This transition …


Embracing Digital Disruption In Tanzania: Insights From Mwananchi Communications Ltd's Print-To-Digital Multimedia Journey, Absalom Norman Kibanda Jan 2025

Embracing Digital Disruption In Tanzania: Insights From Mwananchi Communications Ltd's Print-To-Digital Multimedia Journey, Absalom Norman Kibanda

Executive Masters in Media Leadership and Innovation

This capstone study investigates the profound impact of digital transformation on print media, employing Mwananchi Communications Ltd (MCL) in Tanzania as a case study, elucidating the intricate fusion of cultural transformation and strategic shifts in response to this disruption. With an in-depth exploration of theoretical frameworks like Networked Communication Theory and Media Convergence Theory, this study underscores the evolution of MCL's culture and the paradigm shift in the mindset of its staff and readers since the company's strategic embrace of multimedia strategies. MCL's transformative journey, characterized by the adoption of innovative multimedia platforms, including a website, paywall approaches, subscription models, …


Investigating The Role Of Data Analytics In News Production And Distribution: A Case Of Nation Media Group, Uganda, Clare Muhindo Jan 2025

Investigating The Role Of Data Analytics In News Production And Distribution: A Case Of Nation Media Group, Uganda, Clare Muhindo

Executive Masters in Media Leadership and Innovation

This study investigates the role of data analytics in news production and distribution in Uganda, using a case study of Nation Media Group, Uganda (NMG-U). The study is framed within the context of the gatekeeping theory, particularly the participatory gatekeeping model, which focuses on the creation of processes, or newsroom routines and norms, that are developed as a direct result of audience input interpreted through audience data. The research had three objectives: (1) to examine how data analytics are integrated into editorial workflows at NMG Uganda. (2) to explore how data analytics shape editorial priorities and (3) to identify strategies …


What Do They Love? A Study Of Digital Media Consumption By Young University Audiences In Uganda, Allan Chekwech Jan 2025

What Do They Love? A Study Of Digital Media Consumption By Young University Audiences In Uganda, Allan Chekwech

Executive Masters in Media Leadership and Innovation

The proliferation of computers, smartphones, the Internet, social media, and streaming platforms has led to a surge in digital media consumption. Young audiences, especially those aged between 18 and 34, are increasingly turning to digital platforms for entertainment, information, and social interaction, much to the disadvantage of traditional media platforms such as the newspaper, radio and television. As a result, many media players are concerned about what young people consume, especially if they follow any news. Consequently, the desire to understand their news consumption habits on these digital platforms is paramount. Using a quantitative approach, this study got responses from …


Flaming Hot Queers: Queer Warmth In Forensics, Caleb Webb Jan 2025

Flaming Hot Queers: Queer Warmth In Forensics, Caleb Webb

All Graduate Theses, Dissertations, and Other Capstone Projects

In order for Queer people to feel safe enough to disclose their identity they must feel safe and comfortable to do so. In the context of forensics, Croucher et al. (2009) detailed how team identification and comfort carry similar variables, thus linking team identification and comfort. When Queer people can feel the comfort coming from the space reflecting Queerness, they sense the Queer warmth in the space. Sekimoto et al. (2020) described how Queer individuals use this warmth in the space as a social navigational tool in order to ensure safety. As forensics has seen an increase in Queer performances …


Think Again: How Communication Eportfolios And Work-Based Learning Foster Resilience Through Double-Looping, Megan Mize, Alison Lietzenmayer, Gary Beck Jan 2025

Think Again: How Communication Eportfolios And Work-Based Learning Foster Resilience Through Double-Looping, Megan Mize, Alison Lietzenmayer, Gary Beck

Communication & Theatre Arts Faculty Publications

In a changing professional landscape, students need more than disciplinary knowledge; they need tools for reflection, adaptability, and purpose-driven growth. At Old Dominion University (ODU), ePortfolios and work-based learning (WBL) are strategically embedded across the Communication curriculum to foster double-loop learning, a recursive, metacognitive process through which students not only reflect on outcomes but also interrogate the assumptions behind their choices. Drawing from a decade of institutional practice, course-based examples, and student reflections, this chapter illustrates how these high-impact practices (HIPs) help students connect coursework to career goals, revisit self-perceptions, and build resilience over time. By linking academic learning to …


Experiences Of Community Leaders And Organizers Within The Stop Six Community, Caitlin Herron Jan 2025

Experiences Of Community Leaders And Organizers Within The Stop Six Community, Caitlin Herron

Social Work Theses - Archive

Although community-based and grassroots leadership research exists, little exists in the way of exploring the personal and relational experiences of community organizers to their work and to their community. Using data collected from semi-structured interviews with self-identified community leaders, this research addresses insights into their lived experiences. In particular, a thematic exploration looks at what appeared across each interview. This research is intended to serve as a basis for future research into the lived experiences of community organizers outside of one specific experience or cause, but rather to take an in-depth look into them, their perceptions, and their relationship to …


Precipitation, Perceptions, And Participation: An Analysis Of Individual Perceptions Of Santa Ana Watershed Project Authority's Cloud Seeding Pilot Program And Suggestions For Public Outreach And Communications, Rachel A. Rowlee Jan 2025

Precipitation, Perceptions, And Participation: An Analysis Of Individual Perceptions Of Santa Ana Watershed Project Authority's Cloud Seeding Pilot Program And Suggestions For Public Outreach And Communications, Rachel A. Rowlee

Pitzer Senior Theses

Cloud seeding is a form of weather modification intended to increase the amount of precipitation by introducing a seeding agent. The Santa Ana Watershed Project Authority (SAWPA) has implemented a four-year cloud seeding pilot program utilizing silver iodide as a seeding agent during rain storm events. Over the last year, SAWPA received various feedback, much of which exists in the social media realm. This research consists of open-ended interviews with water resource managers, SAWPA employees, and individuals expressing disapproval of the program on social media and Instagram comment analyses. Interview and comment analyses are put into conversation with the theory …


A Perspective On Imbalance: A Memoir Through The Lens Of Eating Disorders Anonymous, Samantha C. Lasky Jan 2025

A Perspective On Imbalance: A Memoir Through The Lens Of Eating Disorders Anonymous, Samantha C. Lasky

Scripps Senior Theses

A Perspective on Imbalance uses a crab shell essay format within the adjusted framework of Eating Disorder Anonymous’ “Perspective on Balance” letter. This original letter speaks to how physical, social/emotional, and spiritual balance came to exist in the founder’s life after working the 12 steps of the program, but the author of this thesis felt more inclined to examine what life looks like in each of those categories before the 12 steps, as well as what happens when you choose not to work them (as this has been her experience thus far). The resulting linear prose essay includes themes of …


Addressing Barriers To Racial Health Disparity Policy Change Advocacy: Exploring White Defensiveness Strategies, Mary Beth Deline, Mary Katreeb, Emily Mj Mason, Laura N. Richard, Ertemisa Godinez, Kajsa E. Darlymple Jan 2025

Addressing Barriers To Racial Health Disparity Policy Change Advocacy: Exploring White Defensiveness Strategies, Mary Beth Deline, Mary Katreeb, Emily Mj Mason, Laura N. Richard, Ertemisa Godinez, Kajsa E. Darlymple

Faculty Publications - Communications

Efforts to effect racial health disparity (RHD) policy change are urgent, necessary, and subject to a key barrier: defensiveness among White privileged audiences. Within the literature to date, such defensiveness is under-investigated, and when examined, is typically conceived of as an individual cognitive outcome—a message effect—rather than a communication interaction. Yet policy change advocacy efforts, ranging from community organizing to change campaigns, necessitate communication interactions between advocates and privileged policy change audiences, such as neighborhood groups or policymakers themselves. This defensiveness conceptualization, focused on individual cognitions, therefore limits our understanding of interactive communication barriers in RHD policy advocacy processes. To …


Effects Of Multitasking During Interpersonal Video Chats, Clementina Edema, Matthew W. Merkling, Gabriela Gomes, Alina Niftulaeva, Caleb T. Carr, Aimee E. Miller-Ott Jan 2025

Effects Of Multitasking During Interpersonal Video Chats, Clementina Edema, Matthew W. Merkling, Gabriela Gomes, Alina Niftulaeva, Caleb T. Carr, Aimee E. Miller-Ott

Faculty Publications - Communications

Even when engaged in synchronous dyadic video chats, individuals can be distracted from their communication partner. Drawing on the concept of crosstalk in face-to-face interactions, two studies explored the impact of a video chat partner’s distraction on perceptions of that partner’s social attractiveness, electronic propinquity, conversational immediacy, and social presence. The first study (N = 40) used a survey to have respondents recall and describe three specific prior social dyadic video chats (i.e. dyadic, dual front mediated crosstalk, collective mediated crosstalk), and then provide metrics of study variables for each episode and partner. The second study (N = …


The Impact Of Crisis History And Media Framing On Customers Perception In Business Management: A Study Of Boeing, Daniel Sherrick Apambila, Janet Anani Laadi, Margaret Nana Yaa Asare, Clementina Edema Jan 2025

The Impact Of Crisis History And Media Framing On Customers Perception In Business Management: A Study Of Boeing, Daniel Sherrick Apambila, Janet Anani Laadi, Margaret Nana Yaa Asare, Clementina Edema

Faculty Publications - Communications

In our globally connected era, organizational crises can unfold rapidly, demanding swift and effective communication strategies. Crisis communication, a critical aspect of public relations, can significantly influence an organization’s ability to navigate difficult times and maintain its reputation. This case study examines Boeing’s crisis communication and the company’s reputation management following the January 2024 incident where a door panel blew off an Alaska Airlines 737-9 MAX aircraft mid-flight. This article analyses two historical crises in comparison with Boeing’s initial communication failures, including delayed and inadequate responses that lacked transparency and empathy. It evaluates media coverage across traditional and social media …


Riverside Readings: Audio Drama Development And Implementation Plan, Trent P. Mylie Jan 2025

Riverside Readings: Audio Drama Development And Implementation Plan, Trent P. Mylie

Theses and Dissertations

The current state of media includes broadcasting, podcasting, and a new yet familiar form of accessible media through streaming. Numerous examples illustrate the significance of broadcasting and counter the notion that it is a niche or outdated form of media. Younger generations, including mine, have grown up in an era rich in media, witnessing the dawn and resurgence of formats that once seemed lost. As we transition into a collegiate environment, we seek to channel our creativity through a medium; for us, that medium is radio and podcasting. Riverside Readings allows individuals to explore their creative passions and engage in …


Lights, Camera, Action: A Student's Perspective On Reimagining Film Production Opportunities, Ma'lon I. Lane Jan 2025

Lights, Camera, Action: A Student's Perspective On Reimagining Film Production Opportunities, Ma'lon I. Lane

Theses and Dissertations

The pursuit of a crew job in the film industry is a multifaceted endeavor, offering various pathways that cater to diverse aspirations and circumstances. Central to this exploration is the question of whether attending a university and obtaining a degree in film is essential for success. I was determined to answer the following: What is the likelihood that a higher education in Film Production leads to more efficient job acquisition in the film industry? The project is considered narrative, originating from the personal quality of the research questions. I used my resources to gather qualitative data through interviews of film …