Communication Commons^™

2024, 2(19)

Journal of Marketing and Consumer Behaviour in Emerging Markets

Full Issue 2024, 2(19)

Github Uncovered: Revealing The Social Fabric Of Software Development Communities, Abduljaleel Al Rubaye

Graduate Thesis and Dissertation 2023-2024

The proliferation of open-source software development platforms has given rise to various online social communities where developers can seamlessly collaborate, showcase their projects, and exchange knowledge and ideas. GitHub stands out as a preeminent platform within this ecosystem. It offers developers a space to host and disseminate their code, participate in collaborative ventures, and engage in meaningful dialogues with fellow community members. This dissertation embarks on a comprehensive exploration of various facets of software development communities on GitHub, with a specific focus on innovation diffusion, repository popularity dynamics, code quality enhancement, and user commenting behaviors. This dissertation introduces a popularity-based …

Giving Voice To The Voiceless: Health Communication And Female Fieldworkers In Central Florida, Sofia Salazar

Graduate Thesis and Dissertation 2023-2024

This qualitative research project examined health experiences of female agricultural workers in central Florida. Specifically, this study identified the most common physical and mental health illnesses and issues reported by female agricultural workers, their health-related decision-making processes, methods used to access health-related information, and the challenges they encounter when attempting to access health-related information, support, and services. In total, 21 interviews were conducted with women who had worked for at least one year as an agricultural worker in central Florida. The data was analyzed for emergent themes based on a codebook developed using the IDEA model as a theoretical framework. …

Role Of The Public Editor In Enhancing Trust In Legacy Media: Case Study Of Daily Monitor Newspaper In Uganda., Eriasa Mukiibi

Executive Masters in Media Leadership and Innovation

The study critically examines the pivotal role of the Public Editor (PE) at the Daily Monitor Newspaper in Uganda, focusing on comprehending reader trust levels, assessing petitioner satisfaction, and exploring Editorial Team perceptions. Against the backdrop of Uganda's evolving media landscape that is shaped by digital news, government influence, and media ownership, this research emphasizes the indispensable function of PEs in preserving public trust. Through a multifaceted analysis encompassing reader sentiments, petitioner satisfaction, and Editorial Team perspectives, the study unveils insights into trust, satisfaction, and editorial processes within the newspaper. Study Findings revealed a predominantly male readership (76%) within the …

Hyperlocal Digital Content Profits: Strategizing Revenue Generation For New Vision Podcasts, Athman Raziah

Executive Masters in Media Leadership and Innovation

This capstone project explores how traditional media houses can generate revenue from hyperlocal digital content, focusing specifically on podcasts. As consumer habits and advertising trends shift towards digital platforms; traditional media outlets face the challenge of reaching niche audiences and convincing advertisers to invest in digital advertising, particularly in the realm of podcasts. With the decline in physical newspaper readership, the digital wave has gained significant momentum, leading to a transition from traditional media to more accessible and fragmented platforms. This project aims to design a sustainable revenue-generating strategy for New Vision podcasts, addressing the unfamiliarity of producers, media executives, …

Exploring The Challenges And Opportunities Of Digital Transformation In Media Organizations: A Case Of Nation Media Group, Uganda., Emmanuel Waiswa

Executive Masters in Media Leadership and Innovation

This study explores Nation Media Group Uganda’s digital transformation and revenue diversification efforts in response to challenges in the evolving media market. Employing a mixed methods approach, including in-depth interviews with 7 key stakeholders, an online questionnaire distributed to 43 respondents, and document analysis, the study offers nuanced insights into NMGU's digital landscape. The key focus areas of this study are first - organizational culture, technology, and digital competencies. NMGU faces resistance to innovation rooted in a focus on traditional revenue streams, creating bureaucratic hurdles and a generational gap. Addressing these challenges requires a proactive approach to technology integration and …

Upskilling And Retooling Regional Correspondents In A Changing Media Landscape: A Case Study Of Royal Media Services Limited., Fayzah Wanjiru

Executive Masters in Media Leadership and Innovation

Regional correspondents play a major role in the media in Kenya by bringing into the national discourse local stories from rural, marginalized, and isolated communities, as well as from other towns away from the capital city or the head office of a media organization. Advancements in technology in the digital era have transformed the media landscape, forcing the media to adopt new business models as audience consumption habits change. Regional correspondents must equip themselves with relevant skills to adapt to the evolving media landscape. Industry players have found that regional correspondents lack competency skills. Ireri (2017) argued that journalists feel …

Towards An Efficient Management Of Fake News In The Digital Media Era Newsrooms. A Case Study Of Citizen Digital, Royal Media Services., Francis Gachuri

Executive Masters in Media Leadership and Innovation

The challenge of fake news in the media is a persistent struggle and dents the credibility of journalism as a source of accurate and verifiable content. With the vast penetration of the internet and growth in social media, the legacy media (mainstream media) has to contend with the spread of fake content and safeguard itself from losing its face as the source of truth. Media houses have to rethink, re-strategize and invest in tools, skills, equipment and processes that will identify, isolate and debunk fake news, and stop its dissemination for consumption by the masses. The main objective of this …

News Media Content Shifts And Declining Youth News Consumption In Uganda’S Legacy Media: A Case Study Of The New Vision., Alex Bagyenzire Atuhaire

Executive Masters in Media Leadership and Innovation

The decline in the number of young people consuming news media is a phenomenon occasioned by the digital migration of the youthful population, media content disruptions, market competition and rapid technological innovations. These forces, together with the highly youthful population in Uganda that has either migrated to digital platforms or are digital natives have not only resulted in shifts in consumption habits but also a decline in legacy media consumption. Using The New Vision as a case, the project sought to analyse and explore media news content changes and youth news consumption levels in the Ugandan media focusing on key …

Factors Affecting Retention Of Journalists At Etop Radio In Soroti City, Eastern Uganda., Joseph Akiiso

Executive Masters in Media Leadership and Innovation

This research investigates the factors affecting journalist retention at ETOP Radio, located in Soroti City, Eastern Uganda. Through a descriptive survey design, the study employs questionnaires and interviews to achieve its objectives. These objectives include analyzing factors leading to the turnover of talented journalists, exploring contributors to staff retention, and assessing and recommending strategies to boost staff retention within the ETOP Radio Human Resource Department. The findings reveal that a majority of journalists at ETOP Radio plan to continue their tenure, indicating a moderate level of employee satisfaction. The study further identifies strengths such as effective two-way communication, fostering a …

Exploring The Viability Of A Hybrid E-Commerce Portal As An Alternative Revenue Model For Nation Media Group, Uganda, Samuel Kanyaihe Barata

Executive Masters in Media Leadership and Innovation

The global media industry, shaped by technological advancements, is facing existential challenges and Nation Media Group Uganda, like its industry counterparts, continues to grapple with declining circulation, viewership, and advertising revenues. These hardships test NMGU's sustainability, pushing the exploration of new digital revenue streams. Paywalls, initially slow globally, prompting a quest for alternative models, notably a hybrid e-commerce portal, prompting this research. To evaluate NMGU's potential hybrid e-commerce venture, the researcher gauged public interest and vendor/service provider willingness using quantitative methods. Out of 102 distributed questionnaires, an 83% response rate yielded 85 valuable insights, forming the primary dataset for analysis. …

The Gig Economy And Labour Resource Practices: A Case Study Of Africa Uncensored Limited, John Allan Namu

Executive Masters in Media Leadership and Innovation

The following capstone paper discusses an emergent issue in labour relations within the media sector; contract or “gig” work. It draws on a context of nearly a decade of falling profits and failing business models within the news media sector, juxtaposed against the rising dominance of revenue models that are derivative of digital media businesses. The objectives of the capstone were to determine sustainable remuneration models that can be explored by Africa Uncensored Limited(AUC) staff in gig work and build a framework for engagement with individuals doing gig work. Employing a case- study approach, the researcher facilitated an understanding of …

Revolutionizing Vernacular Radio To Embrace The Youth: A Case Of Muuga Fm., Muroria Grace Mukiri

Executive Masters in Media Leadership and Innovation

Radio has been a powerful tool for mass communication and entertainment for over a century. In many developing countries, vernacular radio, which broadcasts in local languages, has been very popular and it serves as a platform for promoting local cultures, traditions and events. However, with the advent of modern technology, young people are increasingly turning away from radio as a source of entertainment and information. This trend threatens the future of vernacular radio stations, which must find new ways to engage and attract younger audiences. This project used a case of Muuga FM. Muuga FM is a vernacular radio station …

Exploring Strategies Broadcast Media Can Use Togenerate Revenue From Social Media Platforms: A Case Study Of Galaxy Fm In Uganda., Esther Nalubega Wamala

Executive Masters in Media Leadership and Innovation

Globally, the manner in which people are communicating and interacting has changed mainly due to social media. This change has affectedtraditional media that is print and broadcast because part of the audiences have shifted to Social Media Platforms (SMPs) like Facebook (Meta), Twitter (X), WhatsApp, YouTube, TikTok, Instagram and others where they get all the information. This shift has negatively impacted the revenue base of the traditional media because advertisers have also turned to SMPs to advertise their goods and services. The goal of this study, therefore, was to explore strategies broadcast media houses can use to generate revenue from …

Employability Of Graduate Journalists In Modern Media Houses: A Case Study Of Nation Media Group As An Employer., Caroline Wayeta Wafula

Executive Masters in Media Leadership and Innovation

The study set out to establish the current status of the employability of graduate journalists in modern media houses in Kenya, with Nation Media Group (NMG) as the case study. Specifically, the study sought to identify essential skills that media houses in Kenya currently need from journalism graduates, assess the skills capacity of fresh journalism graduates and determine challenges currently faced by employers in accessing skills needed in modern media houses. The study employed a qualitative research approach, and the researcher conducted in-person interviews with respondents. The study established that the skilling demands on the journalism profession are changing because …

Content Monetization: Non-Fungible Tokens As A New Revenue Stream For The Media Sector In Kenya., Geoffrey Macharia Wamugo

Executive Masters in Media Leadership and Innovation

Non–Fungible Tokens, also known as NFTs, are a unique digital asset that is a representation of an object in the real world like a piece of art, photo, or video. The use of NFTs is on the rise and several companies as well as individuals are using them to make money. With the changes being experienced in the sector, Media houses like the US Time Magazine who already used its stockpile of historical images to create NFTs are tapping this digital territory to get more revenue. Recently, marathon legend Eliud Kipchoge earned $37,351 after auctioning two videos of his career …

Journalism In The Digital Era: Making The Case For Media Research Department., Yvonne Okwara

Executive Masters in Media Leadership and Innovation

In a world with social media outlets that are quick on the mark when it comes to breaking news, it is no longer the journalist’s job to be the first or the fastest to break news. That has been disrupted already. What audiences need now more than ever before is confirmation, understanding and analysis of what the news means to them, and how it will affect their lives. What they are looking for is an understanding of the genesis of an event, its progression up until the point the story broke, and why it should matter to them. The study …

An Analysis Of Ethical Practices In Production Of Youtube Editorial Content In Rwanda., James Munyaneza

Executive Masters in Media Leadership and Innovation

Many scholars have investigated the impact of digital technologies on journalism ethics, citing falling ethical standards and urging the protection of the basic tenets of journalism. YouTube has emerged as a major conduit of information, thereby helping democratise content. But scholars like Ward have wondered if the old journalistic ideals of objectivity and editorial independence apply to citizen journalists as much. Indeed, Hulin attempted to draw a line between journalists and other online content producers, noting that journalists retain a major responsibility in the promotion of democracy. Democracy, he argues, still needs professional journalists. As such, media outlets need to …

Guide To The Chicago Press Veterans Association Records, Columbia College Chicago

Collection Guides / Finding Aids

The Chicago Press Veterans Association (CPVA) was founded in 1939 as an organization dedicated to uniting journalists with a shared history of covering news in Chicago and beyond. It provided a space for both men and women in the newspaper industry to foster camaraderie through their collective professional experiences. The collection is rich in documentation of the association’s history, including materials related to its annual dinners, correspondence between members, membership lists, event programs, newspaper clippings, photographs, and business and financial records. The collection also includes artifacts like artwork, printing plates, and other memorabilia, which speak to the organization’s efforts to …

U.S. Online Romance Scams: A Mixed Methods Analysis Of Factors Associated With Victimization And Exploration Of Lived Experiences Of Victimization, Rebecca A. Cole

Social Work Dissertations - Archive

The objective of this dissertation is to understand develop an understanding of experiences of online romance scam¹(ORS) victimization and to examine factors associated with ORS victimization. The dissertation samples ORS victims and uses purposive sampling strategies to recruit participants. The research used a mixed methods explanatory design approach. Inclusion criteria included ORS victims 18 and older who lived in the U.S., lost any amount of money in ORS scam, and met the scammer on any Internet platform. Three research manuscripts complete this dissertation. The first manuscript is a scoping review to understand the mental and physical health outcomes …

The Parentification Of Eldest Daughters, Isabella Loraina Ciarico

Dissertations and Theses

The purpose of this study was to understand the experience of eldest daughters and to research if parentification in childhood impacts eldest daughter identities. The goal was to dive deeper into what it means to be the eldest daughter and how being the eldest daughter aligns with parentification. Two research questions guided this study: (a) what is the experience of the eldest daughter, and (b) How does parentification in childhood impact eldest daughter identities? Findings showed the experiences of eldest daughters with parentification.

Promotional Strategies For Gia's Thrifting, Gia Macedo

A with Honors Projects

The following information is an in-depth exploration of Gia’s Thrifting, an online curated thrift store, and the marketing strategies the business could use to create and execute a campaign. This report includes detailed evaluations of Gia’s Thrifting, market research about the thrifting industry, and competitor analysis. By developing a marketing mix, communications brief, and SWOT analysis, Gia’s Thrifting has generated a campaign idea and potential media executions.

Exploring Online Feminist Communities And The Male Allyship Experience, Josephine Saighoe

Dissertations and Theses

There has been a growing involvement of men in the feminist cause. Nonetheless, their own experiences as self-identified feminist allies have received inadequate attention within the academic research. Just like female activists, men who identify as feminist activists also make use of such digital platforms to support the activism and make significant contributions to the feminist discourse. In view of this, this study explores the experiences of Ghanaian male feminist allies in addition to delving into their experiences as feminist activists in the digital world and how they navigate the challenges that come with aligning themselves with this cause. Through …

Artificial Intelligence And News Consumption: A Study Of Trust, Credibility And Transparency In Automated Journalism, Julia Lobo Paes

Dissertations and Theses

According to Gallup poll (2023), over the last 50 years there has been a decline in how much Americans trust mass media. While in the 1970’s 72% of the population responded that they trust the media a 'great deal/fair amount', this number dropped to 34% in 2023. Given the decreasing public trust in news, this thesis focused particularly on analyzing trust in the organization, trust in the news story and perceived credibility in AI generative content. In addition to articles created by AI, this study also aimed to analyze how the public perceives information that has been personalized and distributed …

Historical Reappearance: Tracing The Impacts Of Argentina's Los Desaparecidos To The Rise Of President Javier Milei, Analise Sofia Chain

Undergraduate Honors Theses

In 1976 the Argentine government was taken over by a right wing military junta, attempting to “save” their country from communism. Military officials kidnapped, tortured and killed between 10,000 and 30,000 Argentine citizens, who were thought of as “guerrillas” supporting the leftist government and the late president Juan Perón. These victims are regarded as the disappeared, or Los Desaparecidos; due to the fact their families had no knowledge of where their loved ones were taken, or what was happening to them. Many of these young, liberal advocates were never seen or heard from again, their remains lost to history, and …

Tempus Fugit: Unraveling Temporal Occurrence And Display Order Effects Of Online Information On Employer Impressions, Alina Niftulaeva, Omolola Lasisi, Millicent Elewosi, Matthew Edor, Caleb T. Carr

Faculty Publications - Communications

As social media readily enables users to traverse a targets’ posted content across time, the present research explores the effects of two types of temporality – occurrence and display order – on offline perceptions. Using the context of employers’ impression formation of job applicants, N = 200 human resource personnel were exposed to a job posting and an applicant’s resume and supplemental social media posts in a fully crossed 2 (occurrence order: posts becoming either more or less positive over a 4-year period) and display order (most-recent posts presented either first or last), and a one-condition offset in which all …

Taking Flight Or Taking A Pass? Exploring Factors Influencing Consumer Willingness To Pay For Evtol Travel, David C. Ison

International Journal of Aviation, Aeronautics, and Aerospace

The Advanced Air Mobility (AAM) industry is experiencing significant growth due to technological advancements and increasing demand for efficient travel experiences. The market is expected to reach $45 billion by 2030, with major players like Joby, Archer, Beta, and Wisk dominating. This study aimed to assess public willingness to pay for AAM services using eVTOLs, using Amazon's Mechanical Turk platform. The survey yielded a response rate of 85.8%, with 1,622 completed surveys. The study found that younger urban consumers were more willing to pay higher prices for AAM electric vertical takeoff and landing (eVTOL) aircraft trips than older participants, possibly …

Content Moderation On Social Media: Social And Computational Standards And Implications, Mohit Singhal

Computer Science and Engineering Dissertations - Archive

Social media has become a powerful tool that reflects human communication's best and worst aspects. They allow individuals to freely express opinions, communicate with others, and learn about new stories. On the other hand, they have become fertile grounds for several forms of abuse, harassment, and the dissemination of misinformation. Social media platforms have established and employed content moderation to counteract the spread of abuse and misinformation.

Some critical challenges hinder the understanding of the social media content moderation ecosystem. This dissertation investigates various aspects of content moderation, including their coverage, fairness, and effectiveness. Firstly, it investigates how, in practice, …

Outpatient Fall Prevention In Ambulatory Adults 65 Years Old And Over, Dorothy L. Osborne-White

Doctor of Nursing Practice (DNP) Scholarly Projects - Archive

Background: In the United States (U.S.), falls are the leading cause of injury among adults 65 and over, resulting in 36 million falls yearly (Moreland et al., 2020). According to the Centers for Disease Control and Prevention (CDC, 2023), one in four older adults experiences a fall each year. Falls are the world's second most prominent cause of accidental deaths (World Health Organization [WHO], 2021). Falls are the leading cause of both fatal and non-fatal injuries among older adults (Moreland et al., 2020).

Methods: A quality improvement project that included a fall bundle was implemented in a primary clinic. A …

Actionable Advocacy Journalism: Embracing Bias And Empowering Audiences With Calls To Action, Megan T. Schiffres

Richard T. Robertson School of Communication Student Scholarship

This thesis outlines the principles of actionable advocacy journalism, a new theoretical framework designed to empower audiences to take action in their communities. This framework proposes an update of journalistic ethics including the elimination of objectivity and demonstrates the positive impact of biased journalism on improving audience trust and strengthening community ties. It explores the historical roots of advocacy in journalism, examines the factors that led to the journalistic philosophy of objectivity, and explains its fundamental flaws. This thesis also outlines strategies for transforming news into a practical resource. These strategies combine the principles of solutions journalism with evidence-based persuasion …