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Communication Commons

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2022

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Articles 2041 - 2070 of 2255

Full-Text Articles in Communication

Advr 3321: Copywriting (Syllabus), Brandon Davis Jan 2022

Advr 3321: Copywriting (Syllabus), Brandon Davis

Journalism and Strategic Media Syllabi Archive

Course Description: A detailed look at copywriting as a career path. We will learn the different types of copywriters and the roles they play in marketing. The course will have a strong focus on the practice of copywriting — how to write for customers across different types of media, how to format a copy document, how to write engaging content, and how to prepare a portfolio for a professional career.


Advr 3324: Creative Strategy (Syllabus), Ruoxu Wang Jan 2022

Advr 3324: Creative Strategy (Syllabus), Ruoxu Wang

Journalism and Strategic Media Syllabi Archive

Course Description: Principles of advertising psychology in relation to proven techniques for understanding the creative process, including writing effective copy and designing effective advertising. One lecture hour, four laboratory hours per week.


Advr 3330: Dig.Analytics & Evaluation Hon (Syllabus), Joel Nichols Jan 2022

Advr 3330: Dig.Analytics & Evaluation Hon (Syllabus), Joel Nichols

Journalism and Strategic Media Syllabi Archive

Course Description: Gathering, understanding, and utilizing social media analytics for a variety of platforms. Students will become certified in multiple social media analytics platforms.


Advr 4326: Advertising Research (Syllabus), Ruoxu Wang Jan 2022

Advr 4326: Advertising Research (Syllabus), Ruoxu Wang

Journalism and Strategic Media Syllabi Archive

Course Description: Fundamentals in advertising research; nature of the market, appropriate advertising strategies, message effectiveness and media audiences; primary and secondary research, sampling, questionnaire design, survey, and data processing and analysis.


Crmm 4140: Publication Design (Syllabus), Ashley Perks Jan 2022

Crmm 4140: Publication Design (Syllabus), Ashley Perks

Journalism and Strategic Media Syllabi Archive

Course Description: Advanced skills and techniques for design of printed media, including magazine and newspaper design; emphasis on story and page design, graphics, headlines and other display typography; approaches to print design presentation on digital platforms.


Crmm 4600: Creative Social Video (Syllabus), Michael Robinson Jan 2022

Crmm 4600: Creative Social Video (Syllabus), Michael Robinson

Journalism and Strategic Media Syllabi Archive

Course Description: The course offers instruction, training, practice and analysis on YouTube channel development, including research, organization, branding, and content presentation skills. The course will focus on effective production and editing concepts as they relate to video, audio and graphic design. The framework of the course is centered on YouTube, but the skills translate to all popular social media platforms.


Jour 3120: Reporting (Syllabus), Casey Hilder Jan 2022

Jour 3120: Reporting (Syllabus), Casey Hilder

Journalism and Strategic Media Syllabi Archive

Course Description: Writing and reporting news and news feature stories using both traditional and new media techniques with an emphasis on developing sources and advanced skills for digital reporting.


Jour 3526: Multimedia Storytelling (Syllabus), Garrett Pilgrim Jan 2022

Jour 3526: Multimedia Storytelling (Syllabus), Garrett Pilgrim

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to the basic elements of multimedia journalistic storytelling. Students will produce news-driven multimedia packages for various storytelling platforms, including photography, audio, video, and data visualization.


Advr 4327: Media Planning (Syllabus), Joel Nichols Jan 2022

Advr 4327: Media Planning (Syllabus), Joel Nichols

Journalism and Strategic Media Syllabi Archive

Course Description: Procedures for analyzing the advertising situation, writing advertising and media goals and setting advertising appropriations. Use of a microcomputer program to develop and evaluate optimum advertising media schedules.


Jour 3526: Multimedia Storytelling (Syllabus), Casey Hilder Jan 2022

Jour 3526: Multimedia Storytelling (Syllabus), Casey Hilder

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to the basic elements of multimedia journalistic storytelling. Students will produce news-driven multimedia packages for various storytelling platforms, including photography, audio, video, and data visualization.


Advr 3330: Digital Analytics & Evaluation (Syllabus), Joel Nichols Jan 2022

Advr 3330: Digital Analytics & Evaluation (Syllabus), Joel Nichols

Journalism and Strategic Media Syllabi Archive

Course Description: This course was developed to help you (a) understand the need and importance behind social media and other digital platform analytics and (b) to teach you how to leverage the data made natively available by Facebook, Twitter, Instagram and LinkedIn, as well as Google Analytics, to evaluate social and digital PR/marketing campaigns. A bulk of this course will be spent working first-hand with data. After working with the data, you will learn how to identify key data points, create charts and graphs to visualize your analysis, glean insights and make actionable recommendations based on those insights. You will …


Crmm 4900: Creative Media Lab (Syllabus), Matthew J. Haught Jan 2022

Crmm 4900: Creative Media Lab (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Planning, development, design and execution of a multimedia project for print and digital display application, including data visualization, illustration, branding, video and photography.


Jour 3526: Multimedia Storytelling (Syllabus), Taylor Thompson Jan 2022

Jour 3526: Multimedia Storytelling (Syllabus), Taylor Thompson

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to the basic elements of multimedia journalistic storytelling. Students will produce news-driven multimedia packages for various storytelling platforms, including photography, audio, video, and data visualization.


Jour 3629: Broadcast Reporting I (Syllabus), Chalise Macklin Jan 2022

Jour 3629: Broadcast Reporting I (Syllabus), Chalise Macklin

Journalism and Strategic Media Syllabi Archive

Course Description: You will be introduced to the basics of broadcast news reporting: how to find a story, shoot, write and edit for TV news.


Jour 4150: Sport Writing/Reporting (Syllabus), Robby Byrd Jan 2022

Jour 4150: Sport Writing/Reporting (Syllabus), Robby Byrd

Journalism and Strategic Media Syllabi Archive

Course Description: Development of advanced writing, reporting and professional skills specific to sports media; emphasis on practice of game reporting, feature stories, column and opinion writing and multimedia.


Jour 4180: Public Issues Writing/Reprting (Syllabus), Caroline Bauman Jan 2022

Jour 4180: Public Issues Writing/Reprting (Syllabus), Caroline Bauman

Journalism and Strategic Media Syllabi Archive

Course Description: Emphasis placed on deadline writing and critiquing of political and public policy news. Encourages familiarity with the methods and insights of political and social science and develops confidence to use those methods and insights in reporting. Encourages use of social media to cover and explain campaigns and policy.


Crmm 4500: Web Publish L: Html/Css (Syllabus), Garrett Pilgrim Jan 2022

Crmm 4500: Web Publish L: Html/Css (Syllabus), Garrett Pilgrim

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction of web design software and web design concept; basic knowledge of web markup language html and cascading style sheets (CSS); overview of WordPress as content management system (CMS); development of website projects incorporating multimedia elements.


Jour 4535: Social Media Journalism (Syllabus), Robby Byrd Jan 2022

Jour 4535: Social Media Journalism (Syllabus), Robby Byrd

Journalism and Strategic Media Syllabi Archive

Course Description: Students will learn to cover news and information, track analytics, and search out the newest news trends on popular social media platforms.


Jour 4629: Broadcast Reporting Ii (Syllabus), Chalise Macklin Jan 2022

Jour 4629: Broadcast Reporting Ii (Syllabus), Chalise Macklin

Journalism and Strategic Media Syllabi Archive

Course Description: Gathering, writing and presentation of news for television. Students will shoot, write, edit, and voice packages for use in both the reporting and producing classes


Jour 4998: Multimedia News Lab (Syllabus), Candy Justice Jan 2022

Jour 4998: Multimedia News Lab (Syllabus), Candy Justice

Journalism and Strategic Media Syllabi Archive

Course Description: Write, produce content for a personal beat-driven blog that will house multimedia stories on important, complex topics in the city of Memphis; course will mirror collaborative opportunities underway in industry and provide students with the strongest multimedia material possible for portfolios.


Jrsm 1700: Intro To Media Honors (Syllabus), Joe Hayden Jan 2022

Jrsm 1700: Intro To Media Honors (Syllabus), Joe Hayden

Journalism and Strategic Media Syllabi Archive

Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; history, philosophy and goals of modern journalism; impact on governmental, social and economic systems.


Jrsm 1700: Intro To Media (Syllabus), Otis Sanford Jan 2022

Jrsm 1700: Intro To Media (Syllabus), Otis Sanford

Journalism and Strategic Media Syllabi Archive

Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; history, philosophy and goals of modern journalism; impact on governmental, social and economic systems.


Jrsm 1700: Intro To Media (Syllabus), Otis Sanford Jan 2022

Jrsm 1700: Intro To Media (Syllabus), Otis Sanford

Journalism and Strategic Media Syllabi Archive

Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; history, philosophy and goals of modern journalism; impact on governmental, social and economic systems.


Jrsm 1700: Intro To Media (Syllabus), Kim Marks Malone Jan 2022

Jrsm 1700: Intro To Media (Syllabus), Kim Marks Malone

Journalism and Strategic Media Syllabi Archive

Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; history, philosophy and goals of modern journalism; impact on governmental, social and economic systems.


Jrsm 1700: Intro To Media (Syllabus), Tori M. Cliff Jan 2022

Jrsm 1700: Intro To Media (Syllabus), Tori M. Cliff

Journalism and Strategic Media Syllabi Archive

Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; history, philosophy and goals of modern journalism; impact on governmental, social and economic systems.


Jour 4530: Innovative Storytelling Techni (Syllabus), Terris King Jan 2022

Jour 4530: Innovative Storytelling Techni (Syllabus), Terris King

Journalism and Strategic Media Syllabi Archive

Course Description: The course offers advanced instruction, training, practice and analysis in multi-platform journalism, including audio, video, and social media. The course will also focus on effective use of various media platforms to tell stories in a modern media environment. The topic of the course will be set each semester by the instructor. The course offers instruction, training, practice and analysis in journalistic podcasting, including research, organization, branding, and content presentation skills. The course will also focus on effective interviewing with emphasis on developing and delivering interesting and compelling content audio storytelling.


Jrsm 1750: Media Writing L (Syllabus), Candy Justice Jan 2022

Jrsm 1750: Media Writing L (Syllabus), Candy Justice

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to grammar and writing style for use in journalism and mass communication media; foundations of research and information gathering, media literacy and plagiarism.


Jrsm 1750: Media Writing L (Syllabus), Candy Justice Jan 2022

Jrsm 1750: Media Writing L (Syllabus), Candy Justice

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to grammar and writing style for use in journalism and mass communication media; foundations of research and information gathering, media literacy and plagiarism.


Jrsm 1750: Media Writing L (Syllabus), Casey Hilder Jan 2022

Jrsm 1750: Media Writing L (Syllabus), Casey Hilder

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to grammar and writing style for use in journalism and mass communication media; foundations of research and information gathering, media literacy and plagiarism.


Jrsm 1700: Intro To Media (Syllabus), Sheri D. Neely Jan 2022

Jrsm 1700: Intro To Media (Syllabus), Sheri D. Neely

Journalism and Strategic Media Syllabi Archive

Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; history, philosophy and goals of modern journalism; impact on governmental, social and economic systems.