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Communication Commons

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2022

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Articles 2011 - 2040 of 2255

Full-Text Articles in Communication

Jour 6629: Tv News Writing/Reporting (Syllabus), Jessica Jaglois Jan 2022

Jour 6629: Tv News Writing/Reporting (Syllabus), Jessica Jaglois

Journalism and Strategic Media Syllabi Archive

Course Description: Gathering, writing and presentation of news for television. Students will shoot, write, edit, and voice packages.


Jour 6639: Tv News Producing (Syllabus), Joe Hayden Jan 2022

Jour 6639: Tv News Producing (Syllabus), Joe Hayden

Journalism and Strategic Media Syllabi Archive

Course Description: Producing, writing, editing and using electronic equipment to assemble a television newscast; emphasis on performing the various tasks in a working newsroom.


Jour 6998: Multimedia News Lab (Syllabus), Candy Justice Jan 2022

Jour 6998: Multimedia News Lab (Syllabus), Candy Justice

Journalism and Strategic Media Syllabi Archive

Course Description: Write, produce content for a personal beat-driven blog that will house multimedia stories on important, complex topics in the city of Memphis; course will mirror collaborative opportunities underway in industry and provide students with the strongest multimedia material possible for portfolios.


Jrsm 7002: Pro Seminar (Syllabus), Thomas J. Hrach Jan 2022

Jrsm 7002: Pro Seminar (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: Self-paced, online orientation for incoming master's students, addressing skills and issues relevant to graduate studies in mass communication. Grades of S/U, I will be given.


Jrsm 7050: Mass Comm Theory (Syllabus), Thomas J. Hrach Jan 2022

Jrsm 7050: Mass Comm Theory (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: Key concepts and development of theories offered to explain operation and effects of mass communication media; multidiscipline overview of theories dealing with advertising, broadcasting, print, and public relations messages, media, and effects. This class will provide you with an overview of the important theories in our field, and will encourage you to think about how these apply to the real world and how they will inform your future work as a media professional. The broadly explanatory concepts of theory help us understand some of the underlying ways in which humans respond to and share different types of information, …


Jrsm 7080: Quantitative Research Methods (Syllabus), Matthew J. Haught Jan 2022

Jrsm 7080: Quantitative Research Methods (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Familiarization with content analysis, survey research, data analysis, and field studies as practiced by reporters, editors, and public relations decision makers; modern research techniques and class project using computer analysis.


Jrsm 7085: Qualitative Research Methods (Syllabus), Robby Byrd Jan 2022

Jrsm 7085: Qualitative Research Methods (Syllabus), Robby Byrd

Journalism and Strategic Media Syllabi Archive

Course Description: Familiarization with in-depth interviews, focus groups, participant observation, and content analysis; practical experience in collecting and analyzing qualitative data.


Jrsm 7320: Mass Media & Diversity (Syllabus), Teri Del Rosso Jan 2022

Jrsm 7320: Mass Media & Diversity (Syllabus), Teri Del Rosso

Journalism and Strategic Media Syllabi Archive

Course Description: Research and analysis of the relationship among mass media, women and minorities.


Jrsm 7410: Advanced Crisis Communication (Syllabus), Kim Marks Malone Jan 2022

Jrsm 7410: Advanced Crisis Communication (Syllabus), Kim Marks Malone

Journalism and Strategic Media Syllabi Archive

Course Description: This course will explore theories and research related to communication before, during, and after a crisis. Students examine the fundamentals of organizational communication, crisis management, and strategic and crisis communication planning and examine case studies of several real-life crises: organizational crises, natural disasters, accidents, terrorism incidents, health crises, and major crises of credibility. The goal is to prepare students to better strategize, plan, execute, and evaluate crisis across a variety of types of organizations and crises. Students will be exposed to crisis management best practice principles, dominant and emerging research trends, and dominant and emerging theories. Additionally, students …


Jrsm 7422: Writing For Strategic Media (Syllabus), Kim Marks Malone Jan 2022

Jrsm 7422: Writing For Strategic Media (Syllabus), Kim Marks Malone

Journalism and Strategic Media Syllabi Archive

Course Description: Writing for all aspects of public relations and advertising, with a specific focus on writing for audio/visual and social media platforms, including translating one message across multiple technologies and platforms. Focus will be on writing in an active, engaging voice that aligns with the organization’s mission and profile.


Jrsm 7510: Information Design (Syllabus), Matthew J. Haught Jan 2022

Jrsm 7510: Information Design (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Use of visual communication skills to present qualitative and quantitative data. Emphasis on effective communication, user experience and multimedia presentation.


Jrsm 8085: Qualitative Research Methods (Syllabus), Robby Byrd Jan 2022

Jrsm 8085: Qualitative Research Methods (Syllabus), Robby Byrd

Journalism and Strategic Media Syllabi Archive

Course Description: Familiarization with in-depth interviews, focus groups, participant observation, and content analysis; practical experience in collecting and analyzing qualitative data.


Pbrl 6432: Nonprofit Public Relations (Syllabus), Teri Del Rosso Jan 2022

Pbrl 6432: Nonprofit Public Relations (Syllabus), Teri Del Rosso

Journalism and Strategic Media Syllabi Archive

Course Description: Examines the concepts, methods, and writing tactics that help nonprofit professionals strategically communicate and promote their organization’s mission and goals. Explores various techniques and channels to communicate for nonprofits, and develop an academic, creative and strategic understanding of nonprofits.


Jrsm 7124: Data Journalism (Syllabus), Joe Hayden Jan 2022

Jrsm 7124: Data Journalism (Syllabus), Joe Hayden

Journalism and Strategic Media Syllabi Archive

Course Description: Advanced use of computer technology and investigative techniques to access, analyze and develop database information in combination with traditional news reporting.


Pbrl 6440: Public Relations Campaign (Syllabus), Tori Cliff Jan 2022

Pbrl 6440: Public Relations Campaign (Syllabus), Tori Cliff

Journalism and Strategic Media Syllabi Archive

Course Description: Application of theory, research data, and problem-solving techniques in the development of a comprehensive public relations plan book.


Advr 3300: Intro To Advertising (Syllabus), Matthew J. Haught Jan 2022

Advr 3300: Intro To Advertising (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.


Pbrl 6440: Public Relations Campaign (Syllabus), Teri Del Rosso Jan 2022

Pbrl 6440: Public Relations Campaign (Syllabus), Teri Del Rosso

Journalism and Strategic Media Syllabi Archive

Course Description: Application of theory, research data, and problem-solving techniques in the development of a comprehensive public relations plan book.


Jrsm 1700: Intro To Media (Syllabus), Terris King Jan 2022

Jrsm 1700: Intro To Media (Syllabus), Terris King

Journalism and Strategic Media Syllabi Archive

Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.


Jrsm 1750: Precision Language (Syllabus), Robby Byrd Jan 2022

Jrsm 1750: Precision Language (Syllabus), Robby Byrd

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to grammar and writing style for use in journalism and mass communication; foundations of research and information gathering, media literacy, and plagiarism.


Jrsm 2121: Media Writing (Syllabus), Ashley B. Craig Jan 2022

Jrsm 2121: Media Writing (Syllabus), Ashley B. Craig

Journalism and Strategic Media Syllabi Archive

Course Description: Basic instruction in journalistic forms and AP style; information gathering and composition of news stories; media literacy. One lecture hour, four laboratory hours per week.


Jrsm 3900: Visual Media (Syllabus), Michael Robinson Jan 2022

Jrsm 3900: Visual Media (Syllabus), Michael Robinson

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to and application of principles of visual communication, including typography, color and organization for print and digital media using Adobe Creative Cloud.


Jrsm 4700: Media Law (Syllabus), Thomas J. Hrach Jan 2022

Jrsm 4700: Media Law (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: Origin and development of legal principles affecting freedom of expression and provisions of laws of libel, slander, copyright and other statutes that affect communication in fields of publishing and broadcasting.


Jrsm 4930: Media Internship (Syllabus), Michael Robinson Jan 2022

Jrsm 4930: Media Internship (Syllabus), Michael Robinson

Journalism and Strategic Media Syllabi Archive

Course Description: Work in practical assignments at local media and other communication organizations under supervision of qualified practitioners.


Jrsm 4930: Media Internship (Syllabus), Michael Robinson Jan 2022

Jrsm 4930: Media Internship (Syllabus), Michael Robinson

Journalism and Strategic Media Syllabi Archive

Course Description: Work in practical assignments at local media and other communication organizations under supervision of qualified practitioners.


Jrsm 4930: Media Internship (Syllabus), Michael Robinson Jan 2022

Jrsm 4930: Media Internship (Syllabus), Michael Robinson

Journalism and Strategic Media Syllabi Archive

Course Description: Work in practical assignments at local media and other communication organizations under supervision of qualified practitioners.


Jrsm 7002: Pro Seminar (Syllabus), Thomas J. Hrach Jan 2022

Jrsm 7002: Pro Seminar (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: Self-paced, online orientation for incoming master's students, addressing skills and issues relevant to graduate studies in mass communication. Grades of S/U, I will be given.


Jrsm 7330: Social Media & Community Engag (Syllabus), Kim Marks Malone Jan 2022

Jrsm 7330: Social Media & Community Engag (Syllabus), Kim Marks Malone

Journalism and Strategic Media Syllabi Archive

Course Description: This course looks at how to create campaigns and relationships that build organizational voice, serial storytelling, and working with a community to encourage strong organization-public relationships. We will also look at content creation on multiple technologies and platforms including both social and traditional media. Students will be exposed to a variety of case studies and community examples for analysis.


Advr 3300: Intro To Advertising (Syllabus), Dana Albright Jan 2022

Advr 3300: Intro To Advertising (Syllabus), Dana Albright

Journalism and Strategic Media Syllabi Archive

Course Description: Broad survey of advertising in an economy of abundance and its relationship to marketing. Traditional, non-traditional and social media advertising will be studied. Problems and techniques of planning and coordinating an integrated series of advertising efforts for a successful plan will be discussed.


Advr 3300: Intro To Advertising (Syllabus), Joel Nichols Jan 2022

Advr 3300: Intro To Advertising (Syllabus), Joel Nichols

Journalism and Strategic Media Syllabi Archive

Course Description: Broad survey of advertising in an economy of abundance and its relationship to marketing. Traditional, non-traditional and social media advertising will be studied. Problems and techniques of planning and coordinating an integrated series of advertising efforts for a successful plan will be discussed.


Advr 3300: Intro To Advertising Hnrs (Syllabus), Joel Nichols Jan 2022

Advr 3300: Intro To Advertising Hnrs (Syllabus), Joel Nichols

Journalism and Strategic Media Syllabi Archive

Course Description: Broad survey of advertising in an economy of abundance and its relationship to marketing. Traditional, non-traditional and social media advertising will be studied. Problems and techniques of planning and coordinating an integrated series of advertising efforts for a successful plan will be discussed.