Communication Commons^™

Igniting Interest?: Female Perceptions Of Communication Effectiveness In Public Safety Recruitment Campaigns, Ashley Papagni

Electronic Theses and Dissertations, 2020-2023

Despite the potential for positive impacts resulting from a diverse workforce, fire departments across the country have struggled with the recruitment and hiring of minorities for decades, with women accounting for only 4.7% of its workforce (NFPA, 2020). Due in part to the limited diversity, the fire service tends to perpetuate the stereotypes of masculinity. There are three identified issues that are leading to the lack of female applicants in public safety positions, including the lack of diversity and inclusivity in Public Safety Organizations (PSOs), the absence of women in the role as firefighters, and the absence of recruitment strategies …

’Make It More Fun’: Residence Life Employees’ Insights On Hosting And Advertising Outreach Programs For Undergraduate Students, Kristen S. Shuyler

Faculty Scholarship

What can library workers learn about student-centered programming and outreach from student employees who design, advertise, and lead programs for college students as part of their employment in a student housing or residence life department? This study draws on cognitive work analysis to understand how employees of the Office of Residence Life (ORL) at a public research university host outreach programs for students. Fourteen interviews were conducted and analyzed to ascertain the definition and purpose of RA-led programming, challenges in this work, and strategies for overcoming challenges. Findings indicate that as these student employees do their programming work, they build …

Letter From The Dean, Jean-Francois Meullenet

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

Letter From The Faculty Editor, Beth Kegley

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

Consumers' Perception Of Quality For Ladies' Swimwear Based On Price And Brand, Jennifer Avila, Laurie M. Apple, Lance M. Cheramie, Leigh Southward

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

Consumers shop at multiple retailers for different needs, and it is understood that many choose a retailer for an experience and others will shop at another retailer for better savings. In a time where E-commerce is at an all-time high, retailers need to consider how they compare against online retailers in the apparel sector. In this study, three retailers were compared against one another since they are all swimwear competitors. As these retailers adjust to store and production shortages, it is important to understand how the quality of clothing will keep sales consistent. Consumers are likely to keep shopping at …

Instructions For Authors, Discovery Editors

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

Self-Sexualization In Relation To Sexual Harassment And Body Shame, Dooyoung Choi, Ju-Young M. Kang, Jieun Kim, Ha Kyung Lee

STEMPS Faculty Publications

While many researchers examined several harmful consequences of the imposed or forced sexualization of women, still little is known about voluntary self-sexualization and its potential effects on women who engage in the practice. Although the idea that self-sexualization is self-fulfilling remains contentious, women who self-sexualize are naturally expected to receive sexualized attention, including unwanted attention. This study starts with the question of whether self-sexualizing women, including those who use self-sexualization as a source of power, experience sexual objectification, measured by nonphysical sexual harassment, and its negative consequence, measured by body shame. Furthermore, we investigate how age moderates the relationship. An …

The Effectiveness Of Handwriting Intervention On Handwriting And Spelling Outcomes Delivered Via Telehealth, Laura Bray

Theses and Dissertations--Rehabilitation Sciences

Across the United States, there has been a push to improve the literacy of our population, especially in the school systems. This has resulted in emphasizing reading skill development; however, literacy encompasses more than just reading. Literacy is the internal processes needed to create and understand contextualized visual, written, and verbal information. According to the Common Core State Standards, foundational literacy skills include reading, but also writing, listening, and speaking abilities. Handwriting is an area of literacy that is often forgotten, but has significant positive correlations to writing composition, spelling, and early reading skills. In fact, the Simple View of …

Emotion Validating Language Regarding Negative Emotions In The Classroom Differing By Gender And Emotion Type, Tea Rose Pankey

Graduate Theses/Dissertations

This study examined teachers’ emotion validating language regarding negative emotion in early childhood classrooms. By analyzing teachers’ emotion language differing by gender, the research highlights the gendered socialization of emotional expression, especially regarding negative emotions, in early childhood contexts. In toddler and preschool classrooms, 28 teachers were video recorded during 4 thirty-minute sessions of free play time. Videos were coded for teachers’ emotion language regarding negative emotions with attention to the gender of the child to whom the language was spoken. Results indicate that teachers validate negative emotions more to girls than to boys. This aligns with previous research that …

Exploring Visitor Perceptions And Behaviours Related To Ticks And Lyme Disease Risk In An Ontario Protected Area, Ryan Brady

Theses and Dissertations (Comprehensive)

Lyme disease is the most common vector-borne zoonosis in North America and over the past decade, reported cases of the disease have been rapidly increasing in many regions throughout Canada. The relative novelty of this public health threat presents nature-based tourism and recreation organizations with a range of policy and management challenges. Currently, there is a limited understanding of public perceptions and behaviours associated with tick and Lyme disease risk, especially within a Canadian parks and protected areas visitation and visitor experience context. To address this practical and scholarly knowledge gap, this study utilized in-situ surveys to explore visitor perceptions, …

Conceptualizations Of A Flea Market Space, Tyler D. Curran

Graduate Theses/Dissertations

The ubiquitous presence of flea markets is emblematic of midwestern life. They illustrate common consumption practices and distinct modes of entertainment. This study investigates how vendors within a large, midwestern flea market conceptualize and utilize the space. Additionally, this study reveals the relationship between variant conceptualizations of the market and the merchandise sold by individual vendors. Existing research identifies a tension between social and economic dimensions within flea markets. This study extends prior research by examining the specific social fulfillments vendors garner and identifying other non-economic rationalizations for participation within the market. The results are derived from ethnographic observations and …

Detecting User Emotions From Audio Conversations With The Smart Assistants, Sunanda Guha

Graduate Theses/Dissertations

With the proliferation of smart home devices like Google Home or Amazon Alexa, significant research endeavors are being carried out to improve the user experience while interacting with these smart assistants. One such dimension in this endeavor is ongoing research on successful emotion detection from short voice commands used in smart home environment. Besides facial expression and body language, etc., speech plays a pivotal role in the classification of emotions when it comes to smart home application. Upon successful implementation of accurate emotion recognition, the smart devices will be able to intelligently and empathetically suggest appropriate actions based on the …

An Unspoken Story Of Education: An Autoethnographic Exploration Of Racism In Education, Elisa A. Perez-Garcia

All Graduate Theses, Dissertations, and Other Capstone Projects

Privilege is when one voice is the norm, but some children’s voices are underheard within research. Extensive research has demonstrated that Hispanic face multiple barriers within the education system. This study examines how whiteness within the education system can impact a Hispanic student’s perspective of the world. An autoethnographic approach is used to analyze five stories. A grounded theory approach identified emergent themes from the stories shared. The four themes that emerged among the stories were intersectionality, privilege, social construct, and microaggression. It demonstrated minority students’ experiences and interactions could profoundly affect how they view their identity. There are measures …

Discovery: The Student Journal Of Dale Bumpers College Of Agricultural, Food And Life Sciences- Volume 23 2022, Several Authors

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

Factors Associated With Mask Use In New York City Neighborhood Parks During The Covid-19 Pandemic: A Field Audit Study, Lisa Hitch, Marie A. Sillice, Hanish Kodali, Katarzyna E. Wyka, Javier Otero Peña, Terry Tk Huang

Publications and Research

Background: Mask use is a cost-effective measure to decrease COVID-19 transmission. Mask mandates intend to increase mask compliance but are often ambiguous when it comes to public outdoor spaces.

Methods: We used a field audit study to examine mask use in New York City neighborhood parks during COVID-19. 1453 park visitors were observed in 13 parks during July–August 2020 using a modified and validated park use audit tool (System for Observing Play and Recreation in Communities) that included items on general and proper mask use (i.e., mask covering both nose and mouth). Generalized estimating equation regression was used to determine …

การพัฒนาต้นแบบอินโฟกราฟิกเพื่อสื่อสารการปฏิบัติตนทางกายภาพบำบัดทางไกล ในสถานการณ์การแพร่ระบาดของไวรัสโคโรนา (โควิด-19), ธิติ เจริญยศ

Chulalongkorn University Theses and Dissertations (Chula ETD)

งานวิจัยมีวัตถุประสงค์ เพื่อ 1. ออกแบบและสร้างสรรค์ชิ้นงานอินโฟกราฟิกโดยอ้างอิงแนวคิดทฤษฎีการสื่อสารทางสุขภาพ จำนวน 6 ชิ้นงาน ใน 2 ประเด็นได้แก่ การออกกำลังกายเพื่อการฟื้นฟูหลังการติดเชื้อไวรัสโคโรนา และ การจัดการอาการหอบเหนื่อย โดยอ้างอิงทฤษฎีการสื่อสารสุขภาพ 3 ทฤษฎีได้แก่ ทฤษฎีแบบแผนความเชื่อทางสุขภาพ (Health belief model : HBM), ทฤษฎีการเรียนรู้ทางสังคมเชิงพุทธิปัญญา (Social cognitive : SC) และ ทฤษฎีพฤติกรรมตามแผน (Theory of planned behavior : TPB) และ 2. เพื่อศึกษาความพึงพอใจด้านเนื้อหา, การออกแบบ และการนำไปปฏิบัติ ในกลุ่มบุคคลทั่วไป และกลุ่มนักกายภาพบำบัดปฏิบัติการ กลุ่มละ 5 คน พบว่าในประเด็นการออกกำลังกายเพื่อการฟื้นฟูหลังการติดเชื้อไวรัสโคโรนา ทั้ง 2 กลุ่มมีความพึงพอใจด้านเนื้อหาและด้านการนำไปปฏิบัติ ในชิ้นงานที่อ้างอิงจากแนวคิด HBM มากที่สุด ด้านการออกแบบ ทั้ง 2 กลุ่มมีความพึงพอใจในชิ้นงานที่อ้างอิงจากแนวคิด TPB มากที่สุด ในประเด็นการจัดการอาการหอบเหนื่อย พบกว่ากลุ่มบุคคลทั่วไปมีความพึงพอใจด้านเนื้อหา และการออกแบบในชิ้นงานที่ อ้างอิงจากแนวคิด HBM และ SC เท่ากัน และพึงพอใจในชิ้นงานที่อ้างอิงแนวคิด TBP ด้านการนำไปปฏิบัติมากที่สุด ขณะที่นักกายภาพบำบัดปฏิบัติการมีความพึงพอใจด้านเนื้อหา, การออกแบบ และการนำไปปฏิบัติ ในชิ้นงานที่อ้างอิงจากแนวคิด HBM มากที่สุด

อิทธิพลของแรงจูงใจและการมีส่วนร่วมในอินสตาแกรมรีลส์ต่อพฤติกรรมการซื้อสินค้าแฟชั่นของผู้บริโภค, ปฤณ มุ่งประสิทธิชัย

Chulalongkorn University Theses and Dissertations (Chula ETD)

การวิจัยเชิงสำรวจในครั้งนี้ มีวัตถุประสงค์เพื่อศึกษา 1) แรงจูงใจของการใช้ Instagram Reels การมีส่วนร่วม และพฤติกรรมซื้อสินค้าแฟชั่นของผู้บริโภค (ได้แก่ ความตั้งใจซื้อซ้ำ และความภักดีต่อตราสินค้า) และ 2) อิทธิพลของแรงจูงใจของการใช้ Instagram Reels และการมีส่วนร่วม ต่อพฤติกรรมการซื้อของผู้บริโภค โดยใช้แบบสอบถาม เก็บข้อมูลผ่านช่องทางออนไลน์ จาก 1) กลุ่มตัวอย่างเพศหญิงอายุ 23 – 30 ปี ที่เป็นผู้ติดตาม มีส่วนร่วมใน Instagram Reels และเคยซื้อสินค้าตราสินค้า Lookbooklookbook ในช่วง 3 เดือนที่ผ่านมา จำนวน 203 คน และ 2) กลุ่มตัวอย่างเพศหญิงอายุ 23 – 30 ปี ที่เป็นผู้ติดตาม มีส่วนร่วมใน Instagram Reels และเคยซื้อสินค้าตราสินค้า Mitr ในช่วง 3 เดือนที่ผ่านมา จำนวน 213 คน รวมทั้งหมด 416 คน ผลการวิจัยพบว่า แรงจูงใจของการใช้ Instagram Reels การมีส่วนร่วม และพฤติกรรมการซื้อของผู้บริโภคของตราสินค้า Lookbooklookbook และตราสินค้า Mitr แตกต่างกันอย่างไม่มีนัยสำคัญทางสถิติ โดยแรงจูงใจของการใช้ Instagram Reels ด้านการส่งเสริมตนเอง การหลีกหนี การจัดการข้อมูล และด้านความทันสมัย มีอิทธิพลเชิงบวกต่อการมีส่วนร่วม และการมีส่วนร่วมด้านการแสดงออกมีอิทธิพลต่อพฤติกรรมการซื้อของผู้บริโภคทั้งด้านความตั้งใจซื้อซ้ำและความภักดีต่อตราสินค้า ในขณะที่แรงจูงใจของการใช้ Instagram Reels ด้านความบันเทิงมีอิทธิพลทั้งเชิงบวกและเชิงลบต่อพฤติกรรมการซื้อของผู้บริโภค นอกจากนี้ แรงจูงใจด้านการส่งเสริมตนเอง และการจัดการข้อมูลยังมีอิทธิพลโดยตรงกับพฤติกรรมการซื้อของผู้บริโภคอีกด้วย

อิทธิพลของยูทูบเบอร์สายรีวิวอาหารต่อพฤติกรรมการรับประทานตามของกลุ่มผู้ใช้ยูทูบ, อังค์ริสา ธีระพันธ์

Chulalongkorn University Theses and Dissertations (Chula ETD)

การวิจัยครั้งนี้มีวัตถุประสงค์ 1) เพื่อสำรวจพฤติกรรมการเปิดรับสื่อจากคลิปวิดีโอของยูทูบเบอร์สายรีวิวอาหารของผู้ใช้ยูทูบ 2) เพื่ออธิบายปัจจัยที่มีอิทธิพลต่อการรับประทานอาหารตามยูทูบเบอร์สายรีวิวอาหาร เป็นการวิจัยเชิงปริมาณ (Quantitative Research) ในรูปแบบการวิจัยเชิงสำรวจ (Survey Research) ด้วยการแจกแบบสอบถามออนไลน์ (Online Questionnaire) จากกลุ่มตัวอย่างที่มีอายุ 18 ปีขึ้นไป ที่มีประสบการณ์ในการรับชมคลิปวิดีโอรีวิวอาหารในเว็บไซต์ยูทูบ จำนวน 384 คน และนำผลมาวิเคราะห์ใน SPSS ผลการวิจัย พบว่า 1) การเปิดรับสื่อคลิปวิดีโอยูทูบเบอร์สายรีวิวอาหารมีอิทธิพลต่อผู้ใช้ยูทูบ 2) อิทธิพลที่ผู้ใช้ยูทูบได้รับจากการรับชมคลิปวิดีโอยูทูบเบอร์สายรีวิวอาหารด้านการปฏิสัมพันธ์ส่งผลต่อพฤติกรรมการรับประทานตามมากที่สุด รองลงมา ด้านความไว้วางใจ ด้านความชอบ ด้านความเกี่ยวพัน

Artists As Assets: Labor And Capital In The Unity Asset Store, D'An Knowles Ball

English Faculty Publications

The Unity Asset Store sells amateur designers and artists a promise of being able to participate in an idealized, rationalized vision of how the game design industry operates. However, the Unity Asset Store depends on marketing the content created by amateur artists in ways that require the artists to essentially package their work as labor and to mask their role as artists. This essay views labor and capital in the Unity Asset Store through a Marxist lens, informed by Kline, Dyer-Witheford, and de Peuter's (2003) model of technological, cultural, and marketing forces as "three circuits of interactivity" in the mediatized …

Place-Based Podcasting: From Orality To Electracy In Norfolk, Virginia, Daniel P. Richards, Michael J. Faris (Ed.), Courtney S. Danforth (Ed.), Kyle D. Stedman (Ed.)

English Faculty Publications

No abstract provided.

Safety Splash: Pool Safety For Children And Adults, Rachel Lofton

Honors Program: Senior Projects (Public)

This outreach project was made to address the issue of too many children drowning at pools due to a lack of water safety education. The dissemination of pool safety education is imperative to reduce accidental injuries and drownings. The goal of the Safety Splash video and supplemental materials is to provide pool safety education for children and adults. By encouraging conversations between children and adults before going to the pool, there can be an intervention that reduces the risk of injury and drowning once they arrive. Through research, I compiled information to support the effectiveness of a combination video, pamphlet, …

2022 International Crisis And Risk Communication Conference Proceedings Table Of Contents, Conference Organizers

International Crisis and Risk Communication Conference

Table of Contents to the to the proceedings of the 11th Annual International Crisis and Risk Communication Conference sponsored by the Nicholson School of Communication and Media.

Promoting Covid-19 Vaccines Among Communities Of Color: An Analysis Of U.S. Minority Serving Higher Education Institutions’ Message Framing Strategies, Najma Akhther, Khairul Islam

International Crisis and Risk Communication Conference

This study examined how Historically Black Colleges and Universities (HBCUs) in the United States used framing as an issue management strategy in promoting COVID-19 vaccine. A content analysis of HBCUs’ (N = 268) COVID-19 vaccine-related messages showed that institutional leaders primarily used thematic frames over episodic frames. In other words, the COVID-19 vaccination was promoted as a community issue by emphasizing safety and well-being of the community. Black leaders’ vaccine communication mostly focused on background information, research data, and statistics related to vaccination and vaccine effectiveness. Such use of framing strategies may indicate black leaders’ trust and openness in vaccine …

Evolution And Effectiveness Of The Governmental Risk And Crisis Communication On Twitter In The Covid-19 Pandemic: The Case Of Switzerland, Albena Björck, Audra Diers-Lawson, Felix Dücrey

International Crisis and Risk Communication Conference

The Covid-19 pandemic has challenged the risk and crisis communication capabilities of governmental authorities: A new global phenomenon had to be managed and explained on a national and local level to protect public health. In the form of a single case study, the current research investigates this complex event as a cumulative crisis, the evolution of the communication strategies, and the effectiveness of messaging using Twitter in the context of Switzerland. The study identifies improvement potential in existing theoretical frameworks and provides a method for governmental authorities to track and assess their communication efforts.

Covid-19 News Frames In Sports Headlines In England: A Content Analysis, Yazeed Aljasser

International Crisis and Risk Communication Conference

This study examined the nature of sports reporting of COVID19 in England by employing framing analysis on a sample of five newspapers. Through a quantitative content analysis, this study revealed how sports news coverage framed the COVID19 virus in these newspapers: The Times, The Daily Telegraph, The Daily Mirror, The Daily Mail, and the Sun. The findings revealed that Competition and Players and Staff frames were the Major frames in the headlines media news organizations reported on COVID19. Implications and future research needs are discussed.

The Perils Of The Boomerang Effect: White House Messaging To Deter Border Crossing Backfires, Mariely Valentin-Llopis, Jessica Delgado

International Crisis and Risk Communication Conference

The Boomerang Effect explains how a given persuasive message produces attitude change in the direction opposite to that intended. We seek to explain how the convergence of Central American migrants at the southwest border since 2014 is, in part, produced by the United States (U.S.) White House messaging misstep. We propose a bottom-up persuasive approach to effectively spread awareness of the dangers of unauthorized border crossing. Instead of state authority voices, local native voices can effectually convey the message. The bottom-up approach of persuasion is a foundational strategy to effectively design a public awareness campaign focusing on ethos. The objective …

Public Opinion In A Pandemic: Four Surveys Conducted With Americans Throughout The Covid-19 Pandemic, Lauri M. Baker, Chen-Xian Yang, Angela B. Lindsey, Ashley Mcleod-Morin, Ricky W. Telg, Anissa Zagonel, Sydney Honeycutt, Naik Wali, Shelli Rampold

International Crisis and Risk Communication Conference

The UF/IFAS Center for Public Issues Education in Agriculture and Natural Resources (PIE Center) conducted a series of national public opinion surveys to examine the perceptions of Americans related to COVID-19. The PIE Center conducted four surveys with ~1,500 Americans per survey from mid-March 2020 to January 2021. The surveys sought to understand Americans’ perceptions of a range of topics including health and communication concerns, vaccination perceptions and acceptance, mask understanding and willingness, and compound disasters and stress. Presentations in this panel highlight key areas of research from this survey series and share how communicators can use this research to …

Spillover And Cascading Crises In Public Health And Water Systems: The Orlando Liquid Oxygen Shortage, Ronisha Sheppard, Shawn P. Mcelmurry, Matt W. Seeger

International Crisis and Risk Communication Conference

In August 2021, COVID cases spiked in Florida with over 24,000 breakthrough cases per day making Florida the state with the highest increase at the time. Florida saw an increase in hospitalized COVID-19 patients during the last two weeks of August and became the 3rd state in the U.S. to exceed 3 million COVID cases. Not only did this impact public health, but it also created an unforeseen impact on the municipal water system. The surge in COVID cases created a surge in demand for treatment, one in which included liquid oxygen, used for respiratory therapy. Without liquid oxygen, ozone …

The Role Of Emotions On Stakeholders’ Perceptions During The Covid-19 Pandemic, Lisa Bergson, Thomasena Shaw

International Crisis and Risk Communication Conference

Using Integrated Crisis Mapping (ICM) model, the researchers explored the role of emotions on respondents' perceptions of a university during the COVID-19 pandemic by examining the perceived level of engagement by the organization, the primary coping strategies of the stakeholders and the type of crisis and level of responsibility of the organization. This qualitative, phenomenological study explored how emotions experienced by faculty during the pandemic impacted their perception of the university. This study fills a gap in the crisis communication literature by focusing on stakeholder perspectives and proposes the addition of several emotions to the ICM model. It also details …

2022 International Crisis And Risk Communication Conference Program, Conference Organizers

International Crisis and Risk Communication Conference

Program to the to the 11th Annual International Crisis and Risk Communication Conference sponsored by the Nicholson School of Communication and Media.