Communication Commons^™

Is This Going To Be The End? Understanding Problematic Integration Among Appalachian Patients In Colorectal Cancer Screening Navigation, Audrey Smith Bachman

Theses and Dissertations--Communication

Colorectal cancer (CRC) is preventable through regular screening; however, incidence and mortality rates in Appalachia are among the highest in the United States. Public health programs and interventions meant to mitigate the higher CRC burden and increase screening rates are ongoing in the U.S. and Appalachia. In continuing the efforts to reduce the burden of CRC in Appalachian communities, this dissertation uses a two-part study to investigate communication practices relative to problematic integration and health beliefs in CRC screening conversations from the perspective of both patients and patient navigators in the region. As part of efforts directed by the Rural …

Motivating The Protection Of Others: A Theoretical Extension And Empirical Test Of Compassion Appeals, Erin B. Hester

Theses and Dissertations--Communication

The term “wicked problems” is used to describe a constellation of social issues that are deeply entangled (Rittel & Webber, 1973). Although these social messes affect everyone in society, some people suffer more than others (Ackoff, 1974). Nevertheless, tackling wicked problems begins with recognizing our shared responsibility to ease the misfortune of others (Rittel & Webber, 1973). As such, they provide an ideal context to investigate the persuasive effectiveness of messages that encourage the protection of others (i.e., other-protection messages). Wicked problems, such as the opioid crisis and food insecurity, need strategies that compel individuals to engage in prosocial action …

From Fear To Action: Exploring The Role Of Emotion During Imminent Threat Events Using The Extended Parallel Process Model, Michele K. Olson

Theses and Dissertations--Communication

The extended parallel process model (EPPM) is a popular health and risk communication theory that explicates the relationship between perceived threat, perceived efficacy, fear, and adaptive and maladaptive responses. This study examines the EPPM in an imminent threat context and focuses on how warning message content influences EPPM perceptions and how these perceptions, in turn, influence both protective action and information seeking intentions.

The first objective of this study focuses on applying the EPPM to an imminent threat context by designing EPPM informed tornado and flash flood warning messages. After message pretesting with 42 undergraduate students, 312 undergraduate students completed …

Applying The Causal Network Model To Advance Care Planning Messages, Katherine Leigh Harville

Theses and Dissertations--Communication

The process of advance care planning often involves conversations that focus on worst case scenarios and discussions of end-of-life, which makes the topic a daunting one. Most of these conversations occur with older adults or individuals who are seriously ill. However, advance care planning is of importance to those who are healthy, young adults as well. Narrative messages could help simplify the process of approaching such conversations and provide tools for conducting them in a more effective manner.

The proposed study makes use of the causal network model, a model that proposes that the location of information within narratives impacts …

Authentically Advocating: Public Relations' Role In Social Issues Management, Gabrielle Leigh Dudgeon

Theses and Dissertations--Communication

Now more than ever, organizations utilize public relations to build, maintain, and even strengthen relationships with internal and external stakeholders. Many public relations strategies and tactics serve to bridge an organization’s interests with those of their publics, while also building, maintaining, and strengthening trust. Social issues management is one of the tools that has the potential to build long-term trust and commitment. Public relations practitioners have recognized this opportunity, and most engage in social issues management in a variety of ways to strengthen their organizations while also contributing to society (Fall, 2006). This double-edge tool can create long- lasting impact …

Women In American Pop Music: Christina Aguilera’S Impact On Cultural Narratives, Chin Wai (Rosie) Wong

Undergraduate Honors Theses

Pop music as a mainstream medium is often more enjoyed than critically studied. Former studies and literatures point out a major issue that many American female pop music artists face. These artists are often confined in a box that reduces their full human-being attributes to a narrowed view, where their identity is portrayed in a diminishing and inaccurate way. Despite this narrowed narrative of what a woman should be, this box has become a norm that many female artists must adhere to in order to achieve mainstream success. This paper responds to this phenomenon by analyzing Christina Aguilera’s music, spanning …

Perhabs I Will: A Content Analysis And Media Production Focusing On Contemporary Comedy And Comedians, Abs Anderson

Graduate Research Theses & Dissertations

This research examined the comedy talk shows Billy on the Street (2011-2017), The Eric Andre Show (2012-present), and Ziwe (2021-present) in order to discover the specific types of humor incorporated within their programs. This study searched for the presence of cringe, stand-up, surreal, sketch, and improvisational comedy in each show. The study analyzed each program using the benign violation theory and the hierarchy of influences model. A content analysis of 15 episodes selected across every program found at least three of the five genres present in their content. An additional purpose of this study was to produce a comparable program …

‘Big’ And ‘Little’ Quo Vadis? In The United States, 1913–1916: Using Gis To Map Rival Modes Of Feature Cinema During The Transitional Era, Jeffrey Klenotic

Faculty Publications

This article emanates from a geospatial database of over 600 premieres of the Cines company’s Quo Vadis? (1913), an eight-reel film distributed by George Kleine, and nearly 250 premieres of the Quo Vadis Film Company’s Quo Vadis? (1913), a three-reel film of ambiguous origins distributed by Paul De Outo. By mapping local premieres of both films across the United States from 1913 through 1916, the data show with spatiotemporal precision the spread of Quo Vadis? as one of cinema’s early blockbuster titles. Yet within this national phenomenon, the two films’ footprints reveal differing cultural geographies served by competing efforts to …

Doing “Care Work” In Emergency Service Calls, Angela Cora Garcia

Natural & Applied Sciences Faculty Publications

Sending help when needed is a central role for emergency service call takers, but providing help during the call is also an important part of the job. The “care work” call takers do may assist callers with physical and emotional safety and enhance their resilience as they deal with ongoing emergencies prior to the arrival of the police. This conversational analytic study of a collection of 24 emergency telephone calls reveals the interactional techniques the call takers use to accomplish care work and shows how they integrate care work into their communication within the call.

Vaccine Diplomacy Game: The Race For Soft Power, Isaac Antwiboasiako

Articles

This article examines the motivations and dynamics of the donors and suppliers of the covid-19 vaccines to the global south countries in the context of public diplomacy to wield soft power. Thus, it investigates how the West and East use the vaccines as a public diplomacy tool to influence public opinion in other nations or continents in order to either enhance their global image and reputation or exert some form of international influence or have new allies. The article argues that covid-19 vaccines are a soft power asset; therefore, the manufacturing nations may use them to shape their target foreign …

What's In A Name? Public Perceptions Of Multi-Level Marketing, Robert A. Peterson, Jeffrey A. Peterson

Atlantic Marketing Journal

This paper presents the results of a nationwide survey of the American public’s general familiarity with, and perceptions of, multi-level marketing, direct selling, and social selling. Survey respondents were most familiar with direct selling; there was no substantive difference in familiarity with multi-level marketing and social selling. Respondents familiar with the three terms possessed perceptions of them that were significantly more positive than were the perceptions of respondents reporting not being familiar with the terms. Across all terms, male respondents reported being more familiar with, and more positively disposed toward, them than did female respondents. Respondents 55 years of age …

Nbc Peacock North Winter 2022 Newsletter, Peacock North Staff

NBC Peacock North Newsletter

Highlights include: Peacock Profile: Marian Porges -- Don King and Ken Aymong Retire -- Peacock Honors Awards -- Peacock Family

The Window To The Soul, Erica Bolding

Emerging Writers

This essay surveys the idea of "tone" and all of its complexities, including a focus on its relations to mental health conditions such as depression. Intertwined with personal memoir, research, and examples from social media, the essay unravels a difficult and under-discussed issue that surrounds tone. The essay also asks unconventional questions that hope to stir readers' thinking, such as: Is raising one’s voice always bad? Are our screams telling us something else?

Exploring The Existing And Unknown Side Effects Of Privacy Preserving Data Mining Algorithms, Hima Bindu Sadashiva Reddy

CCAC Theses and Dissertations

The data mining sanitization process involves converting the data by masking the sensitive data and then releasing it to public domain. During the sanitization process, side effects such as hiding failure, missing cost and artificial cost of the data were observed. Privacy Preserving Data Mining (PPDM) algorithms were developed for the sanitization process to overcome information loss and yet maintain data integrity. While these PPDM algorithms did provide benefits for privacy preservation, they also made sure to solve the side effects that occurred during the sanitization process. Many PPDM algorithms were developed to reduce these side effects. There are several …

A Stillness In The Desert? Engaging The Public Through An Immersive Exploration Of Southwest Soundscapes, Julian Kilker, Thomas Bjelic

Creative Collaborations

The pandemic highlighted the anthropocentric nature of soundscapes, while the recent popularity of electric cars, quadcopters, and “noise cancellation” earbuds demonstrated how consumer products can rapidly change our awareness of sound. While light pollution is already extensively addressed in scholarly research, popular works such as The End of Night, and public engagement such as The International Dark Sky Association, the complex interplay of sound, natural resources, and public engagement is still emerging, particularly in creative fields.

Two UNLV scholars and artists are collaborating on this project: Julian Kilker, who specializes in visual and emerging technology research, and Tom Bjelic, who …

Comparison Of Chinese And Western Arts Mirroring The Evolvement Of Consciousness, Rui Peng

Journal of Conscious Evolution

A few researchers of consciousness in the West demonstrate that the development of western art mirrors the evolvement of human Consciousness since human civilization emerged. This paper explores the differences in art development between China and the West by comparing the artworks in the same era. Furthermore, discussing why the Chinese scholar art over two thousand years does not reflect the same structures of Consciousness that western researchers defined.

Government, Citizen, And Social Media : Understanding Police-Citizen Interaction On Weibo In China, Yumeng Luo

Legacy Theses & Dissertations (2009 - 2024)

This dissertation systematically examined the Beijing Police Department (BPD) daily use of social media and citizens’ comments it received. Previous studies in the field of e-government and political communication in the Chinese context focused only on the measurement of quantitative indicators of government use of social media or a single event. This dissertation incorporates theoretical frameworks of e-government, public relations, and the public sphere to provide a detailed picture of citizen and government interaction in the Chinese context. Using the BPD as my case study, I not only explored government’s daily activities and engagement strategies but also examined the nuances …

Exploring How Online Responses Change In Response To Debunking Messages About Covid-19 On Whatsapp, Xingyu Ken Chen, Jin-Cheon Na, Luke Kien-Weng Tan, Mark Chong, Murphy Choy

Research Collection Lee Kong Chian School Of Business

Purpose: The COVID-19 pandemic has spurred a concurrent outbreak of false information online. Debunking false information about a health crisis is critical as misinformation can trigger protests or panic, which necessitates a better understanding of it. This exploratory study examined the effects of debunking messages on a COVID-19-related public chat on WhatsApp in Singapore. Design/methodology/approach: To understand the effects of debunking messages about COVID-19 on WhatsApp conversations, the following was studied. The relationship between source credibility (i.e. characteristics of a communicator that affect the receiver's acceptance of the message) of different debunking message types and their effects on the length …

Dark Social Influencer Engagement In Brand Communication, Jason Shi-Yang Lim, Claresta Si Ya Yeo, Weihui Leow, Xian Hui Ng, Augustine Pang

Research Collection Lee Kong Chian School Of Business

Increasingly, consumers are seeking immediate and personalized communication with businesses (Facebook, 2018) and organizations are expected to engage customers in a two-way dialogue. Engagement encapsulates “high relevance of brands to consumers and the development of an emotional connection between consumers and brands” (Rappaport, 2007, p. 138). Online engagement connotes commitment to a relationship, “personified by the website or other computer-mediated entities designed to communicate brand value” (Mollen & Wilson, 2010, p. 923). To engage consumers, businesses are turning to social media influencers (SMIs), who have their own social networks online (Khamis et al., 2016). Growing concerns over privacy and control …

Generation Z’S Proclivity For Technological Communication: An Exploration Into Its Effects On Employers’ Perceptions Of Gen Z And The Intergenerational Workplace, Hannah G. Whitehead

Honors College Theses

Gen Z’s proclivity for digital communication may be putting them at a disadvantage when shifting into professional settings. Generation Z is inclined to communicate differently than Millennials and Generation Y, the two generations that currently make up the largest percentage of the job market. The idea that Gen Z’s future employers prefer different styles of communication creates the risk of negatively influencing these employers’ perceptions of Gen Z’s professionalism and workplace capabilities. By interviewing 12 internship supervisors from varying industries amidst the Southeast who belong to Generations X and Y, the author explores the difference in communication styles between Generation …

Social Media Influencers In Crisis: Providing Counsel On Instagram, Pang, A., Debbie Lee, Gindelin Low, Valerie Hum

Research Collection Lee Kong Chian School Of Business

Increasingly, organizations are harnessing social media influencers (SMIs) as third-party advocates or key opinion leaders (KOLs). Consumers view them as knowledgeable sources of information (Tuten & Solomon, 2017). In the United States, the Kardashians are used by a number of organizations to promote their products. Yang (2019) noted that while Western influencers are mostly video bloggers on Instagram or YouTube, Chinese KOLs have multiple channels, including social media platforms WeChat and Weibo, social networking sites Douban or TikTok. Figures from 2016 point to it as a US$8.6 billion industry in China (Yang, 2019).

การโหยหาอดีตและการประกอบสร้างความทรงจำร่วมในแนวเพลงซินธ์ป๊อปของโพลีแคท และ วรันธร เปานิล, สุพิชญา คำเขียน

Chulalongkorn University Theses and Dissertations (Chula ETD)

วิทยานิพนธ์เรื่องนี้ มีวัตถุประสงค์เพื่อศึกษากลวิธีการนำเสนอการโหยหาอดีต และ วิเคราะห์การประกอบสร้างความทรงจำร่วมจากแนวเพลงซินธ์ป๊อปของศิลปินโพลีแคท และ วรันธร เปานิล ผู้วิจัยใช้วิธีวิจัยเชิงคุณภาพ โดยวิเคราะห์ตัวบทจาก ผลงานเพลงของทั้งสองศิลปินจากแพลตฟอร์มออนไลน์ และเอกสารที่เกี่ยวข้องกับกระบวนการสร้างสรรค์ ร่วมกับการสัมภาษณ์เชิงลึก ผู้ประพันธ์เพลง แฟนเพลง และผู้เชี่ยวชาญที่ให้มุมมองวิชาการในด้านดนตรีศึกษากับมิติเชิงสังคม รวมทั้งสิ้น 23 คน ผลการวิจัยพบว่า การโหยหาอดีตในแนวเพลงซินธ์ป๊อปของทั้งสองศิลปิน มีกลวิธีในการนำเสนอผ่านองค์ประกอบต่าง ๆ ของเพลง ได้แก่ เนื้อเพลง (Lyrics) คีตประพันธ์ (Form) จังหวะ (Tempo) และ สีสันของเสียง (Tone color) โดยภาพรวมของผลงานเพลงทั้งหมด มุ่งถ่ายทอดเนื้อหาผ่าน 2 ประเด็นหลัก ได้แก่ มุมมองเกี่ยวกับเรื่องความรัก และ ช่วงเวลาสำคัญของชีวิต แฟนเพลงสามารถเชื่อมโยงการโหยหาอดีตที่เกิดขึ้นในระดับปัจเจกบุคคล ได้จากตัวแปรสำคัญ คือ ประสบการณ์การใช้ชีวิต (Live experience) ซึ่งสัมพันธ์กับอารมณ์และความรู้สึก (Emotional and feeling) ที่เกิดขึ้นระหว่างการฟังเพลงนั้นในอดีตเป็นหลัก สำหรับองค์ประกอบของคีตประพันธ์พบว่า โครงสร้างของเพลงแบบ ABC ที่มีการวนซ้ำในตำแหน่งครอรัสของเพลง เป็นแบบแผนที่เสริมให้เพลงซินธ์ป๊อปเกิดท่อนที่จดจำ และแฟนเพลงสามารถเชื่อมโยงเนื้อหาผ่านเพลงกับเรื่องราวของอดีตของตนเองได้ ในส่วนของสีสันของเสียง พบว่า ซินธิไซเซอร์ เป็นเครื่องดนตรีหลักที่ส่งเสริมอัตลักษณ์ (Identity) ของแนวเพลงเป็นซินธ์ป๊อปให้แฟนเพลงสามารถเชื่อมโยงกับเสน่ห์ในยุค 80s อาทิ สภาพสังคมความเป็นอยู่ หรือ แฟชั่นเครื่องแต่งกาย ที่ได้รับความนิยมในยุคนั้น และองค์ประกอบส่วนของจังหวะ เป็นตัวแปรสำคัญในการส่งเสริมอารมณ์เพลง ให้ผู้ฟังสามารถเลือกเชื่อมโยงความรู้สึกจากประสบการณ์อดีตที่เกิดขึ้นได้แตกต่างกันตามบุคคล เมื่อพิจารณาการสื่อสารเนื้อหาเกี่ยวกับการโหยหาอดีตผ่านเพลง กล่าวโดยสรุปได้ว่า ในมุมของศิลปิน อาศัยกระบวนการในการการถ่ายทอดแรงบันดาลใจร่วมกับ การนำเสนอเอกลักษณ์ของความเก่าคลาสสิค แบบ 80s ที่สะท้อนผ่านตัวตนของตนเอง ในขณะเดียวกับแฟนเพลงสามารถรับรู้และเชื่อมโยงเอกลักษณ์นั้น ร่วมกับประสบการณ์ส่วนตัวอันนำไปสู่การโหยหาอดีตจากแนวเพลงซินธ์ป๊อปได้ และสำหรับการประกอบสร้างความทรงจำร่วม ผู้วิจัยทำการวิเคราะห์ตัวบทผ่านสื่อคอนเสิร์ต ซึ่งเป็นเหตุการณ์ (Event) ที่มีร่วมกันระหว่างศิลปินและแฟนเพลง พบว่า ปัจจัยที่ส่งผลให้เกิดความทรงจำร่วมผ่านเพลงซินธ์ป๊อปของโพลีแคท และ วรันธร เปานิล ประกอบไปด้วย 1) ประสบการณ์ส่วนตัว 2) รสนิยมในการฟังเพลง (Personal …

การออกแบบนิทรรศการด้วยแนวคิดการเล่าเรื่องแบบทรานส์มีเดียเพื่อส่งเสริมอุตสาหกรรมสร้างสรรค์, วิชญ์ธนา ธารจินดาวงศ์

Chulalongkorn University Theses and Dissertations (Chula ETD)

งานวิจัยชิ้นนี้เป็นการวิจัยเชิงสร้างสรรค์ โดยระเบียบวิธีวิจัยที่ใช้ แบ่งออกเป็น 3 ขั้นตอน ได้แก่ 1. การศึกษาแนวคิดจากกรณีตัวอย่างนิทรรศการที่เกี่ยวกับเศรษฐกิจสร้างสรรค์และนิทรรศการที่ประยุกต์ใช้ทรานส์มีเดียจากคลังข้อมูลของศูนย์ออกแบบงานสร้างสรรค์ (Creative Economic Agency) รวมถึงการสัมภาษณ์เพื่อสอบถามถึงเบื้องหลังในการออกแบบนิทรรศการเพื่อส่งเสริมอุตสาหกรรมสร้างสรรค์ 2.การออกแบบนิทรรศการเชิงทดลอง ซึ่งมีเนื้อหาเกี่ยวกับเศรษฐกิจสร้างสรรค์โดยเฉพาะบริบทดนตรีทางเลือก โดยประยุกต์ใช้แนวคิดทรานส์มีเดียในการเล่าเรื่อง 3.การทดสอบประสิทธิภาพของการออกแบบโดยใช้ระเบียบวิธีวิจัยเชิงคุณภาพ (qualitative research) ผ่านการสัมภาษณ์กลุ่มผู้เข้าชมนิทรรศการ และการสัมภาษณ์รายบุคคลจากผู้เชี่ยวชาญในด้านสื่อและนิทรรศการ โดยวิเคราะห์ เชื่อมโยง และสรุปผล ผลการวิจัยพบว่า นิทรรศการที่เล่าเรื่องแบบทรานส์มีเดีย อาศัยคุณลักษณะสองประการ ได้แก่ การปฏิสัมพันธ์ (interactive) และ ความดื่มด่ำ (immersive) เพื่อนำผู้ชมนำไปสู่การสร้างพื้นที่แห่งการมีส่วนร่วม ในด้านการรับรู้เนื้อหาที่เกี่ยวกับอุตสาหกรรมดนตรีนอกกระแส พบว่า ผู้ชมส่วนใหญ่สามารถเข้าใจเนื้อหาที่เกี่ยวกับดนตรีนอกกระแส โดยให้ความสนใจกับเนื้อหาที่สร้างสรรค์โดยผู้ชมคนอื่น โดยนอกจากการสื่อสารจะนำไปสู่การรับรู้ความหลากหลายของดนตรีนอกกระแสแล้ว เรื่องเล่าที่ประกฎในนิทรรศการยังนำไปสู่ข้อถกเถียงทางสังคม (public discussion) ที่เปิดประเด็นที่เกี่ยวข้องกับข้อถกเถียงในเชิงโครงสร้างของอุตสาหกรรมดนตรีในบริบทของไทย

The Chinese People’S Intention To Participate In Livestream Environmental Marketing Communications Based On The Technology Acceptance Model (Tam), Yanfei Liu

Chulalongkorn University Theses and Dissertations (Chula ETD)

The objective of the study is to study the effects of perceived usefulness (PU), perceived ease of use (PEU), and perceived enjoyment (PE) on Chinese people's intention to participate in Livestream (IPL) environmental marketing communications based on the Technology Acceptance Model (TAM). The study is conducted in a quantitative approach by using online questionnaires as a tool to collect data from 200 respondents who are Chinese, aged between 18 to 60 years old, and have watched the Livestream shopping video about green products before. The finding result shows that overall respondents have a high level of agreement with PU (M=4.04), …

Honor Thyself, Alonzo O. Williams

Dance (MFA) Theses

The black male experience and identity in America are filled with complexity. We struggle to know ourselves. We work to see the way of love and the peace of an unviolated free spirit. We want to engage with ourselves with the highest degree of freedom and comfort, not to continue to question our identity in a life-threatening white patriarchal masculinity ideal. Honoring oneself from the lenses of the Reconstruction era of the United States is essential. Reconceptualizing this history explores the significance of emphasizing Reconstruction in my life as a black male to go through a process of self-discovery and …

Strategies To Implement An Electronic Medical Records System In Health Care Organizations, Ashley Knott

Walden Dissertations and Doctoral Studies

Despite the 2009 mandate from the U.S. Government that healthcare organizations adopt and implement electronic medical records (EMR) systems to avoid fines and take advantage of the benefits EMR systems provide, adoption of EMR systems in the United States has been low. Since 2011, medical facilities have received incentive payments if they demonstrated “meaningful use” of certified EMR systems; however, medical facilities unable to demonstrate meaningful use beginning in 2015 have faced up to 5% penalties. Grounded in the diffusion of innovation theory, the purpose of this qualitative single case study was to explore strategies that hospital project managers use …

Circulating Suburbia: Locating A Transnational Suburban Imagination In Post-War Periodicals, 1945-1970, Tyler Dick

Electronic Theses and Dissertations, 2020-2023

In this thesis I argue that a suburban cultural imagination developed transnationally during the post-war period (roughly 1945-1970) rather than as a cultural phenomenon largely associated with the 1950s United States. I situate the suburbs—in both their physical and cultural constructions—as my primary focus and discuss the suburb's influence on hegemonic culture by performing an in-depth comparison of the U.S. with another country with a long history of suburbanization—Australia. Given that the suburbs structure several social, cultural, economic, political, and historical vectors—which all in turn inform issues of gender, race, class, sexuality, and nationality—I focus on how the suburbs inform …

Ira Disclosure Framing Effects On Purchase Decisions, Eugene Cautillo, Mary M. Long

Atlantic Marketing Journal

This research examines the use of disclosures included in IRA advertisements to determine their impact on purchase decisions. Disclosures were manipulated through different framing language to examine the investor’s risk perception. The Hayes Process Model was used to test the significance of investor risk perception and risk propensity (investor’s likelihood to act on risk perception) related to framing manipulation and ultimately, the purchase decision. The level of risk propensity was then used to assess the impact on the purchase decision for investors with varying sophistication levels. Additionally, the investor’s sophistication level, determined via a series of investment questions, was also …

Masochistic Drive & Horror, Anne Farley

CMC Senior Theses

Human nature is inherently masochistic, meaning we self gratify through the means of some type of self-harm. The term masochism usually refers to sexual tendencies, but in this paper, it will be used as a reference to some sort of self-infliction of pain whether it be mental or physical. It is rare that we, as individuals, do not partake in masochism on a daily basis. When we engage in an activity or task that inflicts a type of pain, or stress on our bodies and mind, we are rewarded with gratification. This can be observed in gym-goers, individuals who thrive …

Best Practices Of Teaching Public Speaking Online, Sally Dufner

All Graduate Theses, Dissertations, and Other Capstone Projects

Teaching public speaking online has been highly contested by communication studies instructors. The need for having a live audience has been a staple in public speaking from its inception. The COVID 19 pandemic forced many reluctant public speaking faculty members to teach this pivotal course online. Communication studies departments were required to examine their stance of offering it online or not. The purpose of this qualitative research study was to answer the following three questions: (1) Is there validity in teaching public speaking online? (2) What are best practices in teaching public speaking courses online? and (3) How do best …