Investigating Potential Anti-Catholic Bias In Southern Media, John Cooper Lawton

Honors Theses

This thesis researches newspapers in effort to find anti-Catholic bias particularly in the South. It also studied if the bias had changed over time. The study looked at five categories: Nature of Headline, Presentation of Headline, Supportive Picture or Not, Body Text Content, and Tone of Story. The Tone of Story category refers to the types of sources, which sources are placed where in the article, the location of where harsh and supportive words were placed within the article, and the taste in the mouth the researcher was left with upon completing the article. This category proved to be the …

The Grove: Stories Of Cultivating Connections, Mitchell A. Dowden

Honors Theses

This thesis studies the University of Mississippi's tailgating area known as the Grove. While it explores the logistics and preparation for home game activities, this thesis looks beyond the image and into aspects not so obvious to the weekend visitor: its history, its environmental impact, the economics, and even its reflection of the progress and challenges surrounding race. This is not intended to be a supreme authority or academic analysis of the Grove, but instead a journalistic piece reflecting the stories and personal anecdotes I encountered. To gather information, I conducted live interviews with people familiar to the Grove in …

Slam Dunk: Scoring With Social Media In College Athletics, Callie Mayo

Honors Theses

This thesis will examine the role of social media as a public relations tool in athletics, whether posts are made by an athlete, an athletic department, or an outside source on reputation management. The first chapter will examine current research in how social media is used and monitored in college athletics, as well as the harmful effects it can cause. The next chapter will consist of several interviews with different collegiate athletic departments regarding their policies and training towards social media. The five athletic departments are from the following universities: the University of Georgia, the University at Buffalo, Utah State …

The Role Of Ethics Online And Among Social Media Designers, Meredith James

Schnitzer School of Art + Art History + Design Faculty Publications and Presentations

As communication designers, our roles have changed greatly with the technological advancements of the Internet and social media. With these vastly changing roles are equal (and often problematic) demands on designers to act as ethical interventionists. In specific, designers are more and more frequently finding themselves in roles of arbitration and decision-making surrounding ethical concerns. Such decisions span everything from what is to be considered “allowable content” (breastfeeding, for example) to deciding how our devices respond to crisis (Miner, et al., 2016). I intend to present several case studies of designers placed in authority positions centered around ethics and new …

Using The Pecha Kucha Speech To Analyze And Train Humor Skills, Don Waisanen

Publications and Research

No abstract provided.

Using The Frame Information Creation As A Process To Teach Career Competencies To Advertising Students, Megan Blauvelt Heuer

Central University Libraries Research

Because information source types in advertising are dynamic and numerous, teaching Information Creation as a Process represents a critical part of information literacy education for students in advertising and marketing programs. Since these programs place great emphasis on career skills, addressing this frame should be situated within an awareness of professional practice. This chapter will look at how students struggle with the concept of Information Creation as a Process, give an overview of the advertising information landscape, and present progressive lesson plans with suggestions for possible assessments.

A Fresh Take: Rebranding La Catalia, Diana Alessandra Alvites Vasquez

Whittier Scholars Program

Abstract (English)

This project involves the rebranding of La Catalía, a small, Lima, Peru-based dark kitchen bakery Started during the COVID-19 pandemic in an Instagram launch, La Catalía gained good traction in terms of a customer base but had an incoherent brand identity that reflected the high-quality and artisanal nature of its desserts.

As a result of the project, a holistic rebranding strategy encompassing a new visual identity, a new system of logos, a bespoke icon system, packaging, and a digital content plan for Instagram and TikTok was developed. The objective was to upscale the brand's presence while keeping its …

360 Degree Video Contents As A Tool To Persuade Consumers: From A Disaster Communication Context, Sang Y. Lee

Faculty & Staff Scholarship

No abstract provided.

Jour 4930: Media Internship (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Work in practical assignments at local media and other communication organizations under supervision of qualified practitioners.

Jour 4700: Media Law (Syllabus), David Arant

Journalism and Strategic Media Syllabi Archive

Course Description: Origin and development of legal principles affecting freedom of expression and provisions of laws of libel, slander, copyright, and other statutes limiting communication in fields of publishing and broadcasting.

Jour 3400: Survey Of Public Relations (Syllabus), Kim Marks

Journalism and Strategic Media Syllabi Archive

Course Description: Development, scope and modern role of public relations; emphasis on problem solving, lectures and application of major public relations tools and practices.

Jour 3421: Public Relations Writing (Syllabus), Kim Marks

Journalism and Strategic Media Syllabi Archive

Course Description: Emphasis on communication tactics; plan, write and produce public relations tools; audience and media selection; print and electronic media. Two lecture hours, two laboratory hours per week.

Jour 3900: Visual Media (Syllabus), Robert Byrd

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.

Jour 6700: Media Law (Syllabus), David Arant

Journalism and Strategic Media Syllabi Archive

Course Description: Origin and development of legal principles affecting freedom of expression and provisions of laws of libel, slander, copyright, and other statutes limiting communication in fields of publishing and broadcasting.

Jour 7418: Integrated Strategic Management (Syllabus), Sandra H. Utt

Journalism and Strategic Media Syllabi Archive

Course Description: A discussion of the place of public relations and advertising in organizational management decision making, the need for long-term strategic thinking, and the importance of supporting and contributing to organizational leadership. Will also include discussion of brand equity management and organizational leadership.

Jour 7600: Graduate Media Practicum (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Work in practical assignments at local media under supervision of qualified practitioners.

Jrsm 1750: Precision Language (Syllabus), Megan E. Mallicoat

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to grammar and writing style for use in journalism and mass communication; foundations of research and information gathering, media literacy, and plagiarism.

Jour 7418: Integrated Strategic Management (Syllabus), Sandra H. Utt

Journalism and Strategic Media Syllabi Archive

Course Description: A discussion of the place of public relations and advertising in organizational management decision making, the need for long-term strategic thinking, and the importance of supporting and contributing to organizational leadership. Will also include discussion of brand equity management and organizational leadership.

Jour 4930: Media Internship (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Work in practical assignments at local media and other communication organizations under supervision of qualified practitioners.

Advr 3300: Survey Of Advertising (Syllabus), Andrea Wiley

Journalism and Strategic Media Syllabi Archive

Course Description: Broad survey of advertising in an economy of abundance and its relationship to marketing. Traditional, non-traditional and social media advertising will be studied. Problems and techniques of planning and coordinating an integrated series of advertising efforts for a successful plan will be discussed.

Jrsm 1700: Survey Of Media (Syllabus), Pamela Denney

Journalism and Strategic Media Syllabi Archive

Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.

Advr 3300: Survey Of Advertising (Syllabus), Joel Nichols

Journalism and Strategic Media Syllabi Archive

Course Description: Broad survey of advertising in an economy of abundance and its relationship to marketing. Traditional, non-traditional and social media advertising will be studied. Problems and techniques of planning and coordinating an integrated series of advertising efforts for a successful plan will be discussed.

Advr 3324: Creative Strategy (Syllabus), Ruoxu Wang

Journalism and Strategic Media Syllabi Archive

Course Description: Principles of advertising psychology in relation to proven techniques for understanding the creative process, including writing effective copy and designing effective advertising. One lecture hour, four laboratory hours per week.

Jour 3120: Reporting (Syllabus), Casey Hilder

Journalism and Strategic Media Syllabi Archive

Course Description: Gathering news using basic journalistic tools and techniques. Writing assignments will take place in lab and field.

Jour 3526: Multimedia Storytelling (Syllabus), Robert Byrd

Journalism and Strategic Media Syllabi Archive

Course Description: Photograph as narrative; see, interpret and capture images that communicate information and have meaning and storytelling power; manipulation of digital media with software for use in broadcast, web and print; ethical problems related to digital manipulation. One lecture hour, four laboratory hours per week.

Jour 3526: Multimedia Storytelling (Syllabus), Jin Yang

Journalism and Strategic Media Syllabi Archive

Course Description: Photograph as narrative; see, interpret and capture images that communicate information and have meaning and storytelling power; manipulation of digital media with software for use in broadcast, web and print; ethical problems related to digital manipulation. One lecture hour, four laboratory hours per week.

Advr 4327: Media Planning (Syllabus), Sandra H. Utt

Journalism and Strategic Media Syllabi Archive

Course Description: Procedures for analyzing the advertising situation, writing advertising and media goals and setting advertising appropriations. Use of a microcomputer program to develop and evaluate optimum advertising media schedules.

Jour 3120: Reporting (Syllabus), Joe Hayden

Journalism and Strategic Media Syllabi Archive

Course Description: Gathering news using basic journalistic tools and techniques. Writing assignments will take place in lab and field.

Jour 3120: Reporting (Syllabus), Pamela Denney

Journalism and Strategic Media Syllabi Archive

Course Description: Gathering news using basic journalistic tools and techniques. Writing assignments will take place in lab and field.

Jour 3130: Feature Writing (Syllabus), Candy Justice

Journalism and Strategic Media Syllabi Archive

Course Description: Advanced practice in writing, publishing feature stories for magazines and newspapers and the Web; finding and developing publishable ideas; freelance techniques; advanced reporting skills; writing techniques with emphasis on leads, endings, description, effective use of anecdotes and quotations; critiques of student work.