Communication Commons^™

An Investigation Of Corporate Identification And Disidentification, Wijnand Hendrik Rijkenberg

Boise State University Theses and Dissertations

This thesis examines the taken-for-granted processes of both identification and disidentification with corporate messages. Theories of identity and identification aided as a starting place in developing a focus for this study and Bakhtin’s dialogism perspective provided a lens for understanding how people’s word choices in their interviews worked as performances of identification and disidentification in the world of the Mokum Corporation, a nationwide company operating in the financial industry. The findings from this study challenge the idea that a corporation controls employee identification. Rather, while the messages from a corporate office can influence what meanings are out for employees to …

The Rancor Of Republicans, The Diatribe Of Democrats A Social Network Analysis Of Partisan Interconnectivity On Facebook, Sean Langille

Masters Theses

The Internet has played a more active role in shaping modern American political communication. With the increased popularity of social networking through websites like Facebook, more are taking to the Internet to engage in civic dialogue. This study will explore how the exchange of socially networked images, texts, and audio between Democrats and Republicans affect beliefs, behaviors and perceptions. Utilizing qualitative methodologies, the researcher interviewed ten (10) registered democrats and ten (10) registered republicans. The participants were basked ten questions and ten follow up questions. The study applied a social network analysis to evaluate how socially networked dialogue between Republicans …

Where In The World Are The Women Of Time? Women And The "Person Of The Year" Covers For Time Magazine, Krystle Lynne Anttonelli

UNLV Theses, Dissertations, Professional Papers, and Capstones

Through a content analysis of Time magazine's "Person of the Year" issue, formerly titled "Man of the Year," this thesis examines how the news magazine has reevaluated and revised the once gender suggestive title to a more inclusive title in correlation to the portrayal of women featured on the covers from both past and present. This thesis also provides background on the feminist theory in order to put into perspective the professional and intellectual growth of women throughout the decades. The supporting literature contextualizes the findings with reference to other mainstream magazines and the portrayal of women versus men featured …

Self-Image Congruence With Communication Channels And Its Impact On Reward Program Loyalty, Orie Berezan

UNLV Theses, Dissertations, Professional Papers, and Capstones

Loyalty programs have become products in and of themselves. They need to maintain member loyalty in order to survive. It is proposed that communication has a larger impact on program loyalty than previously thought. This study utilizes structural equation modeling (SEM) to evaluate the influence of communication typologies and dimensions on hotel reward program loyalty via self-image congruence, service quality, satisfaction, and trust. Moreover, this dissertation presents a communication identity model, which focuses on promoting hotel reward program loyalty via self-congruence with communication channels.

Newly discovered significant paths were found between: communication style and self-congruence with communication channels; self-congruence with …

Taiwanese Willingness To Communicate In English: Can Watching American Television Programs Help?, Yu-Ting Chien

UNLV Theses, Dissertations, Professional Papers, and Capstones

This study explored the relationship between Taiwanese audiences' use of American television programs and their willingness to communicate in English. Taiwanese participants filled out an online survey consisted of questions from uses and gratifications constructs and willingness to communicate constructs. In addition, different subtitle settings were also examined.

Results indicated that participants with high integrative motivation consuming information from American television programs, in addition, the setting of subtitles were associated with perceived communication competence, integrative motivation, language anxiety and social interaction motivation.

The Motivating Language Of Principals: A Sequential Transformative Strategy, William Tobias Holmes

UNLV Theses, Dissertations, Professional Papers, and Capstones

This study implemented a Sequential Transformative Mixed Methods design with teachers (as recipients) and principals (to give voice) in the examination of principal talk in two different school accountability contexts (Continuously Improving and Continuously Zigzag) using the conceptual framework of Motivating Language Theory. In phase one, teachers were surveyed using the ML Toolbox. The survey was administered using the Dillman Tailored Design Method, and the return rate was 67.48%. The major findings that emerged were: (a) significant differences in Motivating Language (ML), Direction-Giving Language (DG), Empathetic Language (E), and Communication Competence (CC) variables between the Continuously Improving and Zigzag Clusters; …

The Uses And Gratifications Of Dance Reality Television Shows, Heather M. Yuille

UNLV Theses, Dissertations, Professional Papers, and Capstones

The Uses and Gratifications of Dance Reality Shows

Competition based dance reality shows are a sub-category under the reality television show genre. One way to add to the growing body of research about reality television shows is to study each sub-category individually in terms of uses and gratifications theory. Therefore this research looked into the reasons why people watch dance reality shows. Since dance is an art form that has deep historic roots, has experienced highs and lows in terms of public perception and has experienced a strong resurgence recently within the realm of reality television, it proves to be …

What Are The Effects On Parish Relations When Adding Digital Communication To Catholic Ministry?, Kristina Collmann Costello

Communication & Leadership Dissertations and Theses

This qualitative study sought to understand the effects on parish relations when those leading Catholic ministry efforts added digital communication to their programs. This study, based on Buber’s philosophy that it is a person’s full commitment and presence in a dialogue that contributes to intimacy, will aim to illustrate that the level of richness in a dialogue relies more on the quality of the information, or messages shared, than the medium used to conduct the dialogue. The study is grounded in the Social Information Processing Theory and the Social Presence Theory. The data for this study was garnered through personal …

Examination Of Employee Work-Life Balance Within Healthy Organizational Cultures, Cari Ann Lyle

Communication & Leadership Dissertations and Theses

This study examined the work-life balance of employees within the U.S. communications industry, specifically focusing on how employees can build collaborative relationships with their colleagues while maintaining active lifestyles outside the office. The effects of a healthy work-life balance on organizational culture has become a popular topic in American organizations during the past decade, and this research used focus groups and interviews to help determine how leaders can encourage employees to prioritize their professional and personal obligations. Study participants were asked questions developed around Edgar Schein’s organizational culture research, Abraham Maslow’s hierarchy of needs, and communication theories about balance and …

Television And Fanfiction Online: Finding Identity, Meaning, And Community, Erin B. Waggoner

Communication & Leadership Dissertations and Theses

This study focuses on fanfiction culture online, particularly how the stories relate to television fandoms and a need to participate or reinterpret a text on an individual and a global level to find meaning in the encoded messages. The study follows theoretical groundwork from Stuart Hall’s encoding/decoding and Walter R. Fisher’s narrative paradigm. Philosophical considerations are given to communitarian ethics and how humans innately need community to successfully fulfill the need to communicate with others. Through ethnographic research, the study discovers how and why fanfiction is being used to uncover and discover identity, meaning, and community by exploring a community …

Tragedy And Touchdowns: Media Coverage And The Impact On Disaster Recovery, Christa Clark Bell

Communication & Leadership Dissertations and Theses

Media coverage of natural disasters informs audiences, but it also can serve as a catalyst for the formation of rhetorical communities, groups of people who subscribe to the rhetorical vision purveyed in media coverage of events. Existing research literature on communities and on the role of communities in disaster recovery points to the need for community as a basic part of the recovery process. National media coverage of the April 27, 2011, tornadoes that struck Tuscaloosa, Ala., contained fantasy themes that constructed a rhetorical vision of hope and survival. A fantasy theme analysis of three national sports media articles, when …

Listening To Organizational Change: Exploring Dialogue During Sensemaking, Dianna L. Stratton

Communication & Leadership Dissertations and Theses

This qualitative study explored the role of dialogue during sensemaking and how that affects receptivity to organizational change. The philosophical framework for this study comes from Buber’s (1958) I and Thou dialogue theories concerning the value of existential acknowledgement. Both communication and organizational study theories grounded this research. Bohm (1996) and Isaacs’ (1999) dialogue theories converge with Weick’s (1995) sensemaking theories as a means to explore the role of listening during organizational change. Data was obtained through ethnographic observation and interview. A cultural research framework provided the means to explore the relationships between dialogue, sensemaking and organizational change. The results …

Ethical Sales And Marketing For Small Businesses, Margaret E. Gonzalez

Communication & Leadership Dissertations and Theses

This thesis examines the importance of ethical sales and marketing in relation to small businesses. Most research in this area has focused on large businesses and therefore ignores the importance of factors such as financial and time limitations. Because of these limitations, many small businesses are viewed as having cutthroat sales and marketing teams that ignore basic ethics and are primarily motivated by business and financial growth. The thesis examines ethical marketing in relation to Kant’s Categorical Imperative, Habermas’ Discourse Ethics, and Pearce’s Coordinated Management of Meaning (CMM). A content analysis was completed to determine how small businesses can ethically …

Examination Of How One's Perceived Online Identity On Social Media Affects One's Perceived Real-Life Identity, Kelly Marie Mccarty

Communication & Leadership Dissertations and Theses

Over the past few decades, the internet has become an important aspect of people's social lives. It has created a place where individuals can express themselves and define themselves to much more than those they live around. A whole new world has been opened for individuals to connect and remain in contact with others. This has created new environments in which to play at identity. Social identity theory states that how one perceives his or her own identity is affected by the environment and those that individual is around. Participation in social media, therefore, should have some effect on how …

Organizational Socialization Practices For Successful Newcomer Adjustment, Stacey L. Holleran

Communication & Leadership Dissertations and Theses

This research study examines the practices organizational leaders can employ to assist newcomers in their adjustment to the organization, thereby creating an increase in the number of successful, long-term employees. In the workplace setting, organizational newcomers who fail to properly adapt are at risk for early “turnover” or an extended period of disengagement, producing an extremely costly scenario for the organization. Literature in the area of organizational socialization and successful newcomer adjustment suggests myriad ways to positively influence the newcomer’s experience; however, no single source offers a comprehensive approach that can be universally applied. Grounded by interpersonal communication theory and …

Gender, Hegemony, And Country Music, Ashley R. Richards

Communication & Leadership Dissertations and Theses

Since its inception, country music has proven to be a powerful medium of communication and expression in contemporary culture. Reining as the most popular musical format in radio today, the themes expressed by contemporary country musicians, particularly female country musicians, are diverse and varied, proving the importance of evolution in this once considered homogeneous format. This study explores how modern female country musicians use their lyrics as tools for highlighting dominant, hegemonic gender roles in culture. Guided by Stuart Hall’s encoding and decoding theory (1980) and feminist communication theory (Rakow & Wackwitz, 2004) this study utilizes Critical Discourse Analysis (CDA) …

The Propaganda Model: Corporate And Political Collusion In The Creation Of An Oligopolistic Mainstream U.S. Media, Frank Mccloy

Communication & Leadership Dissertations and Theses

The mass media in the United States have a wide breadth of power and influence over society. Yet, despite the crucial role the media play they are controlled by only six companies that are mega transcultural conglomerates. (Legislation has been passed, namely) The Telecommunications Act of 1996 has encouraged and enabled the rash of media consolidations that has led to the dense concentration of media ownership today. This thesis utilized the Propaganda Model as the theoretical foundation to examine the relationships between the elites of the corporate and political sectors integral to the creation of the current media landscape. A …

The Representation Of A Scandal: A Case Study Of The Jerry Sandusky Sex Abuse Scandal, Rhiannon Rossi

Communication & Leadership Dissertations and Theses

Crises on a college campus can be especially destructive, as the audience includes students, families, and important stakeholders. The Jerry Sandusky sex abuse scandal burst into the scene on November 5, 2011, when initial charges were filed against Sandusky for his alleged acts against minors. The scandal rocked the culture and reputation of Penn State University, causing the release of head football coach Joe Paterno and university president Graham Spanier, as well as the charging of perjury against Tim Curley and Gary Schultz in their apparent roles in the incident. Benoit’s Image Repair Theory (1995) is the main theoretical basis …

Communication Between Generation X And Generation Jackass: Creating Communication Rules For Teens And Parents, Aimee Irene Finney

Communication & Leadership Dissertations and Theses

Technologically addicted teenagers are facing challenges not even imagined by those accepting the challenge of parenthood. Using Deborah Tannen’s Genderlect theory and the phenomenological approach of data gathering, teens and parents were asked about their experiences in communicating with each other. With regards to Gerry Philispen’s Theory of Speech Codes, the patterns of communication with teens and parents were considered. Communication technologies will continue to change at a lightning quick speeds; the importance of collaborative communication patterns continues to remain crucial to open and honest sharing of information between parents and teens. The desire to discover how to create open …

The Impact Of Mergers On Those Left Behind - Maintaining Employee Engagement After Merger-Based Restructuring In A Financial Services Firm, Victoria L. Basinger

Communication & Leadership Dissertations and Theses

This study explored the impact of organizational restructuring on associate engagement in a financial services firm due to a merger. It determined how much weight interpersonal relationships carry on associate opinions of the new organization, and what the new organization can do to reduce uncertainty and re-engage their newly acquired associates. The literature review looked at Uncertainty Reduction Theory, Belongingness and principles from Social Information Processing Theory to identify solutions for a decrease in engagement. A survey distributed to all associates at a financial services firm that recently underwent a merger yielded data for this study, as did five individual …

Tabloidization And The Role Of Agenda Setting, Brooke Brander

Communication & Leadership Dissertations and Theses

Tabloidization of the news has received a fare amount of attention in the late twentieth century and early twenty-¬‐first century. The reason and cause for the tabloidization of the news is a subject of debate as well as the possible effects on the public. The news media are a gateway to the world around us. Tabloid-¬‐style news does not inform the public of local, national and/or world event, but rather informs the public of celebrity happenings and gossip, failing to be the voice of democracy and instead being the voice of gossip. Tabloid-¬‐style news may be diverting the public’s attention …

Image Management: How Do Fort Mcmurray's Community Leaders Address Their Town's External Media Image, Kiran Malik-Khan

Communication & Leadership Dissertations and Theses

This thesis examines how community leaders in the Regional Municipality of Wood Buffalo - Fort McMurray, an oil sands town in northern Alberta, Canada, address the issue of image management when it comes to negative coverage of their community via external media outlets. The ethnographical study employs Goffman’s image management theory, McCombs and Shaw’s agenda-setting theory and Christians’ media ethics theory as its foundation for the need of telling a balanced story about the municipality. In addition, narratives of several other cities around the world have been examined for similar issues. A content analysis of a few of these highlighted …

Practices In Interpersonal Communication To Help Integrate Foster Children Into, Adrielle L. Devora

Communication & Leadership Dissertations and Theses

This thesis explored the question: What effect do familial communication practices and activities have on positive integration of a foster child into their adoptive family? The focus was on foster children adopted between the approximate ages of 3 and 17, as it has been shown they can have more difficulties than children adopted as infants (Barth & Miller, 2000). This research brings practical wisdom and empirically researched data to families, social workers, psychologists, teachers, and anyone who works with families in this challenging category. The research was based in the “I-Thou” interpersonal communication philosophy (Buber, 1923/1984) and utilized recommendations from …

Improving Student Learning In Third World Communities Through The Applications Of Transformational Leadership And Technology, Jan Michael Co Uy

Communication & Leadership Dissertations and Theses

Students in third world communities often face many economic and educational challenges. The main setback that many kids face today is continued education. Overall, the purpose of this research is how transformational leadership and technology contribute to student learning in third world communities. A few key theories were used in this research, which include Transformational Leadership, Early Childhood, Social Penetration, and Media Richness Theories. From a research method standpoint, meta-analysis was used to determine how these theories relate to themes from various case studies done on improving student learning. The overall finding is that technology in tandem with transformational leadership …

Sharing Intimate Moments On Youtube: Women Who Vlog And Their Sense Of Community, Friendship And Privacy, Julie Smith

Communication & Leadership Dissertations and Theses

YouTube, a public video-sharing site, is attracting people who crave a sense of community, and is allowing individuals – specifically women – to maintain social relationships through its web-based system. Groups of these women vloggers document their efforts to conceive, their pregnancies and parenting challenges, which some critics argue are very personal experiences that should not be shared publicly with strangers. Using social penetration theory and elements of communication privacy management theory, this thesis analyzes how self-disclosure through computer-mediated communication converts superficial relationships with strangers into close, social connections by examining the extent to which breadth and depth of self-disclosure …

Leading Higher Education Organizations: The Role Of Humor, Peggy E. Collins

Communication & Leadership Dissertations and Theses

The role of humor in life is an important one. Though important, few people can explain humor, and can only describe instances of humor. This qualitative study was based on three common communication theories relative to humor: incongruity, relief, and superiority. Senior academic leaders discussed their particular use of humor and their leadership styles through semi-structured interviews. Examination of humor theories and leadership styles revealed a mix of leadership styles (transformational and transactional), and a blending of humor styles, with an emphasis on self-deprecating humor. Humor is a potentially critical communication skill, and a leadership skill. It is also likely …

Identifying And Preventing Cyberbullying Among Adolescents, Matthew Michael Keller

Communication & Leadership Dissertations and Theses

This project examines the ways adolescent children use the internet to pick on peers; look at ways this so-called “cyberbullying” mirrors traditional schoolyard bullying; and postulate ways to stop the violence. After reports of cyberbullying began appearing in the mainstream media from around the United States, it became imperative to find more detailed and scientific information about this phenomenon. Information from the Cyberbullying Research Center (2004) showed that more than 20 percent of children had been harassed online in 2010. With this type of growth, it is important to identify what makes a person become a cyberbully and more importantly, …

Using Interpersonal Communication And Social Penetration As A Means Of Strengthening Mentorships In High Schools, Jonathan Max Dashner

Communication & Leadership Dissertations and Theses

Mentoring is an educational process wherein a more experienced person takes time and invests it in a less experienced person in guiding that person in areas of professional life, academic life, and personal life. In today’s high schools, students need teachers to guide them through both their academic lives and also their tumultuous personal lives. Through the Phenomenological Tradition, teachers can mentor students by sharing their stories and listening to the stories of their mentee students. By utilizing social penetration, teacher mentors, through the use of interpersonal communication skills, learn more about their students’ personal lives while divulging more of …

Rhetorical Analysis Of Successful Brands In Social Media Discourse, Maja Stevanovich

Communication & Leadership Dissertations and Theses

The expression "content is king" is a sentiment those in the marketing and public relations industries live by. When it comes to social media, still considered a newer form of communication, not all brands are sure of what makes for successful utilization of the medium. This study performed a rhetorical analysis on three brands considered to be social media standouts in their respective industries, Coca-Cola, Southwest Airlines and the U.S. Army and identified patterns on what makes these brands successful in their social media discourse. The study proved that social media discourse has much to do with sound communication principles …

Effect Of Sustainability Package Advertising On Consumer Purchases, Ronald Ringler

Graphic Communication

This research project focused on factors influencing consumers’ purchasing behavior. Specifically, the project focused on sustainability of packaging and attempted to find if sustainability of a package (represented by post-consumer content) affected a consumer’s decision to buy that product. The specific question asked was: “Are consumers willing to purchase a product based on the environmental friendliness of its package even if it goes against the consumer’s brand preference, or if it has a higher price point than competing products?” Research data was gathered through a multi-page survey comprised of seven questions of varying complexity. Participants were primarily aged 18-25 and …