Communication Commons^™

Jour 3130: Feature Writing (Syllabus), Candy Justice

Journalism and Strategic Media Syllabi Archive

Course Description: Advanced practice in writing, publishing feature stories for magazines and newspapers and the Web; finding and developing publishable ideas; freelance techniques; advanced reporting skills; writing techniques with emphasis on leads, endings, description, effective use of anecdotes and quotations; critiques of student work.

Jour 3130: Feature Writing (Syllabus), Pamela Denney

Journalism and Strategic Media Syllabi Archive

Course Description: Advanced practice in writing, publishing feature stories for magazines and newspapers and the Web; finding and developing publishable ideas; freelance techniques; advanced reporting skills; writing techniques with emphasis on leads, endings, description, effective use of anecdotes and quotations; critiques of student work.

Jour 3300: Survey Of Advertising (Syllabus), R. Spielberger

Journalism and Strategic Media Syllabi Archive

Course Description: Exploration of creative function of advertising; emphasis on role of media.

Jour 3300: Survey Of Advertising (Syllabus), R. Spielberger

Journalism and Strategic Media Syllabi Archive

Course Description: Exploration of creative function of advertising; emphasis on role of media.

Jour 3324: Advertising Copy Writing & Layout (Syllabus), R. Spielberger

Journalism and Strategic Media Syllabi Archive

Course Description: Principles of advertising psychology in relation to proven techniques for writing effective copy, approximately half of the course devoted to practice in writing copy and preparing rough layouts. One lecture/four laboratory hours.

Jour 3400: Introduction To Public Relations (Syllabus), Robert L. Willis

Journalism and Strategic Media Syllabi Archive

Course Description: Development, scope and modern role of public relations; emphasis on problem solving, lectures and application of major public relations tools and practices.

Jour 3400: Introduction To Public Relations (Syllabus), Darrin M. Devault

Journalism and Strategic Media Syllabi Archive

Course Description: Development, scope and modern role of public relations; emphasis on problem solving, lectures and application of major public relations tools and practices.

Jour 3410: Public Relations Research (Syllabus), Deborah Townsend

Journalism and Strategic Media Syllabi Archive

Course Description: Identifying, characterizing and evaluating stakeholder groups and alternative channels of communication; formal research procedures include sampling, instrument design, information gathering, data processing, analysis and reporting.

Jour 3421: Public Relations Writing (Syllabus), Erin Willis

Journalism and Strategic Media Syllabi Archive

Course Description: Emphasis on communication tactics; plan, write and produce public relations tools; audience and media selection; print and electronic media.

Jour 3421: Public Relations Writing (Syllabus), Kimberly Keller

Journalism and Strategic Media Syllabi Archive

Course Description: Emphasis on communication tactics; plan, write and produce public relations tools; audience and media selection; print and electronic media.

Jour 3526: Photojournalism/Digital Image (Syllabus), Eric Wilson

Journalism and Strategic Media Syllabi Archive

Course Description: Photograph as narrative; see, interpret and capture images that communicate information and have meaning and storytelling power; manipulation of digital media with software for use in broadcast, web and print; ethical problems related to digital manipulation.

Jour 3526: Photojournalism/Digital Image (Syllabus), Greg Campbell

Journalism and Strategic Media Syllabi Archive

Course Description: Photograph as narrative; see, interpret and capture images that communicate information and have meaning and storytelling power; manipulation of digital media with software for use in broadcast, web and print; ethical problems related to digital manipulation.

Jour 3900: Visual Journalism (Syllabus), Lana Sumpter

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.

Jour 3900: Visual Journalism (Syllabus), Lana Sumpter

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.

Jour 3900: Visual Journalism (Syllabus), Jason R. Terrell

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.

Jour 3900: Visual Journalism (Syllabus), Andrew A. Smith

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.

Jour 3900: Visual Journalism (Syllabus), Jin Yang

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.

The Role Of Organizational Climate And Culture In Service Encounters, Beth Ann Heyart

Wayne State University Dissertations

This study explored the link between culture and climate with respect to customer service ratings. Two hospital units, one with high customer service ratings and one with low customer service ratings, were identified for analysis. A mixed-method design was implemented to assess climate and culture on each unit. Climate was assessed with a survey that combined elements of Schneider, White, and Paul's (1998) Assessment of Service Climate Instrument and Litwin and Stringer's (1968) Organizational Climate Questionnaire. An ethnographic approach using observation, interviews and archival data analysis was completed to understand each unit's culture. Findings indicate high customer service environments rated …

An Examination Of The Primary And Secondary Effects Of Cyber-Bullying: Development And Testing Of A Cyber-Bullying Moderator/Mediator Model, Crystal Lin Johnson

Wayne State University Dissertations

This study examined cyber-bullying as a social transgression and the potentially negative effects it has on individuals, specifically adolescents and young adults from experiences recalled by college students. Findings established support for a moderator/mediator model, designed and tested for this study, that describes the psychological process prompted by a cyber-bullying message, which is moderated as well as mediated by several factors. This study examined the theoretical and practical value of the model in terms of being able to reflect the psychological process that individuals move through when exposed to a cyber-bullying message, and its ability to account for both primary …

Making Memory: Techne, Technology, And The Refashioning Of Contemporary Memory, Kimberly Lacey

Wayne State University Dissertations

My dissertation answers two questions: Does the tension between interactive technologies and rhetoric re-shape the nature and relevance of the canon of memory? Do interactive technologies affect the ways we remember and persuade? I argue that my interpretation of techne suggests possibilities for the creation and production of new types of memory in combination with digital media. To interrogate this connection, I suggest three interpretations of the Greek concept, techne: as a process that is inherently productive; as a force that renegotiates contemporary sources of social power; and as a skill that balances expert knowledge with instrumentality. I explore …

Approval Of George W. Bush: Economic And Media Impacts, Gino Tozzi Jr.

Wayne State University Dissertations

George W. Bush's approval rate had its shares of ups and downs. In this time series study I analyze the empirical evidence of the media's and economy's impact on his approval rate from 2001-2009. People tend to hold the president responsible for the country's economic performance and the media influences people's opinions of the president through agenda setting and priming. I operationalize the media influence on people into an independent variable. My economic independent variables are the monthly percent change in inflation rate, unemployment rate, and personal income. The dependent variable is the president's approval rate. This study seeks to …

The Creative Content Programme And Audiovisual E-Platform: An Institutional Analysis Of Unesco's Influence On The Development Of Independent Documentary Content And Production Practice, Deborah Joanne James

Wayne State University Dissertations

This dissertation is an institutional analysis of two interrelated UNESCO (United Nations Education Science and Cultural Organization) activities. These include the Creative Content Programme, and the Audiovisual E-Platform, an online catalogue and social networking hub for independent filmmakers/media producers from the global South. Contained by these activities, the author focuses the multi-method approach on gender and access by (A) conducting an analysis of the composition of programs and practices of the Creative Content Programme and the E-Platform; (B) conducting textual analysis of documentary media and interviews with Diaspora women producers; and (C) participating in and observing community-based multimedia production …

Mine? Yours? Ours? Reconceptualizing And Contextualizing The Leader-Member Relationship, Leah Marie Omilion-Hodges

Wayne State University Dissertations

This study examines resource distribution within the intact workgroup, investigating the processes which prompt distribution from leader to member as well as the lateral lending of resources among coworkers. Espousing leader-member (LMX) and coworker relationships (CWX) within the larger organizational social structure, this research extends the field by embedding the work within the intact workgroup making specific predictions regarding coworker exchange relationships as a byproduct of perceptions of justice and individual standing (high or low status) with the leader. Propositions are forwarded which argue for the need to view LMX and CWX in terms of communal and exchange relationship types, …

Recognition Of The Transgender Self: An Examination Of The Apologia Of The 'Pregnant Man', Erika Marie Thomas

Wayne State University Dissertations

In 2008, Thomas Beatie, a legally recognized male, transgender man, became pregnant with his first child and approached the American mass media to tell his story and defend his decisions. Shortly thereafter, the public fought against his image, attempting to normalize his body and gender. Beatie's unique gender blurring, his choice for exposure and social recognition, and the resulting public controversy surrounding the incident makes for an important test case to understand Beatie's discursive and visual strategies directed toward the American public.

This study, a rhetorical examination of the discourse and iconic visual image used by Beatie while his pregnant …

Riot Or Rebellion: Media Framing And The 1967 Detroit Uprising, Casandra E. Ulbrich

Wayne State University Dissertations

Frames make sense of complex issues and events, including identifying who is to blame and who or what is responsible for overcoming the problem. This research builds on the growing list of framing research, but takes the focus in a new direction, focusing on the longevity of frames and how they may transition over time. This dissertation offers an in-depth case study of framing effects by analyzing media coverage from the 30 days following the 1967 Detroit uprising and comparing that coverage with the 40th anniversary coverage of the same event. By analyzing the uprising through a 40-year lens, this …

The Implementation Of Restorative Practices In An Urban Middle School, Katie Rasmussen

Wayne State University Dissertations

Traditionally, schools have turned to zero tolerance policies when dealing with student discipline and punishment. However, it is argued that zero tolerance policies are not only ineffective, but also harmful to students because the policies hinder schools' ability to be democratic spaces. Nonetheless, schools are turning to alternatives to these policies, such as restorative practices, which are thought to resolve conflicts in schools and teach students how to be responsible, democratic citizens. Although advocates of restorative practices claim they teach students democratic values by encouraging student voice and empowerment in schools, it is unclear whether schools implementing the practices consider …

International Student Navigation Through U.S.-American Colleges And Universities: An Autoethnographic Analysis Of Discourse, Nick James Romerhausen

Wayne State University Dissertations

As the population of international students continues to rise at U.S. colleges and universities, the difficulties that international students may face becomes more present and apparent. Intervention strategies used to assist international students in the past have shown remarkable success; however, these strategies have primarily included face-to-face interactions. I explore the role that mediated discourse plays in supporting international students with navigating paths through U.S. colleges and universities by examining ten institutions' assistance handbooks. From inspiration from autoethnography, discourse analysis, and critical education perspectives, I also use an autoethnographic analysis of discourse to understand the types of experiences colleges and …

Narrative Based Fear Appeals Manipulating Grammatical Person And Message Frame To Promote Hpv Awareness And Responsible Sexual Conduct, Jennifer Akeley Spear

Electronic Theses and Dissertations

The utility of narrative as a persuasive mechanism has been increasingly investigated in recent years especially within the context of health behaviors. Although many studies have noted the effectiveness of narrative-based persuasive appeals, conceptual inconsistencies have made it difficult to determine what specific aspects of narrative messages lead to the most effective persuasive outcomes. In the present study, 145 female college students were randomly assigned to read one of four narrative health messages about a female freshman college students experiences with the human papillomavirus (HPV). Two elements of the narrative message structure were manipulated: the message frame (gain framed vs. …

Media Effects On Body Image In The Context Of Environmental And Internal Influences What Matters Most?, Kristen E. Vanvonderen

Electronic Theses and Dissertations

Media effects on body dissatisfaction is a long-studied issue; however, aspects of the research – such as those regarding cultivation theory and its effects on body image – are unclear or incomplete. This study attempts to clarify the relationship between cultivation and body dissatisfaction. Besides cultivation, social comparison theory is also examined because upward comparisons with media images and peers can shape and reinforce body image attitudes as well. Additionally, the study examines the connection between media and body dissatisfaction by looking at a broader social context – one that includes other social/environmental influences, such as peer and parental attitudes, …

The Visual Divide Islam Vs. The West, Image Peception In Cross-Cultural Contexts, Hatem Nazir Akil

Electronic Theses and Dissertations

Do two people, coming from different cultural backgrounds, see the same image the same way? Do we employ technologies of seeing that embed visuality within relentless cultural and ideological frames? And, if so, when does visual difference become a tool for inclusion and exclusion? When does it become an instrument of war? I argue that we‘re always implicated in visuality as a form of confirmation bias, and that what we see is shaped by preexisting socioideological frames that can only be liberated through an active and critical relationship with the image. The image itself, albeit ubiquitous, is never unimplicated - …